Market Trends of Audio Mixers Console Industry
Studio Segment is Expected to Hold Major Market Share
- A studio mixer, commonly referred to as a desk, board, or mixing console, is designed to take multiple audio signals and blend them into a single output signal. Audio mixers come with a range of channel counts, which indicates the number of signals they can handle. In addition to mixing signals, studio mixers typically incorporate tone-shaping processors, including equalisers and compressors. Once the signals are mixed, they are directed to the consumer recording device. Furthermore, mixers are equipped with outputs that enable consumers to monitor their recorded audio.
- Audio mixer consoles equipped with studio-grade preamps, equalisers, and high-quality multi-track recorders are witnessing a surge in demand. Their reliability and advanced features are propelling the market growth. Both professional studios and individual studios are increasingly turning to mix consoles to efficiently manage their audio inputs and outputs, ensuring superior sound quality and seamless performance.
- Furthermore, an audio mixer console in a gaming studio is designed to deliver an exceptionally immersive gaming experience. The audio mixer enables users to customise the game audio, their voice, and the voice of their chat partner to suit their specific playback environment, all while ensuring optimal audio quality for both the chat partner and the audience being streamed to.
- Moreover, the growing numbers of gaming studio in the emerging countries will further drive the market growth. According to the Abragames.org, in 2023, Brazil's game development studios hit a record high of 1,042 companies, marking a 177 percent surge since 2018 and a 3.2 percent uptick from the prior year. Dominating Latin America's gaming landscape, Brazil raked in approximately USD 2.23 billion in gaming revenue for 2023.
- To cater such growing demands, several players operating in the market are focusing on developing new and innovatiove products, thus support the market growth. For instance, in January 2024, Yamaha Professional Audio has unveiled the ZG02, the latest model in the ZG series, which is an expanding range of specialised mixing consoles designed for live game streaming.
- This new console enhances the gaming experience by delivering superior sound quality alongside vital gaming functionalities. Similar to its predecessor, the ZG01, the ZG02 encompasses all the essential features required for live game streaming and voice communication, but it emphasises multiplayer applications more. Additionally, it boasts a more compact design, making it easy to incorporate into players' desktop gaming environments.
Asia Pacific is Expected to Hold Major Market Share
- The expansion of live music events, including concerts, festivals, and other large-scale gatherings in the region, has been a major driver of industry growth. As larger concerts, festivals, and events become increasingly common, the demand surges for sophisticated, versatile, and reliable audio mixer consoles, further propelling the market's expansion.
- The region experiences a steady demand for premium sound equipment, driven by a flourishing music industry, vital entertainment sectors, and a significant embrace of advanced technologies. As reported by the IBEF, India's entertainment and media industry is projected to grow at an annual rate of 9.7%, with revenues anticipated to hit USD 73.6 billion by 2027.
- In recent years, Korea's music industry has experienced remarkable growth, with K-pop groups such as BTS and BLACKPINK leading the charts and enchanting audiences across the globe. This success can be attributed to several pivotal trends influencing the industry.
- Furthermore, governments in the region are supporting art and culture, which plays a significant role in driving market growth. For instance, the South Korean government has co-sponsored a new recording and rehearsal facility tailored for emerging K-pop artists. Situated in a revamped underground walkway in Seoul's Mapo District, Musistance boasts five private music studios, dedicated recording spaces, and two practice rooms. Beyond music recording and rehearsals, the facility also accommodates small-scale live performances and offers musical instrument lessons.
- Similarly, in January 2024, the Ministry of Culture unveiled a subsidy initiative aimed at fostering the creation of international pop music programs, underscoring the government's commitment to elevating Taiwan's music on the world stage. The government has also stated that these pop music subsidies are integral to the ministry's one-plus-four T-content strategy, which successfully stimulated private sector investment in Taiwanese television dramas with its inaugural project launched last September.