Market Trends of asia-pacific ready to drink tea Industry
The convenience associated with RTD tea beverages boosts the segment sales
- People tend to consume RTD tea as a healthier alternative to sugary drinks or between meals. Emerging countries like India, China, and Singapore among others are a few of the major markets for RTD tea.
- Rising health concerns related to high sugar intake have boosted the demand for healthier RTD drinks including RTD tea. In response to this evolving consumer preference for sugar reduction, manufacturers have been introducing sugar-free and reduced-sugar alternatives.
- In the Asian market, price competitiveness is the key. In the case of smaller or newer RTD tea brands, consumers are not willing to spend extra to try the new brand. Thereby, manufacturers are citing a price at par with available brands.
- Green tea, commonly consumed in the region is known for potential anti-inflammatory and heart health benefits. Likewise, other variants like chamomile tea, hibiscus tea, jasmine tea, and others are often associated with calming effects and may support digestion.
OTHER KEY INDUSTRY TRENDS COVERED IN THE REPORT
- Companies are introducing a range of unique flavors, as well as exploring innovative brewing techniques and herbal infusions to cater to diverse consumer preferences
- Master Kong's commitment to product innovation, including the launching of healthier options and premium offerings, allowed the brand to sustain in a health-conscious market
