Market Share of Athletic Footwear Industry
The athletic footwear market is competitive, with the presence of various regional and global players. Firms compete on multiple variables such as product offerings, price, material quality, and marketing efforts to achieve a competitive advantage in the market. Companies utilize digital and social media marketing to notify people about new product launches. The e-commerce channel has been growing majorly over recent years, and it is one of the preferred channels for the major players operating in the market. Adidas AG, Nike Inc., New Balance Athletics Inc., Under Armour, Inc., and Puma SE are some of the major players operating in the market studied.
Athletic Footwear Market Leaders
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Puma SE
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Adidas AG
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Nike, Inc.
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Under Armour, Inc
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New Balance Athletics Inc
*Disclaimer: Major Players sorted in no particular order
