| Study Period | 2020 - 2030 |
| Base Year For Estimation | 2024 |
| Forecast Data Period | 2025 - 2030 |
| Market Size (2025) | USD 2.76 Billion |
| Market Size (2030) | USD 3.96 Billion |
| CAGR (2025 - 2030) | 7.50 % |
| Market Concentration | Low |
Major Players
*Disclaimer: Major Players sorted in no particular order |
Australia Facial Care Market Analysis
The Australia Facial Care Market size is estimated at USD 2.76 billion in 2025, and is expected to reach USD 3.96 billion by 2030, at a CAGR of 7.5% during the forecast period (2025-2030).
Factors such as technological advancements in facial care products and the increasing number of people opting for plastic surgery procedures contribute to the market growth in Australia.
The volume of plastic surgery procedures is increasing significantly and thus is expected to boost the demand for facial care products and further contribute to the market growth. For instance, in June 2023, the Australasian College of Cosmetic Surgery and Medicine reported that around seven million individuals in Australia, representing 38% of the adult population, were considering cosmetic surgery in the next ten years. In addition, individuals of the age group 23-42 are more likely to undergo cosmetic surgery than the other age groups. The most common surgery procedures included in the survey were rhinoplasty (nose surgery), blepharoplasty (eyelift), rhytidectomy (facelift), lipoplasty (liposuction), platysmaplasty (neck and chin surgery). Moreover, men were more likely to undergo face surgeries, while women were likely to undergo body cosmetic surgeries. Thus, the increasing number of people in Australia are adopting cosmetic surgery procedures, increasing the adoption of facial care products and propelling the market growth.
Moreover, more advanced facial care products are introduced in the Australian market to cater to the needs of individuals. With the advancement in facial care products, consumers are likely to adopt them increasingly. For instance, in May 2023, Kim Kardashian introduced a new skincare tool in Australia, LYMA laser, a torch-like device incorporated with blue LED lights to eliminate bacteria and repair signs of sun damage, pigmentation, and aging at the cellular level. Additionally, in March 2023, Cell and Growth Factor Biotechnology (CGBio), a bio-regenerative medical company in Korea, introduced the launch of hyaluronic acid filler AILEENE to Australia to expand its business. AiLEENE is a highly viscous monophasic filler and highly elastic biphasic filler, which has minimum swelling after injection and is suitable for soft areas such as the forehead and under the eyes, nose, forehead, and chin. Thus, with the introduction of advanced facial care solutions, customers are inclined to adopt innovative solutions for facial care, thus contributing to market growth.
Hence, the technological advancements in facial care products and the increasing number of people opting for plastic surgery procedures are the major factors driving the market growth. However, the lack of reimbursement policies supporting cosmetic procedures and stringent regulatory reforms may affect the market growth of facial care products in Australia over the forecast period.
Australia Facial Care Market Trends
Dermal Fillers Segment is Expected to Hold a Major Share in the Facial Care Market Over the Forecast Period.
Dermal fillers are gel-like substances such as hyaluronic acid and are used to inject the skin to plump up and reduce wrinkle lines on the face. Dermal fillers are widely used for various applications such as wrinkle reduction, skin improvement appearance, lip augmentation, etc.
The rising demand for dermal fillers in the country is anticipated to drive the segment growth. For instance, the Cosmetic Physicians College of Australasia estimated in May 2024 that spending on dermal filler injections, used for facial volumization, sculpting, and reshaping, surged by at least 25% in 2023 in Australia. Thus, the increasing demand for dermal fillers contributes to market growth.
Various research studies emphasize dermal fillers' clinical effectiveness and safety to improve the face appearance, and thus highly adopted by individuals. For instance, a study published in the Annals of Case Reports in July 2023, female patients in Australia were injected with Gouri. This microparticle-free liquid polycaprolactone dermal filler significantly improved skin quality and fine wrinkles. Hence, significant advantages such as safety and natural-looking results boost the adoption of dermal fillers among patients and raise the demand, contributing to the market’s segment growth.
Significant product launches of dermal fillers are driving market growth in Australia. For instance, in February 2024, Xytide Biotech received Therapeutic Goods Administration (TGA) approval to launch e.p.t.q. (Epitique), a hyaluronic acid (HA) dermal filler. This filler is recognized for its ideal qualities, owing to its excellent rheological properties, high patient satisfaction, and strong safety record. Additionally, in March 2023, CGBio secured a USD 30 million export agreement to supply its hyaluronic acid (HA) filler, "AiLEENE," to Australia. This deal was projected to generate approximately USD 7.7 million in sales for CGBio from this single product, marking their expansion into the Oceania beauty and cosmetic surgery market. Thus, introducing new product launches increases the adoption and propels the market growth.
Therefore, owing to the above-mentioned factors such as the rising demands of dermal fillers coupled with their significant advantages and new product launches, are expected to drive the segment growth in future.
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Facial Line Correction Segment is Expected to Hold a Major Share in the Facial Care Market Over the Forecast Period.
Facial line correction treatment is widely used for improving facial expressions and reducing wrinkles through various treatment modalities, including peels, lasers, injectable medicine, or surgery. People are adopting facial line correction treatments due to the increasing burden of wrinkles and frown lines attributed to pollution, stressful conditions, and aging. Dermal fillers are also used for marionette lines, a hyaluronic-based filler treatment injected into the skin to restore skin tautness by lifting the skin around the lower cheek and jawline, improving the appearance of jowls. Thus, the availability of facial care products to improve the appearance of facial lines and creases boosts the market growth.
Moreover, manufacturers and companies are introducing a wide range of facial care products for facial line correction. For instance, in September 2023, an Australian skincare brand, E.S.K., launched its new complexion correction microneedle patches. These patches combat hyperpigmentation using hyaluronic acid, 4-N-butylresorcinol, retinal, and niacinamide. Each patch boasts 2000 dissolving microneedles for optimal delivery of active ingredients. Thus, the companies focus on introducing new products to meet the increasing demands for facial line correction, thus boosting the market growth.
Additionally, the facial line correction segment continues to witness significant advancements, driven by the introduction of innovative treatments. For instance, in September 2023, Illuminate Aesthetics introduced an innovative wrinkle relaxer treatment called as 'L', through the approval from the Therapeutic Goods Administration (TGA) in Australia. 'L' is a new treatment option for reducing wrinkles and fine lines which works by blocking the release of acetylcholine, a neurotransmitter that causes muscle contraction. The procedure involves targeted injections into specific muscles, personalized to an individual needs, to achieve localized muscle relaxation. Moreover, in January 2023, Pure Aesthetics launched a new injectable, Profhilo, in Australia to hydrate, firm, and tighten the skin. Profhilo is a natural enhancer concentrated with pure hyaluronic acid to boost collagen and elastin production and reduce the appearance of fine lines on the face. These developments underscore the growing demand for non-invasive and effective solutions in the facial line correction segment, positioning it as a key driver within the broader facial care market.
Therefore, owing to the new product launches and technological advancements in facial line correction treatment, the segment is expected to grow significantly in the coming years.
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Australia Facial Care Industry Overview
The Facial Care Market in Australia is fragmented because of the high competitiveness in the market contributed by large and mid-sized companies. Major market players are leading the market with new product launches, advanced technology, collaboration, and acquisitions for business expansion. Major players in the market are Cutera, Candela Corporation, Stryker Corporation, Zimmer Biomet Holdings and Abbvie among others.
Australia Facial Care Market Leaders
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Cutera
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Stryker Corporation
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Zimmer Biomet Holdings
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Abbvie
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Candela Corporation
- *Disclaimer: Major Players sorted in no particular order
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Australia Facial Care Market News
- October 2024: Stormeur was seeking USD 4.3 million in capital to finance the launch of four new Cosmetique clinics along Australia's east coast. Cosmetique is the first Australian cosmetic injectables clinic to obtain National Safety and Quality Primary and Community Healthcare Standards (NSQPCH) accreditation, establishing a benchmark for quality and compliance in the cosmetic medical industry. The development of new cosmetic clinics in the country is expected to enhance the market growth of facial care.
- February 2024: Cutera revealed that the energy-based device AviClear was commercially available in Australia. AviClear, a 1726nm laser, works by targeting and suppressing sebum production, addressing acne at its source. This treatment is effective for long-term management of mild, moderate, and severe acne.
Australia Facial Care Industry Segmentation
According to the scope, facial care includes the procedures or interventions followed to improve the appearance of the skin and management of skin conditions caused by excessive exposure to the sun, inadequate nutrition, and moisture. The facial care market in Australia is segmented by product type and applications. By product type, the market is segmented into dermal fillers, facial implants, laser devices, microdermabrasion devices, and other product types. Other product types include chemical peels, platelet-rich plasma (PRP) kits, radiofrequency devices and others. By applications, the market is segmented into facial line correction, lip augmentation, face lift, acne scar treatment, and other applications. Other applications include wrinkle reduction, facial volume restoration and chin and jawline contouring, among others. For each segment, the market size is provided in terms of USD value.
| By Product Type | Dermal Fillers |
| Facial Implants | |
| Laser Devices | |
| Microdermabrasion Devices | |
| Other Product Types | |
| By Application | Facial Line Correction |
| Lip Augmentation | |
| Face Lift | |
| Acne Scar Treatment | |
| Other Applications |
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Australia Facial Care Market Research Faqs
How big is the Australia Facial Care Market?
The Australia Facial Care Market size is expected to reach USD 2.76 billion in 2025 and grow at a CAGR of 7.5% to reach USD 3.96 billion by 2030.
What is the current Australia Facial Care Market size?
In 2025, the Australia Facial Care Market size is expected to reach USD 2.76 billion.
Who are the key players in Australia Facial Care Market?
Cutera, Stryker Corporation, Zimmer Biomet Holdings, Abbvie and Candela Corporation are the major companies operating in the Australia Facial Care Market.
What years does this Australia Facial Care Market cover, and what was the market size in 2024?
In 2024, the Australia Facial Care Market size was estimated at USD 2.55 billion. The report covers the Australia Facial Care Market historical market size for years: 2020, 2021, 2022, 2023 and 2024. The report also forecasts the Australia Facial Care Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.
Australia Facial Care Industry Report
Statistics for the 2025 Australia Facial Care market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Australia Facial Care analysis includes a market forecast outlook for 2025 to 2030 and historical overview. Get a sample of this industry analysis as a free report PDF download.
