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Asia-Pacific Sports Drink Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)

The report covers Fastest Growing Sports Drink in Asia Pacific and is segmented by Packaging into pet bottles and cans; by Distribution Channels into Supermarkets/Hypermarkets, Convenience stores, Online retail channels, and Other distribution channels & by Country

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APAC Sports Drink Market Size

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Asia-Pacific Sports Drinks Market Summary
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svg icon Study Period 2018 - 2030
svg icon Market Size (2024) USD 8.11 Billion
svg icon Market Size (2030) USD 12.23 Billion
svg icon Largest Share by Soft Drink Type Isotonic
svg icon CAGR (2024 - 2030) 7.09 %
svg icon Largest Share by Country China
svg icon Market Concentration Medium

Major Players
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*Disclaimer: Major Players sorted in alphabetical order.

Key Players

Compare market size and growth of Asia-Pacific Sports Drinks Market with other markets in Food & Beverage Industry

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Food Ingredients and Food Additives

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APAC Sports Drink Market Analysis

The Asia-Pacific Sports Drinks Market size is estimated at 8.11 billion USD in 2024, and is expected to reach 12.23 billion USD by 2030, growing at a CAGR of 7.09% during the forecast period (2024-2030).

8.11 Billion

Market Size in 2024 (USD)

12.23 Billion

Market Size in 2030 (USD)

5.39 %

CAGR (2018-2023)

7.09 %

CAGR (2024-2030)

Largest Segment by Soft Drink Type

56.35 %

value share, Isotonic, 2023

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Isotonic drinks contains ingredients such as water, carbohydrate, and electrolytes which balances body fluid and contains same number of osmotically active particles.

Fastest-growing segment by Soft Drink Type

8.82 %

Projected CAGR, Hypertonic, 2024-2030

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Hypertonic drinks contains high levels of carbohydrate and glycogen in order to provide maximum energy uptake, the rising health concerns in the region propelling the sales.

Leading Market Player

22.88 %

market share, The Coca-Cola Company, 2022

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The company has a large portfolio of brands in the Sports Drink market. It sells its Sports Drink products under its brand Aquarius which offers a wide range of flavors.

Largest Segment by Country

37.92 %

value share, China, 2023

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Increased number of youth population involved in sports and recreational activities with rising preferences for health and wellness products led the growth in China.

Fastest-growing segment by Country

10.34 %

Projected CAGR, China, 2024-2030

Icon image

Consumers are paying more attention towards health and participation in fitness activities has increased in the recent years which is fueling the sales in China.

The growing sports industry with an increasing number of fitness clubs leads the segmental growth

  • The Asia-Pacific sports drinks market is growing at a steady pace during the study period, registering a growth of 22% from 2022 to 2025 by value. With the growing popularity of fitness programs and increased emphasis on a healthy lifestyle, the consumption of sports drinks is observed to rise substantially as it helps to rehydrate the body. Also, the rise in the number of fitness centers and gyms in the region is enhancing the demand for fortified sports drink products in the region. For instance, in Australia, the number of fitness centers and gyms rose from 3,859 in 2016 to 6,462 in 2021.
  • Isotonic sports drinks dominate consumption in the regional market both by value and volume. Isotonic drinks have similar concentrations or tonicity of human blood, making them more preferred among consumers requiring intense hydration. The increasing number of sports enthusiasts in the region is also driving the preference and need for isotonic sports drink products. In 2023, a total of 11,970 athletes represented 45 National Olympic Committees (NOCs) in the Asia Olympics 2023. The demand for isotonic drinks is largely catered to through PET bottles, mostly with the increased availability in the market.
  • However, the hypertonic sports drinks segment is anticipated to be the fastest-growing segment during the forecast period, registering a CAGR of 9.45% by value from 2024 to 2030. With a carbohydrate concentration of more than 10%, hypertonic sports drinks are largely beneficial as a post-workout recovery drink. Among the regions, Malaysia emerges as the most active country in 2023, with 61% of Malaysian adults meeting recommended physical activity levels, making the country the most physically active state.
Asia-Pacific Sports Drinks Market

Companies organizing sports events to attract consumer interest

  • From 2021 to 2023, sports drink sales surged by 11.76% in Asia-Pacific. This growth can be attributed to the rising popularity of fitness programs and a heightened focus on healthy living. Sports drinks, known for their rehydrating properties, are witnessing a notable uptick in consumption. For instance, Singapore, a hub for sporting events, hosts over 100 races annually, spanning marathons, triathlons, and world championships. In this region, the success of the sports drink landscape hinges on factors like convenience, including ready-to-drink options with transparent formulations.
  • Asian energy and sports drink manufacturers have a promising avenue to explore: catering to consumer interest in traditional medicine and familiar plant-based ingredients. Examples of such ingredients include Valerian root, honey, plant extracts, traditional Chinese medicine, and longjack. These botanicals appeal to consumers' palates and offer functional benefits. Notable examples include chamomile, ginger, and matcha.
  • The functional beverage market is propelled by a growing health consciousness among consumers. Beverages enriched with vitamins, minerals, and amino acids are gaining traction. Companies are also taking the lead in promoting fitness and organizing events like marathons. For instance, in 2018, Coca-Cola held its flagship marathon in the Maldives. Other players, like PepsiCo Inc., are also actively engaging with consumers through sports events. In India, PepsiCo's Gatorade, thanks to its pioneering presence, has made sports drinks synonymous with functional beverages.

Asia-Pacific Sports Drinks Market Trends

The demand for sports drinks with cleaner labels, natural ingredients, and decreased sugar content has surged as consumers prioritize their health

  • The consumption of sports drinks in the Asia-pacific region is increasing as people become more health-conscious and engaged in physical activities.
  • Major brands like Powerade, BodyArmor, and Gatorade are focusing on more sustainable packaging approaches and utilizing more recycled content.
  • The price increases on raw materials such as PET plastic resin, and on distribution costs, have resulted in suppliers and bottlers adopting new strategies. These include creative approaches such as a flexible price/packaging mix, including new smaller pack sizes and affordable multipacks, in order to manage rising costs.
  • Owing to the rising health concerns and the increasing measures to prevent the occurrence of lifestyle diseases, consumers are opting for low-calorie, low-sugar, or sugar-free dietary patterns.

OTHER KEY INDUSTRY TRENDS COVERED IN THE REPORT

  • The sports drinks category continues to grow and evolve, with brands investing in the research and development of healthier products with functional ingredients.
  • Brands emphasize product functionality together with strong marketing campaigns and sponsorship of sports events to promote brand visibility

APAC Sports Drink Industry Overview

The Asia-Pacific Sports Drinks Market is moderately consolidated, with the top five companies occupying 45.82%. The major players in this market are Otsuka Holdings Co Ltd, PepsiCo, Inc., Suntory Holdings Limited, Thai Beverages PCL and The Coca-Cola Company (sorted alphabetically).

APAC Sports Drink Market Leaders

  1. Otsuka Holdings Co Ltd

  2. PepsiCo, Inc.

  3. Suntory Holdings Limited

  4. Thai Beverages PCL

  5. The Coca-Cola Company

Asia-Pacific Sports Drinks Market Concentration

Other important companies include Aje Group, Beijing Genki Forest Beverage Co Ltd, Carabao Group Public Company Limited, Danone S.A., Guangdong Jianlibao Group, Nongfu Spring Co., Ltd., Sapporo Holdings Limited, Steric Pty Ltd, Vitalon Foods Company Limited.

*Disclaimer: Major Players sorted in alphabetical order.

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APAC Sports Drink Market News

  • September 2023: Limca Sportz, the sports drink from Coca-Cola India's home-grown brand Limca, is thrilled to announce the launch of its new variant Limca Sportz ION4 in India.
  • June 2023: Danone China has launched a grapefruit-flavored electrolyte drink in the Chinese market. Each bottle contains 455g of five essential electrolytes (potassium, calcium, magnesium, sodium, and chloride.
  • August 2022: Coca‑Cola India has announced the first-ever brand extension for its homegrown brand Limca into the hydrating sports drinks category with ‘Limca Sportz’. The brand’s new offering ‘Limca Sportz’ is a Glucose + Electrolyte-based beverage containing essential minerals for rapid fluid intake.

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We provide a comprehensive and exhaustive set of data pointers for global, regional, and country-level metrics that illustrate the fundamentals of the soft drinks industry. With the help of 45+ free charts, clients can access in-depth market analysis based on price trend analysis of per capita spending on various soft drinks, through granular-level segmental information supported by a repository of market data, trends, and expert analysis. Data and analysis on soft drink category, packaging type, distribution channel insights into consumer preferences and purchasing patterns, an overview of key market players, etc., are available in the form of comprehensive reports as well as excel-based data worksheets.

Asia-Pacific Sports Drinks Market
Asia-Pacific Sports Drinks Market
Asia-Pacific Sports Drinks Market
Asia-Pacific Sports Drinks Market

APAC Sports Drink Market Report - Table of Contents

  1. EXECUTIVE SUMMARY & KEY FINDINGS

  2. REPORT OFFERS

  3. 1. INTRODUCTION

    1. 1.1. Study Assumptions & Market Definition

    2. 1.2. Scope of the Study​

    3. 1.3. Research Methodology

  4. 2. KEY INDUSTRY TRENDS

    1. 2.1. Consumer Buying Behaviour

    2. 2.2. Innovations

    3. 2.3. Brand Share Analysis

    4. 2.4. Regulatory Framework

  5. 3. MARKET SEGMENTATION (includes market size in Value in USD and Volume, Forecasts up to 2030 and analysis of growth prospects)

    1. 3.1. Soft Drink Type

      1. 3.1.1. Electrolyte-Enhanced Water

      2. 3.1.2. Hypertonic

      3. 3.1.3. Hypotonic

      4. 3.1.4. Isotonic

      5. 3.1.5. Protein-based Sport Drinks

    2. 3.2. Packaging Type

      1. 3.2.1. Aseptic packages

      2. 3.2.2. Metal Can

      3. 3.2.3. PET Bottles

    3. 3.3. Sub Distribution Channel

      1. 3.3.1. Convenience Stores

      2. 3.3.2. Online Retail

      3. 3.3.3. Specialty Stores

      4. 3.3.4. Supermarket/Hypermarket

      5. 3.3.5. Others

    4. 3.4. Country

      1. 3.4.1. Australia

      2. 3.4.2. China

      3. 3.4.3. India

      4. 3.4.4. Indonesia

      5. 3.4.5. Japan

      6. 3.4.6. Malaysia

      7. 3.4.7. South Korea

      8. 3.4.8. Thailand

      9. 3.4.9. Vietnam

      10. 3.4.10. Rest of Asia-Pacific

  6. 4. COMPETITIVE LANDSCAPE

    1. 4.1. Key Strategic Moves

    2. 4.2. Market Share Analysis

    3. 4.3. Company Landscape

    4. 4.4. Company Profiles

      1. 4.4.1. Aje Group

      2. 4.4.2. Beijing Genki Forest Beverage Co Ltd

      3. 4.4.3. Carabao Group Public Company Limited

      4. 4.4.4. Danone S.A.

      5. 4.4.5. Guangdong Jianlibao Group

      6. 4.4.6. Nongfu Spring Co., Ltd.

      7. 4.4.7. Otsuka Holdings Co Ltd

      8. 4.4.8. PepsiCo, Inc.

      9. 4.4.9. Sapporo Holdings Limited

      10. 4.4.10. Steric Pty Ltd

      11. 4.4.11. Suntory Holdings Limited

      12. 4.4.12. Thai Beverages PCL

      13. 4.4.13. The Coca-Cola Company

      14. 4.4.14. Vitalon Foods Company Limited

  7. 5. KEY STRATEGIC QUESTIONS FOR SOFT DRINK CEOS

  8. 6. APPENDIX

    1. 6.1. Global Overview

      1. 6.1.1. Overview

      2. 6.1.2. Porter’s Five Forces Framework

      3. 6.1.3. Market Dynamics (DROs)

    2. 6.2. Sources & References

    3. 6.3. List of Tables & Figures

    4. 6.4. Primary Insights

    5. 6.5. Data Pack

    6. 6.6. Glossary of Terms

List of Tables & Figures

  1. Figure 1:  
  2. CONSUMER BUYING BEHAVIOUR
  1. Figure 2:  
  2. INNOVATIONS
  1. Figure 3:  
  2. BRAND SHARE ANALYSIS
  1. Figure 4:  
  2. VOLUME OF SPORTS DRINKS MARKET, LITRES, ASIA-PACIFIC, 2018 - 2030
  1. Figure 5:  
  2. VALUE OF SPORTS DRINKS MARKET, USD, ASIA-PACIFIC, 2018 - 2030
  1. Figure 6:  
  2. VOLUME OF SPORTS DRINKS MARKET BY SOFT DRINK TYPE, LITRES, ASIA-PACIFIC, 2018 - 2030
  1. Figure 7:  
  2. VALUE OF SPORTS DRINKS MARKET BY SOFT DRINK TYPE, USD, ASIA-PACIFIC, 2018 - 2030
  1. Figure 8:  
  2. VALUE SHARE OF SPORTS DRINKS MARKET SPLIT BY SOFT DRINK TYPE, %, ASIA-PACIFIC, 2018 VS 2024 VS 2030
  1. Figure 9:  
  2. VOLUME SHARE OF SPORTS DRINKS MARKET SPLIT BY SOFT DRINK TYPE, %, ASIA-PACIFIC, 2018 VS 2024 VS 2030
  1. Figure 10:  
  2. VOLUME OF ELECTROLYTE-ENHANCED WATER MARKET, LITRES, ASIA-PACIFIC, 2018 - 2030
  1. Figure 11:  
  2. VALUE OF ELECTROLYTE-ENHANCED WATER MARKET, USD, ASIA-PACIFIC, 2018 - 2030
  1. Figure 12:  
  2. VALUE SHARE OF ELECTROLYTE-ENHANCED WATER MARKET SPLIT BY PACKAGING TYPE, %, ASIA-PACIFIC, 2023 VS 2030
  1. Figure 13:  
  2. VOLUME OF HYPERTONIC MARKET, LITRES, ASIA-PACIFIC, 2018 - 2030
  1. Figure 14:  
  2. VALUE OF HYPERTONIC MARKET, USD, ASIA-PACIFIC, 2018 - 2030
  1. Figure 15:  
  2. VALUE SHARE OF HYPERTONIC MARKET SPLIT BY PACKAGING TYPE, %, ASIA-PACIFIC, 2023 VS 2030
  1. Figure 16:  
  2. VOLUME OF HYPOTONIC MARKET, LITRES, ASIA-PACIFIC, 2018 - 2030
  1. Figure 17:  
  2. VALUE OF HYPOTONIC MARKET, USD, ASIA-PACIFIC, 2018 - 2030
  1. Figure 18:  
  2. VALUE SHARE OF HYPOTONIC MARKET SPLIT BY PACKAGING TYPE, %, ASIA-PACIFIC, 2023 VS 2030
  1. Figure 19:  
  2. VOLUME OF ISOTONIC MARKET, LITRES, ASIA-PACIFIC, 2018 - 2030
  1. Figure 20:  
  2. VALUE OF ISOTONIC MARKET, USD, ASIA-PACIFIC, 2018 - 2030
  1. Figure 21:  
  2. VALUE SHARE OF ISOTONIC MARKET SPLIT BY PACKAGING TYPE, %, ASIA-PACIFIC, 2023 VS 2030
  1. Figure 22:  
  2. VOLUME OF PROTEIN-BASED SPORT DRINKS MARKET, LITRES, ASIA-PACIFIC, 2018 - 2030
  1. Figure 23:  
  2. VALUE OF PROTEIN-BASED SPORT DRINKS MARKET, USD, ASIA-PACIFIC, 2018 - 2030
  1. Figure 24:  
  2. VALUE SHARE OF PROTEIN-BASED SPORT DRINKS MARKET SPLIT BY PACKAGING TYPE, %, ASIA-PACIFIC, 2023 VS 2030
  1. Figure 25:  
  2. VOLUME OF SPORTS DRINKS MARKET BY PACKAGING TYPE, LITRES, ASIA-PACIFIC, 2018 - 2030
  1. Figure 26:  
  2. VALUE OF SPORTS DRINKS MARKET BY PACKAGING TYPE, USD, ASIA-PACIFIC, 2018 - 2030
  1. Figure 27:  
  2. VALUE SHARE OF SPORTS DRINKS MARKET SPLIT BY PACKAGING TYPE, %, ASIA-PACIFIC, 2018 VS 2024 VS 2030
  1. Figure 28:  
  2. VOLUME SHARE OF SPORTS DRINKS MARKET SPLIT BY PACKAGING TYPE, %, ASIA-PACIFIC, 2018 VS 2024 VS 2030
  1. Figure 29:  
  2. VOLUME OF SPORTS DRINKS MARKET SOLD VIA ASEPTIC PACKAGES, LITRES, ASIA-PACIFIC, 2018 - 2030
  1. Figure 30:  
  2. VALUE OF SPORTS DRINKS MARKET SOLD VIA ASEPTIC PACKAGES, USD, ASIA-PACIFIC, 2018 - 2030
  1. Figure 31:  
  2. VALUE SHARE OF SPORTS DRINKS MARKET SOLD VIA ASEPTIC PACKAGES, SPLIT BY SOFT DRINK TYPE %, ASIA-PACIFIC, 2023 VS 2030
  1. Figure 32:  
  2. VOLUME OF SPORTS DRINKS MARKET SOLD VIA METAL CAN, LITRES, ASIA-PACIFIC, 2018 - 2030
  1. Figure 33:  
  2. VALUE OF SPORTS DRINKS MARKET SOLD VIA METAL CAN, USD, ASIA-PACIFIC, 2018 - 2030
  1. Figure 34:  
  2. VALUE SHARE OF SPORTS DRINKS MARKET SOLD VIA METAL CAN, SPLIT BY SOFT DRINK TYPE %, ASIA-PACIFIC, 2023 VS 2030
  1. Figure 35:  
  2. VOLUME OF SPORTS DRINKS MARKET SOLD VIA PET BOTTLES, LITRES, ASIA-PACIFIC, 2018 - 2030
  1. Figure 36:  
  2. VALUE OF SPORTS DRINKS MARKET SOLD VIA PET BOTTLES, USD, ASIA-PACIFIC, 2018 - 2030
  1. Figure 37:  
  2. VALUE SHARE OF SPORTS DRINKS MARKET SOLD VIA PET BOTTLES, SPLIT BY SOFT DRINK TYPE %, ASIA-PACIFIC, 2023 VS 2030
  1. Figure 38:  
  2. VOLUME OF SPORTS DRINKS MARKET SOLD VIA OFF-TRADE CHANNELS, LITRES, ASIA-PACIFIC, 2018 - 2030
  1. Figure 39:  
  2. VALUE OF SPORTS DRINKS MARKET SOLD VIA OFF-TRADE CHANNELS, USD, ASIA-PACIFIC, 2018 - 2030
  1. Figure 40:  
  2. VALUE SHARE OF SPORTS DRINKS MARKET SOLD VIA OFF-TRADE CHANNELS, %, ASIA-PACIFIC, 2018 VS 2024 VS 2030
  1. Figure 41:  
  2. VOLUME SHARE OF SPORTS DRINKS MARKET SOLD VIA OFF-TRADE CHANNELS, %, ASIA-PACIFIC, 2018 VS 2024 VS 2030
  1. Figure 42:  
  2. VOLUME OF SPORTS DRINKS MARKET SOLD VIA OFF-TRADE, LITRES, ASIA-PACIFIC, 2018 - 2030
  1. Figure 43:  
  2. VALUE OF SPORTS DRINKS MARKET SOLD VIA OFF-TRADE, USD, ASIA-PACIFIC, 2018 - 2030
  1. Figure 44:  
  2. VALUE SHARE OF SPORTS DRINKS MARKET SOLD VIA CONVENIENCE STORES SPLIT BY SOFT DRINK TYPE, %, ASIA-PACIFIC, 2023 VS 2030
  1. Figure 45:  
  2. VOLUME OF SPORTS DRINKS MARKET SOLD VIA OFF-TRADE, LITRES, ASIA-PACIFIC, 2018 - 2030
  1. Figure 46:  
  2. VALUE OF SPORTS DRINKS MARKET SOLD VIA OFF-TRADE, USD, ASIA-PACIFIC, 2018 - 2030
  1. Figure 47:  
  2. VALUE SHARE OF SPORTS DRINKS MARKET SOLD VIA ONLINE RETAIL SPLIT BY SOFT DRINK TYPE, %, ASIA-PACIFIC, 2023 VS 2030
  1. Figure 48:  
  2. VOLUME OF SPORTS DRINKS MARKET SOLD VIA OFF-TRADE, LITRES, ASIA-PACIFIC, 2018 - 2030
  1. Figure 49:  
  2. VALUE OF SPORTS DRINKS MARKET SOLD VIA OFF-TRADE, USD, ASIA-PACIFIC, 2018 - 2030
  1. Figure 50:  
  2. VALUE SHARE OF SPORTS DRINKS MARKET SOLD VIA SPECIALTY STORES SPLIT BY SOFT DRINK TYPE, %, ASIA-PACIFIC, 2023 VS 2030
  1. Figure 51:  
  2. VOLUME OF SPORTS DRINKS MARKET SOLD VIA OFF-TRADE, LITRES, ASIA-PACIFIC, 2018 - 2030
  1. Figure 52:  
  2. VALUE OF SPORTS DRINKS MARKET SOLD VIA OFF-TRADE, USD, ASIA-PACIFIC, 2018 - 2030
  1. Figure 53:  
  2. VALUE SHARE OF SPORTS DRINKS MARKET SOLD VIA SUPERMARKET/HYPERMARKET SPLIT BY SOFT DRINK TYPE, %, ASIA-PACIFIC, 2023 VS 2030
  1. Figure 54:  
  2. VOLUME OF SPORTS DRINKS MARKET SOLD VIA OFF-TRADE, LITRES, ASIA-PACIFIC, 2018 - 2030
  1. Figure 55:  
  2. VALUE OF SPORTS DRINKS MARKET SOLD VIA OFF-TRADE, USD, ASIA-PACIFIC, 2018 - 2030
  1. Figure 56:  
  2. VALUE SHARE OF SPORTS DRINKS MARKET SOLD VIA OTHERS SPLIT BY SOFT DRINK TYPE, %, ASIA-PACIFIC, 2023 VS 2030
  1. Figure 57:  
  2. VOLUME OF SPORTS DRINKS MARKET BY COUNTRY, LITRES, ASIA-PACIFIC, 2018 - 2030
  1. Figure 58:  
  2. VALUE OF SPORTS DRINKS MARKET BY COUNTRY, USD, ASIA-PACIFIC, 2018 - 2030
  1. Figure 59:  
  2. VALUE SHARE OF SPORTS DRINKS MARKET SPLIT BY COUNTRY, %, ASIA-PACIFIC, 2018 VS 2024 VS 2030
  1. Figure 60:  
  2. VOLUME SHARE OF SPORTS DRINKS MARKET SPLIT BY COUNTRY, %, ASIA-PACIFIC, 2018 VS 2024 VS 2030
  1. Figure 61:  
  2. VOLUME OF SPORT DRINKS MARKET, LITRES, AUSTRALIA, 2018 - 2030
  1. Figure 62:  
  2. VALUE OF SPORT DRINKS MARKET, USD, AUSTRALIA, 2018 - 2030
  1. Figure 63:  
  2. VALUE SHARE OF SPORTS DRINKS MARKET SPLIT BY SUB DISTRIBUTION CHANNEL, %, AUSTRALIA, 2023 VS 2030
  1. Figure 64:  
  2. VOLUME OF SPORT DRINKS MARKET, LITRES, CHINA, 2018 - 2030
  1. Figure 65:  
  2. VALUE OF SPORT DRINKS MARKET, USD, CHINA, 2018 - 2030
  1. Figure 66:  
  2. VALUE SHARE OF SPORTS DRINKS MARKET SPLIT BY SUB DISTRIBUTION CHANNEL, %, CHINA, 2023 VS 2030
  1. Figure 67:  
  2. VOLUME OF SPORT DRINKS MARKET, LITRES, INDIA, 2018 - 2030
  1. Figure 68:  
  2. VALUE OF SPORT DRINKS MARKET, USD, INDIA, 2018 - 2030
  1. Figure 69:  
  2. VALUE SHARE OF SPORTS DRINKS MARKET SPLIT BY SUB DISTRIBUTION CHANNEL, %, INDIA, 2023 VS 2030
  1. Figure 70:  
  2. VOLUME OF SPORT DRINKS MARKET, LITRES, INDONESIA, 2018 - 2030
  1. Figure 71:  
  2. VALUE OF SPORT DRINKS MARKET, USD, INDONESIA, 2018 - 2030
  1. Figure 72:  
  2. VALUE SHARE OF SPORTS DRINKS MARKET SPLIT BY SUB DISTRIBUTION CHANNEL, %, INDONESIA, 2023 VS 2030
  1. Figure 73:  
  2. VOLUME OF SPORT DRINKS MARKET, LITRES, JAPAN, 2018 - 2030
  1. Figure 74:  
  2. VALUE OF SPORT DRINKS MARKET, USD, JAPAN, 2018 - 2030
  1. Figure 75:  
  2. VALUE SHARE OF SPORTS DRINKS MARKET SPLIT BY SUB DISTRIBUTION CHANNEL, %, JAPAN, 2023 VS 2030
  1. Figure 76:  
  2. VOLUME OF SPORT DRINKS MARKET, LITRES, MALAYSIA, 2018 - 2030
  1. Figure 77:  
  2. VALUE OF SPORT DRINKS MARKET, USD, MALAYSIA, 2018 - 2030
  1. Figure 78:  
  2. VALUE SHARE OF SPORTS DRINKS MARKET SPLIT BY SUB DISTRIBUTION CHANNEL, %, MALAYSIA, 2023 VS 2030
  1. Figure 79:  
  2. VOLUME OF SPORT DRINKS MARKET, LITRES, SOUTH KOREA, 2018 - 2030
  1. Figure 80:  
  2. VALUE OF SPORT DRINKS MARKET, USD, SOUTH KOREA, 2018 - 2030
  1. Figure 81:  
  2. VALUE SHARE OF SPORTS DRINKS MARKET SPLIT BY SUB DISTRIBUTION CHANNEL, %, SOUTH KOREA, 2023 VS 2030
  1. Figure 82:  
  2. VOLUME OF SPORT DRINKS MARKET, LITRES, THAILAND, 2018 - 2030
  1. Figure 83:  
  2. VALUE OF SPORT DRINKS MARKET, USD, THAILAND, 2018 - 2030
  1. Figure 84:  
  2. VALUE SHARE OF SPORTS DRINKS MARKET SPLIT BY SUB DISTRIBUTION CHANNEL, %, THAILAND, 2023 VS 2030
  1. Figure 85:  
  2. VOLUME OF SPORT DRINKS MARKET, LITRES, VIETNAM, 2018 - 2030
  1. Figure 86:  
  2. VALUE OF SPORT DRINKS MARKET, USD, VIETNAM, 2018 - 2030
  1. Figure 87:  
  2. VALUE SHARE OF SPORTS DRINKS MARKET SPLIT BY SUB DISTRIBUTION CHANNEL, %, VIETNAM, 2023 VS 2030
  1. Figure 88:  
  2. VOLUME OF SPORT DRINKS MARKET, LITRES, REST OF ASIA-PACIFIC, 2018 - 2030
  1. Figure 89:  
  2. VALUE OF SPORT DRINKS MARKET, USD, REST OF ASIA-PACIFIC, 2018 - 2030
  1. Figure 90:  
  2. VALUE SHARE OF SPORTS DRINKS MARKET SPLIT BY SUB DISTRIBUTION CHANNEL, %, REST OF ASIA-PACIFIC, 2023 VS 2030
  1. Figure 91:  
  2. MOST ACTIVE COMPANIES BY NUMBER OF STRATEGIC MOVES, COUNT, ASIA-PACIFIC, 2020 - 2023
  1. Figure 92:  
  2. MOST ADOPTED STRATEGIES, COUNT, ASIA-PACIFIC, 2020 - 2023
  1. Figure 93:  
  2. VALUE SHARE OF MAJOR PLAYERS, %, ASIA-PACIFIC, 2022

Asia-Pacific Sports Drinks Industry Segmentation

Electrolyte-Enhanced Water, Hypertonic, Hypotonic, Isotonic, Protein-based Sport Drinks are covered as segments by Soft Drink Type. Aseptic packages, Metal Can, PET Bottles are covered as segments by Packaging Type. Convenience Stores, Online Retail, Specialty Stores, Supermarket/Hypermarket, Others are covered as segments by Sub Distribution Channel. Australia, China, India, Indonesia, Japan, Malaysia, South Korea, Thailand, Vietnam are covered as segments by Country.

  • The Asia-Pacific sports drinks market is growing at a steady pace during the study period, registering a growth of 22% from 2022 to 2025 by value. With the growing popularity of fitness programs and increased emphasis on a healthy lifestyle, the consumption of sports drinks is observed to rise substantially as it helps to rehydrate the body. Also, the rise in the number of fitness centers and gyms in the region is enhancing the demand for fortified sports drink products in the region. For instance, in Australia, the number of fitness centers and gyms rose from 3,859 in 2016 to 6,462 in 2021.
  • Isotonic sports drinks dominate consumption in the regional market both by value and volume. Isotonic drinks have similar concentrations or tonicity of human blood, making them more preferred among consumers requiring intense hydration. The increasing number of sports enthusiasts in the region is also driving the preference and need for isotonic sports drink products. In 2023, a total of 11,970 athletes represented 45 National Olympic Committees (NOCs) in the Asia Olympics 2023. The demand for isotonic drinks is largely catered to through PET bottles, mostly with the increased availability in the market.
  • However, the hypertonic sports drinks segment is anticipated to be the fastest-growing segment during the forecast period, registering a CAGR of 9.45% by value from 2024 to 2030. With a carbohydrate concentration of more than 10%, hypertonic sports drinks are largely beneficial as a post-workout recovery drink. Among the regions, Malaysia emerges as the most active country in 2023, with 61% of Malaysian adults meeting recommended physical activity levels, making the country the most physically active state.
Soft Drink Type
Electrolyte-Enhanced Water
Hypertonic
Hypotonic
Isotonic
Protein-based Sport Drinks
Packaging Type
Aseptic packages
Metal Can
PET Bottles
Sub Distribution Channel
Convenience Stores
Online Retail
Specialty Stores
Supermarket/Hypermarket
Others
Country
Australia
China
India
Indonesia
Japan
Malaysia
South Korea
Thailand
Vietnam
Rest of Asia-Pacific
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Market Definition

  • Carbonated Soft Drinks (CSDs) - Carbonated soft drinks (CSDs) refer to non-alcoholic beverages that are carbonated and typically flavored, containing dissolved carbon dioxide to create effervescence. These beverages commonly include cola, lemon-lime, orange, and various fruit-flavored sodas. Marketed in cans, bottles, or fountain dispense.
  • Juices - We have considered packaged juices which encompass non-alcoholic beverages derived from fruits, vegetables, or a combination thereof, processed and sealed in various packaging formats such as bottles, cartons, or pouches. Excluding fresh juices, this market segment involves commercially prepared and preserved juices, often with added preservatives and flavors.
  • Ready-to-Drink (RTD) Tea and RTD Coffee - Ready-to-Drink (RTD) tea and RTD coffee are pre-packaged, non-alcoholic beverages that are brewed and prepared for consumption without further dilution. RTD tea typically includes various tea varieties, infused with flavors and sweeteners, and comes in bottles, cans, or cartons. Similarly, RTD coffee involves pre-brewed coffee formulations, often mixed with milk, sugar, or flavorings, and is conveniently packaged for on-the-go consumption.
  • Energy Drinks - Energy drinks are non-alcoholic beverages formulated to provide a quick boost of energy and alertness. Whereas, sports drinks are beverages designed to hydrate and replenish electrolytes, particularly after physical exertion, exercise, or intense activity
Keyword Definition
Carbonated Soft Drinks Carbonated soft drinks (CSDs) are a combination of carbonated water and flavouring, sweetened by sugar or a non-sugar sweeteners.
Standard Cola Standard Cola is defined as the original flavor of cola soda.
Diet Cola A cola-based soft drink containing no or low amounts of sugar
Fruit Flavored Carbonates A carbonated beverage prepared from fruit juice/fruit flavor with carbonated water and containing sugar, dextrose, invert sugar or liquid glucose either singly or in combination. It may contain peel oil and fruit essences.
Juice Juice is a drink made from the extraction or pressing of the natural liquid contained in fruit and vegetables.
100% Juice Fruit/vegetable juice made from fruit in the form of its juice with no water added to make up the volume. It is not permitted to add sugars, sweeteners, preservatives, flavourings or colourings to fruit juice.
Juice Drinks (up to 24% Juice) Fruit/vegetable juice drinks with up to 24% fruits/vegetable extract.
Nectars (25-99% Juice) Juices that can have between 25 and 99% of fruit, with the minimum legal limits defined depending on the type of fruit
Juice concentrates Juice Concentrates are those form of juices when most of this liquid is removed resulting in a thick, syrupy product known as juice concentrate.
RTD Coffee Packaged coffee beverages that are sold in a prepared form and are ready for consumption at the time of purchase.
Iced Coffee An iced coffee is a cold version of coffee, usually a combination of hot espresso and milk with ice added to it.
Cold Brew Coffee Cold brew also called cold water extraction or cold pressing is made by steeping ground coffee in room-temperature water for several hours.
RTD Tea Ready-to-drink (RTD) tea is a packaged tea product ready for immediate consumption without brewing or preparation
Iced Tea Ice tea or iced tea is a drink made from tea without milk but with sugar and sometimes fruit flavourings, drunk cold.
Green Tea Green tea is a tea beverage which promotes mental alertness, relieving digestive symptoms and promoting weight loss.
Herbal Tea Herbal tea beverages are made from the infusion or decoction of herbs, spices, or other plant material in hot water.
Energy Drink A type of drink containing stimulant compounds, usually caffeine, which is marketed as providing mental and physical stimulation. They may or may not be carbonated and may also contain sugar, other sweeteners, or herbal extracts, among numerous possible ingredients.
Sugar-free or Low-calories Energy Drinks Sugar-free or Low-calories Energy Drinks are sugar-free, artificially sweetened energy drinks with few or no calories.
Traditional Energy Drink Traditional Energy Drinks are functional soft drinks containing ingredients designed to boost the consumer's energy.
Natural/Oraganic Energy Drinks Natural/Organic energy drinks are energy drinks free of artificial sweeteners and synthetic colorings. Instead, they contain naturally derived ingredients such as green tea, yerba mate, and botanical extracts.
Energy Shots A small but highly concentrated energy drink that contains large amounts of caffeine and/or other stimulants. The quantity is comparatively smaller compared to energy drinks.
Sports Drink Sports drinks are beverages designed specifically for the rapid supply of fluid, carbohydrates, and electrolytes before, during or after exercise.
Isotonic Isotonic drinks contain similar concentrations of salt and sugar as in the human body, and are designed to quickly replace fluids lost during exercise but with an increase of carbohydrate.
Hypertonic Hypertonic drinks have a higher concentration of salt and sugar than the human body. They are best drunk after exercise as it is important to replace glycogen levels quickly after exercise.
Hypotonic Hypotonic drinks are designed to quickly replace fluids lost during exercise. They have very low carbohydrate content and a lower concentration of salt and sugar than the human body.
Electrolyte-Enhanced Water Electrolyte water is water infused with electrically-charged minerals, such as sodium, potassium, calcium, and magnesium.
Protein-based Sport Drinks Protein-based sports drinks are those sports drinks which has added protein in it that will improve performance and reduce muscle protein breakdown.
On-Trade The on-trade refers to places that sell beverages for immediate consumption on the premises like bars, restaurants, and pubs
Off-Trade Off-trade usually means places like liquor stores, supermarkets and other places where you don't consume the beverage right away.
Convenience Store A retail business that provides the public with a convenient location to quickly purchase a wide variety of consumable products and services, generally food and gasoline.
Specialty store A specialty store is a shop/store that carries a deep assortment of brands, styles, or models within a relatively narrow category of goods
Online Retail Online retail is a type of eCommerce whereby a business sells goods or services directly to consumers from a website.
Aseptic Packaging Aseptic packaging refers to the filling of a cold, commercially sterile product under sterile conditions into a presterilized container and closure under sterile conditions to form a seal that effectively excludes microorganisms. These includes tetra packs, cartons, pouches etc.
PET Bottle PET bottle means a bottle made of polyethylene terephthalate.
Metal Cans Metal containers made of aluminum or tin- plated or zinc-plated steel, which are commonly used for packaging food, beverages or other products.
Disposable Cups Disposable Cup means a cup or other container designed for single use to serve beverages, such as water, cold drinks, hot drinks and alcoholic beverages.
Gen Z A way of referring to the group of people who were born in the late 1990s and early 2000s.
Millenial Anyone born between 1981 and 1996 (ages 23 to 38 in 2019) is considered a Millennial
Taurine Taurine is an amino acid that supports immune health and nervous system function.
Bars & Pubs It is a drinking establishment licensed to serve alcoholic drinks for consumption on the premises.
Café It is a foodservice establishment serving refreshments (mainly coffee) and light meals.
On the go It means doing / dealing with while busily engaged with something and not diverting plans in order to accommodate.
Internet Penetration The Internet Penetration Rate corresponds to the percentage of the total population of a given country or region that uses the Internet.
Vending Machine A machine that dispenses small articles such as food, drinks, or cigarettes when a coin or token is inserted
Discount store A discount store or discounter offers a retail format in which products are sold at prices that are in principle lower than an actual or supposed "full retail price". Discounters rely on bulk purchasing and efficient distribution to keep down costs.
Clean Label Clean label on the beverage market are drinks that are made from few ingredients of natural origin and are not or only slightly processed.
Caffeine An alkaloid compound which is a stimulant of the central nervous system. It is mainly used recreationally, as a mild cognitive enhancer to increase alertness and attentional performance.
Extreme sport Action sports, adventure sports or extreme sports are activities perceived as involving a high degree of risk.
High-intensity interval training It incorporates several rounds that alternate between several minutes of high intensity movements to significantly increase the heart rate to at least 80% of one's maximum heart rate, followed by short periods of lower intensity movements.
Shelf life The length of time for which an item remains usable, fit for consumption, or saleable.
Cream Soda Cream soda is a sweet soft drink. Generally flavored with vanilla and based on the taste of an ice cream float
Root Beer Root beer is a sweet North American soft drink traditionally made using the root bark of the sassafras tree Sassafras albidum or the vine of Smilax ornata as the primary flavor. Root beer is typically, but not exclusively, non-alcoholic, caffeine-free, sweet, and carbonated.
Vanilla Soda A carbonated soft drink flavoured with vanilla.
Dairy-Free A product that does not contain any milk or milk products from cows, sheep or goats.
Caffeine-Free Energy Drinks Caffeine-free energy drinks rely on other ingredients to boost the energy. Popular choices include amino acids, B vitamins, and electrolytes.
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Research Methodology

Mordor Intelligence follows a four-step methodology in all our reports.

  • Step-1: IDENTIFY KEY VARIABLES: In order to build a robust forecasting methodology, the variables and factors identified in Step 1 are tested against available historical market numbers. Through an iterative process, the variables required for market forecast are set, and the model is built on the basis of these variables.
  • Step-2: Build a Market Model: Market-size estimations for the forecast years are in nominal terms. Inflation is not a part of the pricing, and the average selling price (ASP) is kept constant throughout the forecast period for each country.
  • Step-3: Validate and Finalize: In this important step, all market numbers, variables, and analyst calls are validated through an extensive network of primary research experts from the market studied. The respondents are selected across levels and functions to generate a holistic picture of the market studied.​
  • Step-4: Research Outputs: Syndicated reports, custom consulting assignments, databases & subscription platforms
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APAC Sports Drink Market Research FAQs

The Asia-Pacific Sports Drinks Market size is expected to reach USD 8.11 billion in 2024 and grow at a CAGR of 7.09% to reach USD 12.23 billion by 2030.

In 2024, the Asia-Pacific Sports Drinks Market size is expected to reach USD 8.11 billion.

Otsuka Holdings Co Ltd, PepsiCo, Inc., Suntory Holdings Limited, Thai Beverages PCL and The Coca-Cola Company are the major companies operating in the Asia-Pacific Sports Drinks Market.

In the Asia-Pacific Sports Drinks Market, the Isotonic segment accounts for the largest share by soft drink type.

In 2024, China accounts for the largest share by country in the Asia-Pacific Sports Drinks Market.

In 2023, the Asia-Pacific Sports Drinks Market size was estimated at 8.11 billion. The report covers the Asia-Pacific Sports Drinks Market historical market size for years: 2018, 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Asia-Pacific Sports Drinks Market size for years: 2024, 2025, 2026, 2027, 2028, 2029 and 2030.

APAC Sports Drink Industry Report

Statistics for the 2024 APAC Sports Drink market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. APAC Sports Drink analysis includes a market forecast outlook 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.

APAC Sports Drink Market Report Snapshots

Asia-Pacific Sports Drink Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)