Asia-Pacific Sports Nutrition Market Size
| Study Period | 2019 - 2029 |
| Base Year For Estimation | 2023 |
| Market Size (2024) | USD 9.73 Billion |
| Market Size (2029) | USD 13.40 Billion |
| CAGR (2024 - 2029) | 6.64 % |
| Market Concentration | Low |
Major Players
*Disclaimer: Major Players sorted in no particular order |
Asia-Pacific Sports Nutrition Market Analysis
The Asia-Pacific Sports Nutrition Market size is estimated at USD 9.73 billion in 2024, and is expected to reach USD 13.40 billion by 2029, growing at a CAGR of 6.64% during the forecast period (2024-2029).
The demand for sports nutrition products is increasing in the regional market owing to the increasing health and fitness trends. Due to the increasing work-from-home culture, the prevalence of obesity is increasing in the region. According to the National Institute of Health Article from 2023, more than 14.4 million kids in India were obese. Owing to this, consumers are opting to go for fitness options like sports, gyms, and fitness centers. Due to this, the demand for sports nutrition products like sports drinks and protein powders is increasing. The main ingredients used in sports nutrition products include electrolytes, minerals, protein, vitamins, and omega fatty acids. These ingredients provide instant hydration and energy and boost immunity.
Additionally, the market players are conducting advertising and marketing campaigns for their products with the help of celebrities and sports personalities. Due to this, the younger and millennial generations are becoming more attracted to the consumption of these products. For instance, in July 2023, My Protein, one of the leading sports nutrition brands, launched three new products, Clear Whey, Pre-workout, and Keventers verticals, in India. The whey protein variant is available in different flavors like Pineapple, Blood Orange, Mango, Coconut, Cranberry Raspberry, and Peach Tea. Furthermore, governments of different countries are promoting sports through different schemes, leading to the younger generations increasingly participating more in sports and fitness activities. Over the medium term, the demand for sports nutrition products is expected to increase owing to the growing demand for functional food and beverages as well as faster hydration after sports.
Asia-Pacific Sports Nutrition Market Trends
Increasing Consumption of Sports Drinks Driving the Market
Good body hydration is required in sports, and it is a great indicator of health among athletes. Sports drinks contain certain macronutrients, which play an important role in hydrating and improving health performance. They are also designed to improve mental health and prevent joint pain among people. Consumers in the region have demonstrated increased interest in various sports due to different leagues, famous sports players, and other factors. Owing to this, sports participation is increasing in the region. For instance, according to data from the Ministry of Internal Affairs and Communications (Japan), in 2023, 13% of people participated in working out, and 10.8% of people participated in jogging and marathons in Japan.
Nowadays, people have started gyming and regularly exercising for health concerns, leading them to register a higher demand for these sports drinks during their workouts. Market players are also promoting their products with the help of famous sports players due to the demand for sports nutrition products. For instance, in October 2023, Coca-Cola launched Limca Sportz ION4 Sports Drink. The sports drink focuses on delivering effective rehydration and sustained energy during physical activities. It contains different electrolytes and B vitamins. It has been selected as an official drink for the Indian cricket team. Over the medium term, the demand for sports nutrition is expected to increase owing to growing sports participation.
India is the Fastest-growing Market Across the Asia-Pacific
The demand for sports nutrition products like protein powders, energy drinks, and sports drinks is increasing in India owing to the increasing participation in sports in the country. Different sports like cricket, kho-kho, hockey, and wrestling are very famous in the country. Due to the increasing popularity of these games, the young generation is attracted to sports. Owing to this, the demand for sports drinks is increasing. Additionally, the Government of India promotes different sports through schemes like Khelo India. According to data from the Ministry of Youth Affairs and Sports, in 2023, the Indian government spent USD 406.17 million on the Khelo India scheme.
Owing to this, the demand for sports drinks and nutrition supplements is increasing in the country. The market players are launching new products to cater to consumer demand. For instance, in September 2023, Reliance Consumer Products launched the sports-themed electrolyte-infused sports drink Campa Cricket. The demand for sports nutrition is expected to increase over the medium term, owing to the growing consumption of energy drinks and protein powders along with the increasing popularity of different sports.
Asia Pacific Sports Nutrition Industry Overview
The Asia-Pacific sports nutrition market is fragmented, with regional and global players dominating the market. The prominent market players include PepsiCo Inc., The Coca-Cola Company, Glanbia PLC, Herbalife International of America Inc., and Otsuka Pharmaceutical Co. Ltd. The companies have been introducing new and innovative products, with the inclusion of naturally derived ingredients and additives, to make their product unique among existing products. For instance, in September 2023, Fixx Nutrition launched a new energy gel for the Gold Coast Marathon. The gel provides instant energy and hydration.
Asia Pacific Sports Nutrition Market Leaders
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The Coca Cola Company
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PepsiCo, Inc.
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Glanbia plc
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Herbalife International of America, Inc.
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Otsuka Pharmaceutical Co., Ltd.
*Disclaimer: Major Players sorted in no particular order
Asia Pacific Sports Nutrition Market News
- May 2024: PepsiCo Inc.’s Gatorade brand launched Nun Kun, a sports drink in three different flavors. The products are distributed in 80 different countries worldwide. The product was launched by the Vice President of Jammu and Kashmir Kai Beverages.
- April 2024: Unilever’s Liquid IV brand expanded its footprint in Australia with the launch of its Hydration Multiplier. The product is an electrolyte drink that provides hydration and energy for sports enthusiasts.
- April 2023: UK sports nutrition brand Genetic Nutrition launched its high-quality sports nutrition supplements in India. The brand's range of supplements includes protein powders, amino acids, and vitamins formulated using best-in-class ingredients for maximum effectiveness.
- September 2022: HRX, India's fitness brand, and OZiva partnered to launch a new sports and performance nutrition brand, HRX Agame. The brand offers a variety of sports nutrition supplements like protein, pre and post-workout supplements, and vitamins.
Asia Pacific Sports Nutrition Market Report - Table of Contents
1. INTRODUCTION
1.1 Study Assumptions and Market Definition
1.2 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET DYNAMICS
4.1 Market Drivers
4.1.1 Increasing Sports Participation
4.1.2 Increasing Awareness about Health and Fitness
4.2 Market Restraints
4.2.1 Adverse Effects of Overconsumption of Products
4.3 Porter's Five Forces Analysis
4.3.1 Threat of New Entrants
4.3.2 Bargaining Power of Buyers/Consumers
4.3.3 Bargaining Power of Suppliers
4.3.4 Threat of Substitute Products
4.3.5 Intensity of Competitive Rivalry
5. MARKET SEGMENTATION
5.1 Product Type
5.1.1 Sports Food
5.1.2 Sports Drinks
5.1.3 Sports Supplements
5.2 Distribution Channel
5.2.1 Supermarkets/Hypermarkets
5.2.2 Convenience Stores
5.2.3 Specialty Stores
5.2.4 Online Stores
5.2.5 Other Distribution Channels
5.3 Geography
5.3.1 China
5.3.2 Japan
5.3.3 India
5.3.4 Australia
5.3.5 Rest of Asia-Pacific
6. COMPETITIVE LANDSCAPE
6.1 Market Share Analysis
6.2 Most Adopted Strategies
6.3 Company Profiles
6.3.1 The Coca Cola Company
6.3.2 PepsiCo Inc.
6.3.3 Glanbia PLC
6.3.4 General Nutrition Centers Inc.
6.3.5 Abbott Laboratories
6.3.6 Reliance Consumer Products Limited
6.3.7 Bright Lifecare Private Limited (Muscleblaze)
6.3.8 Zywie Ventures Pvt. Ltd (OZiva)
6.3.9 Cliff Bar & Company
6.3.10 Herbalife International of America Inc.
6.3.11 Otsuka Pharmaceutical Co. Ltd
- *List Not Exhaustive
7. MARKET OPPORTUNITIES AND FUTURE TRENDS
Asia-Pacific Sports Nutrition Industry Segmentation
Sports nutrition is the study and practice of nutrition and diet to improve one's athletic performance. Nutrition is an important part of many sports training regimens, majorly in strength sports and endurance sports.
The Asia-Pacific sports nutrition market is segmented by product type, distribution channel, and geography. The sports nutrition market is segmented by product type into sports food, sports drinks, and sports supplements. By distribution channel, the market is segmented into supermarkets/ hypermarkets, convenience stores, specialty stores, online stores, and other distribution channels. By geography, the market is segmented into India, China, Japan, Australia, and the Rest of Asia-Pacific. The market sizing has been done in value terms (USD) for all the abovementioned segments.
| Product Type | |
| Sports Food | |
| Sports Drinks | |
| Sports Supplements |
| Distribution Channel | |
| Supermarkets/Hypermarkets | |
| Convenience Stores | |
| Specialty Stores | |
| Online Stores | |
| Other Distribution Channels |
| Geography | |
| China | |
| Japan | |
| India | |
| Australia | |
| Rest of Asia-Pacific |
Asia Pacific Sports Nutrition Market Research FAQs
How big is the Asia-Pacific Sports Nutrition Market?
The Asia-Pacific Sports Nutrition Market size is expected to reach USD 9.73 billion in 2024 and grow at a CAGR of 6.64% to reach USD 13.40 billion by 2029.
What is the current Asia-Pacific Sports Nutrition Market size?
In 2024, the Asia-Pacific Sports Nutrition Market size is expected to reach USD 9.73 billion.
Who are the key players in Asia-Pacific Sports Nutrition Market?
The Coca Cola Company, PepsiCo, Inc., Glanbia plc, Herbalife International of America, Inc. and Otsuka Pharmaceutical Co., Ltd. are the major companies operating in the Asia-Pacific Sports Nutrition Market.
What years does this Asia-Pacific Sports Nutrition Market cover, and what was the market size in 2023?
In 2023, the Asia-Pacific Sports Nutrition Market size was estimated at USD 9.08 billion. The report covers the Asia-Pacific Sports Nutrition Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Asia-Pacific Sports Nutrition Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.
APAC Sports Nutrition Industry Report
Statistics for the 2024 APAC Sports Nutrition market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. APAC Sports Nutrition analysis includes a market forecast outlook to 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.
