Australia Recreational Vehicle (RV) Market Size
| Study Period | 2020 - 2029 |
| Base Year For Estimation | 2023 |
| Forecast Data Period | 2024 - 2029 |
| Historical Data Period | 2020 - 2022 |
| CAGR | 7.00 % |
| Market Concentration | High |
Major Players
*Disclaimer: Major Players sorted in no particular order |
Australia Recreational Vehicle (RV) Market Analysis
The Australian recreational vehicle market is expected to registere a CAGR of over 7% during the forecast period.
The COVID-19 pandemic tremendously impacted the tourism industry across the country in 2020. Amid the pandemic situation, sales of recreational vehicles were derailed. However, post-pandemic, consumer interest in recreational activities witnessed an increase which in turn fueled the demand for recreational vehicles across the country.
Over the long term, The growing number of active campers is anticipated to contribute to the demand for RVs. The commercial usage of RVs is on the rise. Growth in peer-to-peer rental services is expected to increase popularity among millennials, which are increasingly seeking rental services. Furthermore, the increasing demand for road trips as a getaway from quarantine may boost market growth. The post-lockdown period is likely to witness a rise in the number of first-time buyers. Therefore, players are also coming up with new product launches in the country.
For instance, in April 2022, Hyundai forayed into the RV market with the 4- and 11-seat Staria camper vans. Hyundai's Staria Lounge Camper 4 comes fully equipped with two beds, indoor and outdoor dining areas, an indoor kitchen, and a smart home control touchscreen.
Furthermore, the availability of customization, from raw material selection to the list of components to be installed in the vehicle in terms of size and dimensions, makes it popular for consumers looking for RVs for personal or commercial use. The customization option made available through websites and mobile apps allows buyers to customize their vehicles from any location rather than having to visit the manufacturer's showroom each time. With the growing popularity of adventure camping in rural areas, people prefer to travel to the countryside, away from urbanized areas, to unwind from their hectic daily routine.
Australia Recreational Vehicle (RV) Market Trends
This section covers the major market trends shaping the Australia Recreational Vehicle Market according to our research experts:
The Increase in Self-Contained RVs Creates a Tourism Opportunity for Small Towns
The increase in the number of campgrounds in the country illustrates the increasing preference for recreational travel. Additionally, they are widely used in the country, not only for vacation traveling but also for tailgating, traveling with pets, business, and as a preferred mode of transportation for outdoor sports and other leisure activities.
Among the motorhomes, class C motorhomes provide better fuel efficiency than type A or B motorhomes. They are often referred to as mini motorhomes, which provide the amenities of a larger motorhome in a scaled-down version and at a lower price. The price of these motorhomes starts from approximately USD 40,000 and goes up to USD 200,000. Moreover, manufacturers are adding multiple slide-outs to increase the living space and are designing a large variety of floor plans with larger chassis versions.
Moreover, the growing number of active campers is contributing to the demand for RVs. The commercial usage of RVs is on the rise. Growth in peer-to-peer rental services is expected to increase popularity among millennials, which are increasingly seeking rental services. Furthermore, the increasing demand for road trips as a getaway from work life may boost the market growth.
Increasing participation rate in outdoor recreational activities in Australia
The Australian recreational vehicle market accounted for a higher CAGR last year compared to the previous year, with over 874 units of new RVs sold. In Australia, the rise in outdoor activities among youths owing to the change in lifestyle and increase in travel and tourism will support the market demand for RVs in Australia. As per Tourism Australia Corporate, Australia recorded a 6% rise in international tourist arrivals. The increasing participation in leisure activities will contribute to the high demand for RVs.
In 2021-22, a total of 1,191,830 international visitors arrived in Australia, eight times higher than the previous year. Additionally, the increasing number of recreational parks with camping facilities will further foster RV demand in the region.
However, the rising number of active campers is increasing the demand for RVs. RVs are increasingly being used for commercial purposes. Peer-to-peer rental services are expected to gain popularity among millennials, who are increasingly looking for rental services. Furthermore, the growing popularity of road trips as a way to get away from work may boost the market growth.
Australia Recreational Vehicle (RV) Industry Overview
The Recreational Vehicle Market is intensely competitive, with the presence of several manufacturers selling products that compete directly through product features. Companies operating in the market are adopting merger and acquisition strategies, coupled with partnerships and collaborations, to increase their market share. For instance,
In September 2022, the Australian Competition and Consumer Commission approved a merger between rival campervan companies, Tourism Holdings and Apollo Tourism & Leisure.
In May 2021, Pottery Barn, a portfolio brand of Williams-Sonoma Inc., partnered with travel trailer brand, Airstream, to create a new collection of statement décor and accessories inspired by the spirit of adventure that brings the comforts of home on the road.
Market leaders are also focusing on investments in R&D and continuous innovations for the development of lightweight raw materials to reduce vehicle weight and increase fuel efficiency.
Australia Recreational Vehicle (RV) Market Leaders
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Jayco, Inc.
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Apollo Tourism & Leisure
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Winnebago Industries
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Sunliner Recreational Vehicles
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Avida RV
*Disclaimer: Major Players sorted in no particular order
Australia Recreational Vehicle (RV) Market News
- Sept 2022: Jayco, a leading caravan manufacturer, expanded its South Dandenong manufacturing facility in response to recent growth in the motorhome and campervan market in Australia, as well as implementing a number of upgrades to support new product development.
- Apr 2021: Jayco Inc. announced the launch of a new Customer Experience Software tool across all divisions, including Jayco, Entegra Coach, Highland Ridge, and Starcraft. The tool utilizes Qualtric Software to provide real-time customer experience data accessible anytime, anywhere.
Australia Recreational Vehicle (RV) Market Report - Table of Contents
1. INTRODUCTION
1.1 Study Assumptions
1.2 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET DYNAMICS
4.1 Market Drivers
4.2 Market Restraints
4.3 Porter's Five Forces Analysis
4.3.1 Threat of New Entrants
4.3.2 Bargaining Power of Buyers/Consumers
4.3.3 Bargaining Power of Suppliers
4.3.4 Threat of Substitute Products
4.3.5 Intensity of Competitive Rivalry
5. MARKET SEGMENTATION
5.1 By Type
5.1.1 Towable RVs
5.1.1.1 Travel Trailers
5.1.1.2 Fifth-wheel Trailers
5.1.1.3 Folding Camp Trailers
5.1.1.4 Truck Campers
5.1.2 Motorhomes
5.1.2.1 Type A
5.1.2.2 Type B
5.1.2.3 Type C
5.2 By Application
5.2.1 Private
5.2.2 Commercial
6. COMPETITIVE LANDSCAPE
6.1 Vendor Market Share
6.2 Company Profiles*
6.2.1 Jayco Inc.
6.2.2 Apollo Tourism & Leisure
6.2.3 Winnebago Industries
6.2.4 Sunliner Recreational Vehicles
6.2.5 Avida RV
6.2.6 Thor Industries Inc.
6.2.7 Forest River Inc.
6.2.8 JB Caravans
6.2.9 Road Star Caravans
6.2.10 Maverick Campers
7. MARKET OPPORTUNITIES AND FUTURE TRENDS
Australia Recreational Vehicle (RV) Industry Segmentation
Recreational vehicles (RVs) are most commonly used as temporary accommodations when traveling. However, some people use them as their main residence due to benefits, like easily towable units, low fuel consumption, lower maintenance and insurance costs, and depreciation value.
The Australia Recreational Vehicle Market is Segmented by Type (Towable RVs and Motorhomes), Towable RVs (Travel Trailers, Fifth-wheel Trailers, Folding Camp Trailers, and Truck Campers), Motorhomes (Type A, Type B, and Type C), and Application (Private and Commercial). The report offers the market size in value (USD Million) and forecasts for all the above segments.
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Australia Recreational Vehicle (RV) Market Research FAQs
What is the current Australia Recreational Vehicle Market size?
The Australia Recreational Vehicle Market is projected to register a CAGR of 7% during the forecast period (2024-2029)
Who are the key players in Australia Recreational Vehicle Market?
Jayco, Inc., Apollo Tourism & Leisure, Winnebago Industries, Sunliner Recreational Vehicles and Avida RV are the major companies operating in the Australia Recreational Vehicle Market.
What years does this Australia Recreational Vehicle Market cover?
The report covers the Australia Recreational Vehicle Market historical market size for years: 2020, 2021, 2022 and 2023. The report also forecasts the Australia Recreational Vehicle Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.
Australia Recreational Vehicle (RV) Industry Report
Statistics for the 2024 Australia Recreational Vehicle (RV) market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Australia Recreational Vehicle (RV) analysis includes a market forecast outlook to 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.
