Market Trends of Australia Recreational Vehicle Industry
This section covers the major market trends shaping the Australia Recreational Vehicle Market according to our research experts:
The Increase in Self-Contained RVs Creates a Tourism Opportunity for Small Towns
The increase in the number of campgrounds in the country illustrates the increasing preference for recreational travel. Additionally, they are widely used in the country, not only for vacation traveling but also for tailgating, traveling with pets, business, and as a preferred mode of transportation for outdoor sports and other leisure activities.
Among the motorhomes, class C motorhomes provide better fuel efficiency than type A or B motorhomes. They are often referred to as mini motorhomes, which provide the amenities of a larger motorhome in a scaled-down version and at a lower price. The price of these motorhomes starts from approximately USD 40,000 and goes up to USD 200,000. Moreover, manufacturers are adding multiple slide-outs to increase the living space and are designing a large variety of floor plans with larger chassis versions.
Moreover, the growing number of active campers is contributing to the demand for RVs. The commercial usage of RVs is on the rise. Growth in peer-to-peer rental services is expected to increase popularity among millennials, which are increasingly seeking rental services. Furthermore, the increasing demand for road trips as a getaway from work life may boost the market growth.
Increasing participation rate in outdoor recreational activities in Australia
The Australian recreational vehicle market accounted for a higher CAGR last year compared to the previous year, with over 874 units of new RVs sold. In Australia, the rise in outdoor activities among youths owing to the change in lifestyle and increase in travel and tourism will support the market demand for RVs in Australia. As per Tourism Australia Corporate, Australia recorded a 6% rise in international tourist arrivals. The increasing participation in leisure activities will contribute to the high demand for RVs.
In 2021-22, a total of 1,191,830 international visitors arrived in Australia, eight times higher than the previous year. Additionally, the increasing number of recreational parks with camping facilities will further foster RV demand in the region.
However, the rising number of active campers is increasing the demand for RVs. RVs are increasingly being used for commercial purposes. Peer-to-peer rental services are expected to gain popularity among millennials, who are increasingly looking for rental services. Furthermore, the growing popularity of road trips as a way to get away from work may boost the market growth.
