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Australia Toys And Games Market Size (2024 - 2029)

The Australia Toys and Games Market is projected to experience growth over the forecast period, driven by a combination of factors including the increasing popularity of traditional toys among younger generations and the rising preference for retro games among millennials. Despite its relatively small population, Australia boasts a substantial market size, comparable to larger countries. The market's expansion is further supported by the shift towards online retail, with businesses enhancing their digital presence on e-commerce platforms. This trend is particularly evident in the video game sector, where digital sales are expected to grow due to improved internet accessibility and the proliferation of online shopping options.

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Market Size of Australia Toys And Games Industry

Australia Toys and Games Market Summary
Study Period 2020-2029
Base Year For Estimation 2023
Market Size (2024) USD 1.56 Billion
Market Size (2029) USD 1.82 Billion
CAGR (2024 - 2029) 3.23 %
Market Concentration Medium

Major Players

Australia Toys and Games Market Major Players

*Disclaimer: Major Players sorted in no particular order

Australia Toys and Games Market Analysis

The Australia Toys And Games Market size is estimated at USD 1.56 billion in 2024, and is expected to reach USD 1.82 billion by 2029, growing at a CAGR of 3.23% during the forecast period (2024-2029).

Australia is recognized as an affluent country possessing a market-oriented economy characterized by a relatively elevated gross domestic product and per capita income. The service industry and the exportation of commodities fuel the nation's economic momentum. Australia has a far larger toy market than most people realize, especially given its small population. It is roughly the size of Spain and larger than either Mexico or Italy. Australia's toy business is very seasonal, just like the US market.

The growing appeal of classic recreational products like puzzles and building sets among younger generations is predicted to fuel growth in the traditional toys and games sector. Throughout the projected period, the market growth is expected to be driven by millennials' increased preference for retro games at social gatherings. Businesses are aggressively changing the products they offer by opening online stores and selling goods on e-commerce sites like eBay, Amazon, Walmart Online, and other local platforms.

Customers may purchase a variety of goods online, with video games being one of the most popular categories. The current generation of consoles, which included internet storefronts, facilitated the revenue gained from the sales of video games online. In the upcoming years, digital video game sales will be driven by the expanding availability of online shopping platforms and the accelerating speed of the internet.

Australia Toys and Games Industry Segmentation

Toys and games are the tools of play. They play an important role in social life and have never been restricted to children.

The Australian toys and games market is segmented into type and distribution channel. By type, the market is segmented into card games, construction sets and models, dolls and stuffed toys, plastic toys, puzzles, toys for toddlers and kids, and video game consoles. By distribution channel, the market is segmented into online and offline.

The report offers market size and forecast for the Australian toys and games market in value (USD) for all the above segments.

By Type
Card Games
Construction Sets and Models
Dolls and Stuffed Toys
Plastic and Other Toys
Puzzles
Toys for Toddlers and Kids
Video Game Consoles
By Distribution Channel
Online
Offline
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Australia Toys And Games Market Size Summary

The Australia toys and games market is poised for steady growth, driven by a combination of traditional and digital gaming trends. The market is characterized by its seasonal nature, similar to the US, and is supported by Australia's robust economy and high per capita income. The appeal of classic toys like puzzles and building sets is on the rise, particularly among millennials who favor retro games for social gatherings. This trend is encouraging businesses to innovate their product offerings and expand their presence on e-commerce platforms such as eBay, Amazon, and local sites. The video game sector, a significant component of the market, is experiencing rapid expansion, bolstered by the availability of new software titles and improved hardware. The shift towards online shopping, accelerated by the pandemic, has further fueled the growth of toy sales, with digital video games benefiting from enhanced internet connectivity and online retailing.

The market landscape in Australia is moderately fragmented, with key players including Amazon Australia, K Mart Group, Woolworths Group Limited, and others, all vying to capture the attention of a tech-savvy and demanding young audience. The rise in online purchasing has been significant, outpacing traditional retail due to factors such as improved consumer confidence and transaction security. This shift is particularly evident among younger consumers, aged 14 and under, who are increasingly turning to online platforms for their toy and game purchases. The market's dynamic nature is further underscored by strategic developments, such as Amazon Web Services' expansion in Australia, which aims to enhance digital infrastructure and support the growing demand for online services.

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Australia Toys And Games Market Size - Table of Contents

  1. 1. MARKET DYNAMICS

    1. 1.1 Market Drivers

      1. 1.1.1 Growing Demand for Eco-Friendly and Sustainable Toys

      2. 1.1.2 Increasing Awareness of Early Childhood Development

    2. 1.2 Market Restraints

      1. 1.2.1 Delays in Logistics and a Decline in Chinese Manufacturing Activity

      2. 1.2.2 Strict Safety Regulations Affecting Market Growth

    3. 1.3 Market Opportunities

      1. 1.3.1 Increase in the Demand for Educational Toys are Gaining Traction

      2. 1.3.2 Mobile Gaming will Continue to Dominate the Growth of the Market

    4. 1.4 Porter's Five Forces Analysis

      1. 1.4.1 Bargaining Power of Suppliers

      2. 1.4.2 Bargaining Power of Buyers/Consumers

      3. 1.4.3 Threat of New Entrants

      4. 1.4.4 Threat of Substitute Products

      5. 1.4.5 Intensity of Competitive Rivalry

    5. 1.5 Impact of COVID-19 on the market

    6. 1.6 Insights Into Technological Advancements in the Textile Industry

  2. 2. MARKET SEGMENTATION

    1. 2.1 By Type

      1. 2.1.1 Card Games

      2. 2.1.2 Construction Sets and Models

      3. 2.1.3 Dolls and Stuffed Toys

      4. 2.1.4 Plastic and Other Toys

      5. 2.1.5 Puzzles

      6. 2.1.6 Toys for Toddlers and Kids

      7. 2.1.7 Video Game Consoles

    2. 2.2 By Distribution Channel

      1. 2.2.1 Online

      2. 2.2.2 Offline

Australia Toys And Games Market Size FAQs

The Australia Toys And Games Market size is expected to reach USD 1.56 billion in 2024 and grow at a CAGR of 3.23% to reach USD 1.82 billion by 2029.

In 2024, the Australia Toys And Games Market size is expected to reach USD 1.56 billion.

Australia Toys and Games Market Report Snapshots

Australia Toys and Games Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)