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Asia-Pacific Sports Nutrition Market Size (2024 - 2029)

The Asia-Pacific sports nutrition market is anticipated to experience significant growth, driven by the rising health and fitness trends in the region. The increasing prevalence of obesity, exacerbated by the work-from-home culture, is prompting consumers to seek fitness solutions, thereby boosting the demand for sports nutrition products such as sports drinks and protein powders. These products, enriched with essential ingredients like electrolytes, minerals, and vitamins, are gaining popularity for their benefits in hydration, energy, and immunity enhancement. Marketing efforts, including endorsements by celebrities and sports figures, are further attracting the young and millennial demographics. Additionally, government initiatives promoting sports and fitness are contributing to the increased participation and demand for functional food and beverages, supporting the market's expansion.

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Market Size of Asia-Pacific Sports Nutrition Industry

Asia-Pacific Sports Nutrition Market Summary
Study Period 2019 - 2029
Base Year For Estimation 2023
Market Size (2024) USD 9.73 Billion
Market Size (2029) USD 13.40 Billion
CAGR (2024 - 2029) 6.64 %
Market Concentration Low

Major Players

Asia-Pacific Sports Nutrition Market Major Players

*Disclaimer: Major Players sorted in no particular order

Asia-Pacific Sports Nutrition Market Analysis

The Asia-Pacific Sports Nutrition Market size is estimated at USD 9.73 billion in 2024, and is expected to reach USD 13.40 billion by 2029, growing at a CAGR of 6.64% during the forecast period (2024-2029).

The demand for sports nutrition products is increasing in the regional market owing to the increasing health and fitness trends. Due to the increasing work-from-home culture, the prevalence of obesity is increasing in the region. According to the National Institute of Health Article from 2023, more than 14.4 million kids in India were obese. Owing to this, consumers are opting to go for fitness options like sports, gyms, and fitness centers. Due to this, the demand for sports nutrition products like sports drinks and protein powders is increasing. The main ingredients used in sports nutrition products include electrolytes, minerals, protein, vitamins, and omega fatty acids. These ingredients provide instant hydration and energy and boost immunity.

Additionally, the market players are conducting advertising and marketing campaigns for their products with the help of celebrities and sports personalities. Due to this, the younger and millennial generations are becoming more attracted to the consumption of these products. For instance, in July 2023, My Protein, one of the leading sports nutrition brands, launched three new products, Clear Whey, Pre-workout, and Keventers verticals, in India. The whey protein variant is available in different flavors like Pineapple, Blood Orange, Mango, Coconut, Cranberry Raspberry, and Peach Tea. Furthermore, governments of different countries are promoting sports through different schemes, leading to the younger generations increasingly participating more in sports and fitness activities. Over the medium term, the demand for sports nutrition products is expected to increase owing to the growing demand for functional food and beverages as well as faster hydration after sports.

Asia-Pacific Sports Nutrition Industry Segmentation

Sports nutrition is the study and practice of nutrition and diet to improve one's athletic performance. Nutrition is an important part of many sports training regimens, majorly in strength sports and endurance sports.

The Asia-Pacific sports nutrition market is segmented by product type, distribution channel, and geography. The sports nutrition market is segmented by product type into sports food, sports drinks, and sports supplements. By distribution channel, the market is segmented into supermarkets/ hypermarkets, convenience stores, specialty stores, online stores, and other distribution channels. By geography, the market is segmented into India, China, Japan, Australia, and the Rest of Asia-Pacific. The market sizing has been done in value terms (USD) for all the abovementioned segments.

Product Type
Sports Food
Sports Drinks
Sports Supplements
Distribution Channel
Supermarkets/Hypermarkets
Convenience Stores
Specialty Stores
Online Stores
Other Distribution Channels
Geography
China
Japan
India
Australia
Rest of Asia-Pacific
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Asia-Pacific Sports Nutrition Market Size Summary

The Asia-Pacific sports nutrition market is experiencing significant growth, driven by a rising health and fitness trend across the region. This increase in demand is largely attributed to the growing prevalence of obesity, particularly due to the work-from-home culture, which has led consumers to seek fitness solutions such as sports, gyms, and fitness centers. As a result, there is a heightened interest in sports nutrition products like sports drinks and protein powders, which are enriched with electrolytes, minerals, proteins, vitamins, and omega fatty acids to provide hydration, energy, and immunity boosts. The market is further propelled by strategic marketing campaigns featuring celebrities and sports personalities, which resonate particularly with the young and millennial demographics. Government initiatives promoting sports and fitness activities also contribute to the growing participation and demand for sports nutrition products in the region.

The market landscape is characterized by a mix of regional and global players, with companies like PepsiCo Inc, The Coca-Cola Company, Glanbia Plc, Herbalife International of America, Inc, and Otsuka Pharmaceutical Co. Ltd. leading the charge. These companies are continuously innovating and introducing new products with naturally derived ingredients to capture consumer interest. The untapped potential in various Asia-Pacific countries is expected to enhance competition further. Notable developments include the launch of new sports drinks and supplements by brands such as Genetic Nutrition and HRX, indicating a robust market expansion. The increasing popularity of sports, supported by government schemes like Khelo India in India, is also driving the demand for sports nutrition products, as evidenced by significant investments in sports promotion.

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Asia-Pacific Sports Nutrition Market Size - Table of Contents

  1. 1. MARKET DYNAMICS

    1. 1.1 Market Drivers

      1. 1.1.1 Increasing Sports Participation

      2. 1.1.2 Increasing Awareness about Health and Fitness

    2. 1.2 Market Restraints

      1. 1.2.1 Adverse Effects of Overconsumption of Products

    3. 1.3 Porter's Five Forces Analysis

      1. 1.3.1 Threat of New Entrants

      2. 1.3.2 Bargaining Power of Buyers/Consumers

      3. 1.3.3 Bargaining Power of Suppliers

      4. 1.3.4 Threat of Substitute Products

      5. 1.3.5 Intensity of Competitive Rivalry

  2. 2. MARKET SEGMENTATION

    1. 2.1 Product Type

      1. 2.1.1 Sports Food

      2. 2.1.2 Sports Drinks

      3. 2.1.3 Sports Supplements

    2. 2.2 Distribution Channel

      1. 2.2.1 Supermarkets/Hypermarkets

      2. 2.2.2 Convenience Stores

      3. 2.2.3 Specialty Stores

      4. 2.2.4 Online Stores

      5. 2.2.5 Other Distribution Channels

    3. 2.3 Geography

      1. 2.3.1 China

      2. 2.3.2 Japan

      3. 2.3.3 India

      4. 2.3.4 Australia

      5. 2.3.5 Rest of Asia-Pacific

Asia-Pacific Sports Nutrition Market Size FAQs

The Asia-Pacific Sports Nutrition Market size is expected to reach USD 9.73 billion in 2024 and grow at a CAGR of 6.64% to reach USD 13.40 billion by 2029.

In 2024, the Asia-Pacific Sports Nutrition Market size is expected to reach USD 9.73 billion.

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