ANZ Pouch Packaging Market Size
| Study Period | 2019 - 2029 |
| Base Year For Estimation | 2023 |
| Market Size (2024) | USD 1.24 Billion |
| Market Size (2029) | USD 1.61 Billion |
| CAGR (2024 - 2029) | 5.36 % |
| Market Concentration | Low |
Major Players
*Disclaimer: Major Players sorted in no particular order |
ANZ Pouch Packaging Market Analysis
The ANZ Pouch Packaging Market size is estimated at USD 1.24 billion in 2024, and is expected to reach USD 1.61 billion by 2029, growing at a CAGR of 5.36% during the forecast period (2024-2029). In terms of shipment volume, the market is expected to grow from 11.89 billion units in 2024 to 15.77 billion units by 2029, at a CAGR of 5.81% during the forecast period (2024-2029).
The pouch packaging market in Australia and New Zealand is witnessing significant growth, driven by increasing demand from the food industry. The cost efficiency of pouch packaging compared to traditional packaging is driving the market growth.
- Pouch packaging maintains product freshness by regulating temperature, eliminating oxygen, and absorbing moisture during transit or storage. Commonly used materials like polyethylene and polypropylene ensure the packaging breaks down quickly. Its versatility makes flexible packaging accessible across various industries, including food, beverage, personal care, pharmaceutical, and others.
- Over the last decade, Australia's population surged, leading to increased demand for consumables, particularly favoring plastic packaging. This preference is primarily attributed to the lightweight nature of plastic, which bolsters their portability. The consumables include beverages, packaged meals, and convenience packages, including microwave and oven-safe options. Such consumer preferences in the country might push the need for pouch packaging.
- Australia unveiled its ambitious 2025 National Packaging Targets in response to these trends. These targets represent a significant stride toward a more sustainable packaging approach, requiring widespread backing from market players and the government. The 2025 Targets are comprehensive, covering all packaging activities in the nation, with the Australian Packaging Covenant Organisation (APCO) leading the charge in their execution.
- The grocery and food retail sector continues to expand in New Zealand. Imports from the United States include packaged food, pet food, and meat, among others. This would leverage the need for the pouch packaging market in the region.
- Additionally, the retail market in New Zealand sustained robust sales, with supermarkets and grocery segments leading the charge, buoyed by the nation's prevailing inflation. The region also witnessed challenges in the packaging market. New Zealand grappled with persistent logistical hurdles, elevated interest rates, and increased household expenses in 2023, and consumer spending showed signs of moderation. The grocery sector’s revenue declined in 2023.
ANZ Pouch Packaging Market Trends
Rising Demand From E-commerce for Convenient Packaging Products
- Lifestyle changes are propelling the pouch packaging market in the region. The market witnessed an increase in demand for single-serve and convenient portable packs. Australia's rising prominence in food exports can be attributed to the surge in e-commerce and enhanced logistics. Brands in the packaging market are pivoting toward enhancing brand experiences, with a notable emphasis on convenience.
- According to a survey by Australia Post, the e-commerce sector witnessed rapid growth, including food and liquor, which accounted for a 20.6% share of online purchases and an 11.4% Y-o-Y increase. Additionally, stores encompassing large retailers and online marketplaces accounted for an 18.1% share of online purchases, marking an 8.6% Y-o-Y increase.
- Manufacturers in Australia are increasingly adopting convenient and flexible packaging solutions. The surge in e-commerce has been a game-changer, reshaping the packaging market. Manufacturers are gravitating toward flexible packaging primarily for its promise of swifter and more secure product deliveries.
- According to Retail NZ, by 2030, online purchases are projected to account for 20% of all retail sales in New Zealand. Consumers increasingly demand omnichannel retailing, expecting a seamless shopping journey. Traditional retailers must pivot, prioritizing and marketing their online platforms to stay competitive. Embracing diverse communication channels for customer engagement is set to become standard practice.
- According to the National Australia Bank, in the annual growth in online retail spending by domestic merchants as of April 2024, the departmental stores took the top position with 38.7%, followed by the personal and recreational industry with 12.6% and grocery and liquor with 10.7%. Households prefer more flexible packaging over rigid options to align with their evolving lifestyles. With the rise of smaller households, the demand for single-serve packaging is increasing.
Ready-to-eat Meals and the Food Industry are Expected to Witness Significant Growth
- Ready-to-eat packaged meals are popular in Australia, driven by the growing working population and evolving work-life dynamics. As per a CSIRO report, the domestic consumption of prepared and frozen packaged meals is projected to be valued at USD 3.7 billion by 2030, reflecting spending patterns and demographic shifts.
- As Australia ramps up its production of convenient meals, the demand for flexible packaging is set to soar, fueling market growth. Flexible packaging pouches equipped with spouts and closures preserve freshness and flavor and accommodate a wide array of solid and liquid food products.
- Australia's packaging market is primarily propelled by shifting lifestyles, with a notable surge in demand for portable food packs. Additionally, bolstered by a rise in e-commerce, Australia is solidifying its position as a critical player in the food trade. According to the Australian Bureau of Statistics, the annual revenue of the food retail industry in 2020 was AUD 151.55 billion, which increased to AUD 168.45 billion in 2023. Since 2004, Australia's food retail revenue has witnessed steady year-on-year growth.
- According to the International Monetary Fund (IMF), the country's employment is expected to reach 2.97 million from 2.79 million in 2021. New Zealand's grocery sector is dominated by three key players: Foodstuffs New Zealand, Progressive Enterprises (operating as Countdown), and the Warehouse Group, the latter resembling a Walmart, with a significant focus on groceries. These three entities command a staggering 90% share of the nation's grocery retail landscape. Notably, the sector is further diversified by a mix of independents, greengrocers, and small convenience stores.
- According to the US Department of Agriculture, with price inflation soaring 7%, consumers in New Zealand are shifting a significant portion of their food spending from discretionary items to staples. This adjustment has led to a more discerning approach to luxury goods. Consumers are gravitating toward products that offer a unique selling point or boast notable health benefits, whether in actual nutrition or perceived well-being. The retail market in New Zealand has continued to show strong sales. Due to New Zealand's current inflationary environment, supermarkets and grocery sales are witnessing rapid growth, driving the market growth as well.
ANZ Pouch Packaging Industry Overview
The pouch packaging market in Australia and New Zealand is fragmented, with the presence of many domestic and major players, such as Amcor PLC, Mondi PLC, Sonoco Products Company, Transcontinental Packaging New Zealand, and Filton Packaging. Companies operating in the region are focused on expanding their business through innovations, collaborations, acquisitions, mergers, etc.
- September 2023: Australia-based flexible packaging company Filton Packaging acquired Australian Contour Packaging (ACP), a domestic provider of contoured sleeves and bag solutions. The deal was expected to help Filton Packaging bolster its manufacturing capacity to produce bags, contour sleeves, and printing work. ACP was expected to leverage Filton's extensive range of products and services to fulfill its customers' requirements.
ANZ Pouch Packaging Market Leaders
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Amcor Plc
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Sonoco Products Company
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Mondi Plc
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TC Transcontinental Packaging New Zeland
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Filton Packaging
*Disclaimer: Major Players sorted in no particular order
ANZ Pouch Packaging Market News
- July 2024: Real Pet Food Co. achieved a significant milestone in Australia by obtaining the exclusive import permit for pure Black Soldier Fly (BSF) meals. After more than two years of in-depth research on protein alternatives, Real Pet Food Co. identified BSF as a standout, boasting nutritional values on par with conventional animal proteins. This led to the unveiling of their latest product, Billy + Margot Insect Single Protein + Superfoods, available exclusively at Petbarn. Such innovations might create opportunities for pouch packaging manufacturers in the country.
- November 2023: As per Queenstown Media Group, in November 2023, Queenstown's Broken Heart Spirits achieved a notable milestone in New Zealand, introducing the nation's inaugural fully recyclable eco-refill pouches. These lightweight pouches cost less to manufacture than traditional bottles. The advantages of these eco-pouches are manifold. They slash associated CO2 emissions by over 95% and enable Broken Heart Spirits, bars, or restaurants to store 166% more stock within the same shelf space.
ANZ Pouch Packaging Market Report - Table of Contents
1. INTRODUCTION
1.1 Study Assumption and Market Definition
1.2 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET INSIGHTS
4.1 Market Overview
4.2 Industry Attractiveness - Porter's Five Forces Analysis
4.2.1 Bargaining Power of Suppliers
4.2.2 Bargaining Power of Buyers
4.2.3 Threat of New Entrants
4.2.4 Threat of Substitutes
4.2.5 Intensity of Competitive Rivalry
4.3 Industry Value Chain Analysis
5. MARKET DYNAMICS
5.1 Market Drivers
5.1.1 Rising Demand from E-commerce and Convenient Packaging Products
5.2 Market Restraints
5.2.1 Dynamic and Stringent Regulations Against Packaging Materials
6. INDUSTRY REGULATION, POLICY AND STANDARDS
7. MARKET SEGMENTATION
7.1 By Material Type
7.1.1 Plastic
7.1.2 Paper
7.1.3 Aluminum Foil
7.2 By Resin Type - Plastic
7.2.1 Polyethylene
7.2.2 Polypropylene
7.2.3 PET
7.2.4 PVC
7.2.5 EVOH
7.2.6 Other Resins
7.3 By Type
7.3.1 Standard
7.3.2 Aseptic
7.3.3 Retort
7.3.4 Hot Fill
7.4 By Product
7.4.1 Flat (Pillow & Side-Seal)
7.4.2 Stand-up
7.5 By End-User Industry
7.5.1 Food
7.5.1.1 Candy & Confectionery
7.5.1.2 Frozen Foods
7.5.1.3 Fresh Produce
7.5.1.4 Dairy Products
7.5.1.5 Dry Foods
7.5.1.6 Meat, Poultry, And Seafood
7.5.1.7 Pet Food
7.5.1.8 Other Food Products (Seasonings & Spices, Spreadables, Sauces, Condiments, etc.)
7.5.2 Medical and Pharmaceutical
7.5.3 Personal Care and Household Care
7.5.4 Other End user Industries ( Automotive, Chemical, and Agriculture)
7.6 By Country
7.6.1 Australia
7.6.2 New Zealand
8. COMPETITIVE LANDSCAPE
8.1 Company Profiles*
8.1.1 Amcor PLC
8.1.2 Sonoco Products Company
8.1.3 Favourite Packaging
8.1.4 ePac Holdings LLC
8.1.5 Mondi Plc
8.1.6 Caspack New Zealand
8.1.7 Transcontinental Packaging New Zealand
8.1.8 TotalPak Ltd
8.1.9 Filton Packaging
8.1.10 Allflex Packaging
9. RECYCLING & SUSTAINABILITY LANDSCAPE
10. FUTURE OUTLOOK
ANZ Pouch Packaging Industry Segmentation
Pouch packaging is a flexible product made from barrier films, paper, or foil, depending on the end-user’s requirement. The report analyzes the factors that impact geopolitical developments in the market based on the prevalent base scenarios, key themes, and end-user industry-related demand cycles. The analysis is based on the market insights captured through secondary research and primaries. The market also covers the major factors impacting the growth of the pouch packaging market in terms of drivers and restraints. The estimates exclude the weight and the cost of the content inside the pouch packaging solution. The scope of the study is limited to B2B demand.
The pouch packaging market in Australia and New Zealand is segmented by material type (paper, plastic, and aluminum), resin type (plastic (polyethylene, polypropylene, PET, PVC, EVOH, and other resins)), product (flat (pillow and side seal) and stand up), type (standard, aseptic, retort, and hot fill), end-user industry (food (candy and snack food, processed food, fresh produce, dairy products, pet food, meat, poultry, seafood, and other food products), medical and pharmaceutical, personal care and household care, and other end-user Industries), and country (Australia and New Zealand). The market sizes and forecasts are provided in terms of value (USD) and volume (units) for all the above segments.
| By Material Type | |
| Plastic | |
| Paper | |
| Aluminum Foil |
| By Resin Type - Plastic | |
| Polyethylene | |
| Polypropylene | |
| PET | |
| PVC | |
| EVOH | |
| Other Resins |
| By Type | |
| Standard | |
| Aseptic | |
| Retort | |
| Hot Fill |
| By Product | |
| Flat (Pillow & Side-Seal) | |
| Stand-up |
| By End-User Industry | ||||||||||
| ||||||||||
| Medical and Pharmaceutical | ||||||||||
| Personal Care and Household Care | ||||||||||
| Other End user Industries ( Automotive, Chemical, and Agriculture) |
| By Country | |
| Australia | |
| New Zealand |
ANZ Pouch Packaging Market Research FAQs
How big is the ANZ Pouch Packaging Market?
The ANZ Pouch Packaging Market size is expected to reach USD 1.24 billion in 2024 and grow at a CAGR of 5.36% to reach USD 1.61 billion by 2029.
What is the current ANZ Pouch Packaging Market size?
In 2024, the ANZ Pouch Packaging Market size is expected to reach USD 1.24 billion.
Who are the key players in ANZ Pouch Packaging Market?
Amcor Plc, Sonoco Products Company, Mondi Plc, TC Transcontinental Packaging New Zeland and Filton Packaging are the major companies operating in the ANZ Pouch Packaging Market.
What years does this ANZ Pouch Packaging Market cover, and what was the market size in 2023?
In 2023, the ANZ Pouch Packaging Market size was estimated at USD 1.17 billion. The report covers the ANZ Pouch Packaging Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the ANZ Pouch Packaging Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.
ANZ Pouch Packaging Industry Report
Statistics for the 2024 ANZ Pouch Packaging market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. ANZ Pouch Packaging analysis includes a market forecast outlook for 2024 to 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.
