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Asia-Pacific Pet Treats Market Size

The Asia-Pacific pet treats market is experiencing substantial growth, driven by an increasing pet population and a trend towards pet humanization, which boosts demand for high-quality treats. Dogs hold the largest market share due to their prevalence and preference for treats, followed by cats, whose market is expanding rapidly. Other pets are also gaining attention, contributing to the overall market expansion. The market's growth is further supported by rising pet expenditures and a shift towards premium and custom-made products, with China leading in market value. The Philippines is expected to be the fastest-growing country in the region, reflecting the broader trend of increasing pet ownership and spending.

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Market Size of asia-pacific pet treats Industry

Asia-Pacific Pet Treats Market Summary
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svg icon Study Period 2017 - 2029
svg icon Market Size (2024) USD 6.06 Billion
svg icon Market Size (2029) USD 10.19 Billion
svg icon Largest Share by Pets Dogs
svg icon CAGR (2024 - 2029) 10.95 %
svg icon Largest Share by Country China
svg icon Market Concentration Low

Major Players
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*Disclaimer: Major Players sorted in no particular order

Key Players

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Asia-Pacific Pet Treats Market Analysis

The Asia-Pacific Pet Treats Market size is estimated at USD 6.06 billion in 2024, and is expected to reach USD 10.19 billion by 2029, growing at a CAGR of 10.95% during the forecast period (2024-2029).

6.06 Billion

Market Size in 2024 (USD)

10.19 Billion

Market Size in 2029 (USD)

9.85 %

CAGR (2017-2023)

10.95 %

CAGR (2024-2029)

Largest Market by Sub Product

23.87 %

value share, Dental Treats, 2022

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The rising incidence of dental issues in pets boosts the demand for dental treats in the region, as these treats promote oral hygiene and healthy teeth in pets.

Largest Market by Country

48.31 %

value share, China, 2022

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A high pet population and high consumer spending on functional and naturally made treats such as dental, freeze-dried, jerky treats, and others increase its market share.

Fastest-growing Market by Sub Product

12.49 %

Projected CAGR, Freeze-dried and Jerky Treats, 2023-2029

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The growing demand for minimal processed treats that are free from preservatives along with the willingness of pet owners to spend on these treats are fueling the market growth.

Fastest-growing Market by Country

20.12 %

Projected CAGR, Philippines, 2023-2029

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Increasing pet adoptions and the growing preference of pet owners toward high-quality and premium pet treats for pet well-being in the country drive market growth.

Leading Market Player

8.37 %

market share, Mars Incorporated, 2022

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Mars, Incorporated is the market leader, as it primarily focuses on extensive product launches under the pedigree, temptations, and royal canin brands in the region.

Dogs were the major pets, but cats are the fastest growing due to their growing adoption in the region

  • The Asia-Pacific pet treats market is witnessing significant growth, primarily driven by the increasing pet population, which rose from 442.2 million in 2017 to 511.1 million in 2022. The growing trend of pet humanization resulted in increased demand for high-quality pet treats, which contributed to the market's growth.
  • Among pets, dogs dominate the Asia-Pacific pet treats market, accounting for 51.4% of the market value in 2022. They were valued at USD 2.74 billion in the same year. The higher share of dogs can be attributed to the larger population of dogs compared to other pets in the region, accounting for 34.49% of the pet population in the same year. The higher preference of dogs for treats compared to other pets contributed to their higher share.
  • The cats segment is the second-largest market segment, accounting for 31.8% in 2022, due to their significant population in the region. The cat population accounted for 26.1% of the pet population in the same year. The growing population of cats in the region and their adaptability to small living spaces compared to dogs are expected to drive the cat treats market as the fastest-growing segment, with a CAGR of 11.2% during the forecast period.
  • The treats market for other pets reached a value of USD 895.4 million in 2022. There is a growing interest in other animals as pets due to their relatively lower maintenance compared to dogs and cats, which is anticipated to drive their market.
  • The increasing pet population in the region is the major factor anticipated to drive the market during the forecast period.
Asia-Pacific Pet Treats Market

An increase in the willingness of pet parents to spend on high-quality premium pet treats has driven the pet treats market in the region

  • Pet treats are the fastest-growing market in the Asia-Pacific pet food market. In 2022, the pet treats market accounted for 18.2% of the pet food market in Asia-Pacific, which was valued at USD 5.33 billion. The market grew by 70.2% in 2022 compared to 2017 due to increasing pet adoption rates and awareness about high-quality healthy treats.​
  • In 2022, China was the largest country in the treats market, accounting for USD 2.58 billion in 2022. The higher share of the country was because of the higher pet population, along with the higher expenditure of pet owners on pet treats. For instance, the pet population in the country accounted for 54% of the region’s pet population in 2022.​ Additionally, Chinese pet owners spend an average of around USD 509 per pet on pet expenditure.
  • Japan and Australia are the second and third-largest pet treats markets in the region, valued at USD 536.4 million and USD 436.4 million, respectively. Pet parents purchasing premium products and increasing demand for custom-made products have created a high market demand in these countries.​
  • The Philippines is projected to be the fastest-growing country in the region, with a CAGR of 20.1% during 2023-2029, owing to the growing pet population and the continued rise in pet expenditures by around 20.9% between 2017 and 2022 in the country.​
  • Thailand, India, and Taiwan are the other countries in the region, valued at USD 565 million in 2022. The demand for pet treats is estimated to increase in these countries, with increasing pet expenditures.​
  • Factors such as the rising pet population, growing demand for premium foods, and growing awareness about health concerns are anticipated to help in the growth of the treats market during 2023-2029.

Asia-Pacific Pet Treats Industry Segmentation

Crunchy Treats, Dental Treats, Freeze-dried and Jerky Treats, Soft & Chewy Treats are covered as segments by Sub Product. Cats, Dogs are covered as segments by Pets. Convenience Stores, Online Channel, Specialty Stores, Supermarkets/Hypermarkets are covered as segments by Distribution Channel. Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Taiwan, Thailand, Vietnam are covered as segments by Country.

  • The Asia-Pacific pet treats market is witnessing significant growth, primarily driven by the increasing pet population, which rose from 442.2 million in 2017 to 511.1 million in 2022. The growing trend of pet humanization resulted in increased demand for high-quality pet treats, which contributed to the market's growth.
  • Among pets, dogs dominate the Asia-Pacific pet treats market, accounting for 51.4% of the market value in 2022. They were valued at USD 2.74 billion in the same year. The higher share of dogs can be attributed to the larger population of dogs compared to other pets in the region, accounting for 34.49% of the pet population in the same year. The higher preference of dogs for treats compared to other pets contributed to their higher share.
  • The cats segment is the second-largest market segment, accounting for 31.8% in 2022, due to their significant population in the region. The cat population accounted for 26.1% of the pet population in the same year. The growing population of cats in the region and their adaptability to small living spaces compared to dogs are expected to drive the cat treats market as the fastest-growing segment, with a CAGR of 11.2% during the forecast period.
  • The treats market for other pets reached a value of USD 895.4 million in 2022. There is a growing interest in other animals as pets due to their relatively lower maintenance compared to dogs and cats, which is anticipated to drive their market.
  • The increasing pet population in the region is the major factor anticipated to drive the market during the forecast period.
Sub Product
Crunchy Treats
Dental Treats
Freeze-dried and Jerky Treats
Soft & Chewy Treats
Other Treats
Pets
Cats
Dogs
Other Pets
Distribution Channel
Convenience Stores
Online Channel
Specialty Stores
Supermarkets/Hypermarkets
Other Channels
Country
Australia
China
India
Indonesia
Japan
Malaysia
Philippines
Taiwan
Thailand
Vietnam
Rest of Asia-Pacific
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Asia-Pacific Pet Treats Market Size Summary

The Asia-Pacific pet treats market is experiencing robust expansion, driven by a burgeoning pet population and the trend of pet humanization, which has spurred demand for premium pet treats. Dogs dominate the market, reflecting their larger population and higher preference for treats, while the cat treats segment is poised for rapid growth due to the increasing cat population and their adaptability to smaller living spaces. The market for treats for other pets is also gaining traction as interest in these animals rises, offering a lower maintenance alternative to dogs and cats. The region's pet treats market is the fastest-growing segment within the broader pet food industry, fueled by rising pet adoption rates and heightened awareness of the benefits of high-quality, healthy treats.

China leads the region's pet treats market, supported by its substantial pet population and significant spending by pet owners. Japan and Australia follow as major markets, with a strong demand for premium and custom-made products. The Philippines is projected to be the fastest-growing market, driven by increasing pet ownership and expenditures. The market's growth is further bolstered by the rising demand for premium pet foods and the increasing willingness of pet parents to invest in high-quality products. The fragmented nature of the market sees major players like Colgate-Palmolive, EBOS Group, General Mills, Mars Incorporated, and Nestle (Purina) actively launching new products to cater to evolving consumer preferences.

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Asia-Pacific Pet Treats Market Size - Table of Contents

  1. 1. MARKET SEGMENTATION (includes market size in Value in USD and Volume, Forecasts up to 2029 and analysis of growth prospects)

    1. 1.1 Sub Product

      1. 1.1.1 Crunchy Treats

      2. 1.1.2 Dental Treats

      3. 1.1.3 Freeze-dried and Jerky Treats

      4. 1.1.4 Soft & Chewy Treats

      5. 1.1.5 Other Treats

    2. 1.2 Pets

      1. 1.2.1 Cats

      2. 1.2.2 Dogs

      3. 1.2.3 Other Pets

    3. 1.3 Distribution Channel

      1. 1.3.1 Convenience Stores

      2. 1.3.2 Online Channel

      3. 1.3.3 Specialty Stores

      4. 1.3.4 Supermarkets/Hypermarkets

      5. 1.3.5 Other Channels

    4. 1.4 Country

      1. 1.4.1 Australia

      2. 1.4.2 China

      3. 1.4.3 India

      4. 1.4.4 Indonesia

      5. 1.4.5 Japan

      6. 1.4.6 Malaysia

      7. 1.4.7 Philippines

      8. 1.4.8 Taiwan

      9. 1.4.9 Thailand

      10. 1.4.10 Vietnam

      11. 1.4.11 Rest of Asia-Pacific

Asia-Pacific Pet Treats Market Size FAQs

The Asia-Pacific Pet Treats Market size is expected to reach USD 6.06 billion in 2024 and grow at a CAGR of 10.95% to reach USD 10.19 billion by 2029.

In 2024, the Asia-Pacific Pet Treats Market size is expected to reach USD 6.06 billion.

Asia Pet Treats Market Report Snapshots

Asia-Pacific Pet Treats Market SIZE & SHARE ANALYSIS - GROWTH TRENDS & FORECASTS UP TO 2029