Skin Care Market in Australia Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

The Skin Care Products Market in Australia report is segmented by type (facial care, body care, and other types) and distribution channel (supermarkets/hypermarkets, conveniences stores, specialist stores, and other distribution channels). The report offers market sizes and values in USD for the abovementioned segments during the forecast period.

Skin Care Market in Australia Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

Australia Skin Care Products Market Size

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Australia Skincare Product Market Summary
Study Period 2019 - 2030
Base Year For Estimation 2024
Forecast Data Period 2025 - 2030
Historical Data Period 2019 - 2023
CAGR 6.95 %
Market Concentration Low

Major Players

Australia Skincare Product Market Major Players

*Disclaimer: Major Players sorted in no particular order

Compare market size and growth of Australia Skin Care Products Market with other markets in Consumer Goods and Services Industry

Apparel, Footwear & Accessories

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Recreational Goods

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Beauty and Personal Care

Consumer Services

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Australia Skin Care Products Market Analysis

The Australia Skin Care Products Market is expected to register a CAGR of 6.95% during the forecast period.

  • Australian consumers are increasingly health conscious and prioritize skincare as part of their overall well-being. This awareness increases the demand for skin care products. Due to Australia's exposure to high levels of UV radiation, there's a lot of focus on protecting skin from the sun's rays. Sunscreens and suncare products are popular in the Australian skincare routine. Consumer purchases are nowadays primarily made based on the product's efficacy, long-lasting protection, and clinical properties.
  • The demand for natural ingredients has been quite evident in the market, and this has led to consumers seeking products with nature-inspired ingredients, such as plant-inspired and premium botanical ingredients, coupled with multi-functional properties. In March 2022, Gen Z skincare brand 'Skin Proud' launched in Australia and is formulated with natural extracts such as pomegranate, raspberry, coconut oil, and rose water. The company claims that the products are vegan, PETA-approved cruelty-free.
  • Additionally, the rising consumer awareness about using skincare products that are vegan, organic, and natural has encouraged manufacturers to launch new offerings and expand their footprint in the market. The presence of multiple stores of Sephora and Mecca Cosmetica across Sydney and Melbourne has exposed Australian consumers to international brands. Australian consumers are increasingly drawn toward the claims of these advanced products and the presence of active ingredients in them in the right concentration.
  • Technological advancements are the major reason behind the growth of the professional skincare market. This is leading to consumer willingness to buy a broader range of complex-formulated and natural green products. Furthermore, the improving quality of life, the positive effects of skincare on self-esteem and social interaction, and the gradual consumer shift toward premium and luxury brands are a few factors that are likely to propel the market growth during the forecast period.

Australia Skin Care Products Industry Overview

The Australian skincare products market is highly fragmented, with some global and local players. The key players in the market include L'Oreal SA, Procter & Gamble Company, Johnson & Johnson Inc., Beiersdorf AG, and Unilever Plc, which hold a prominent share. The major strategy that they follow is product development followed by expansion of the company. The key players are also embarking on mergers and acquisitions as a strategy to strengthen their market dominance. For instance, in March 2022, the L'Occitane Group acquired a majority stake in the Australian skincare brand Grown Alchemist. The acquisition allows the company to connect with Grown Alchemist's international customers penetrate the company's existing market in regions like Australia and expand the brand's presence in new international markets.

Australia Skin Care Products Market Leaders

  1. L'Oreal SA

  2. Procter and Gamble Company

  3. Unilever PLC

  4. Beiersdorf AG

  5. Johnson & Johnson Inc.

  6. *Disclaimer: Major Players sorted in no particular order
Australia Skin Care Products Market Concentration
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Australia Skin Care Products Market News

  • March 2023: Shiseido's skincare brand Drunk Elephant launched its latest moisturizer, the Protini Polypeptide Cream, in Australia. This innovative product is enriched with Pygmy waterlily extract, essential amino acids, and a unique blend of signal peptides to provide deep hydration and restore your skin's natural vitality.
  • February 2023: The Australian skincare brand STUFF unveiled a line of eight supercharged skincare products designed specifically for men. Among these offerings, the SPF 50+ Face Lotion stands out as a remarkable all-in-one solution, boasting paraben-free ingredients and eco-friendly, recyclable packaging.
  • July 2022: The clinical skincare brand Tula Skincare, known for its products featuring probiotic extracts and superfoods, made its entry into the Australian and New Zealand markets through a strategic partnership with the esteemed beauty retailer Mecca.

Australia Skin Care Products Market Report - Table of Contents

1. INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2. RESEARCH METHODOLOGY

3. EXECUTIVE SUMMARY

4. MARKET DYNAMICS

  • 4.1 Market Drivers
    • 4.1.1 Growing Influence of Social Media and Impact of Digital Technology
    • 4.1.2 Rising Demand for Natural and Organic Skincare Products
  • 4.2 Market Restraints
    • 4.2.1 Enhanced Presence of Counterfeit Skin Care Products
  • 4.3 Porter's Five Forces Analysis
    • 4.3.1 Threat of New Entrants
    • 4.3.2 Bargaining Power of Buyers/Consumers
    • 4.3.3 Bargaining Power of Suppliers
    • 4.3.4 Threat of Substitute Products
    • 4.3.5 Intensity of Competitive Rivalry

5. MARKET SEGMENTATION

  • 5.1 Type
    • 5.1.1 Facial Care
    • 5.1.2 Body Care
    • 5.1.3 Other Types
  • 5.2 Distribution Channel
    • 5.2.1 Supermarkets/Hypermarkets
    • 5.2.2 Conveniences Stores
    • 5.2.3 Specialist Retail Stores
    • 5.2.4 Online Retail Stores
    • 5.2.5 Other Distribution Channels

6. COMPETITIVE LANDSCAPE

  • 6.1 Strategies Adopted by Market Players
  • 6.2 Market Share Analysis
  • 6.3 Company Profiles
    • 6.3.1 Procter and Gamble Company
    • 6.3.2 L'Oreal SA
    • 6.3.3 Unilever PLC
    • 6.3.4 Beiersdorf AG
    • 6.3.5 Johnson & Johnson Inc.
    • 6.3.6 The Estée Lauder Companies Inc.
    • 6.3.7 LOccitane Group
    • 6.3.8 Shiseido Company Limited
    • 6.3.9 Clarins SA
    • 6.3.10 The Clorox Company
    • 6.3.11 Miranda Kerr Pty Ltd (Kora Organics)
  • *List Not Exhaustive

7. MARKET OPPORTUNITIES AND FUTURE TRENDS

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Australia Skin Care Products Industry Segmentation

Skincare products are a range of products that support skin integrity, enhance appearance, and relieve skin conditions. These are applied to the skin to avoid symptoms of early aging, pimples, and black patches.

 The Australian skin care products market is segmented by type and distribution channels. Based on type, the market is segmented into facial care, body care, and other types. Based on distribution channels, the market is segmented as supermarkets/hypermarkets, convenience stores, specialist stores, online retail stores, and other distribution channels. 

The market sizing has been done in value terms in USD for all the abovementioned segments.

Type Facial Care
Body Care
Other Types
Distribution Channel Supermarkets/Hypermarkets
Conveniences Stores
Specialist Retail Stores
Online Retail Stores
Other Distribution Channels
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Australia Skin Care Products Market Research FAQs

What is the current Australia Skin Care Products Market size?

The Australia Skin Care Products Market is projected to register a CAGR of 6.95% during the forecast period (2025-2030)

Who are the key players in Australia Skin Care Products Market?

L'Oreal SA, Procter and Gamble Company, Unilever PLC, Beiersdorf AG and Johnson & Johnson Inc. are the major companies operating in the Australia Skin Care Products Market.

What years does this Australia Skin Care Products Market cover?

The report covers the Australia Skin Care Products Market historical market size for years: 2019, 2020, 2021, 2022, 2023 and 2024. The report also forecasts the Australia Skin Care Products Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.

Australia Skin Care Products Industry Report

The Skin Care Products Market in Australia is segmented by type, including facial care, body care, and other types, as well as by distribution channel, encompassing supermarkets/hypermarkets, convenience stores, specialist stores, and other distribution channels. The market research indicates significant market growth driven by heightened consumer awareness and a diverse array of product offerings. The market segmentation highlights the varied preferences of consumers, aiming to improve skin appearance and health while preventing premature aging.

Industry analysis shows a notable shift towards natural and organic skincare solutions, reflecting a broader consumer inclination towards health and sustainability. These products are often free from harmful chemicals and enriched with plant-based and premium botanical ingredients. The industry overview emphasizes the dynamic nature of the market, with detailed industry information available in the industry report.

The market forecast and market outlook suggest continued growth, with varied retail formats enhancing accessibility to quality skincare solutions. The industry trends indicate a commitment to meeting diverse consumer preferences, supported by comprehensive industry research. Market leaders are capitalizing on this trend, driving industry sales and expanding industry size.

The market review and market predictions underscore the importance of understanding market data and industry statistics. The report pdf provides a detailed analysis of market value and market segmentation, offering insights into the industry outlook and market overview. Research companies play a crucial role in providing accurate market analysis and market trends, contributing to a well-rounded understanding of the market.

For a more detailed perspective on market trends and strategic market growth outlook, the report example and industry reports offer valuable insights. The report highlights the importance of market segmentation and market value, providing a comprehensive market review that includes industry analysis, market predictions, and industry outlook. The report emphasizes the significance of industry trends and market data in understanding the market dynamics and growth rate, ensuring that stakeholders are well-informed about the current and future state of the skincare market in Australia.

Australia Skin Care Products Market Report Snapshots