Australia Electric Vehicle Market Size (2024 - 2029)

The Australia Electric Vehicle Market is experiencing significant growth, driven by increased demand for fuel-efficient and low-emission vehicles, alongside supportive government initiatives and regulations. Despite initial setbacks due to the COVID-19 pandemic, the market has rebounded, with electric vehicle sales rising sharply. Key factors contributing to the market's expansion include declining battery costs, the presence of major global players, and investments in charging infrastructure. New South Wales and Victoria are pivotal in this growth, supported by government policies and infrastructure developments.

Market Size of Australia Electric Vehicle Industry

Australia Electric Vehicle Market Summary
Study Period 2019 - 2029
Base Year For Estimation 2023
Market Size (2024) USD 8.49 Billion
Market Size (2029) USD 35.41 Billion
CAGR (2024 - 2029) 33.06 %
Market Concentration Medium

Major Players

Australia Electric Vehicle Market Major Players

*Disclaimer: Major Players sorted in no particular order

Australia EV Market Analysis

The Australia Electric Vehicle Market size is estimated at USD 8.49 billion in 2024, and is expected to reach USD 35.41 billion by 2029, growing at a CAGR of 33.06% during the forecast period (2024-2029).

  • The COVID-19 pandemic initially had a negative impact on the market as the shutdown of manufacturing units and lockdowns resulted in a decrease in sales during the first half of 2020. However, eased restrictions coupled with notable initiatives of the government in the form of incentives and relief packages helped the market regain momentum by 2021. For instance, in Australia, 8,688 electric vehicles were sold in the first half of 2021.
  • Despite the global coronavirus pandemic, electric car sales have proven unexpectedly resilient in comparison to overall new vehicle sales. Australia was one of the top Asia-Pacific countries in terms of electric car adoption, with a value of about three percent in 2021. Further, in 2022, 33,410 electric vehicles were sold in Australia, setting a new high.
  • Over the medium term, increased demand for fuel-efficient, high-performance, and low-emission vehicles, increasingly strict laws and regulations on vehicle emissions, declining battery costs, etc., are expected to act as primary factors driving the market growth over the forecast period. Further, the active presence of key global players like Tesla, MG, and others with a focus on adopting strategies like offering cost-efficient models, product innovations, etc. expected to create a positive outlook for the market in the long run.
  • For instance, in January 2023, Aptera announced that the Launch Edition of its hyper-efficient solar-powered battery electric vehicle would go into production in 2023. With its 700-watt solar cell technology, the patented solar technology can add up to 64 kilometers of range. The startup brand revealed in 2022 that the solar cells for its three-wheeler EV will be manufactured. These cells completely cover the car, including the top and all upward-facing surfaces.
  • Government regulations to phase out fossil fuel-powered vehicles and government expenditures to improve public EV charging infrastructure are likely to contribute to market development. Further, Increasing investments and product launches by major OEMs in the country and their focus on localizing supply chain facilities create a positive outlook in the market.
  • Despite being home to one of the world's most successful charger manufacturers, Tritium DCFC, Australia currently has less than a third of the number of public chargers for every EV on the road compared to the worldwide average.
  • However, The NRMA, a motorist services company, is collaborating with the government to establish 135 charging stations across the national highway network over the next two to three years, adding to the 2,392 sites now in place. Moreover, the Australian government has also developed a national EV policy and increased financing for greener transport to AUD 500 million (USD 339 million). Electric vehicle sales in the country are already on the rise, accounting for 8% of total automobile sales in April 2023, up from 1.1% the previous year.
  • New South Wales and Victoria are home to the majority of Australia's electric vehicles, followed by the South Australia region. These states play a key role in the growth of the Australian electric vehicle market, with the majority of demand being supported by government initiatives and supportive charging infrastructure.

Australia EV Industry Segmentation

An electric vehicle operates on an electric motor instead of an internal combustion engine, which solely generates power by burning a mix of fuel and gases. Therefore, an electric vehicle is seen as a possible replacement for the current-generation automobile in the near future to address environmental challenges.

The Australian electric vehicle market is segmented by propulsion type (battery electric vehicles, hybrid electric vehicles, fuel cell electric vehicles, and plug-in hybrid electric vehicles) and by vehicle type (passenger cars, light commercial vehicles, medium-duty commercial vehicles, and heavy-duty commercial vehicles). 

The report offers the market size and value in (USD) for all the above segments.

By Propulsion Type
Battery Electric Vehicles
Hybrid Electric Vehicles
Fuel Cell Electric Vehicles
Plug-In Hybrid Electric Vehicles
By Vehicle Type
Passenger Cars
Light Commercial Vehicles
Medium-Duty Commercial Vehicles
Heavy-Duty Commercial Vehicles
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Australia Electric Vehicle Market Size Summary

The Australian electric vehicle market is poised for significant growth, driven by a combination of government initiatives, technological advancements, and increasing consumer demand for sustainable transportation solutions. The market has shown resilience despite initial setbacks due to the COVID-19 pandemic, with government incentives and relief packages helping to restore momentum. The adoption of electric vehicles in Australia has been bolstered by the presence of major global players like Tesla and MG, who are focusing on cost-efficient models and product innovations. The government's commitment to phasing out fossil fuel-powered vehicles and enhancing EV charging infrastructure is expected to further propel market expansion. Key regions such as New South Wales and Victoria are at the forefront of this growth, supported by robust government policies and infrastructure development.

The market landscape is moderately consolidated, with numerous players competing to expand their product offerings and capture a larger share of the market. The hybrid vehicle segment is also experiencing substantial growth, appealing to a broader audience by combining the benefits of traditional and electric vehicles. Major automotive companies, including Toyota, Honda, and Ford, are actively investing in electrification strategies and expanding their EV portfolios to meet rising demand. The Australian government's financial support for charging infrastructure and its national EV policy are pivotal in driving market development. As the market continues to evolve, the focus on innovation and sustainability is expected to shape the future of electric vehicles in Australia, making it a key player in the global transition towards greener transportation.

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Australia Electric Vehicle Market Size - Table of Contents

  1. 1. MARKET DYNAMICS

    1. 1.1 Market Drivers

      1. 1.1.1 Growing Investments into Developing Charging Infrastructure in the Country

    2. 1.2 Market Restraints

      1. 1.2.1 Lack of Public Charging Station

    3. 1.3 Industry Attractiveness - Porter's Five Forces Analysis

      1. 1.3.1 Threat of New Entrants

      2. 1.3.2 Bargaining Power of Buyers/Consumers

      3. 1.3.3 Bargaining Power of Suppliers

      4. 1.3.4 Threat of Substitute Products

      5. 1.3.5 Intensity of Competitive Rivalry

  2. 2. MARKET SEGMENTATION (Market Size in Value - USD billion)

    1. 2.1 By Propulsion Type

      1. 2.1.1 Battery Electric Vehicles

      2. 2.1.2 Hybrid Electric Vehicles

      3. 2.1.3 Fuel Cell Electric Vehicles

      4. 2.1.4 Plug-In Hybrid Electric Vehicles

    2. 2.2 By Vehicle Type

      1. 2.2.1 Passenger Cars

      2. 2.2.2 Light Commercial Vehicles

      3. 2.2.3 Medium-Duty Commercial Vehicles

      4. 2.2.4 Heavy-Duty Commercial Vehicles

Australia Electric Vehicle Market Size FAQs

The Australia Electric Vehicle Market size is expected to reach USD 8.49 billion in 2024 and grow at a CAGR of 33.06% to reach USD 35.41 billion by 2029.

In 2024, the Australia Electric Vehicle Market size is expected to reach USD 8.49 billion.

Australia Electric Vehicle Market Size - Industry Report on Share, Growth Trends & Forecasts Analysis (2024 - 2029)