Global Augmented Reality (AR) in Healthcare Market Size (2024 - 2029)

The augmented reality in healthcare market is experiencing significant growth, driven by increased adoption and investment in AR technologies. The COVID-19 pandemic has accelerated the use of AR in healthcare, contributing to market expansion. Despite challenges such as high costs and data security concerns, the market is poised for growth due to the rising number of AR startups, technological advancements, and the integration of AR in telemedicine. The introduction of innovative AR products is further expected to enhance market dynamics, although some regions still face barriers due to lack of awareness and acceptance.

Market Size of Global Augmented Reality (AR) in Healthcare Industry

Augmented Reality in Healthcare Market Size
Study Period 2019 - 2029
Market Size (2024) USD 1.19 Billion
Market Size (2029) USD 3.94 Billion
CAGR (2024 - 2029) 26.99 %
Fastest Growing Market Asia-Pacific
Largest Market North America

Major Players

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*Disclaimer: Major Players sorted in no particular order

Augmented Reality (AR) in Healthcare Market Analysis

The Global Augmented Reality in Healthcare Market size is estimated at USD 1.19 billion in 2024, and is expected to reach USD 3.94 billion by 2029, growing at a CAGR of 26.99% during the forecast period (2024-2029).

Covid-19 has significantly impacted augmented reality in the healthcare market due to the rise in the adoption of AR in healthcare. According to the study published in Informatics in Medicine Unlocked, titled 'Applications of virtual and augmented reality in infectious disease epidemics with a focus on the COVID-19 outbreak' in April 2021, major infectious disease pandemics frequently cause public health, economic, and societal difficulties. As two unique technologies, virtual reality (VR) and augmented reality (AR) has been employed in numerous domains for disaster emergency management. Such a rise in the adoption of augmented reality during the pandemic is expected to drive market growth.

The major factors driving the growth of this market include the rise in the adoption of augmented reality in healthcare, an increase in investments in augmented reality, a rise in the number of AR startup companies, and a rise in advancements in technology, among others.

According to the news published in April 2022, augmented reality is a growing trend in telemedicine, and the incorporation of augmented reality (AR) into telemedicine has the potential to revolutionize the way doctors and healthcare professionals diagnose and prescribe appropriate therapy. Many countries, however, have yet to fully exploit the potential of augmented reality, either due to a lack of knowledge or acceptance concerns. Such rising applications of AR in healthcare will lead to a rise in the adoption of AR in healthcare, driving the market growth.

The rise in investments to develop augmented reality products is further expected to drive the growth of the market studied due to the rise in the entry of novel AR products in the market, thereby driving the sale driving the market growth. For instance, in January 2022, A group of healthcare companies was given early access to Magic Leap's second-generation augmented reality headset. SentiAR, for example, makes software that allows doctors to examine a 3D representation of a patient's heart while operating on it. Brainlab, for example, wants to make its Mixed Reality Viewer software compatible with Magic Leap.

In addition, the rising launch of augmented reality healthcare products in the market is expected to drive the market further. For instance, in August 2020, FusionVR released augmented reality (AR) solutions for the pharmaceutical and healthcare industries to revolutionize healthcare manufacturing. Such launches will lead to a rise in the adoption of AR products in pharmaceutical manufacturing to deliver on quality, efficiency and productivity, driving market growth.

However, the high cost of augmented reality products and data security concerns related to AR products are the factors expected to hinder market growth.

Augmented Reality (AR) in Healthcare Industry Segmentation

As per the scope of this report, Augmented Reality in Healthcare is an enhancement of the real-world environment by the use of screens, cameras, and sensors. It projects digital information onto the current surroundings to create a representation of the real world. Augmented Reality in Healthcare Market is segmented by Technology (Head Mounted Devices, Handheld Devices), By Product (AR Displays, AR Sensors, AR Input Devices, AR Semiconductor Components, Others), End User (Hospitals and Clinics, Research Laboratories, Others) and Geography (North America, Europe, Asia-Pacific, Middle-East and Africa, and South America). The market report also covers the estimated market sizes and trends for 17 different countries across major regions, globally. The report offers the value (in USD million) for the above segments.

By Technology
Head Mounted Devices
Handheld Devices
By Product
AR Displays
AR Sensors
AR Input Devices
AR Semiconductor Components
Others
By End User
Hospitals and Clinics
Research Laboratories
Others
Geography
North America
United States
Canada
Mexico
Europe
Germany
United Kingdom
France
Italy
Spain
Rest of Europe
Asia-Pacific
China
Japan
India
Australia
South Korea
Rest of Asia-Pacific
Middle-East and Africa
GCC
South Africa
Rest of Middle-East and Africa
South America
Brazil
Argentina
Rest of South America
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Global Augmented Reality (AR) in Healthcare Market Size Summary

The augmented reality (AR) in healthcare market is poised for significant expansion, driven by increased adoption and technological advancements. The COVID-19 pandemic has accelerated the integration of AR technologies in healthcare, highlighting their potential in telemedicine and emergency management. This surge in adoption is supported by rising investments and the emergence of numerous AR startups, which are contributing to the development of innovative AR products. The market is witnessing a growing trend in the use of head-mounted devices (HMDs), which offer new avenues for medical education and training, particularly in low-resource settings. These devices are gaining traction due to their ability to enhance learning and practice without the ethical and financial constraints associated with traditional methods.

North America is a key region in the augmented reality healthcare market, benefiting from a developed healthcare system and a strong presence of major market players. The region's growth is fueled by the increasing application of AR technologies in medical training and in-home healthcare, as well as the launch of new AR products. The market is moderately competitive, with significant contributions from companies like Siemens Healthineers and Koninklijke Philips N.V. Despite challenges such as high costs and data security concerns, the market is expected to continue its upward trajectory, driven by ongoing technological advancements and strategic partnerships among key players.

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Global Augmented Reality (AR) in Healthcare Market Size - Table of Contents

  1. 1. MARKET DYNAMICS

    1. 1.1 Market Overview

    2. 1.2 Market Drivers

      1. 1.2.1 Rise in Adoption of Augmented Reality in Healthcare

      2. 1.2.2 Increase in Investments in Augmented Reality

      3. 1.2.3 Rise in Number of Start Up Companies in the Market

    3. 1.3 Market Restraints

      1. 1.3.1 High Cost of Augmented Reality Products

      2. 1.3.2 Data Security Concers

    4. 1.4 Porter's Five Forces Analysis

      1. 1.4.1 Threat of New Entrants

      2. 1.4.2 Bargaining Power of Buyers/Consumers

      3. 1.4.3 Bargaining Power of Suppliers

      4. 1.4.4 Threat of Substitute Products

      5. 1.4.5 Intensity of Competitive Rivalry

  2. 2. MARKET SEGMENTATION (Market Size by Value - USD million)

    1. 2.1 By Technology

      1. 2.1.1 Head Mounted Devices

      2. 2.1.2 Handheld Devices

    2. 2.2 By Product

      1. 2.2.1 AR Displays

      2. 2.2.2 AR Sensors

      3. 2.2.3 AR Input Devices

      4. 2.2.4 AR Semiconductor Components

      5. 2.2.5 Others

    3. 2.3 By End User

      1. 2.3.1 Hospitals and Clinics

      2. 2.3.2 Research Laboratories

      3. 2.3.3 Others

    4. 2.4 Geography

      1. 2.4.1 North America

        1. 2.4.1.1 United States

        2. 2.4.1.2 Canada

        3. 2.4.1.3 Mexico

      2. 2.4.2 Europe

        1. 2.4.2.1 Germany

        2. 2.4.2.2 United Kingdom

        3. 2.4.2.3 France

        4. 2.4.2.4 Italy

        5. 2.4.2.5 Spain

        6. 2.4.2.6 Rest of Europe

      3. 2.4.3 Asia-Pacific

        1. 2.4.3.1 China

        2. 2.4.3.2 Japan

        3. 2.4.3.3 India

        4. 2.4.3.4 Australia

        5. 2.4.3.5 South Korea

        6. 2.4.3.6 Rest of Asia-Pacific

      4. 2.4.4 Middle-East and Africa

        1. 2.4.4.1 GCC

        2. 2.4.4.2 South Africa

        3. 2.4.4.3 Rest of Middle-East and Africa

      5. 2.4.5 South America

        1. 2.4.5.1 Brazil

        2. 2.4.5.2 Argentina

        3. 2.4.5.3 Rest of South America

Global Augmented Reality (AR) in Healthcare Market Size FAQs

The Global Augmented Reality (AR) in Healthcare Market size is expected to reach USD 1.19 billion in 2024 and grow at a CAGR of 26.99% to reach USD 3.94 billion by 2029.

In 2024, the Global Augmented Reality (AR) in Healthcare Market size is expected to reach USD 1.19 billion.

Augmented Reality in Healthcare Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)