Australia Floriculture Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

The Report Covers Australia’s Floriculture Market Production. It is Segmented by Type of Flowers (Rose, Tulip, Chrysanthemum, Gerbera, Freesia, Lily, Orchid, Nursery Stock, and Other Types of Flowers). The Market Size and Forecasts are Provided in Terms of Value (USD) for the Above Segments.

Australia Floriculture Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

Australia Floriculture Market Size

Australia Floriculture Market Summary
Study Period 2019 - 2030
Base Year For Estimation 2024
Forecast Data Period 2025 - 2030
Historical Data Period 2019 - 2023
Market Size (2025) USD 2.81 Billion
Market Size (2030) USD 3.44 Billion
CAGR (2025 - 2030) 4.10 %

Compare market size and growth of Australia Floriculture Market with other markets in Agriculture Industry

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Australia Floriculture Market Analysis

The Australia Floriculture Market size is estimated at USD 2.81 billion in 2025, and is expected to reach USD 3.44 billion by 2030, at a CAGR of 4.1% during the forecast period (2025-2030).

  • Australia's floriculture market plays a pivotal role in the country’s agricultural sector, making notable contributions to the economy and job market. According to Agriculture Victoria, a partnership organization, floriculture jobs represent 9% of all agricultural employment in Victoria. The key flower-producing regions in Australia include Perth, Wimmera, Southeast Queensland, Northern Rivers, Central Coast, and Melbourne. In these regions, flower cultivation takes place in advanced glasshouses, simpler protected cropping setups, and open outdoor fields that feature a mix of expansive commercial enterprises and specialized niche growers. Additionally, the popular flowers cultivated in Australia encompass Desert Flame, Grevillea, Kangaroo Paws, Canberra Bells, Pink Rock Lily, Aussie Box, Bottle Brushes, and Chorizema.
  • Additionally, the country’s cut flower industry plays a pivotal role in Australia's floriculture market, which is valued in the billions annually. While flowers are cultivated year-round, demand peaks in February and May, coinciding with Valentine's Day and Mother's Day, and there is a smaller surge in December for Christmas. In the last decade, the native flower segment witnessed significant growth, welcoming a surge of new growers. Coastal regions, particularly the Mid-North and North Coast, now host most of these growers. This growth can be attributed to the establishment of crop-based networks and enhanced collaborations between research institutions and the market.
  • Consumer demand for Australian flowers is on the rise, largely due to the region's renowned floral prominence. In response, the government is making investments to bolster the market. For example, in 2024, the Albanese government allocated USD 1.1 million to the "Showcasing Australian Horticulture" program, underscoring its commitment to Australia's horticulture industry and its world-class produce. Such initiatives boost the country's floriculture development and fuel market growth. Thus, government backing and ongoing expansions are expected to propel the market's growth during the forecast period.

Australia Floriculture Market News

  • May 2023: A Victorian flower farmer launched "Grown Not Flown," a digital marketplace that links consumers directly with local flower farms. This app supports the "slow flower movement," promoting connections between flower buyers and sustainable local producers, and advocates for purchasing local produce.
  • August 2022: Lynch Group Holdings distributed millions of perishable flowers with a shelf-life of 5-7 days among retailers of Australian and Chinese retailers. The Sydney-based company has found business opportunities in China, believing that the boom in middle-income consumption will boost flower demand.
  • January 2022: The Australian investment firm Alceon Group acquired Sydney-based garden center chain Flower Power, which could value the retailer and its properties at close to USD 500 million, to escalate the flower business in the country.

Australia Floriculture Market Report - Table of Contents

1. INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2. RESEARCH METHODOLOGY

3. EXECUTIVE SUMMARY

4. MARKET DYNAMICS

  • 4.1 Market Overview
  • 4.2 Market Drivers
    • 4.2.1 Increasing Flower Retail Sales
    • 4.2.2 Growing Demand for Cut Flowers
    • 4.2.3 Favorable Agro-climatic Conditions in the Country
  • 4.3 Market Restraints
    • 4.3.1 Rising Incidence of Insect Infestations
    • 4.3.2 Stringent Trade Regulations
  • 4.4 Porter's Five Forces Analysis
    • 4.4.1 Bargaining Power of Suppliers
    • 4.4.2 Bargaining Power of Buyers
    • 4.4.3 Threat of New Entrants
    • 4.4.4 Threat of Substitutes
    • 4.4.5 Intensity of Competitive Rivalry

5. COUNTRY PROFILE

  • 5.1 PESTLE Analysis

6. MARKET SEGMENTATION

  • 6.1 Type of Flower
    • 6.1.1 Rose
    • 6.1.2 Tulip
    • 6.1.3 Chrysanthemum
    • 6.1.4 Gerbera
    • 6.1.5 Freesia
    • 6.1.6 Lily
    • 6.1.7 Orchid
    • 6.1.8 Nursery Stock
    • 6.1.9 Other Types of Flowers

7. VALUE CHAIN ANALYSIS AND DISTRIBUTION ANALYSIS

  • 7.1 Value Chain Analysis
  • 7.2 Distribution Channel Analysis
  • 7.3 Trade Analysis
    • 7.3.1 Import Analysis
    • 7.3.2 Export Analysis

8. MARKET OPPORTUNITIES AND FUTURE TRENDS

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Australia Floriculture Industry Segmentation

Floriculture is a type of horticulture practice that focuses on cultivating flowering and ornamental plants for gardens and commercial use. The Australian floriculture market is segmented by type of flowers into roses, tulips, chrysanthemums, gerberas, freesias, lilies, orchids, nursery stocks, and other types of flowers. The report offers market size and forecasts in terms of value (USD) for the above segments.

Type of Flower Rose
Tulip
Chrysanthemum
Gerbera
Freesia
Lily
Orchid
Nursery Stock
Other Types of Flowers
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Australia Floriculture Market Research FAQs

How big is the Australia Floriculture Market?

The Australia Floriculture Market size is expected to reach USD 2.81 billion in 2025 and grow at a CAGR of 4.10% to reach USD 3.44 billion by 2030.

What is the current Australia Floriculture Market size?

In 2025, the Australia Floriculture Market size is expected to reach USD 2.81 billion.

What years does this Australia Floriculture Market cover, and what was the market size in 2024?

In 2024, the Australia Floriculture Market size was estimated at USD 2.69 billion. The report covers the Australia Floriculture Market historical market size for years: 2019, 2020, 2021, 2022, 2023 and 2024. The report also forecasts the Australia Floriculture Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.

Floriculture in Australia Industry Report

Statistics for the 2025 Australia Floriculture market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Australia Floriculture analysis includes a market forecast outlook for 2025 to 2030 and historical overview. Get a sample of this industry analysis as a free report PDF download.

Floriculture Market in Australia Report Snapshots