Australia Skin Care Products Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

Australia Skin Care Market is segmented By Type (Facial Care, Body Care, and Others) and Distribution Channel (Supermarkets/Hypermarkets, Conveniences Stores, Specialist Stores, and Others). The report offers market size and forecasts for skin care in Value (USD million) for all the above segments.

Market Snapshot

Australia Skin Care Market Size
Study Period: 2016 -2027
Base Year: 2021
CAGR: 5.26 %
Australia Skin Care Market Major Players

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Market Overview

The Australian skin care products market is projected to register a CAGR of 5.26% during the forecast period (2022-2027)

The COVID-19 pandemic influenced consumers’ spending habits and purchase decisions, leading to a slight decline in the market growth, during the lockdown people have had more time generally to focus on their skincare routines. They have also been keen to counter any dehydration or blemishes prompted by prolonged mask-wearing and spending many hours at home. This has resulted in many consumers replacing their usual salon/aesthetic procedures with reputable at-home ‘DIY’ treatments.

Owing to the aforementioned factors, manufacturers are coming up with unique skincare products that cater to consumer demand and increase their market share. For instance, in August 2020, Estée Lauder added a new product to its extensive skincare range, the Advanced Night Repair Serum, which aims to restore hydration and fullness to the skin. The new serum has anti-aging properties, which recovers natural skin and reduces fine lines and wrinkles, even skin tone, and adds radiance.

The presence of multiple stores of Sephora and Mecca Cosmetica across Sydney and Melbourne has exposed Australian consumers to international brands. Australian consumers are increasingly drawn toward the claims of these advanced products and the presence of active ingredients in them in the right concentration. Technological advancements are thought to be the major reason behind the growth of the professional skincare market. This is leading to consumer willingness to buy a wider range of complex-formulated and natural green products. The development of fusion and environment-friendliness has raised the demand in the industry.

Scope of the Report

Skincare products are a range of products that support skin integrity, enhance appearance, and relieve skin conditions. These are applied to the skin to avoid symptoms of early aging, pimples, and black patches. The scope of the Australian skincare products market is segmented as facial care, body care, and others. By distribution channel, the market is segmented as supermarkets/hypermarkets, convenience stores, specialist stores, online retail stores, and others. The report offers market size and forecasts for skin care in Value (USD million) for all the above segments.

By Type
Facial Care
Body Care
Others
By Distribution Channel
Supermarkets/Hypermarkets
Conveniences Stores
Specialist Stores
Online Retail Stores
Others

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Key Market Trends

Growing Influence of Social Media and Impact of Digital Technology on Skincare market

The emergence of evolving technologies, such as smartphones, personal computers, the internet, e-commerce, social media, communication strategies, and marketing campaigns, changed. Brands are using influencer marketing on social media to influence customers, and encourage advertisers and marketing practitioners to shift their brand conversations in the digital space. Social media has become an increasingly important platform for brands to showcase their products. Social media posts can reach a wide range of potential customers from all over the world and generate buzz, particularly in the personal care industry. Even brands are regularly sharing user-generated content on their social media pages. The internet and social media, in particular, have the potential to boost the sales of skincare as consumer recommendations and influence make them a powerful marketing platform. The market relates to cleansers, moisturizers, body lotion, body wash, and so on, with leading brands L'Oréal, Unilever, Estee Lauder all turning to Facebook, Instagram, and YouTube for new launches and engagement of consumers with tutorials and promotional campaigns. ​ As brands shifted to cater to an increasingly digital consumer, new technology trends in the category have accelerated. AR and AI have emerged as driving forces in the development of new category experiences that combine digital and physical elements. Australian brands, like Go-To Skincare, Sand and Sky, Frank Body, and Mecca Cosmetica, are causing a stir online while making their profits.

Australia Skin Care Market Research

Demand for Natural and Organic Skincare Products

Australia is one of the important and emerging markets for organic and natural personal care products. Organic cosmetics, essential oils, and other personal care products approximately account for 2% of the total organic cosmetics market in the country. Skincare, hair care, and perfumes & fragrances are some of the important cosmetics in the organic market. The industry is observing pressure from the availability of raw materials, which is increasing the manufacturing costs thus forcing the industry to import. Skincare products such as lotions, body oils, scrubs, cleansers, and facial masques are expected to have the highest market share followed by hair care and this is expected to continue for the next 4 years.

Australia Skin Care Market Analysis

Competitive Landscape

The Australian skincare products market is highly fragmented, with some global as well as local players. The Global players, such as L'Oreal S.A., Procter & Gamble, Beiersdorf AG, and Unilever, hold a prominent share. The major strategy they follow is product development followed by expansion of the company. The key players are embarking on mergers and acquisitions as a strategy to strengthen their market dominance and product development followed by expansion of the company. For instance, Unilever’s Lifebuoy is offering herbal body wash, which prevents the spread of 99.9% of germs and is available in a range of soap bars, hand wash, body wash, and hand sanitizers

Recent Development

  • In 2021, P&G has introduced four new products in the Australian market, based on trending skincare ingredients such as Niacinamide + Vitamin C, and tapped into the accelerating serum segment that has grown tremendously in the past two years.
  • In 2020, Estée Lauder added a new product to its extensive skincare range, the Advanced Night Repair Serum, which aims to restore hydration and fullness to the skin. The new serum has anti-aging properties, which recovers natural skin and reduces fine lines and wrinkles, even skin tone, and adds radiance.
  • In 2020, Unilever’s Lifebuoy started offering herbal body wash, which prevents the spread of 99.9% of germs and is available in a range of soap bars, hand wash, body wash, and hand sanitizers

Table of Contents

  1. 1. INTRODUCTION

    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study

  2. 2. RESEARCH METHODOLOGY

  3. 3. EXECUTIVE SUMMARY

  4. 4. MARKET DYNAMICS

    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porters Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry

  5. 5. MARKET SEGMENTATION

    1. 5.1 By Type

      1. 5.1.1 Facial Care

      2. 5.1.2 Body Care

      3. 5.1.3 Others

    2. 5.2 By Distribution Channel

      1. 5.2.1 Supermarkets/Hypermarkets

      2. 5.2.2 Conveniences Stores

      3. 5.2.3 Specialist Stores

      4. 5.2.4 Online Retail Stores

      5. 5.2.5 Others

  6. 6. COMPETITIVE LANDSCAPE

    1. 6.1 Strategies Adopted by Market Players

    2. 6.2 Market Share Analysis

    3. 6.3 Company Profiles

      1. 6.3.1 Procter and Gamble Company

      2. 6.3.2 L'Oreal SA

      3. 6.3.3 Unilever PLC

      4. 6.3.4 Beiersdorf AG

      5. 6.3.5 Johnson & Johnson Inc.

      6. 6.3.6 Estee Lauder Inc.

      7. 6.3.7 Shiseido Company, Limited

      8. 6.3.8 Clarins SA

      9. 6.3.9 Bioderma Laboratories

      10. 6.3.10 Miranda Kerr Pty Ltd (Kora Organics)

    4. *List Not Exhaustive
  7. 7. MARKET OPPORTUNITIES AND FUTURE TRENDS

  8. 8. IMPACT OF COVID-19 ON THE MARKET

**Subject to Availability

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Frequently Asked Questions

The Australia Skin Care Products Market market is studied from 2016 - 2027.

The Australia Skin Care Products Market is growing at a CAGR of 5.26% over the next 5 years.

L'Oreal SA, Procter and Gamble Company, Unilever PLC, Beiersdorf AG, Johnson & Johnson Inc. are the major companies operating in Australia Skin Care Products Market.

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