Market Trends of Australia Data Center Power Industry
The IT & Telecom Segment is Expected to Hold a Significant Market Share
- Government, BFSI, and manufacturing are the major end-user industries in the Australian data center market, and they are expected to showcase significant growth during the forecast period. Currently, the cloud segment holds a significant market share. About 10-15% of data is created and processed outside a centralized data center or cloud, but the figure is expected to cross 60-70% by 2025. This is a global trend that is also reflected in Australia. The Australian Digital Transformation Agency (DTA) issued a request that most data center companies should be considered for the new whole-of-government data panel. Since July 2023, government agencies have had to use accredited data center providers on the new panel to host sensitive data systems.
- In the BFSI segment, since 2019, digital banking has been the primary channel for customers aged between 16 and 69, with digital interactions up by 10% since 2019. According to the Australian Banking Association Inc., the proportion of Australians using digital wallets is expected to increase over the coming years.
- According to Austrade, over the next 20 years, Australia's manufacturing industry is expected to evolve into a highly integrated, collaborative, and export-focused ecosystem that provides high-value customized solutions for global value chains. The use of robotics and process automation, powered by AI technologies with machine learning capabilities, is becoming key to manufacturing operations. Such trends are expected to generate significant demand for the Australian data center market.
Understand The Key Trends Shaping This Market
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Monitored PDUs Hold a Significant Share in the Market
- Monitored rack PDUs are essential components in data center and server room infrastructure, providing real-time monitoring of power usage, voltage, current, and other electrical parameters. This data helps administrators make informed decisions about power allocation and capacity planning.
- By tracking power usage trends, administrators can plan for future growth and ensure that power capacity is not exceeded, preventing overloads that could lead to equipment failures. Also, it helps identify inefficiencies and optimize energy usage. This can lead to cost savings and a reduced environmental footprint by eliminating unnecessary power consumption. Also, it allows administrators remote access and control, reducing the need for physical presence and minimizing operational disruptions.
- Increasing focus on digitalization, internet penetration, and e-commerce sales across the country creates more need for storage facilities, resulting in huge demand for data centers and a rise in power consumption. The increased demand for data storage has led to the deployment of intelligent power distribution units (PDUs) against simple multi-socket rack installations with server and network equipment, which optimize power consumption in data centers.
- Because of the advancements mentioned with monitored PDUs and the necessity to reduce electricity consumption as per government measures in the country, key market players are focusing on introducing efficient power management systems. In May 2023, Eaton, which provides power management services, launched G3 Universal Input Rack PPDUs with dynamic C39 outlets capable of accommodating different plug configurations and input voltage requirements. To meet the most diverse data center rack power requirements, G3UPDU added new features.
- In May 2023, Legrand, a significant global provider of electrical and digital building infrastructures, introduced the next generation of intelligent rack PDUs PRO4X and Raritan PX4; these new intelligent rack PDU designs revolutionize capacity planning, environmental monitoring, physical and digital access control, workload optimization, and uptime initiatives. Such developments in the segment are expected to boost regional demand over the forecast period.
