Market Trends of Austria Data Center Cooling Industry
IT and Telecom to Hold Significant Share
- The market is driven by the expanding adoption of the 5G network. The telecommunication industry is poised to maintain its leading position. Austria, a compact nation with a populace of 8.9 million, has emerged as a frontrunner in the 5G arena. Austrian operators aim to set up 5G networks along key data traffic routes by the close of 2023, with aspirations for nationwide 5G coverage by the end of 2025. These developments indicate a surge in data speeds and an escalating demand for data center servers.
- As Austria leans into digitization, businesses are increasingly turning to cloud services. For instance, in October 2023, CloudCamp4SMEs rolled out a dedicated Cloud Training Program for Small and Medium-sized Enterprises (SMEs) in the European Union (EU) to enhance their digital transformation efforts. Moving forward, CloudCamp4SMEs intends to broaden its European footprint, collaborating with additional training providers and business associations to strengthen its impact on boosting digital skills among SMEs across the country.
- The IT industry is among the fastest-growing markets in the technology sector, fueled by constant evolution and the annual emergence of new trends. The urgency for firms to adopt digital operations was highlighted by the COVID-19 pandemic. As a result, more businesses are seeking external expertise for swift, modern, and innovative technology solutions. For instance, the Ö-Cloud initiative promotes secure data management and utilization within companies. In line with this, there's a movement for domestic cloud providers to integrate into a unified digital security network. In Austria, cloud service providers conduct thorough self-evaluations against strict, transparent security standards. The "Ö-Cloud" seal, awarded by the "Eurocloud" association of the Austrian Cloud Computing Industry, validates adherence to these standards. This seal guarantees customers that their data is securely managed within Austria or Europe and safeguarded against misappropriation. Such assurances build trust between companies and their customers, paving the way for increased cloud service adoption in the coming years.
- In 2023, more than 63% of companies in Austria are actively utilizing cloud solutions. Additionally, over 86% of these cloud adopters attribute a significant role to the Cloud in their company's digitization journey. Looking forward, more than 50% of respondents predict that by 2025, they will primarily run their productive applications from the Cloud. This rising demand for cloud services, alongside infrastructure enhancements, is driving a notable surge in the need for managed IT services in the foreseeable future.
Understand The Key Trends Shaping This Market
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Liquid Cooling to Hold Significant Growth
- Direct-to-chip liquid cooling enables efficient cooling and heat dissipation for performance-demanding servers. This method ensures peak system performance and reliability and promotes denser computing. In facilities with exceptionally high-density racks (typically exceeding 30 kW), air cooling falls short, failing to maintain the reliability of IT systems, no matter how new or optimized. Given these challenges, liquid cooling emerges as the superior choice. Notably, under-construction facilities like Interxion's VIE3 and STACKIT's Ostermiething (AT) DC 10 Phase 2 are designed with high rack density in mind.
- Austria is at the forefront of driving the Industry 4.0 movement, leading numerous large-scale initiatives, often in partnership with global OEMs. For instance, in February 2024, the BMW Group Plant in Steyr was awarded the esteemed INDUSTRIE 4.0 AWARD. Central to Steyr's digital evolution is the InnoLab, a dedicated hub for testing new applications, which are subsequently integrated into production if found advantageous. A digitalization map highlights the active digital solutions in play. Currently, around 200 varied projects are in motion, ranging from fundamental data visualizations to complex AI solutions across multiple production lines. A standout is the use of generative AI for AI-driven quality control of components. Given the magnitude of these endeavors, the region is poised for a heightened demand for data storage and computational facilities. This uptick signals a growing need for data centers in Austria, subsequently driving an increased reliance on cooling systems to manage heat within these centers.
- Moreover, the surge of OTT platforms and streaming services has resulted in a significant uptick in data volumes, a trend expected to drive demand further. The swift expansion of cloud services, the rising significance of big data, and the deeper integration of connected devices are prompting organizations to ramp up investments in new data center facilities. For example, in May 2024, A1 Group's International Business division rolled out a business-to-business white-label OTT platform in the Cloud. These developments are set to amplify the demand for data center cooling systems in Austria.
