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Asia-Pacific Ready to Drink Tea Market Size

The Asia-Pacific ready-to-drink tea market is experiencing significant growth, driven by the region's large population and growing middle class. The market's expansion is fueled by a cultural preference for traditional tea varieties and the convenience of ready-to-drink options. Green tea leads the market due to its health benefits, while herbal tea is emerging as a popular choice. China, with its rich tea heritage, dominates the market, followed by Japan and India, where traditional flavors and health-conscious options are in high demand. The rise of e-commerce is also enhancing the accessibility of these beverages, further contributing to the market's growth.

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Market Size of asia-pacific ready to drink tea Industry

Asia-Pacific Ready to Drink Tea Market Summary
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svg icon Study Period 2018 - 2030
svg icon Market Size (2024) USD 43.8 Billion
svg icon Market Size (2030) USD 67.35 Billion
svg icon Largest Share by Soft Drink Type Green Tea
svg icon CAGR (2024 - 2030) 7.44 %
svg icon Largest Share by Country China
svg icon Market Concentration Low

Major Players
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*Disclaimer: Major Players sorted in no particular order

Key Players

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Asia-Pacific Ready to Drink Tea Market Analysis

The Asia-Pacific Ready to Drink Tea Market size is estimated at 43.8 billion USD in 2024, and is expected to reach 67.35 billion USD by 2030, growing at a CAGR of 7.44% during the forecast period (2024-2030).

43.8 Billion

Market Size in 2024 (USD)

67.35 Billion

Market Size in 2030 (USD)

5.93 %

CAGR (2018-2023)

7.44 %

CAGR (2024-2030)

Largest Segment by Soft Drink Type

44.90 %

value share, Green Tea, 2023

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Countries like China, Japan, and India are some of the largest consumers of green tea, since it has a long and deep-rooted cultural significance in Asian countries.

Fastest-growing segment by Soft Drink Type

8.38 %

Projected CAGR, Herbal Tea, 2024-2030

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Asian region boasts a rich biodiversity of herbs and plants, giving rise to a wide range of herbal tea varieties with unique flavors and potential health benefits.

Leading Market Player

11.91 %

market share, Tingyi (Cayman Islands) Holding Corporation, 2022

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Tingyi owns some of the most popular RTD tea brands in Asia, including Master Kong, Kung Fu Tea, and NutriAsia. These brands have strong brand recognition and consumer loyalty.

Largest Segment by Country

41.06 %

value share, China, 2023

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Whether optimizing the own nutrition, pursuing new beverage trends or experimenting with healthier lifestyles, Chinese consumers likely have plenty of variants in RTD tea portfolio to choose from.

Fastest-growing segment by Country

10.50 %

Projected CAGR, India, 2024-2030

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The rapidly expanding consumer interest in healthy living and eating, as well as RTD tea's prominence as a modern-style healthy beverage, has become a crucial determinant for RTD Tea in India.

Growing health and wellness trends among consumers are supporting the market's growth

  • Driven by its sizable population and expanding middle class, the Asia-Pacific region is at the forefront of the ready-to-drink (RTD) tea surge. The region's deep-rooted cultural affinity for traditional tea variants, such as green tea, herbal tea, and oolong tea, is fueling the demand for RTD tea. The appeal of these products is further enhanced by their convenience and on-the-go nature, making them a hit among busy consumers. By eliminating the need for brewing and cleanup, RTD teas offer a hassle-free, ready-to-consume option. Notably, the sales value of RTD tea in the Asia-Pacific region saw a notable uptick of 13.2% in 2023 compared to 2021.
  • Among the RTD tea variants, green tea dominates the market, accounting for an impressive 21% growth rate by value from 2020 to 2023. The surge in health and wellness consciousness has been a key driver behind the ascent of RTD green tea. Consumers are gravitating toward it, drawn by its perceived health benefits and its appeal as a healthier alternative to sugary soft drinks, given its unsweetened or low-sugar nature. Additionally, the availability of diverse flavors caters to varying taste preferences. In the Asia-Pacific market, consumers also appreciate RTD green tea for its refreshing and hydrating qualities.
  • Emerging as the frontrunner in growth, herbal RTD tea is poised to witness a CAGR of 7.84% by value during 2024-2030. This variant is gaining traction as a quick and convenient choice, particularly among those seeking natural products. Furthermore, herbal teas have long been lauded in traditional medicine for their potential health benefits, including anti-cancer, anti-diabetic, anti-inflammatory, and antioxidant properties.
Asia-Pacific Ready to Drink Tea Market

Rise in innovations in flavors with herbal infusions and online presence of RTD tea is anticipated to drive growth

  • The Asia-Pacific ready-to-drink (RTD) tea market is projected to witness a robust CAGR of 7.44% from 2024 to 2030. Notably, China dominates the region's RTD tea landscape, driven by its rich tea heritage. In 2023, RTD tea in China accounted for a significant 25% of the country's overall tea consumption. China boasts a vibrant market, with a plethora of regional and international brands offering a diverse array of RTD teas, ranging from traditional sweetened and jasmine teas to herbal blends and innovative flavors. Looking ahead, health-consciousness is expected to fuel the demand for reduced-sugar RTD teas in China.
  • Japan, a nation with a deep-rooted tea culture, is witnessing a strong affinity for RTD green teas. Key players like Ito En Ltd and Kirin Beverage Company Limited emphasize maintaining the traditional taste while enhancing packaging and convenience. The Japanese market saw a staggering 700 tea drink variants in circulation in 2022, with over 100 new introductions each year. The perennial RTD tea offerings in Japan span green, black, herbal, and oolong teas, while limited editions often draw inspiration from trending or seasonal flavors.
  • India is set to lead the growth charts, projecting a robust CAGR of 10.50% in the value of its RTD tea market during the period 2024-2030. RTD tea beverages, known for their convenience and traditional flavors, have gained significant popularity. As health and wellness take center stage, consumers in India are gravitating toward RTD teas with perceived health benefits, such as herbal infusions, antioxidants, and natural ingredients. The rise of e-commerce platforms has further bolstered the accessibility of RTD teas, enabling consumers to purchase these beverages online conveniently.

Asia-Pacific Ready to Drink Tea Industry Segmentation

Green Tea, Herbal Tea, Iced Tea are covered as segments by Soft Drink Type. Aseptic packages, Glass Bottles, Metal Can, PET Bottles are covered as segments by Packaging Type. Off-trade, On-trade are covered as segments by Distribution Channel. Australia, China, India, Indonesia, Japan, Malaysia, South Korea, Thailand, Vietnam are covered as segments by Country.

  • Driven by its sizable population and expanding middle class, the Asia-Pacific region is at the forefront of the ready-to-drink (RTD) tea surge. The region's deep-rooted cultural affinity for traditional tea variants, such as green tea, herbal tea, and oolong tea, is fueling the demand for RTD tea. The appeal of these products is further enhanced by their convenience and on-the-go nature, making them a hit among busy consumers. By eliminating the need for brewing and cleanup, RTD teas offer a hassle-free, ready-to-consume option. Notably, the sales value of RTD tea in the Asia-Pacific region saw a notable uptick of 13.2% in 2023 compared to 2021.
  • Among the RTD tea variants, green tea dominates the market, accounting for an impressive 21% growth rate by value from 2020 to 2023. The surge in health and wellness consciousness has been a key driver behind the ascent of RTD green tea. Consumers are gravitating toward it, drawn by its perceived health benefits and its appeal as a healthier alternative to sugary soft drinks, given its unsweetened or low-sugar nature. Additionally, the availability of diverse flavors caters to varying taste preferences. In the Asia-Pacific market, consumers also appreciate RTD green tea for its refreshing and hydrating qualities.
  • Emerging as the frontrunner in growth, herbal RTD tea is poised to witness a CAGR of 7.84% by value during 2024-2030. This variant is gaining traction as a quick and convenient choice, particularly among those seeking natural products. Furthermore, herbal teas have long been lauded in traditional medicine for their potential health benefits, including anti-cancer, anti-diabetic, anti-inflammatory, and antioxidant properties.
Soft Drink Type
Green Tea
Herbal Tea
Iced Tea
Other RTD Tea
Packaging Type
Aseptic packages
Glass Bottles
Metal Can
PET Bottles
Distribution Channel
Off-trade
Convenience Stores
Online Retail
Supermarket/Hypermarket
Others
On-trade
Country
Australia
China
India
Indonesia
Japan
Malaysia
South Korea
Thailand
Vietnam
Rest of Asia-Pacific
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Asia-Pacific Ready to Drink Tea Market Size Summary

The Asia-Pacific ready-to-drink (RTD) tea market is experiencing significant growth, driven by the region's large population and expanding middle class. The cultural affinity for traditional tea variants such as green, herbal, and oolong teas is a major factor propelling the demand for RTD tea. These products offer convenience and ease of use, appealing to busy consumers who prefer hassle-free options. The market is characterized by a strong preference for green tea, which is favored for its health benefits and as a healthier alternative to sugary beverages. The availability of diverse flavors further caters to varying consumer tastes, enhancing the appeal of RTD teas across the region.

China, Japan, and India are key markets within the Asia-Pacific region, each contributing to the robust growth of RTD tea. China leads with a rich tea heritage and a vibrant market offering a wide range of RTD tea options. Japan's deep-rooted tea culture sees a strong demand for RTD green teas, with major players focusing on maintaining traditional flavors while improving packaging and convenience. India is witnessing rapid growth in RTD tea consumption, driven by health-conscious consumers and the rise of e-commerce platforms. The market is fragmented, with major players like Ito En, JDB Group, and Suntory Holdings Limited holding significant shares. The trend towards healthier, reduced-sugar options is shaping the market, as consumers increasingly seek alternatives to high-sugar drinks.

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Asia-Pacific Ready to Drink Tea Market Size - Table of Contents

  1. 1. MARKET SEGMENTATION (includes market size in Value in USD and Volume, Forecasts up to 2030 and analysis of growth prospects)

    1. 1.1 Soft Drink Type

      1. 1.1.1 Green Tea

      2. 1.1.2 Herbal Tea

      3. 1.1.3 Iced Tea

      4. 1.1.4 Other RTD Tea

    2. 1.2 Packaging Type

      1. 1.2.1 Aseptic packages

      2. 1.2.2 Glass Bottles

      3. 1.2.3 Metal Can

      4. 1.2.4 PET Bottles

    3. 1.3 Distribution Channel

      1. 1.3.1 Off-trade

        1. 1.3.1.1 Convenience Stores

        2. 1.3.1.2 Online Retail

        3. 1.3.1.3 Supermarket/Hypermarket

        4. 1.3.1.4 Others

      2. 1.3.2 On-trade

    4. 1.4 Country

      1. 1.4.1 Australia

      2. 1.4.2 China

      3. 1.4.3 India

      4. 1.4.4 Indonesia

      5. 1.4.5 Japan

      6. 1.4.6 Malaysia

      7. 1.4.7 South Korea

      8. 1.4.8 Thailand

      9. 1.4.9 Vietnam

      10. 1.4.10 Rest of Asia-Pacific

Asia-Pacific Ready to Drink Tea Market Size FAQs

The Asia-Pacific Ready to Drink Tea Market size is expected to reach USD 43.80 billion in 2024 and grow at a CAGR of 7.44% to reach USD 67.35 billion by 2030.

In 2024, the Asia-Pacific Ready to Drink Tea Market size is expected to reach USD 43.80 billion.

APAC Ready-to-Drink Tea Market Report Snapshots

Asia-Pacific Ready to Drink Tea Market SIZE & SHARE ANALYSIS - GROWTH TRENDS & FORECASTS UP TO 2030