Market Trends of Australia Gluten-Free Foods & Beverages Industry
Rising Celiac Disease and Gluten Intolerance to Support Gluten-free Product Consumption
The number of consumers with celiac disease and gluten intolerance is rising in Australia. As per the National Health and Medical Research Council, about 11% of Australian adults consume a gluten-free diet, and less than 0.5% have celiac disease. Celiac disease affects around 1 in 70 people in Australia. It is incurable, and people need to follow a gluten-free diet all their lives, thus creating opportunities for companies to produce gluten-free foods and beverages.
The increasing recognition of severe intolerances and allergies and the rising perception that a gluten-free diet is healthy are making gluten-free foods and beverages mainstream instead of specialty foods. With the rising popularity of clean labeling and an increase in the supply of high-quality gluten-free products, manufacturers are taking advantage of the market's huge potential, thus supporting the gluten-free foods and beverages market.
Bakery Segment Dominating the Gluten-free Market
The gluten-free bakery segment continues to dominate the Australian gluten-free foods and beverages market, with the nation witnessing an increasing demand for gluten-free crackers, biscuits, and bread. With rising awareness regarding gluten intolerances and allergies, consumers are adopting gluten-free bakery products, as they are seen as healthy.
Gluten-free bakery products such as bread, sauces, and pasta are available nationwide in supermarkets/hypermarkets and restaurants. Brands are launching nutritious gluten-free foods made organically with whole gluten-free grains such as lupin, chia, quinoa, teff, buckwheat, etc. There exists a lot of market potential for companies to produce gluten-free products with simple ingredients and nutritional benefits to support the rising consumer demand.
