Market Trends of Asia Pacific Sports Promoter Industry
Cricket And Football Events Leading Asia Pacific Market
- Australia, India, New Zealand, and Pakistan are some of the countries where cricket is largely popular. ICC Men's Cricket World Cup, T20 World Cup, Indian Premier League, and Asia Cup are among some of the leading cricket matches in the region. Asia Pacific accounts for the largest share of the global cricket market. Post-COVID, the value of IPL observed significant growth, creating a major demand for sports promoters.
- Asia Pacific exists as the region with the largest number of football fans globally, more than 800 million, making it the next frontier of football, attracting players, managers, clubs as well and sports promoters for reaping market opportunities in the region. China has football fans of around 200 million, with the AFC Asian Cup and the Chinese Super League having a significant share as well.
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Media, Advertisement and Digital Innovation Driving Sports Promoter Market
- Media helps in promoting sports through sponsorships, allowing sports teams, leagues, and players to partner with businesses and organizations to promote their products and services. Revenue from the sponsorship and advertising market in Asia has observed a continuous increase over the years, having a positive externality for sports promotion and advertisement as well.
- Sports digital marketing uses digital media with a variety of strategies aimed at promoting a sports brand, a sports person, or a sports team solely on the internet. In India, sports industry advertising revenue with a y-o-y growth of 49%. This is a leading sports promoter for adopting digital tools in expanding its business.
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