Athleisure News

Related Apparel, Footwear & Accessories Industry News

• June 2024: Nike launched the Converse Run Star Trainer, a low-profile shoe built from the ground up, combining retro and modern aesthetics. The silhouette is inspired by Converse’s deep history in sport but designed for modern life.
• June 2024: PUMA announced a worldwide partnership with HYROX, the world series of fitness racing. The partnership sees PUMA become the official apparel and footwear partner for all HYROX races from 2024 to 2027.
• June 2024: PUMA launched training shoes named Deviate NITRO 3, engineered with NITROFOAM technology to deliver supreme cushioning and responsiveness.

• May 2024: Adidas launched the SS24 Paris collection for clay season in Germany. The collection includes a core 8-piece range of apparel to help raise awareness of Adidas’ annual Move For The Planet activation.
• May 2024: Under Armour collaborated with golf player Kris Kim, who used Under Armour’s latest golf apparel and UA Drive Pro footwear. 
• April 2024: Adidas launched sports apparel for the Paris 2024 Olympic and Paralympic Games. To show its passion for the sport, Adidas featured it across apparel created for its 15 officially sponsored teams.

• March 2024: Speedo extended its product portfolio by launching Splice Endurance+ Jammer, which delivers a swimsuit that retains its exceptional fit even after extensive hours spent in the pool.
• March 2024: Arena launched its newest addition in honor of the elite athlete roster and world and European freestyle champion Marrit Steenbergen. Marrit, from the Netherlands, was asked to represent the Arena brand through the 2024 Olympics in Paris, showcasing Arena’s race suits and equipment.
• February 2024: Pink by Frankies Bikinis marks a new swim collaboration with the help of Francesca Aiello. Francesca Aiello, creative director of Frankies Bikinis, would bring some of the brand’s flair to Pink with a collaborative label and her leading design and creative direction. 

• March 2024: Hanesbrands Inc. launched Hanes Original with SuperSoft fabrics featuring a collection of body basics in modern styles, soft fabrics, and luxurious colors. The range includes high-quality bras for women, available on the company's website, Hanes retail stores, and authorized retailers, including Amazon, Target, Walmart, and Kohl's.
• March 2024: Wacoal launched its new Comfortable Cool Underwire Bra to cater to women experiencing menopausal symptoms that come with cooling capabilities, moisture-wicking fabric, and endless support.
• February 2024: Calvin Klein launched the first installment of the Spring 2024 campaign with the global brand ambassador and musical sensation Jennie in Calvin Klein underwear and jeans.

• January 2024: Safilo Group and Levi Strauss & Co. announced their global eyewear licensing agreement renewal. Through this, the company allows distribution of its eyewear product globally, leveraging its strong brand awareness and widespread point of sales in Europe, North America, and Asia.
• January 2024: Safilo and Aeffe announced the early renewal of the global licensing agreement for Moschino and Love Moschino eyewear. The company extended the timeline through this licensing agreement until December 2033.
• January 2024: Safilo and Hugo Boss announced the early renewal of their global licensing agreement. With this license renewal, the company aims to cater to its product demand until December 2030.

• July 2022: Rent the Runway joined forces with Saks Off 5th, integrating a dedicated "pre-owned" section on its website, enabling customers to access pre-owned designer items.
• April 2022: David Jones extended its collaboration with the fashion rental platform GlamCorner through the introduction of Reloop. This innovative venture by GlamCorner empowers customers to engage in the circular economy while making conscious shopping choices.
• May 2022: Nuuly unveiled its newest ready-to-rent collection, building on its previous collaborations with designers such as Anna Sui. Additionally, following the launch of its resale platform the year before, Nuuly continues to expand its offerings.

• June 2023: AC Milan and the renowned international lifestyle brand New Era unveiled an exclusive headwear collection. This debut collection boasts an array of New Era styles, offered in AC Milan's iconic red and black colors, as well as a curated selection of seasonal colorways aimed at catering to lifestyle enthusiasts.
• May 2022: PUMA, the global sportswear giant, introduced a limited edition headwear collection comprising three distinct styles, all adorned with the logo of Hometown Heroes. PUMA's legendary classic hometown heroes inspire this unique design.
• May 2022: Cap America completed the acquisition of Wear-A-Knit, a Minnesota-based custom knitwear company. This strategic move empowers Cap America to further expand its USA-made knit department, solidifying its position as one of the top 40 suppliers in the industry.

• August 2022: Adidas unveiled a new sportswear capsule collection. The new capsule collection features versatile pieces with minimalist aesthetics that are comfortable and can be worn throughout the day, and several are crafted partially from recycled materials. Some of the pieces include a women's rib dress, a men's classic tee paired with woven pants and a coach jacket, and a women's oversized hoodie with a rib crop top and biker shorts, among others.
• May 2022: Under Armour announced its plan to develop a direct-to-consumer platform, UnderArmour.com, after hiring Underdog Athletics as its local distributor and master franchisee in India shortly.
• February 2022: New Balance partnered with Myntra India. The company's products were made available on the platform for retailing in India. With this association, New Balance will sell a range of products on Myntra across footwear, apparel, bags, and sports accessories. The company announced its plans to start with more than 50 stock-keeping units (SKUs) and raise that number to more than 100 in the following months.

• September 2023: H&M India revealed its expansion plans in Hyderabad by inaugurating its third store in the city. The company currently boasts 55 stores spread across 28 cities in the country.
• August 2023: Reliance Retail introduced its youth-oriented fashion brand 'Yousta' with the opening of its inaugural store in Hyderabad's Sarath City Mall. The 'Yousta' range is also available on e-commerce platforms such as Ajio and JioMart.
• May 2023: German sportswear giant Adidas, in partnership with designer Rich Mnisi, unveiled a special apparel collection for Pride 2023. The Adidas x Rich Mnisi range encompasses signature silhouettes in Adidas Originals, football, cycling, sportswear, and swimwear. Additionally, the collection features garments crafted partly from recycled materials and in collaboration with Better Cotton.

• September 2023: Puma SA unveiled an exciting collaboration with the renowned pop sensation Rihanna, marking the launch of their latest collection of athletic footwear and sportswear under the exclusive Fenty * Puma product line. The standout piece within this collection is a football-inspired shoe, drawing inspiration from the avant-garde, boasting a distinct football trend design, and crafted from sumptuously soft vintage leather.
• September 2023: Nike Inc. introduced their highly-anticipated basketball shoe collection, Luka 2. These cutting-edge products are constructed with a full-length Formula 23 foam for exceptional cushioning and feature an innovative Isoplate foot frame for added support. What sets these shoes apart is their eco-conscious manufacturing process, with 20% of the materials used being recycled, showcasing Nike's commitment to sustainability.
• September 2022: Asics Corporation introduced the Novablast 3, an innovative addition to their footwear lineup. These shoes are characterized by a striking geometric Origami design infused with Asics' cutting-edge technology, delivering a unique cushioning experience that promises a responsive and energetic running adventure.