Market Trends of Asia-Pacific Starch Sweetener Industry
This section covers the major market trends shaping the APAC Starch Sweetener Market according to our research experts:
Rising Demand for Sweeteners in Processed food
The quest to reduce calories has made food manufacturers look for sucrose replacement with a variety of substitutes. Presently, a majority of their product offerings are sweetened with bulk sweeteners or sugar substitutes. Sweeteners are now becoming a ubiquitous part of products, like ketchup, whole-wheat bread, salad dressing, yogurt, and even breakfast cereals. As the global obesity epidemic and its significant impact on health, consumers are looking for ways to curb their sugar intake and protect themselves from the negative health effects of weight gain. This has led the Asia-Pacific region to record the highest number of new product launches with low-calorie sweeteners such as Stevia which would provide subtle taste to the food. Manufacturers choose the low-calorie sweetener, either on its own or as a blend, based on taste considerations, stability, and cost.
Australia is the Fastest Growing Market
Australia Food Sweetener Market is growing at a comparatively higher growth rate. The market's growth can be primarily attributed to increasing demand. This accounts for a 30% share in the various applications of sweeteners. The diet-soft drink sector is highly dominant in the sugar substitute market, with aspartame emerging as the leading sweetener. However, stringent regulations in the region are expected to hinder the growth of the market studied. The Australian sugar industry is focusing on developing alternatives for sugars, primarily to cater to the increasing demand for natural sweeteners. Furthermore, starch sweeteners are gaining immense popularity in the country with the increasing demand for natural and clean ingredients, which in turn, is boosting the market studied in the country.
