Market Size of Australia Recreational Vehicle Rental Industry
Study Period | 2019 - 2029 |
Base Year For Estimation | 2023 |
Forecast Data Period | 2024 - 2029 |
Historical Data Period | 2019 - 2022 |
CAGR | 11.50 % |
Market Concentration | Medium |
Major Players*Disclaimer: Major Players sorted in no particular order |
Recreational Vehicle Rental Market Analysis
Australia's recreational vehicle rental market was valued at USD 121.71 million, and it is expected to grow to USD 209.75 million over the period of five years, registering a CAGR of about 11.5% during the forecast period.
- The rising demand for road trips as a getaway from quarantine is expected to lead to significant market growth. The post-lockdown period is likely to witness an increase in the number of first-time buyers. An increase in consumer interest in recreational vehicle campaigns to explore the countryside with recreational vehicles is a key factor driving demand for recreational vehicles, which, in turn, is expected to result in substantial market growth.
- Over the long term, the rising youth population and the development of the tourism industry across the country are anticipated to boost the market. Furthermore, an increase in the number of campgrounds and a rising adoption rate of motorhomes by the younger generation, along with technological improvements in vehicles, are factors expected to augment market demand.
- However, underdeveloped infrastructure in some states poses a challenge for key players. Nevertheless, the incorporation of advanced technology to reduce carbon emissions, improve the fuel efficiency of motorhomes, and install portable solar panels for motorhomes are the major areas of innovation for companies to invest in.
- The caravan and camping industry remained a significant driver of Australia's tourism economy and industrial sectors in 2021. While the larger tourist business was impacted by international border closures and worldwide travel restrictions, the caravan and camping visitor economy significantly rebounded during the pandemic, generating 12.6 million visits and AUD 7.4 billion (USD 5.328 billion) in visitor expenditure. This propelled the trailer and camping industry to become Australia's largest provider of holiday accommodation.
- The rising demand for rental services and van conversions, especially the various options being explored to expand the customer base for class C motorhomes, is likely to offer new opportunities for players in the market.
Recreational Vehicle Rental Industry Segmentation
A recreational vehicle is a mobile dwelling vehicle incorporating living quarters explicitly designed for accommodation. RVs are available in varying types, such as fifth-wheel trailers, popup campers, motorhomes, campervans, caravans, and truck campers.
The Australia recreational vehicle rental market is segmented by rental supplier type (private/individual owners and fleet operators), by booking type (offline booking and online booking), and by product type (caravans and motorhomes).
The report offers market size and forecast in value (USD) for all the above segments.
Rental Supplier Type | |
Private/ Indiviual Owner | |
Fleet Operators |
Booking Type | |
Offline Booking | |
Online Booking |
Product Type | |
Caravans | |
Motorhomes |
Australia Recreational Vehicle Rental Market Size Summary
The Australian recreational vehicle rental market is poised for significant growth, driven by an increasing demand for road trips and a surge in first-time buyers post-lockdown. The market is experiencing a rise in consumer interest in exploring the countryside with recreational vehicles, which is a key factor propelling its expansion. The youth population's growing inclination towards recreational activities, coupled with advancements in vehicle technology, is expected to further boost market demand. Despite challenges such as underdeveloped infrastructure in certain states, innovations like electric motorhomes and eco-friendly technologies are attracting investments from key players. The caravan and camping industry continues to be a vital component of Australia's tourism economy, with the rental market benefiting from the rebound in domestic travel and increased visitor expenditure.
The market landscape is characterized by the presence of major players such as Apollo RV Rentals, Camper Travel, Britz, Maui, and Mighty Campers. The rise of online rental services, facilitated by platforms like RVshare.com and Outdoorsy, is transforming consumer preferences, offering convenient comparisons and bookings for RV rentals. The demand for campervans and motorhomes is on the rise due to their customizable features and technological advancements in refrigeration and battery systems. The Australian market is also witnessing collaborations aimed at developing electric vehicles for the recreational hire sector, reflecting a broader trend towards sustainability. As domestic travel continues to thrive, the recreational vehicle rental market is expected to expand, supported by political stability and a resilient economy that offers a favorable environment for business growth.
Australia Recreational Vehicle Rental Market Size - Table of Contents
-
1. MARKET DYNAMICS
-
1.1 Market Drivers
-
1.1.1 Rising Tourism Activity Drive Demand in the Market
-
-
1.2 Market Restraints
-
1.2.1 Lack of Government Framework for the Usage of RVs
-
-
1.3 Industry Attractiveness - Porter's Five Forces Analysis
-
1.3.1 Threat of New Entrants
-
1.3.2 Bargaining Power of Buyers/Consumers
-
1.3.3 Bargaining Power of Suppliers
-
1.3.4 Threat of Substitute Products
-
1.3.5 Intensity of Competitive Rivalry
-
-
-
2. MARKET SEGMENTATION (Market Value in USD)
-
2.1 Rental Supplier Type
-
2.1.1 Private/ Indiviual Owner
-
2.1.2 Fleet Operators
-
-
2.2 Booking Type
-
2.2.1 Offline Booking
-
2.2.2 Online Booking
-
-
2.3 Product Type
-
2.3.1 Caravans
-
2.3.2 Motorhomes
-
-
Australia Recreational Vehicle Rental Market Size FAQs
What is the current Australia Recreational Vehicle Rental Market size?
The Australia Recreational Vehicle Rental Market is projected to register a CAGR of 11.5% during the forecast period (2024-2029)
Who are the key players in Australia Recreational Vehicle Rental Market?
Camper Travel, Maui, Apollo RV Rental, Mighty Campers and Britz are the major companies operating in the Australia Recreational Vehicle Rental Market.