Market Trends of Asia Pacific Single-use Packaging Industry
Quick Service Restaurants are Expected to Hold a Significant Share in the Market
- Cafe chains are growing faster than QSRs in India because young, aspirational consumers prefer to meet and socialize in cafes despite the high menu prices. For instance, Tim Hortons in India is part of a joint venture with AG Cafe. Gateway Partners, an investment manager, and Apparel Group, a retail and fashion conglomerate, own AG Cafe. The company plans to open 120 new stores in India by 2026.
- Further, Tata Starbucks (TST), a Starbucks-Tata Consumer Products joint venture, announced on January 2024 that it plans to open 1,000 new cafes in India by 2028 and will double its workforce. This comes when local chains are competing fiercely. Tata Starbucks has been operating in India since October 2012, when it opened its first cafe, and has so far opened 390 stores. It has added 57 stores this fiscal year, while it had 71 stores in the previous year. Tata Starbucks plans to expand its presence in tier-2 and tier-3 cities across India and expand its number of drive-through, airport, and 24/7 cafes.
- In recent years, the food industry has undergone a major transformation. Consumers can order food online and have it shipped to their residences quickly. As a result of the alterations made to the food delivery industry, most customer orders are now being placed directly from restaurants' applications or websites. As a result, restaurants and other food establishments manage digital ordering and food delivery in various ways. Some are doing it independently, while there has been an increase in the use of third-party platforms such as Uber Eats, Swiggy, and Zomato.
- The digital age culture has increased the number of people ordering and delivering food online. This is mainly because Millennials and Generation Z are used to ordering most of their food online. As more people in this region adopt this trend, the size of the online order and food delivery market is increasing. For instance, Zomato is one of India's leading online food and grocery delivery partners, and the company's revenue expanded to USD 1.05 billion in 2023 from USD 0.37 billion in 2020. As a result, the single-use packaging market is recognizing the evolution of the market and adapting accordingly.
- The need for online food delivery has grown significantly as India and China continue to urbanize and citizens embrace a modern lifestyle. Significant companies are striving to meet this increasing demand and capitalize on it. When making an order, customers are mindful of the affordability of joint food, and the rising demand for online delivery coupled with clean food packaging conditions will ensure the success of single-use packaging products in the region.
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China is Expected to Hold a Significant Share in the Market
- The fast-food sector in China has experienced considerable expansion in recent years due to a combination of urbanization, growing demographic of young consumers with a sedentary lifestyle, and changing dietary preferences. Beijing's ongoing efforts to liberalize the market have further amplified this growth, providing a lucrative market for foreign investment.
- Packaging has always played an important role in the success of food and beverages. The Chinese packaging industry is affected by increasing per capita income, the changing social environment, and changing demographics. New packaging materials, processes, and forms are needed.
- Single-use food service packaging in QSRs has become vital to a globally fast-paced life. Single-use packaging allows food service establishments to package meals in a sensible, safe, and cost-effective manner while providing customers with a convenient and efficient way to transport meals. In China, QSR brands are increasing the number of outlets. KFC has 9,650 outlets as of April 2023. McDonald's, Subway, Domino's Pizza, Burger King, and Taco Bell have 5,746, 613, 613, and 1,494 outlets, respectively. At the beginning of the 2000s, several domestic fast-food brands began to enter the Chinese market, providing Chinese-style cuisine with a contemporary twist. Examples of such brands include Dicos, Yonghe King, and Ajisen Ramen.
- In addition to coffee, Starbucks has been diversifying its menu offerings to include a broader range of food items, including pastries, sandwiches, and wraps, to expand its presence in the rapidly growing fast-food sector. Due to the diversification of the menu, the company uses single-use boxes, clamshells, and paper cups. Furthermore, Starbucks stores in China reached 6,804 in 2023, significantly increasing from 3,521 stores in 2018.
- With the increasing number of Chinese consumers entering the middle class, international fast-food chains have the potential to experience considerable growth. The Chinese delivery and online ordering market continues to expand, and many Chinese fast-food establishments are adapting their operations to meet the changing needs of their customers. Many are investing heavily in digital marketing initiatives and adapting environmentally friendly single-use packaging to facilitate QSR and online ordering.
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