Australia Veterinary Healthcare Market - Growth, Trends, and Forecast (2019 - 2024)

The market is segmented by Product (Therapeutics and Diagnostics), Animal Type (Dogs and Cats, Horses, Ruminants, Swine, Poultry, and Other Animals)

Market Snapshot

Picture3 Australia Veterinary Healthcare Market
Study Period:


Base Year:




Key Players:

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Market Overview

Advanced technology leading to innovations in animal healthcare is the major factor responsible for the growth of Australia veterinary healthcare market. iHerd is an app designed by a company in Australia to simplify the herd management process for station owners and managers. The app allows a producer to track and monitor mobs of cattle as they move around the farm, effectively enabling farmers to track management interventions, such as animal health issues. Additionally, growing meat consumption, especially for chicken and pork, risk of emerging new strains of influenza viruses, increase in vet health awareness among pet owners are also propelling the growth of the market. There is a trend toward the use of counterfeit medicines for animal health, which is usually cheap, are of low quality, and produced without adequate testing acts a restraint for the market growth. Australian Customs and Border Protection Service (ACBPS), the Therapeutic Goods Administration (TGA) and the Australian Pesticides and Veterinary Medicines Authority (APVMA) frequently takes part in international crackdown on fake and illegal medicines purchased over the Internet.

Scope of the Report

As per the scope of this report, the Australia veterinary healthcare market is growing, comprising therapeutic products and solutions for companion and farm animals. Companion animals can be tamed or adopted for companionship or as house/office guards, and farm animals are raised for meat and milk-related products. Companion animals include canine, feline, and equine. Farm animals are bovine, poultry, and porcine.

By Product
By Therapeutics
Medical Feed Additives
Other Therapeutics
By Diagnostics
Immunodiagnostic Tests
Molecular Diagnostics
Diagnostic Imaging
Clinical Chemistry
Other Diagnostics
By Animal Type
Dogs and Cats
Other Animals

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Key Market Trends

Medical Feed Additive holds the major share in Australia Veterinary Healthcare Market

A variety of medical feed additives are available that are used in different quantities and concentrations, depending upon the animal. The nutritional feed additives mainly include amino acids, minerals and vitamins, and non-nutritional feed additives, such as antibiotics, enzymes, and acidifiers. Some of the commonly used medicinal feed additives in companion animals are vitamins, antioxidants, and trace elements. Tocopherols (vitamin E) and ascorbic acid (vitamin C) are the most commonly found natural antioxidants in pet food. These dietary antioxidants play a substantial role in the long-term health of dogs and cats. Some manufacturers add nutritional antioxidants, such as vitamins C and E to pet foods, in order to promote good health and combat free radical damage to the body. Market players are launching novel products which are helping the market to grow. In October 2015, BEC Feed Solutions launched a new feed additive into the Australian market.The product, Hilyses, is obtained from Saccharomyces cerevisiae yeast fermentation originating from ethanol production in Brazil.

Picture2 Australia Veterinary Healthcare Market

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Competitive Landscape

The market for Australia Veterinary Healthcare is majorly dominated by the few players. However, there are few companies that are penetrating the market currently and are expected to hold substantials share in the market. Major Players are Zoetis Animal Healthcare, Merck Animal Health, Bayer Animal Health, Ceva Animal Health, Inc., Virbac Corporation, Boehringer Ingelheim, Elanco Animal Health, Apiam Animal Health amongst others.

Major Players

  1. Zoetis Inc
  2. Bayer AG
  3. Elanco
  4. MSD Animal Health
  5. Vetoquinol SA

* Complete list of players covered available in the table of contents below

Picture1Australia Veterinary Healthcare Market

Table of Contents


    1. 1.1 Study Deliverables

    2. 1.2 Study Assumptions

    3. 1.3 Scope of the Study




    1. 4.1 Market Overview

    2. 4.2 Market Drivers

      1. 4.2.1 Increase in Pet Adoption

      2. 4.2.2 Advanced Technology in Animal Healthcare

      3. 4.2.3 Rise in the number of Initiatives by Governments and Animal Welfare Associations

    3. 4.3 Market Restraints

      1. 4.3.1 Use of Counterfeit Medicines

      2. 4.3.2 Increasing Costs of Animal Testing and Veterinary Care

    4. 4.4 Porter's Five Force Analysis

      1. 4.4.1 Threat of New Entrants

      2. 4.4.2 Bargaining Power of Buyers/Consumers

      3. 4.4.3 Bargaining Power of Suppliers

      4. 4.4.4 Threat of Substitute Products

      5. 4.4.5 Intensity of Competitive Rivalry


    1. 5.1 By Product

      1. 5.1.1 By Therapeutics

        1. Vaccines

        2. Parasiticides

        3. Anti-infectives

        4. Medical Feed Additives

        5. Other Therapeutics

      2. 5.1.2 By Diagnostics

        1. Immunodiagnostic Tests

        2. Molecular Diagnostics

        3. Diagnostic Imaging

        4. Clinical Chemistry

        5. Other Diagnostics

    2. 5.2 By Animal Type

      1. 5.2.1 Dogs and Cats

      2. 5.2.2 Horses

      3. 5.2.3 Ruminants

      4. 5.2.4 Swine

      5. 5.2.5 Poultry

      6. 5.2.6 Other Animals


    1. 6.1 Company Profiles

      1. 6.1.1 Bayer AG

      2. 6.1.2 Boehringer Ingelheim International GmbH

      3. 6.1.3 Elanco

      4. 6.1.4 MSD Animal Health

      5. 6.1.5 Vetoquinol SA

      6. 6.1.6 Virbac

      7. 6.1.7 Zoetis Inc.

    2. *List Not Exhaustive

**Competitive Landscape covers- Business Overview, Financials, Products and Strategies and Recent Developments

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