Australia Mammography Market Trends

The factors leading to the growth of this segment include the high burden of breast cancer cases and high investments in the country's healthcare sector. Australia also has a highly developed healthcare system that allows patients to avail themselves of the latest technologies. Additionally, awareness programs are also expected to boost the market's growth.

Many developments are taking place in Australia, including launches and approvals, partnerships, collaborations, mergers, and acquisitions in the mammography market. Many new investments are also taking place. For instance, in June 2021, the United Kingdom-based Kheiron Medical Technologies announced that it had received Therapeutic Goods Administration (TGA) clearance from the Australian Government Department of Health and MedSafe WAND Notification from the New Zealand Ministry of Health for its Mia (Mammography Intelligent Assessment) solution. The technology is being launched under a partnership with AI Advance. The Mia solution has been designed to support breast radiologists to help them decide whether or not to recall women for further testing based on their mammography screening. Solutions such as these are likely to be in high demand from diagnostic centers that process many mammograms, leading to market growth.

Additionally, the government funding is also contributing to the growth of the segment studied. For instance, in May 2021, the government of Australia announced that the Australian government is investing USD 353.9 million over the next four years as part of the 2021-22 budget to support women's health, including funding for cervical and breast cancer, endometriosis, and reproductive health.

Hence, owing to the above-mentioned factors, the segment is expected to witness steady growth over the forecast period.