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Asia-Pacific Sour Milk Drinks Market Size (2024 - 2029)

The Asia-Pacific sour milk drinks market is experiencing growth, driven by consumer demand for healthier beverage options compared to soft drinks. This market expansion is supported by the popularity of traditional fermented dairy beverages, which are regularly consumed in households across the region. Factors such as bioactive components, flavor variety, nutritional value, and convenience are contributing to the increasing demand. The market encompasses packaged fermented milk products like Kefir, Lassi, Ayran, Doogh, Laban, buttermilk, and whey drinks, with India holding a significant portion of the market due to the widespread consumption of buttermilk and chaas/lassi.

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Market Size of Asia-Pacific Sour Milk Drinks Industry

asia-pacific sour milk drinks market
Study Period 2019 - 2029
Base Year For Estimation 2023
Forecast Data Period 2024 - 2029
Historical Data Period 2019 - 2022
CAGR 5.82 %
Market Concentration Medium

Major Players

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*Disclaimer: Major Players sorted in no particular order

APAC Sour Milk Drinks Market Analysis

Asia-Pacific sour milk drinks market is projected to grow, witnessing a CAGR of 5.82% during the forecast period (2020 - 2025).

  • Sour milk drinks are the traditional fermented dairy beverage in Asia-Pacific, which is consumed on a regular basis among the household. It is considered healthier beverage options compared to soft drinks, which have attracted consumer demand.
  • Consumer preference for varied flavors such as fruit flavor mixed with sour milk is quite popular in the region. Bioactive components, flavor, nutritional value, and convenience are the various factors accelerating the demand for sour milk drinks across Asia-Pacific.
  • The sour milk market includes packaged fermented milk products, such as Kefir, Lassi, Ayran, Doogh, Laban, buttermilk, and whey drinks. Notably, India accounts for a suitable market share in the region owing to the high popularity of buttermilk, and chaas/lassi in the country.

APAC Sour Milk Drinks Industry Segmentation

Asia-Pacific sour milk drinks market has been segmented by category into dairy-based and non-dairy based; by type into kefir, buttermilk, drinkable yogurt, and others; and by distribution channel into supermarket/hypermarket, convenience stores, specialty stores, online channel, and others. Also, the study provides an analysis of the sour milk drinks market in the emerging and established markets across the region which includes China, Japan, India, Australia, and the Rest of Asia-Pacific.

By Category
Dairy Based
Non-Dairy Based
By Type
Buttermilk
Kefir
Drinkable yogurt
Others
By Distribution Channel
Hypermarket/Supermarket
Convenience Stores
Specialist Stores
Online Retail
Others
By Geography
China
Japan
India
Australia
Rest of Asia-Pacific
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Asia-Pacific Sour Milk Drinks Market Size Summary

The Asia-Pacific sour milk drinks market is experiencing notable growth, driven by the increasing consumer preference for healthier beverage options compared to traditional soft drinks. This market encompasses a variety of packaged fermented milk products such as Kefir, Lassi, Ayran, Doogh, Laban, buttermilk, and whey drinks, with India holding a significant share due to the popularity of buttermilk and chaas/lassi. The demand for sour milk drinks is fueled by factors such as bioactive components, diverse flavors, nutritional value, and convenience. The trend towards smaller, more convenient packaging is also contributing to the market's expansion, as seen with products like Amul Masti buttermilk multipack, which offers both consumer convenience and higher profit margins for companies.

The competitive landscape of the Asia-Pacific sour milk drinks market is characterized by the presence of numerous domestic brands vying for market share. Key players such as Yili Group, Gujarat Cooperative Milk Marketing Federation Ltd. (GCMMF), Nestle SA, Meiji Holdings Co., Ltd., and Danone S.A. are focusing on new product offerings with exotic flavors and convenient packaging to maintain their competitive edge. The market is also witnessing a growing emphasis on health and wellness, particularly in the context of children's nutrition, which is enhancing the demand for healthy beverages like Lassi. Leading players in India, such as Karnataka Cooperative Milk Producers Federation and Gujarat Co-operative Milk Marketing Federation, are capitalizing on these trends to strengthen their market positions.

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Asia-Pacific Sour Milk Drinks Market Size - Table of Contents

  1. 1. MARKET DYNAMICS

    1. 1.1 Market Drivers

    2. 1.2 Market Restraints

    3. 1.3 Porter's Five Forces Analysis

      1. 1.3.1 Threat of New Entrants

      2. 1.3.2 Bargaining Power of Buyers/Consumers

      3. 1.3.3 Bargaining Power of Suppliers

      4. 1.3.4 Threat of Substitute Products

      5. 1.3.5 Intensity of Competitive Rivalry

  2. 2. MARKET SEGMENTATION

    1. 2.1 By Category

      1. 2.1.1 Dairy Based

      2. 2.1.2 Non-Dairy Based

    2. 2.2 By Type

      1. 2.2.1 Buttermilk

      2. 2.2.2 Kefir

      3. 2.2.3 Drinkable yogurt

      4. 2.2.4 Others

    3. 2.3 By Distribution Channel

      1. 2.3.1 Hypermarket/Supermarket

      2. 2.3.2 Convenience Stores

      3. 2.3.3 Specialist Stores

      4. 2.3.4 Online Retail

      5. 2.3.5 Others

    4. 2.4 By Geography

      1. 2.4.1 China

      2. 2.4.2 Japan

      3. 2.4.3 India

      4. 2.4.4 Australia

      5. 2.4.5 Rest of Asia-Pacific

Asia-Pacific Sour Milk Drinks Market Size FAQs

The Asia-Pacific Sour Milk Drinks Market is projected to register a CAGR of 5.82% during the forecast period (2024-2029)

Yili Group, Gujarat Cooperative Milk Marketing Federation Ltd. (GCMMF), Nestle SA, Mother Dairy Fruit & Vegetable Pvt Ltd and Karnataka Co-operative Milk Producers’ Federation Ltd. are the major companies operating in the Asia-Pacific Sour Milk Drinks Market.

Asia-Pacific Sour Milk Drinks Report Snapshots

Asia-Pacific Sour Milk Drinks Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)