Market Share of Australia Nutraceuticals Industry
The Australian nutraceutical market is fragmented, with global and local players. Key players are focusing on social media platforms and online distribution channels for their online marketing and branding of their products to attract more customers. The platform has proved beneficial for players and newcomers since the audience size is vast, and discounted offerings make the platform more competitive than retail; Companies are focusing on meeting consumer demands through product innovations, expansions, and mergers and acquisitions. The key players in the market are Kellogg Australia Pty. Ltd, Herbalife Australia, General Mills Australia Pty. Ltd, Amway Australia, and Nestle Australia Ltd.
Australia Nutraceuticals Market Leaders
-
Kellogg (Aust.) Pty. Ltd.
-
Nestle Australia Ltd.
-
General Mills Australia Pty. Ltd.
-
Herbalife Nutrition Ltd
-
PepsiCo, Inc
*Disclaimer: Major Players sorted in no particular order
