Market Share of Asia-Pacific Shampoo Industry
The Asia-Pacific shampoo market is highly competitive, with multinational brands occupying a major chunk of the market. However, domestic brands are increasingly growing their presence in botanical and natural product categories. Acquisition and new product innovation in shampoos focus on active ingredients, which is the main strategy players adopt. Some of the major players in the market studied are Procter & Gamble Co., L'Oreal S.A., Himalaya Global Holdings Ltd., Kao Corporation, and Unilever PLC, among others. Due to growing hair problems like hair loss, grey hair, and dandruff problems, the market players have been launching products with innovative technologies. For instance, in June 2022, Absolutely Ayur, a brand of Super Cluster pi, launched New Natural Black Hair Color Shampoo made with Ayurvedic ingredients and modern science. The product claims to color hair in less than 10 minutes.
Hair Shampoo in APAC Market Leaders
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L'Oréal S.A.
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Procter & Gamble Company
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Unilever PLC
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Himalaya Global Holdings Ltd.
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Kao Corporation
*Disclaimer: Major Players sorted in no particular order
