Australia Beauty and Personal Care Products Market - Growth, Trends, and Forecasts (2022 - 2027)

The Australia Beauty and Personal Care Products Market is segmented by Type ( Personal Care Products and Cosmetics/Make-up Products), Distribution Channel (Specialist Retailers, Hypermarkets/Supermarkets, Online Retail Channels, Convenience Stores, and Other Distribution Channels), and Category (Mass and Premium).

Market Snapshot

Australia Beauty And Personal Care Products Market Overview
Study Period: 2016 - 2026
Base Year: 2021
CAGR: 3.87 %

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Market Overview

The Australian beauty and personal care products market was valued at USD 3.73 billion in 2020, and it is projected to register a CAGR of 3.87% during the forecast period (2021-2026).

The COVID-19 crisis is likely to accelerate trends that were already shaping the market, such as the rise of the global middle class and the use of e-commerce. Online distributors are recording an increased interest as home-bound consumers explore retail alternatives. Some beauty-product brands and retailers with inventory and shipment operations ready to scale up are reporting e-commerce sales twice as high as their pre-COVID-19 levels due to the increase in the DIY (Do it yourself) beauty products in the pandemic.

Due to high disposable income, Australian consumers spend highly on beauty and personal care (color cosmetics and skincare in particular). Companies are mainly targeting millennials, as they tend to follow trends in the industry closely and make frequent purchases based on new product claims and application methods.

With consumers increasingly turning to the internet for advice on beauty and personal care products, the influence of digital channels has grown lucratively. Consumers' purchasing decisions in Australia are highly influenced by social media, as they follow vlogs, bloggers, and influencers for information on products and application techniques, thus, driving the market studied.

Scope of the Report

Beauty and personal care products address the looks and health of consumer's hair, nails, and skin. The Australian beauty and personal care products market report is segmented based on product type, category, and distribution channel. The segmentation based on product type includes personal care products and cosmetics/make-up products. The personal care market is further segmented into hair care products (shampoo, conditioners, and other hair care products), skincare products (facial care products, body care products, and lip care products), bath and shower (shower gels, soaps, and other bath and shower products), oral care (toothbrushes, toothpaste, mouthwashes and rinses, and other oral care products), men's grooming products, and deodorants and antiperspirants. The cosmetics/make-up products market is further segmented into facial cosmetics, eye cosmetic products, lip and nail make-up products, and hairstyling and coloring products. By category, the market is segmented into premium products and mass products. Distribution channels include specialist retail stores, supermarkets/hypermarkets, convenience stores, pharmacies/drug stores, online retail channels, and other distribution channels. For each segment, the market sizing and forecasts have been done on the basis of value (in USD billion).

Personal Care Products
Hair Care Products
Other Hair Care Products
Skin Care Products
Facial Care Products
Body Care Products
Lip Care Products
Bath and Shower
Shower Gels
Other Bath and Shower Products
Oral Care
Mouthwashes and Rinses
Other Oral Care Products
Men's Grooming Products
Deodorants and Antiperspirants
Cosmetics/Make-up Products
Facial Cosmetics
Eye Cosmetic Products
Lip and Nail Make-up Products
Hair Styling and Coloring Products
Distribution Channel
Specialist Retail Stores
Convenience Stores
Pharmacies/Drug Stores
Online Retail Channels
Other Distribution Channels
Mass Products
Premium Products

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Key Market Trends

Increasing Trend of Online Purchasing

Online purchasing is gaining popularity in Australia. In the given four-week period, 8 billion Australians above the age of 14 years made at least one online purchase. Social media has played a crucial role in the Australian beauty and personal care market, allowing companies to build their brands in cost-effective ways. Companies are also engaging bloggers and vloggers for promoting certain brands on social media and other websites. This move helped the online purchasing trend to grow lucratively over the years in Australia. The trend of getting inspired by celebrities and trying to look similar has become very common among the younger population in the region. This trend has been driving the growth of online purchasing in Australia, owing to the online tutorials and vlog promotions of different brands that can be purchased online.

Australia Beauty and Personal Care Products Market1

High Demand for Skin Care Products

People in Australia are highly involved in outdoor sports and activities, such as beach cricket, rock climbing, abseiling, skydiving, bungee jumping, and hiking. Such an active lifestyle and high exposure to the sun make them opt for sun care products for maximum protection of skin.​

Australia has the highest rate of skin cancer in the world due to the high exposure to ultraviolet radiation over a lifetime. The increasing prevalence of skin cancer among people in the country led to the adoption of sun protection regimen by people, including a significant usage of sun protection products. ​

Local players in the country have also developed premium sun care products that have successfully penetrated the domestic and international markets. Players, such as Australian Gold LLC, also offer a wide range of after sun, self-tanning, and sun protection products that are organic and cruelty-free products.​

Australia Beauty and Personal Care Products Market2

Competitive Landscape

L’Oréal Australia was one of the leading players in the Australian beauty and personal care products market during the previous year due to its wide portfolio of products and its frequent new product innovations and brand launches. Procter & Gamble Australia witnessed market share drop post the agreement to incorporate its fine fragrances, color cosmetics, and hair care businesses into Coty. Mergers and acquisitions characterized the beauty and personal care industry in Australia, as companies looked to consolidate their offerings and expand into new product areas. Some of the other prominent players operating in the market are Unilever, Estee Lauder, and Colgate-Palmolive.

Recent Developments

In February 2021, G&M Cosmetics from Australia planned to launch more vegan beauty and baby care products. The company moved into the vegan beauty space with the acquisition of P'URE Papayacare skincare in 2019. Since then, it has extended the brand to 15 vegan-approved and certified products.

In January 2020, Lush launched a limited-edition soap that supports a good cause. The famed bath and body brand announced this special line of koala-shaped soap to raise funds for animals affected by Australian wildfires.

In December 2016, Natura & Co.acquired the business of the Australian company Emeis Holdings Pty Ltd, which operates under the brand name Aesop.

Table of Contents


    1. 1.1 Study Deliverables and Study Assumptions

    2. 1.2 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 Personal Care Products

      1. 5.1.1 Hair Care Products

        1. Shampoo

        2. Conditioners

        3. Other Hair Care Products

      2. 5.1.2 Skin Care Products

        1. Facial Care Products

        2. Body Care Products

        3. Lip Care Products

      3. 5.1.3 Bath and Shower

        1. Shower Gels

        2. Soaps

        3. Other Bath and Shower Products

      4. 5.1.4 Oral Care

        1. Toothbrushes

        2. Toothpaste

        3. Mouthwashes and Rinses

        4. Other Oral Care Products

      5. 5.1.5 Men's Grooming Products

      6. 5.1.6 Deodorants and Antiperspirants

    2. 5.2 Cosmetics/Make-up Products

      1. 5.2.1 Facial Cosmetics

      2. 5.2.2 Eye Cosmetic Products

      3. 5.2.3 Lip and Nail Make-up Products

      4. 5.2.4 Hair Styling and Coloring Products

    3. 5.3 Distribution Channel

      1. 5.3.1 Specialist Retail Stores

      2. 5.3.2 Supermarkets/Hypermarkets

      3. 5.3.3 Convenience Stores

      4. 5.3.4 Pharmacies/Drug Stores

      5. 5.3.5 Online Retail Channels

      6. 5.3.6 Other Distribution Channels

    4. 5.4 Category

      1. 5.4.1 Mass Products

      2. 5.4.2 Premium Products


    1. 6.1 Most Active Companies

    2. 6.2 Most Adopted Strategies

    3. 6.3 Market Share Analysis

    4. 6.4 Company Profiles

      1. 6.4.1 L'Oreal SA

      2. 6.4.2 Unilever

      3. 6.4.3 Procter & Gamble

      4. 6.4.4 Colgate-Palmolive Company

      5. 6.4.5 Shiseido Company Limited

      6. 6.4.6 Johnson & Johnson

      7. 6.4.7 Natura & Co.

      8. 6.4.8 The Estee Lauder Inc.

      9. 6.4.9 Beiersdorf AG

      10. 6.4.10 Oriflame Holding AG

    5. *List Not Exhaustive


**Subject to Availability

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Frequently Asked Questions

The Australia Beauty and Personal Care Products Market market is studied from 2016 - 2026.

The Australia Beauty and Personal Care Products Market is growing at a CAGR of 3.87% over the next 5 years.

L'Oreal S.A, Estee Lauder, Procter & Gamble, Unilever, Colgate-Palmolive Company are the major companies operating in Australia Beauty and Personal Care Products Market.

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