| Study Period | 2019 - 2030 |
| Base Year For Estimation | 2024 |
| Forecast Data Period | 2025 - 2030 |
| Market Size (2025) | USD 20.05 Billion |
| Market Size (2030) | USD 28.13 Billion |
| CAGR (2025 - 2030) | 7.02 % |
| Market Concentration | Medium |
Major Players
*Disclaimer: Major Players sorted in no particular order |
Austria ICT Market Analysis
The Austria ICT Market size is estimated at USD 20.05 billion in 2025, and is expected to reach USD 28.13 billion by 2030, at a CAGR of 7.02% during the forecast period (2025-2030).
- The Austrian Information and Communication Technology (ICT) market is experiencing significant growth, driven by several key factors. Foremost is the country's robust ICT infrastructure, which includes high-speed internet connectivity and advanced telecommunications networks. This solid foundation supports the proliferation of digital services and solutions across various sectors. Austria's skilled workforce also contributes to its reputation as a technology hub in Europe, fostering innovation and the development of advanced ICT products and services.
- Austria's ICT sector, encompassing both IT and telecom markets, is witnessing a surge in demand. Heightened emphasis on digital technologies, a nationwide push for digitalization, advancements in IT infrastructure, widespread adoption of 5G networks, and a surge in technology investments fuel this growth. Moreover, proactive government initiatives aim to bolster the ICT industry, paving the way for new growth avenues.
- Moreover, the government initiatives are propelling the Austria ICT market forward. Policies that support digital transformation and innovation across multiple industries encourage the adoption of ICT solutions. Public funding for research and development promotes collaboration between technology firms and industry stakeholders, leading to advancements in IT service delivery. Furthermore, regulatory frameworks ensure compliance with data protection and cybersecurity standards, bolstering consumer confidence in ICT service providers.
- Recognizing the pivotal role of ICT in economic development, the Austrian Federal Government has rolled out the "Artificial Intelligence Mission Austria 2030" (AIM AT 2030) Strategy. Austria underscores the significance of Artificial Intelligence (AI) in its digital evolution, launching an initiative to harness AI's potential while addressing its associated risks.
- In October 2024, Austria Post selected Escher's advanced Omnichannel Retail Platform to energize its post office network. This pivotal choice highlights Austria Post's unwavering dedication to elevating customer service and fortifying its operational future. By migrating network-wide, Austria Post strategically positions itself to better cater to its customers, adeptly responding to their changing needs and guaranteeing a seamless experience throughout its retail network.
- However, the Austrian ICT market faces challenges that may impede its growth. For some organizations, the high costs of implementing critical communication systems pose a significant barrier. Additionally, the rapidly evolving technology landscape necessitates continuous skill development, and companies must adapt to new trends, such as cloud computing and cybersecurity, to remain competitive.
Austria ICT Market Trends
Growing demand for Cloud Technology
- Austria's ICT industry is witnessing a surge, fueled by heightened investments from private entities and the government and a rise in consumer spending. This momentum, especially in cloud services, is paving the way for new growth avenues. The trend of key ICT players upgrading their technologies is driving the market's expansion, with a pronounced shift towards cloud computing solutions.
- Moreover, the Austrian government is amplifying investments across various technological domains, including 5G, AI, IoT, machine learning, and Big Data. This push, alongside the rising tide of digital transformation, is set to propel the Austrian ICT market further. According to Eurostat, in 2023, Austria witnessed a 1.8 percentage point rise (+1.93 percent) in the share of households with internet access, bringing the total to 94.98 percent.
- Austria's Information and Communication Technology (ICT) market is experiencing robust growth, primarily fueled by surging demand for cloud technology. Businesses increasingly turn to cloud solutions for their scalability, cost-effectiveness, and flexibility. By adopting cloud services, companies are boosting operational efficiency and collaboration and initiating new digital business models. Sectors like retail and government are notably accelerating their cloud transitions, aiming for enhanced flexibility and preparedness against future uncertainties.
- Major technology firms are making significant investments, further fueling this growth. A prime example is Microsoft's announcement of Austria's inaugural data center, designed to integrate Microsoft's expansive and trusted cloud services into the nation's diverse ecosystem, spanning startups, SMBs, corporations, and government entities.
- The Austrian government is pivotal in supporting digital transformation and upholding stringent data protection laws, bolstering the market's momentum. Austria's central position in Europe, combined with its politically stable environment, renders it a prime hub for data centers, amplifying the growth of its Public Cloud Market. In conclusion, the surging demand for cloud technology is a primary catalyst behind the expansion of Austria's ICT market, equipping businesses with agility, cost savings, and a platform for innovation in an ever-evolving digital realm.
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The IT and Telecom Sector is Expected to Drive the Market
- Austria's IT sector thrives on a robust commitment to research and development (R&D), bolstered by public funding and a favorable tax regime. This dedication has transformed Austria into a magnet for international corporations while homegrown companies carve out significant niches in the global ICT arena.
- Austrian IT firms have consistently outperformed in EU framework programs, cementing their stature in the European ICT research domain. Government-backed initiatives, like the "ICT of the Future" program, foster partnerships between businesses and academic entities, propelling collaborative research efforts.
- Austria's telecommunications sector, characterized by its maturity and competitiveness, is dominated by key players such as Telekom Austria, Magenta Telekom, and Drei Austria. In a concerted effort, the Austrian government, alongside telecom operators, has set its sights on ambitious goals to bolster the nation's telecom infrastructure, targeting nationwide gigabit services by 2030. Central to this initiative are the expansion of fiber networks and the advancement of 5G technology.
- Moreover, Austria's embrace of 5G is transforming its Information and Communications Technology (ICT) landscape, reshaping infrastructure needs and digital services across multiple sectors. Telecom operators reveal that 95% of mobile phones in Austria are now 5G-enabled, placing the nation well ahead of the European Union's average adoption rate of 66%. As Austria climbs the global ladder of 5G adoption, it underscores its dedication to technological advancement.
- The intertwined growth of Austria's IT and telecommunications sectors significantly amplifies the nation's ICT market. Austria is cementing its position as a key player in the global ICT landscape, driven by the IT sector's focus on innovation and R&D, alongside the telecommunications sector's push for infrastructure expansion and technological advancement.
- According to the International Telecommunication Union, from 2000 to 2015, Austria witnessed a steady increase in mobile cellular subscriptions, climbing from around six million to surpassing 13 million. After stabilizing in subsequent years, Austria recorded 11.12 million mobile subscriptions in 2023.
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Austria ICT Industry Overview
In the Austria ICT Market, numerous players intensify the competition, leading to a semi-fragmented landscape. To capture a bigger market share, these players are adopting strategies like forging partnerships to amplify their presence, pursuing mergers and acquisitions for consolidation, rolling out innovative products to cater to shifting customer needs, and ramping up R&D investments to spearhead technological progress and stay ahead of the competition. Key players in the market are IBM Corporation, Dell Inc., Microsoft Corporation, and others.
Austrian businesses are increasingly adopting digital technologies to improve efficiency, productivity, and competitiveness, leading to a growing demand for ICT solutions and service. Companies are implementing technologies like cloud computing, big data analytics, AI, and IoT to streamline operations and improve customer experiences.
Austria ICT Market Leaders
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IBM Corporation
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Dell Inc.
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Microsoft Corporation
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Cisco Systems
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Oracle Corporation
- *Disclaimer: Major Players sorted in no particular order
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Austria ICT Market News
- January 2025: OVHCloud, a global cloud provider and a key player in Europe's cloud landscape, has inaugurated its inaugural Local Zone in Vienna, Austria. This new Local Zone bolsters access to its public cloud services for businesses in Austria. With the Vienna Local Zone, OVHCloud promises low-latency connections and guarantees local data residency. This is particularly beneficial for industries like finance, healthcare, and government, which have stringent security mandates.
- November 2024: Utiq, a European AdTech firm, has made its debut in Austria, teaming up with A1, the country's telecommunications provider. Leveraging its unique telco-powered first-party identifier, Utiq emphasizes "Authentic Consent" to promote responsible digital marketing. Through this collaboration, A1's extensive user base gains access to Utiq's "Authentic Consent Service." This service not only amplifies data privacy but also empowers consumers with genuine control over their consent choices.
Austria ICT Industry Segmentation
Austria's ICT market delves deep into pivotal tech investments, spotlighting areas like cloud technologies as well as artificial intelligence.
Austria's ICT Market is segmented by type (hardware, software, IT services, telecommunication services), by size of the enterprise (small and medium enterprises, large enterprises), by end-user vertical (BFSI, IT & telecom, government, retail, and e-commerce, manufacturing, energy, and utilities, and other industry verticals). The market sizes and forecasts are in terms of value (USD) for all the above segments.
| By Type | Hardware |
| Software | |
| IT Services | |
| Telecommunication Services | |
| By Size of Enterprise | Small and Medium Enterprises |
| Large Enterprises | |
| By Industry Vertical | BFSI |
| IT and Telecom | |
| Government | |
| Retail and E-commerce | |
| Manufacturing | |
| Energy and Utilities | |
| Other Industry Verticals |
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Austria ICT Market Research FAQs
How big is the Austria ICT Market?
The Austria ICT Market size is expected to reach USD 20.05 billion in 2025 and grow at a CAGR of 7.02% to reach USD 28.13 billion by 2030.
What is the current Austria ICT Market size?
In 2025, the Austria ICT Market size is expected to reach USD 20.05 billion.
Who are the key players in Austria ICT Market?
IBM Corporation, Dell Inc., Microsoft Corporation, Cisco Systems and Oracle Corporation are the major companies operating in the Austria ICT Market.
What years does this Austria ICT Market cover, and what was the market size in 2024?
In 2024, the Austria ICT Market size was estimated at USD 18.64 billion. The report covers the Austria ICT Market historical market size for years: 2019, 2020, 2021, 2022, 2023 and 2024. The report also forecasts the Austria ICT Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.
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Austria ICT Industry Report
Statistics for the 2025 Austria ICT market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Austria ICT analysis includes a market forecast outlook for 2025 to 2030 and historical overview. Get a sample of this industry analysis as a free report PDF download.
