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Australia Floriculture Market Size (2024 - 2029)

The Australia Floriculture Market is experiencing growth, with its market size expanding due to increased consumer demand and high export potential. The industry has seen significant expansion over the past decade, particularly along the coast, driven by the establishment of grower networks and collaboration between research institutions and the industry. Flower cultivation is predominantly carried out in high-tech glasshouses, lower-tech protected cropping, and outdoor fields, with major production areas including Perth, Wimmera, South East Queensland, Northern Rivers, Central Coast, and Melbourne. The market's growth is supported by the continuous increase in the production value of cut flowers, highlighting the sector's robust development and potential.

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Market Size of Australia Floriculture Industry

Australia Floriculture Market Summary
Study Period 2019 - 2029
Base Year For Estimation 2023
Forecast Data Period 2024 - 2029
Market Size (2024) USD 2.70 Billion
Market Size (2029) USD 3.30 Billion
CAGR (2024 - 2029) 4.10 %

Australia Floriculture Market Analysis

The Australia Floriculture Market size is estimated at USD 2.70 billion in 2024, and is expected to reach USD 3.30 billion by 2029, growing at a CAGR of 4.10% during the forecast period (2024-2029).

  • Australia's floriculture market plays a pivotal role in the country’s agricultural sector, making notable contributions to the economy and job market. According to Agriculture Victoria, a partnership organization, floriculture jobs represent 9% of all agricultural employment in Victoria. The key flower-producing regions in Australia include Perth, Wimmera, Southeast Queensland, Northern Rivers, Central Coast, and Melbourne. In these regions, flower cultivation takes place in advanced glasshouses, simpler protected cropping setups, and open outdoor fields that feature a mix of expansive commercial enterprises and specialized niche growers. Additionally, the popular flowers cultivated in Australia encompass Desert Flame, Grevillea, Kangaroo Paws, Canberra Bells, Pink Rock Lily, Aussie Box, Bottle Brushes, and Chorizema.
  • Additionally, the country’s cut flower industry plays a pivotal role in Australia's floriculture market, which is valued in the billions annually. While flowers are cultivated year-round, demand peaks in February and May, coinciding with Valentine's Day and Mother's Day, and there is a smaller surge in December for Christmas. In the last decade, the native flower segment witnessed significant growth, welcoming a surge of new growers. Coastal regions, particularly the Mid-North and North Coast, now host most of these growers. This growth can be attributed to the establishment of crop-based networks and enhanced collaborations between research institutions and the market.
  • Consumer demand for Australian flowers is on the rise, largely due to the region's renowned floral prominence. In response, the government is making investments to bolster the market. For example, in 2024, the Albanese government allocated USD 1.1 million to the "Showcasing Australian Horticulture" program, underscoring its commitment to Australia's horticulture industry and its world-class produce. Such initiatives boost the country's floriculture development and fuel market growth. Thus, government backing and ongoing expansions are expected to propel the market's growth during the forecast period.

Australia Floriculture Industry Segmentation

Floriculture is a type of horticulture practice that focuses on cultivating flowering and ornamental plants for gardens and commercial use. The Australian floriculture market is segmented by type of flowers into roses, tulips, chrysanthemums, gerberas, freesias, lilies, orchids, nursery stocks, and other types of flowers. The report offers market size and forecasts in terms of value (USD) for the above segments.

Type of Flower
Rose
Tulip
Chrysanthemum
Gerbera
Freesia
Lily
Orchid
Nursery Stock
Other Types of Flowers
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Australia Floriculture Market Size Summary

The Australia floriculture market is experiencing a steady expansion, driven by a combination of advanced cultivation techniques and a diverse range of native flower species. Key regions such as Perth, Wimmera, South East Queensland, and Melbourne are central to flower production, utilizing both high-tech glasshouses and outdoor fields. The industry has seen significant growth over the past decade, with an increase in native flower cultivation and the establishment of robust grower networks. This growth is further supported by strong collaboration between research institutions and the floriculture sector, enhancing the industry's capacity to meet rising consumer demand and capitalize on its export potential.

Australia stands as a leading exporter of cut flowers, with a dynamic market comprising growers, wholesalers, and retailers. The country's floriculture industry is a major contributor to the economy, with significant exports to countries like Japan, the United States, and China. The availability of unique native flowers and protea species positions Australia favorably in the global market, particularly in Japan, where a substantial portion of Australian flowers is distributed. Despite the limited domestic production of nursery stocks, the nursery industry remains a vital part of the Australian horticulture sector, contributing significantly to its overall value and employment. Recent strategic investments, such as Lynch Group Holdings' expansion into China and Alceon Group's acquisition of Flower Power, highlight the industry's growth potential and the increasing demand for floral products both locally and internationally.

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Australia Floriculture Market Size - Table of Contents

  1. 1. MARKET DYNAMICS

    1. 1.1 Market Overview

    2. 1.2 Market Drivers

      1. 1.2.1 Increasing Flower Retail Sales

      2. 1.2.2 Growing Demand for Cut Flowers

      3. 1.2.3 Favorable Agro-climatic Conditions in the Country

    3. 1.3 Market Restraints

      1. 1.3.1 Rising Incidence of Insect Infestations

      2. 1.3.2 Stringent Trade Regulations

    4. 1.4 Porter's Five Forces Analysis

      1. 1.4.1 Bargaining Power of Suppliers

      2. 1.4.2 Bargaining Power of Buyers

      3. 1.4.3 Threat of New Entrants

      4. 1.4.4 Threat of Substitutes

      5. 1.4.5 Intensity of Competitive Rivalry

  2. 2. MARKET SEGMENTATION

    1. 2.1 Type of Flower

      1. 2.1.1 Rose

      2. 2.1.2 Tulip

      3. 2.1.3 Chrysanthemum

      4. 2.1.4 Gerbera

      5. 2.1.5 Freesia

      6. 2.1.6 Lily

      7. 2.1.7 Orchid

      8. 2.1.8 Nursery Stock

      9. 2.1.9 Other Types of Flowers

Australia Floriculture Market Size FAQs

The Australia Floriculture Market size is expected to reach USD 2.70 billion in 2024 and grow at a CAGR of 4.10% to reach USD 3.30 billion by 2029.

In 2024, the Australia Floriculture Market size is expected to reach USD 2.70 billion.

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