Australia Hair Care Market Size (2024 - 2029)

Australian Hair Care Market Analysis

The Australia Hair Care Market size is estimated at USD 1.34 billion in 2024, and is expected to reach USD 1.69 billion by 2029, growing at a CAGR of 4.82% during the forecast period (2024-2029).

• The changing consumer dynamics, coupled with increasing product awareness, have been identified as the major driver for the market. In addition, amid the growing prevalence of hair thinning, loss of volume, dryness, and several other hair-related concerns among consumers across the country, hair care products are emerging as the most affluent and cost-effective way. Moreover, a rising awareness of the importance of natural and organic ingredients in hair care has driven the demand for products that align with these preferences. Owing to this, the market players are launching new natural hair care products in the country. For instance, in May 2021, Nature Organics launched a new plant-based sustainable brand, Soda. The brand provides different types of plant-based hair care products.
• Furthermore, there is an increasing demand for at-home hair care products that enable consumers to use their personalized treatments with the premium ingredients of choice, as per their needs. The shampoo is the most preferred and used hair care product in the country for its cleansing and outward nourishment properties. Personalized hair care products with desired functionality, such as hair loss treatment, hair repair, and others, are gaining importance. Combo product offerings that contain hair conditioning and hair nourishing elements are preferred as they are easily available in the market.
• Moreover, manufacturers in the market are focusing on introducing clinically proven and scientifically backed products to attract consumers. Celebrity endorsements and extensive marketing of the products propel the sales of these hair care products as they reach maximum consumers and encourage them to try novel products available in the market. For instance, Eva Mendes promoted the Pantene haircare brand in Australia through social media and television advertisements. Over the medium term, the demand for hair care products is expected to grow owing to the increasing demand for organic and natural hair care products.

Australian Hair Care Industry Segmentation

Hair care products help control the properties and behavior of the hair so that it can be maintained in a controlled and desirable manner. The proper use of hair care products will help boost the quality of hair by providing proper nourishment and restoration of moisture. 

The Australian hair care market is segmented by type and distribution channel. On the basis of type, the market is segmented into shampoo, conditioner, hair colorants, and other types. On the basis of the distribution channel, the market is segmented into supermarkets/hypermarkets, convenience stores, specialty stores, online stores, and other distribution channels. 

The market sizing has been done in value terms in USD for all the abovementioned segments.