Market Trends of Australia Food Sweetener Industry
This section covers the major market trends shaping the Australia Food Sweetener Market according to our research experts:
Aspartame Is The Leading Sweetener
Aspartame is a low-calorie, high-intensity sweetener used as a sugar substitute in some foods and beverages. It is 160 to 220 times sweeter than table sugar, so it provides negligible calories. Drinks that were formerly sweetened entirely with aspartame are now sweetened in many countries by blends of aspartame with other sweeteners; and the loss of aspartame sales is compounded by the potency gains and synergies from blending. In the future, we can expect to see increased quantities of aspartame destined for the confectionery and dairy industries, and we may even see lower priced aspartame making gains from saccharin in certain pharmaceutical applications.
Usage In Beverage Industry Has Grown In The Past Decade
The intake of beverages has changed dramatically over the past few decades, coinciding with an increased prevalence of obesity. Intakes of soft drinks, colas, other sweetened carbonated beverages, and fruit drinks with added sugar have increased dramatically, especially among youth, whereas the intake of milk has declined. Detrimental effect linked with consumption of excess sugar or artificial sweeteners, have led consumers to shift interests toward functional beverages. Incorporating botanical herbs, along with therapeutic properties has laid down a better roadmap for manufacturers to target the “desire for natural products” among consumers.
