Market Trends of Australia Mattress Industry
Hotel Industry is Driving the Market Growth
Melbourne, Sydney, Perth, and Brisbane were identified as cities leading the way in hotel development. A shift towards experiential travel, locally styled hotels, and authentic travel experiences are seen in tourist preferences. Hence, lifestyle and boutique hotels are on the upsurge, and their frequent refurbishments and renovations will drive strong growth in hotel mattress demand in the future. The price of hotel mattresses in Australia is expected to rise by 3.0% by 2025. King and queen-size mattresses are also likely to extend their dominance going forward. Leading players in the industry are looking to introduce oil-scented mattresses for premium hotel clientele coupled with product innovation and integration of advanced technologies.
Smart Home And Mattress is Driving The Market
Consumers worldwide have shown an increased interest in and adoption of smart home technologies in recent years. Due to their ease, automation possibilities, and connectivity with mobile devices, smart home products, such as gadgets like smart speakers, thermostats, and security systems, have become increasingly popular. The people of Australia are tech-savvy and open to innovations. Smart mattresses may be more appealing to consumers who are already comfortable using smart gadgets and exploring the advantages of home automation.
