Market Trends of Asia-Pacific Sports Nutrition Industry
Increasing Consumption of Sports Drinks Driving the Market
Good body hydration is required in sports, and it is a great indicator of health among athletes. Sports drinks contain certain macronutrients, which play an important role in hydrating and improving health performance. They are also designed to improve mental health and prevent joint pain among people. Consumers in the region have demonstrated increased interest in various sports due to different leagues, famous sports players, and other factors. Owing to this, sports participation is increasing in the region. For instance, according to data from the Ministry of Internal Affairs and Communications (Japan), in 2023, 13% of people participated in working out, and 10.8% of people participated in jogging and marathons in Japan.
Nowadays, people have started gyming and regularly exercising for health concerns, leading them to register a higher demand for these sports drinks during their workouts. Market players are also promoting their products with the help of famous sports players due to the demand for sports nutrition products. For instance, in October 2023, Coca-Cola launched Limca Sportz ION4 Sports Drink. The sports drink focuses on delivering effective rehydration and sustained energy during physical activities. It contains different electrolytes and B vitamins. It has been selected as an official drink for the Indian cricket team. Over the medium term, the demand for sports nutrition is expected to increase owing to growing sports participation.
India is the Fastest-growing Market Across the Asia-Pacific
The demand for sports nutrition products like protein powders, energy drinks, and sports drinks is increasing in India owing to the increasing participation in sports in the country. Different sports like cricket, kho-kho, hockey, and wrestling are very famous in the country. Due to the increasing popularity of these games, the young generation is attracted to sports. Owing to this, the demand for sports drinks is increasing. Additionally, the Government of India promotes different sports through schemes like Khelo India. According to data from the Ministry of Youth Affairs and Sports, in 2023, the Indian government spent USD 406.17 million on the Khelo India scheme.
Owing to this, the demand for sports drinks and nutrition supplements is increasing in the country. The market players are launching new products to cater to consumer demand. For instance, in September 2023, Reliance Consumer Products launched the sports-themed electrolyte-infused sports drink Campa Cricket. The demand for sports nutrition is expected to increase over the medium term, owing to the growing consumption of energy drinks and protein powders along with the increasing popularity of different sports.
