Australia Home Textiles Market Size (2024 - 2029)

The market size of the home textile industry in Australia is poised for growth, driven by the country's unique natural materials and increasing involvement in technical textiles. Despite challenges posed by the COVID-19 pandemic and a long-term decline in the textile sector, innovation and research in functional and natural fibers are creating new opportunities. The bed linen segment is expanding due to rising mattress sales, while technical textiles are expected to enhance the hospitality and healthcare sectors. Digital textile printing is also transforming the market with innovative designs, contributing to the overall growth trajectory of the industry.

Market Size of Australia Home Textiles Industry

Textile Market
Study Period 2020 - 2029
Base Year For Estimation 2023
Market Size (2024) USD 5.00 Billion
Market Size (2029) USD 6.24 Billion
CAGR (2024 - 2029) 4.56 %
Market Concentration Medium

Major Players

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*Disclaimer: Major Players sorted in no particular order

Australia Home Textile Market Analysis

The Australia Home Textiles Market size is estimated at USD 5 billion in 2024, and is expected to reach USD 6.24 billion by 2029, growing at a CAGR of 4.56% during the forecast period (2024-2029).

Australia's unique natural materials used for textiles make it stand out in the market. The country is known for its sale of wool as a raw product. Due to the environment and plant life, Australia uses fibers from tree life, like the Banyan tree, to create clothing and other textiles. It has begun to join the countries that are working on technical textiles. Since this is becoming such a large market, innovation has become very important for this industry.

Due to COVID-19, all economic activities except for essential goods and services came to a standstill. The home textile industry was no exception to this. The textile industry in Australia has been declining for many years and the Australian textile industry gives employment to less than 20,000 people overall and with the advent of covid, it was majorly affected. Household demand and changes in interest rates with the accommodative policy of central banks try to make these sectors overcome the financial crisis.

The bed linen segment is experiencing growth as the sales of mattresses rose in the recent year . Technical textiles and new materials are leading to growth in the sector and are also expected to contribute to the growth in home textiles in the hospitality and hospitals sector. Research and development in the sector such as functional and natural fibres will likely create new opportunities. Among flooring, carpets held the major exports from countries such as China and India in the market. Digital textile printing disrupts the market by innovating new designs and textiles.

Australia Home Textile Industry Segmentation

Home textile is a segment of technical textiles comprising components used in a domestic environment which includes upholstery, interior decoration, furnishing, carpeting, floor and wall covering, etc. The home textile consists of functional as well as decorative products used in a home with the fabric being used consisting of both natural and man-made fibre. Generally, home textiles are produced by weaving, knitting, crocheting, knotting and pressing fibres together. A complete background analysis of the Australian home textile market, including an assessment of the economy, the contribution of sectors in the economy, market overview, market size estimation for key segments, emerging trends in the market segments, market dynamics, and spending by the end-user industries, are covered in the report. Australia Home Textile Market is Segmented By Product (Bed Linen, Bath Linen, Kitchen Linen, Upholstery and Floor Covering), and By Distribution Channel (Supermarkets & Hypermarkets, Specialty Stores, Online and Other Distribution Channels). The report offers market size and forecasts in value (USD billion) for all the above segments.

By Product type
Bed linen
Bath linen
Kitchen linen
Upholstery
Floor Covering
By Distribution Channel
Supermarkets & Hypermarkets
Speciality Stores
Online
Others
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Australia Home Textiles Market Size Summary

The home textile industry in Australia is poised for growth, driven by the country's unique natural materials and increasing innovation in technical textiles. The market is characterized by the use of local fibers, such as wool and those from tree life like the Banyan tree, which contribute to its distinctiveness. Despite challenges posed by the COVID-19 pandemic, which significantly impacted economic activities and employment in the sector, the industry is recovering with a focus on innovation and research. The bed linen segment is particularly thriving, supported by rising mattress sales, while technical textiles are gaining traction in hospitality and healthcare sectors. The market is also witnessing a rise in digital textile printing, which is introducing new designs and disrupting traditional textile offerings.

The Australian home textile market is experiencing a shift towards online sales, with both vendors and offline retailers expanding their digital presence to meet growing consumer demand. This trend is bolstered by increasing household formation and consumer spending, particularly in sustainable and biodegradable linen products. The market is fragmented, with numerous local and global players competing, and is further segmented by consumer demographics such as age, gender, and income level. Key players include Charles Pearson, Hennes & Mauritz AB, Pure Linen, Forty Winks Pty Ltd, and Greenlit Brands. Recent developments, such as the opening of planning studios and new retail locations, indicate a strategic focus on enhancing customer experience and expanding product offerings.

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Australia Home Textiles Market Size - Table of Contents

  1. 1. MARKET DYNAMICS AND INSIGHTS

    1. 1.1 Market Overview

    2. 1.2 Market Drivers

    3. 1.3 Market Restraints

    4. 1.4 Industry Value Chain Analysis

    5. 1.5 Porters' Five Forces Analysis

      1. 1.5.1 Threat of New Entrants

      2. 1.5.2 Bargaining Power of Buyers

      3. 1.5.3 Bargaining Power of Suppliers

      4. 1.5.4 Threat of Substitutes

      5. 1.5.5 Intensity of Competitive Rivalry

    6. 1.6 Insights of Technology Innovations in the Market

    7. 1.7 Insights on Regulatory Landscape Governing the Market

    8. 1.8 Impacts of COVID-19 on the Market

  2. 2. MARKET SEGMENTATION

    1. 2.1 By Product type

      1. 2.1.1 Bed linen

      2. 2.1.2 Bath linen

      3. 2.1.3 Kitchen linen

      4. 2.1.4 Upholstery

      5. 2.1.5 Floor Covering

    2. 2.2 By Distribution Channel

      1. 2.2.1 Supermarkets & Hypermarkets

      2. 2.2.2 Speciality Stores

      3. 2.2.3 Online

      4. 2.2.4 Others

Australia Home Textiles Market Size FAQs

The Australia Home Textiles Market size is expected to reach USD 5.00 billion in 2024 and grow at a CAGR of 4.56% to reach USD 6.24 billion by 2029.

In 2024, the Australia Home Textiles Market size is expected to reach USD 5.00 billion.

Home Textile Industry in Australia Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)