Market Trends of asia pacific sugar confectionery Industry
Festive seasons and holidays often witness a surge in the demand for sugar confectionery, coupled with the presence of leading manufacturers across the region
- Sugar confectionery consumption in Asia-Pacific is attributed to factors like traditional customs, cultural celebrations, and regular snacking among the population in the region. In Asia-Pacific, about 78% of consumers prefer consuming hard candies during their work and traveling period (2022-2023).
- Under product attributes, consumers are significantly focusing on brand image. Around 70% of the total population preferred products with a brand image (what is a good brand Image) in 2023.; Packaging is considered as the second most important product attribute for confectionery products, which determines the likelihood of purchasing.
- In 2023, sugar confections witnessed a hike in their sales by 4.5% when compared to 2022. The sales growth is linked to the growing consumer density for sugar confectioneries with unique flavors.; Under the sugar confectionery category, hard candy has been gaining a significant volume of popularity in 2022 as consumers prefer them during traveling and also during their working hours.
- In Asia, the consumption of sugar confectionery is generally preferred by sweet tooth consumers as these confections are high in sugar content and also come in unique flavors with different ingredients in them.
