Australia Floriculture Market Size (2024 - 2029)

Australia Floriculture Market Analysis

The Australia Floriculture Market size is estimated at USD 2.70 billion in 2024, and is expected to reach USD 3.30 billion by 2029, growing at a CAGR of 4.10% during the forecast period (2024-2029).

• Australia's floriculture market plays a pivotal role in the country’s agricultural sector, making notable contributions to the economy and job market. According to Agriculture Victoria, a partnership organization, floriculture jobs represent 9% of all agricultural employment in Victoria. The key flower-producing regions in Australia include Perth, Wimmera, Southeast Queensland, Northern Rivers, Central Coast, and Melbourne. In these regions, flower cultivation takes place in advanced glasshouses, simpler protected cropping setups, and open outdoor fields that feature a mix of expansive commercial enterprises and specialized niche growers. Additionally, the popular flowers cultivated in Australia encompass Desert Flame, Grevillea, Kangaroo Paws, Canberra Bells, Pink Rock Lily, Aussie Box, Bottle Brushes, and Chorizema.
• Additionally, the country’s cut flower industry plays a pivotal role in Australia's floriculture market, which is valued in the billions annually. While flowers are cultivated year-round, demand peaks in February and May, coinciding with Valentine's Day and Mother's Day, and there is a smaller surge in December for Christmas. In the last decade, the native flower segment witnessed significant growth, welcoming a surge of new growers. Coastal regions, particularly the Mid-North and North Coast, now host most of these growers. This growth can be attributed to the establishment of crop-based networks and enhanced collaborations between research institutions and the market.
• Consumer demand for Australian flowers is on the rise, largely due to the region's renowned floral prominence. In response, the government is making investments to bolster the market. For example, in 2024, the Albanese government allocated USD 1.1 million to the "Showcasing Australian Horticulture" program, underscoring its commitment to Australia's horticulture industry and its world-class produce. Such initiatives boost the country's floriculture development and fuel market growth. Thus, government backing and ongoing expansions are expected to propel the market's growth during the forecast period.

Australia Floriculture Industry Segmentation

Floriculture is a type of horticulture practice that focuses on cultivating flowering and ornamental plants for gardens and commercial use. The Australian floriculture market is segmented by type of flowers into roses, tulips, chrysanthemums, gerberas, freesias, lilies, orchids, nursery stocks, and other types of flowers. The report offers market size and forecasts in terms of value (USD) for the above segments.