Australia Data Center Storage Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2031)

The Australia Data Center Storage Market is segmented by storage technology (network attached storage (NAS), storage area network (SAN), direct attached storage (DAS)), by storage type (traditional storage, all-flash Storage, hybrid storage), by end user (IT & telecommunication, BFSI, government, media & entertainment and other end-user). The market sizes and forecasts are provided in terms of value (USD billion) for all the above segments.

Australia Data Center Storage Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2031)

Australia Data Center Storage Market Size

Australia Data Center Storage Market Summary
Study Period 2019 - 2031
Base Year For Estimation 2024
Forecast Data Period 2025 - 2031
Market Size (2025) USD 2.97 Billion
Market Size (2031) USD 3.59 Billion
CAGR (2025 - 2031) 3.18 %
Market Concentration Medium

Major Players

Australia Data Center Storage Market Major Players

*Disclaimer: Major Players sorted in no particular order

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Australia Data Center Storage Market Analysis

The Australia Data Center Storage Market size is estimated at USD 2.97 billion in 2025, and is expected to reach USD 3.59 billion by 2031, at a CAGR of 3.18% during the forecast period (2025-2031).

The increasing demand for cloud computing among SMEs, government regulations for local data security, and growing investment by domestic players are some of the major factors driving the demand for data centers in the country. This leads to a growing need for data center storage equipment.

  • Under Construction IT Load Capacity: The upcoming IT load capacity of the South Korean data center market is expected to touch around 2,000 MW by 2029.
  • Under Construction Raised Floor Space: The country's construction of raised floor area is expected to increase to 5 million sq. ft by 2029.
  • Planned Racks: The country's total number of racks to be installed is expected to reach 270,000 units by 2029. Greater Seoul is expected to house the maximum number of racks by 2029.
  • Planned Submarine Cables: There are close to 10 submarine cable systems connecting South Korea, and many are under construction. One such submarine cable that was estimated to start service in 2023 is Southeast Asia-Japan Cable 2 (SJC2), which stretches over 10,500 kilometers with landing points from Geoje, South Korea.
  • The IT load capacity in the country is expected to reach over 3,000 MW by 2029, positively impacting the demand for racks during the forecast period.
  • The construction of a raised floor area for data centers in the country is expected to reach 11.4 million sq. ft by 2029.
  • The country's total number of racks to be installed is expected to reach over 550,000 units by 2029.
  • Currently, four submarine cable projects are under construction in the country. One such submarine cable, estimated to start service in 2025, is Asia Connect Cable-1 (ACC-1), stretching over 18,000 kilometers with landing points for planned submarine cables.

Australia Data Center Storage Industry Overview

The Australian data center storage market is moderately fragmented. The major players in this market hold the majority of the market share. Some significant players are Dell Inc., Hewlett Packard Enterprise, NetApp Inc., Hitachi Vantara LLC, and Kingston Technology Company Inc. These companies leverage strategic collaborative initiatives to increase their market share and increase their profitability.

September 2023: Pure Storage appointed Westcon-Comstor as its newest distributor in Australia. The partnership is an expansion of the two companies' existing agreements in New Zealand, Singapore, Indonesia, Malaysia, China, Hong Kong, and the Philippines. The partnership accelerates the adoption of FlashStack, a software-defined hybrid cloud infrastructure from Pure and Cisco that integrates computation, network, and storage.

June 2023: Hewlett Packard Enterprise expanded its portfolio of SaaS and NaaS products to HPE GreenLake and added HPE SaaS products to AWS Marketplace. The HPE Aruba Networking CX 8000, HPE Aruba Networking 9000, and HPE Aruba Networking 10000 Series data center switching portfolio is now available via Network as a Service (NaaS). The two new HPE GreenLake for Aruba networking service packs allow partners to expand into data center networking and bundle their design and delivery services with a monthly NaaS technology subscription, enabling customers to consume a full compute, storage, and networking data center stack via HPE GreenLake.

Australia Data Center Storage Market Leaders

  1. Dell Inc.

  2. Hewlett Packard Enterprise

  3. NetApp Inc.

  4. Hitachi Vantara LLC

  5. Kingston Technology Company Inc.

  6. *Disclaimer: Major Players sorted in no particular order
Australia Data Center Storage Market Concentration
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Australia Data Center Storage Market News

February 2023: NetApp launched NetApp AFF C-Series, a new family of capacity flash storage options that deliver low-cost all-flash storage, and NetApp AFF A150, a new entry-level storage system in the AFF A-Series family of all-flash systems.

May 2023: Pure Storage Inc. is pushing its flash-based platform deep into the data center. The company launched FlashBlade//E. This covers the approximately 80% of data stored on disk-based systems that are not considered "hot" or primary and are still largely low-cost.

Australia Data Center StorageMarket Report - Table of Contents

1. INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2. Research Methodology

3. Executive Summary

4. Market Dynamics

  • 4.1 Market Overview
  • 4.2 Market Drivers
    • 4.2.1 Expansion of IT Infrastructure to Increase Market Growth
    • 4.2.2 Increased Investments in Hyperscale Data Centers to Increase Market Growth
  • 4.3 Market Restraints
    • 4.3.1 High Initial Investment Cost to Hinder Market Growth
  • 4.4 Value Chain / Supply Chain Analysis
  • 4.5 Industry Attractiveness - Porter's Five Forces Analysis
    • 4.5.1 Threat of New Entrants
    • 4.5.2 Bargaining Power of Buyers/Consumers
    • 4.5.3 Bargaining Power of Suppliers
    • 4.5.4 Threat of Substitute Products
    • 4.5.5 Intensity of Competitive Rivalry
  • 4.6 Assessment of COVID-19 Impact

5. MARKET SEGMENTATION

  • 5.1 Storage Technology
    • 5.1.1 Network Attached Storage (NAS)
    • 5.1.2 Storage Area Network (SAN)
    • 5.1.3 Direct Attached Storage (DAS)
    • 5.1.4 Other Technologies
  • 5.2 Storage Type
    • 5.2.1 Traditional Storage
    • 5.2.2 All-flash Storage
    • 5.2.3 Hybrid Storage
  • 5.3 End-user
    • 5.3.1 IT and Telecommunication
    • 5.3.2 BFSI
    • 5.3.3 Government
    • 5.3.4 Media and Entertainment
    • 5.3.5 Other End-users

6. COMPETITIVE LANDSCAPE

  • 6.1 Company Profiles
    • 6.1.1 Dell Inc.
    • 6.1.2 Hewlett Packard Enterprise
    • 6.1.3 NetApp Inc.
    • 6.1.4 Hitachi Vantara LLC
    • 6.1.5 Kingston Technology Company Inc.
    • 6.1.6 Pure Storage Inc.
    • 6.1.7 Lenovo Group Limited
    • 6.1.8 Fujitsu Limited
    • 6.1.9 Seagate Technology LLC
    • 6.1.10 Overland Tandberg
  • *List Not Exhaustive

7. INVESTMENT ANALYSIS

8. MARKET OPPORTUNITIES AND FUTURE TRENDS

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Australia Data Center Storage Industry Segmentation

Data center storage refers to the devices, hardware, networking equipment, and software technologies that enable the storage of data and applications within data center facilities. It is used to store, manage, retrieve, distribute, and back up digital information within data center facilities.

The Australian data center storage market is segmented by storage technology (network attached storage (NAS), storage area network (SAN), direct attached storage (DAS), and other technologies), storage type (traditional storage, all-flash storage, and hybrid storage), end-user (IT and telecommunication, BFSI, government, media and entertainment, and other end-users). The report offers the market size in value terms in USD for all the abovementioned segments.

Storage Technology Network Attached Storage (NAS)
Storage Area Network (SAN)
Direct Attached Storage (DAS)
Other Technologies
Storage Type Traditional Storage
All-flash Storage
Hybrid Storage
End-user IT and Telecommunication
BFSI
Government
Media and Entertainment
Other End-users
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Australia Data Center StorageMarket Research FAQs

How big is the Australia Data Center Storage Market?

The Australia Data Center Storage Market size is expected to reach USD 2.97 billion in 2025 and grow at a CAGR of 3.18% to reach USD 3.59 billion by 2031.

What is the current Australia Data Center Storage Market size?

In 2025, the Australia Data Center Storage Market size is expected to reach USD 2.97 billion.

Who are the key players in Australia Data Center Storage Market?

Dell Inc., Hewlett Packard Enterprise, NetApp Inc., Hitachi Vantara LLC and Kingston Technology Company Inc. are the major companies operating in the Australia Data Center Storage Market.

What years does this Australia Data Center Storage Market cover, and what was the market size in 2024?

In 2024, the Australia Data Center Storage Market size was estimated at USD 2.88 billion. The report covers the Australia Data Center Storage Market historical market size for years: 2019, 2020, 2021, 2022, 2023 and 2024. The report also forecasts the Australia Data Center Storage Market size for years: 2025, 2026, 2027, 2028, 2029, 2030 and 2031.

Australia Data Center StorageIndustry Report

Statistics for the 2025 Australia Data Center Storage market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Australia Data Center Storage analysis includes a market forecast outlook for 2025 to 2031 and historical overview. Get a sample of this industry analysis as a free report PDF download.