Asia-Pacific Small Home Appliances Market Size
| Study Period | 2020 - 2029 |
| Base Year For Estimation | 2023 |
| Forecast Data Period | 2024 - 2029 |
| Historical Data Period | 2020 - 2022 |
| CAGR | > 6.00 % |
| Market Concentration | Medium |
Major Players
*Disclaimer: Major Players sorted in no particular order |
Need a report that reflects how COVID-19 has impacted this market and its growth?
Asia-Pacific Small Home Appliances Market Analysis
Small Appliances market in Asia- Pacific region is showing growth in terms of volume sales and is projected to grow in coming years. The main factors driving the growth of small appliances are disposable incomes, urban lifestyles, and health trends. Small Appliances are important as they are used for daily household tasks in the homes and consumers in the market are willing to spend on them. There is a demand for light fryers, bread makers, food processors, and other healthy multi-functional small appliances products that are benefitting from the aging population in the region. India and Southeast Asia countries will be the top key markets driving the growth of small appliances. Asia -Pacific market is also witnessing the rise in the distribution in the sale of air-purifiers.
Due to COVID-19, numerous manufacturing facilities either operated with a reduced staff or were shut down in 2020. They also faced challenges in terms of disrupted raw material and component supply chains. The pandemic resulted in delays and disruptions in supply chains, product releases, events, and other related industrial activitiesn owing to which the market witnessed a decline in 2020.
However, built-in appliances and smart appliances such as built-in hobs would gain traction in the market in upcomig years. Changing consumer preferences and innovative credit schemes along with the replacement sales pave the way for smarter appliances to replace the conventional devices and this is going to stimulate the growth of the market.
Asia-Pacific Small Home Appliances Market Trends
Increasing Disposable Income & Urbanization is fueling the demand for small home appliances
The Small Kitchen Appliances market stands tall as one of the most proactive industry verticals. The rising number of households in Asia- Pacific and especially India and China and the reduction in average household size, and the growth of households such as nuclear families and individuals living in rented apartments as flatmates are creating conducive conditions for the development of small cooking appliances. The rising urbanization of the population is expected to positively impact the growth of the small home appliances market over the forecast period. Rise in urbanization and disposable income in this region has fueled the demand for accommodation and subsequently boosted the housing market and led to reduction in size of apartments. Consumers are looking for advanced home appliances and designs that emanate elegance, and productivity as their lifestyle improves. China is anticipated to dominate the small home appliance industry in the Asia Pacific region. India is expected to grow exponentially during the forecast period, followed by Japan.
E-commerce Channel is Fastest Growing Distribution Channel
E-commerce is emerging as a top distribution channel with internet retailing and connected lifestyles, electronics, and appliance specialist retailers remain the channel with the highest volumes. Distribution is notably tending towards channels featuring high discounts, including private label goods outlets, mega markets offering high discounts through tax rebates and tie-ups with manufacturers, and e-commerce, which has been posing as a major competitor to other sellers due to the highly competitive discounts and other offers. Ecommerce has become one of the fastest-growing industries in Asia-Pacific (APAC) in 2020 that not only survived but also thrived in the lockdowns imposed by most countries. Moreover, the region is continuing to see major expansion in 2021 as well. Ecommerce is expected to grow at a rapid rate of 8.2% between 2020 and 2025 in this region. This is significantly higher than in the USA and Europe.
Asia-Pacific Small Home Appliances Industry Overview
The Asia-Pacific Small Home Appliances Market is highly fragmented and competitive with Chinese and Korean players dominating the market. Regional and international companies continue to compete in the market. However, for built-in appliances Chinese and Korean markets, are dominated by foreign players in the market. Diversification in terms of products and places will likely be able to help companies maintain their businesses in the future. The small companies in the market compete aggressively due to lower margins in the small cooking appliance segment. Unbranded and regional players represent a considerable competitive threat to national and multinational players.
Asia-Pacific Small Home Appliances Market Leaders
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BSH Hausgeräte GmbH
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Samsung
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SIemens
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Haier (GE)
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Midea Group
*Disclaimer: Major Players sorted in no particular order
Asia-Pacific Small Home Appliances Market News
- On Feb 2nd 2022, LG Electronics (LG) showcased its robust 2022 lineup of commercial, light commercial and residential HVAC solutions - including industry-leading Variable Refrigerant Flow (VRF) technology, latest energy efficient heat pump systems, indoor air quality solutions and flexible building automation and connectivity products - at the 2022 AHR Expo in Las Vegas.
- In March 2021, Samsung introduced new kitchen appliances range under the Baker Series microwaves. The new series of microwaves comes with features such as steaming, grilling and frying with convection features.
Asia-Pacific Small Home Appliances Market Report - Table of Contents
1. INTRODUCTION
1.1 Study Assumptions and Market Definition
1.2 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET DYNAMICS AND INSIGHTS
4.1 Market Overview
4.2 Market Drivers
4.3 Market Restraints
4.4 Industry Value Chain Analysis
4.5 Industry Attractiveness - Porters' Five Forces Analysis
4.5.1 Threat of New Entrants
4.5.2 Bargaining Power of Buyers
4.5.3 Bargaining Power of Suppliers
4.5.4 Threat of Substitutes
4.5.5 Intensity of Competitive Rivalry
4.6 Insights on impact of technology innovation in Operation in Small Home Appliances Market
4.7 Impact of COVID-19 on the Market
5. MARKET SEGMENTATION
5.1 By Product
5.1.1 Vacuum Cleaners
5.1.2 Food Processors
5.1.3 Coffee Makers
5.1.4 Irons
5.1.5 Toasters
5.1.6 Grills & Roasters
5.1.7 Hair Dryers
5.1.8 Other Small Appliances
5.2 By Distribution Channels
5.2.1 Supermarkets & Hypermarkets
5.2.2 Specialty Stores
5.2.3 E-Commerce
5.2.4 Others
5.3 By Country
5.3.1 China
5.3.2 India
5.3.3 Japan
5.3.4 South Korea
5.3.5 Australia
5.3.6 Others
6. COMPETITIVE LANDSCAPE
6.1 Market Concetration Overview
6.2 Company Profiles
6.2.1 BSH Hausgerate GmbH
6.2.2 Midea Group
6.2.3 Haier(GE)
6.2.4 Siemens
6.2.5 Samsung
6.2.6 AB Electrolux
6.2.7 Panasonic
6.2.8 Philips
6.2.9 Samsung Electronics*
- *List Not Exhaustive
7. MARKET OPPORTUNTIES AND FUTURE TRENDS
8. DISCLAIMER AND ABOUT US
Asia-Pacific Small Home Appliances Industry Segmentation
A complete background analysis of the Asia-Pacific Small Home Appliances market, which includes an assessment of the national accounts, economy, and the emerging market trends by segments, significant changes in the market dynamics, and the market overview are covered in the report. The market is segmented by Small Appliances (Vacuum Cleaners, Food Processors, Coffee Makers, Irons, Toasters, Grills & Roasters, and Hair Dryers, Other Small Appliances), By Distribution Channel (Supermarkets & Hypermarkets, Specialty Stores, E-Commerce and Others) and By Country (China, India, Australia, Japan, South- Korea, Other Countries).
| By Product | |
| Vacuum Cleaners | |
| Food Processors | |
| Coffee Makers | |
| Irons | |
| Toasters | |
| Grills & Roasters | |
| Hair Dryers | |
| Other Small Appliances |
| By Distribution Channels | |
| Supermarkets & Hypermarkets | |
| Specialty Stores | |
| E-Commerce | |
| Others |
| By Country | |
| China | |
| India | |
| Japan | |
| South Korea | |
| Australia | |
| Others |
Asia-Pacific Small Home Appliances Market Research FAQs
What is the current Asia-Pacific Small Home Appliances Market size?
The Asia-Pacific Small Home Appliances Market is projected to register a CAGR of greater than 6% during the forecast period (2024-2029)
Who are the key players in Asia-Pacific Small Home Appliances Market?
BSH Hausgeräte GmbH, Samsung, SIemens, Haier (GE) and Midea Group are the major companies operating in the Asia-Pacific Small Home Appliances Market.
What years does this Asia-Pacific Small Home Appliances Market cover?
The report covers the Asia-Pacific Small Home Appliances Market historical market size for years: 2020, 2021, 2022 and 2023. The report also forecasts the Asia-Pacific Small Home Appliances Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.
Asia-Pacific Small Home Appliances Industry Report
Statistics for the 2024 Asia-Pacific Small Home Appliances market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Asia-Pacific Small Home Appliances analysis includes a market forecast outlook 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.
