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Asia-Pacific Ready to Drink Tea Market SIZE & SHARE ANALYSIS - GROWTH TRENDS & FORECASTS UP TO 2030

The Asia-Pacific Ready to Drink Tea Market is segmented by Soft Drink Type (Green Tea, Herbal Tea, Iced Tea), by Packaging Type (Aseptic packages, Glass Bottles, Metal Can, PET Bottles), by Distribution Channel (Off-trade, On-trade) and by Country (Australia, China, India, Indonesia, Japan, Malaysia, South Korea, Thailand, Vietnam). Market Value in USD and Volume in Liters are both presented. Key data points observed include market segmental split by soft drink category, packaging type, distribution channel, and region

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Asia-Pacific Ready to Drink Tea Market Size

Asia-Pacific Ready to Drink Tea Market Summary
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svg icon Study Period 2018 - 2030
svg icon Market Size (2024) USD 43.8 Billion
svg icon Market Size (2030) USD 67.35 Billion
svg icon Largest Share by Soft Drink Type Green Tea
svg icon CAGR (2024 - 2030) 7.44 %
svg icon Largest Share by Country China
svg icon Market Concentration Low

Major Players
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*Disclaimer: Major Players sorted in alphabetical order.

Key Players

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Asia-Pacific Ready to Drink Tea Market Analysis

The Asia-Pacific Ready to Drink Tea Market size is estimated at 43.8 billion USD in 2024, and is expected to reach 67.35 billion USD by 2030, growing at a CAGR of 7.44% during the forecast period (2024-2030).

43.8 Billion

Market Size in 2024 (USD)

67.35 Billion

Market Size in 2030 (USD)

5.93 %

CAGR (2018-2023)

7.44 %

CAGR (2024-2030)

Largest Segment by Soft Drink Type

44.90 %

value share, Green Tea, 2023

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Countries like China, Japan, and India are some of the largest consumers of green tea, since it has a long and deep-rooted cultural significance in Asian countries.

Fastest-growing segment by Soft Drink Type

8.38 %

Projected CAGR, Herbal Tea, 2024-2030

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Asian region boasts a rich biodiversity of herbs and plants, giving rise to a wide range of herbal tea varieties with unique flavors and potential health benefits.

Leading Market Player

11.91 %

market share, Tingyi (Cayman Islands) Holding Corporation, 2022

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Tingyi owns some of the most popular RTD tea brands in Asia, including Master Kong, Kung Fu Tea, and NutriAsia. These brands have strong brand recognition and consumer loyalty.

Largest Segment by Country

41.06 %

value share, China, 2023

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Whether optimizing the own nutrition, pursuing new beverage trends or experimenting with healthier lifestyles, Chinese consumers likely have plenty of variants in RTD tea portfolio to choose from.

Fastest-growing segment by Country

10.50 %

Projected CAGR, India, 2024-2030

Icon image

The rapidly expanding consumer interest in healthy living and eating, as well as RTD tea's prominence as a modern-style healthy beverage, has become a crucial determinant for RTD Tea in India.

Growing health and wellness trends among consumers are supporting the market's growth

  • Driven by its sizable population and expanding middle class, the Asia-Pacific region is at the forefront of the ready-to-drink (RTD) tea surge. The region's deep-rooted cultural affinity for traditional tea variants, such as green tea, herbal tea, and oolong tea, is fueling the demand for RTD tea. The appeal of these products is further enhanced by their convenience and on-the-go nature, making them a hit among busy consumers. By eliminating the need for brewing and cleanup, RTD teas offer a hassle-free, ready-to-consume option. Notably, the sales value of RTD tea in the Asia-Pacific region saw a notable uptick of 13.2% in 2023 compared to 2021.
  • Among the RTD tea variants, green tea dominates the market, accounting for an impressive 21% growth rate by value from 2020 to 2023. The surge in health and wellness consciousness has been a key driver behind the ascent of RTD green tea. Consumers are gravitating toward it, drawn by its perceived health benefits and its appeal as a healthier alternative to sugary soft drinks, given its unsweetened or low-sugar nature. Additionally, the availability of diverse flavors caters to varying taste preferences. In the Asia-Pacific market, consumers also appreciate RTD green tea for its refreshing and hydrating qualities.
  • Emerging as the frontrunner in growth, herbal RTD tea is poised to witness a CAGR of 7.84% by value during 2024-2030. This variant is gaining traction as a quick and convenient choice, particularly among those seeking natural products. Furthermore, herbal teas have long been lauded in traditional medicine for their potential health benefits, including anti-cancer, anti-diabetic, anti-inflammatory, and antioxidant properties.
Asia-Pacific Ready to Drink Tea Market

Rise in innovations in flavors with herbal infusions and online presence of RTD tea is anticipated to drive growth

  • The Asia-Pacific ready-to-drink (RTD) tea market is projected to witness a robust CAGR of 7.44% from 2024 to 2030. Notably, China dominates the region's RTD tea landscape, driven by its rich tea heritage. In 2023, RTD tea in China accounted for a significant 25% of the country's overall tea consumption. China boasts a vibrant market, with a plethora of regional and international brands offering a diverse array of RTD teas, ranging from traditional sweetened and jasmine teas to herbal blends and innovative flavors. Looking ahead, health-consciousness is expected to fuel the demand for reduced-sugar RTD teas in China.
  • Japan, a nation with a deep-rooted tea culture, is witnessing a strong affinity for RTD green teas. Key players like Ito En Ltd and Kirin Beverage Company Limited emphasize maintaining the traditional taste while enhancing packaging and convenience. The Japanese market saw a staggering 700 tea drink variants in circulation in 2022, with over 100 new introductions each year. The perennial RTD tea offerings in Japan span green, black, herbal, and oolong teas, while limited editions often draw inspiration from trending or seasonal flavors.
  • India is set to lead the growth charts, projecting a robust CAGR of 10.50% in the value of its RTD tea market during the period 2024-2030. RTD tea beverages, known for their convenience and traditional flavors, have gained significant popularity. As health and wellness take center stage, consumers in India are gravitating toward RTD teas with perceived health benefits, such as herbal infusions, antioxidants, and natural ingredients. The rise of e-commerce platforms has further bolstered the accessibility of RTD teas, enabling consumers to purchase these beverages online conveniently.

Asia-Pacific Ready to Drink Tea Market Trends

The convenience associated with RTD tea beverages boosts the segment sales

  • People tend to consume RTD tea as a healthier alternative to sugary drinks or between meals. Emerging countries like India, China, and Singapore among others are a few of the major markets for RTD tea.
  • Rising health concerns related to high sugar intake have boosted the demand for healthier RTD drinks including RTD tea. In response to this evolving consumer preference for sugar reduction, manufacturers have been introducing sugar-free and reduced-sugar alternatives.
  • In the Asian market, price competitiveness is the key. In the case of smaller or newer RTD tea brands, consumers are not willing to spend extra to try the new brand. Thereby, manufacturers are citing a price at par with available brands.
  • Green tea, commonly consumed in the region is known for potential anti-inflammatory and heart health benefits. Likewise, other variants like chamomile tea, hibiscus tea, jasmine tea, and others are often associated with calming effects and may support digestion.

OTHER KEY INDUSTRY TRENDS COVERED IN THE REPORT

  • Companies are introducing a range of unique flavors, as well as exploring innovative brewing techniques and herbal infusions to cater to diverse consumer preferences
  • Master Kong's commitment to product innovation, including the launching of healthier options and premium offerings, allowed the brand to sustain in a health-conscious market

Asia-Pacific Ready to Drink Tea Industry Overview

The Asia-Pacific Ready to Drink Tea Market is fragmented, with the top five companies occupying 34.45%. The major players in this market are Ito En, Ltd., JDB Group, Suntory Holdings Limited, Tingyi (Cayman Islands) Holding Corporation and Uni-President Enterprises Corp. (sorted alphabetically).

Asia-Pacific Ready to Drink Tea Market Leaders

  1. Ito En, Ltd.

  2. JDB Group

  3. Suntory Holdings Limited

  4. Tingyi (Cayman Islands) Holding Corporation

  5. Uni-President Enterprises Corp.

Asia-Pacific Ready to Drink Tea Market Concentration

Other important companies include Asahi Group Holdings, Ltd., Ichitan Group PCL, Kirin Holdings Company, Limited, Nestle S.A., Nongfu Spring Co., Ltd., PT. Anggada Putra Rekso Mulia, Sapporo Holdings Limited, Tata Consumer Products Ltd, Thai Beverages PCL, The Coca-Cola Company.

*Disclaimer: Major Players sorted in alphabetical order.

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Asia-Pacific Ready to Drink Tea Market News

  • November 2023: The Coca-Cola Company's brand ChaiChun brought exquisite teas to Delhi with its new store, The ChaiChun Store, expanding its business.
  • September 2022: Ayataka, a brand of iced green tea produced by Coca-Cola, has announced the release of its new Ayataka Cafe Matcha Latte which will hit stores across Japan
  • June 2021: Sermsuk launched “est Play plus vitamins B6 and B12”, a vitamin-infused carbonated soft drink (CSD) certified by “Healthier Choice” nutritional logo.

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We provide a comprehensive and exhaustive set of data pointers for global, regional, and country-level metrics that illustrate the fundamentals of the soft drinks industry. With the help of 45+ free charts, clients can access in-depth market analysis based on price trend analysis of per capita spending on various soft drinks, through granular-level segmental information supported by a repository of market data, trends, and expert analysis. Data and analysis on soft drink category, packaging type, distribution channel insights into consumer preferences and purchasing patterns, an overview of key market players, etc., are available in the form of comprehensive reports as well as excel-based data worksheets.

Asia-Pacific Ready to Drink Tea Market
Asia-Pacific Ready to Drink Tea Market
Asia-Pacific Ready to Drink Tea Market
Asia-Pacific Ready to Drink Tea Market

Asia-Pacific Ready to Drink Tea Market Report - Table of Contents

  1. EXECUTIVE SUMMARY & KEY FINDINGS

  2. REPORT OFFERS

  3. 1. INTRODUCTION

    1. 1.1. Study Assumptions & Market Definition

    2. 1.2. Scope of the Study​

    3. 1.3. Research Methodology

  4. 2. KEY INDUSTRY TRENDS

    1. 2.1. Consumer Buying Behaviour

    2. 2.2. Innovations

    3. 2.3. Brand Share Analysis

    4. 2.4. Regulatory Framework

  5. 3. MARKET SEGMENTATION (includes market size in Value in USD and Volume, Forecasts up to 2030 and analysis of growth prospects)

    1. 3.1. Soft Drink Type

      1. 3.1.1. Green Tea

      2. 3.1.2. Herbal Tea

      3. 3.1.3. Iced Tea

      4. 3.1.4. Other RTD Tea

    2. 3.2. Packaging Type

      1. 3.2.1. Aseptic packages

      2. 3.2.2. Glass Bottles

      3. 3.2.3. Metal Can

      4. 3.2.4. PET Bottles

    3. 3.3. Distribution Channel

      1. 3.3.1. Off-trade

        1. 3.3.1.1. Convenience Stores

        2. 3.3.1.2. Online Retail

        3. 3.3.1.3. Supermarket/Hypermarket

        4. 3.3.1.4. Others

      2. 3.3.2. On-trade

    4. 3.4. Country

      1. 3.4.1. Australia

      2. 3.4.2. China

      3. 3.4.3. India

      4. 3.4.4. Indonesia

      5. 3.4.5. Japan

      6. 3.4.6. Malaysia

      7. 3.4.7. South Korea

      8. 3.4.8. Thailand

      9. 3.4.9. Vietnam

      10. 3.4.10. Rest of Asia-Pacific

  6. 4. COMPETITIVE LANDSCAPE

    1. 4.1. Key Strategic Moves

    2. 4.2. Market Share Analysis

    3. 4.3. Company Landscape

    4. 4.4. Company Profiles

      1. 4.4.1. Asahi Group Holdings, Ltd.

      2. 4.4.2. Ichitan Group PCL

      3. 4.4.3. Ito En, Ltd.

      4. 4.4.4. JDB Group

      5. 4.4.5. Kirin Holdings Company, Limited

      6. 4.4.6. Nestle S.A.

      7. 4.4.7. Nongfu Spring Co., Ltd.

      8. 4.4.8. PT. Anggada Putra Rekso Mulia

      9. 4.4.9. Sapporo Holdings Limited

      10. 4.4.10. Suntory Holdings Limited

      11. 4.4.11. Tata Consumer Products Ltd

      12. 4.4.12. Thai Beverages PCL

      13. 4.4.13. The Coca-Cola Company

      14. 4.4.14. Tingyi (Cayman Islands) Holding Corporation

      15. 4.4.15. Uni-President Enterprises Corp.

  7. 5. KEY STRATEGIC QUESTIONS FOR SOFT DRINK CEOS

  8. 6. APPENDIX

    1. 6.1. Global Overview

      1. 6.1.1. Overview

      2. 6.1.2. Porter’s Five Forces Framework

      3. 6.1.3. Market Dynamics (DROs)

    2. 6.2. Sources & References

    3. 6.3. List of Tables & Figures

    4. 6.4. Primary Insights

    5. 6.5. Data Pack

    6. 6.6. Glossary of Terms

List of Tables & Figures

  1. Figure 1:  
  2. CONSUMER BUYING BEHAVIOUR
  1. Figure 2:  
  2. INNOVATIONS
  1. Figure 3:  
  2. BRAND SHARE ANALYSIS
  1. Figure 4:  
  2. VOLUME OF READY TO DRINK TEA MARKET, LITRES, ASIA-PACIFIC, 2018 - 2030
  1. Figure 5:  
  2. VALUE OF READY TO DRINK TEA MARKET, USD, ASIA-PACIFIC, 2018 - 2030
  1. Figure 6:  
  2. VOLUME OF READY TO DRINK TEA MARKET BY SOFT DRINK TYPE, LITRES, ASIA-PACIFIC, 2018 - 2030
  1. Figure 7:  
  2. VALUE OF READY TO DRINK TEA MARKET BY SOFT DRINK TYPE, USD, ASIA-PACIFIC, 2018 - 2030
  1. Figure 8:  
  2. VALUE SHARE OF READY TO DRINK TEA MARKET SPLIT BY SOFT DRINK TYPE, %, ASIA-PACIFIC, 2018 VS 2024 VS 2030
  1. Figure 9:  
  2. VOLUME SHARE OF READY TO DRINK TEA MARKET SPLIT BY SOFT DRINK TYPE, %, ASIA-PACIFIC, 2018 VS 2024 VS 2030
  1. Figure 10:  
  2. VOLUME OF GREEN TEA MARKET, LITRES, ASIA-PACIFIC, 2018 - 2030
  1. Figure 11:  
  2. VALUE OF GREEN TEA MARKET, USD, ASIA-PACIFIC, 2018 - 2030
  1. Figure 12:  
  2. VALUE SHARE OF GREEN TEA MARKET SPLIT BY PACKAGING TYPE, %, ASIA-PACIFIC, 2023 VS 2030
  1. Figure 13:  
  2. VOLUME OF HERBAL TEA MARKET, LITRES, ASIA-PACIFIC, 2018 - 2030
  1. Figure 14:  
  2. VALUE OF HERBAL TEA MARKET, USD, ASIA-PACIFIC, 2018 - 2030
  1. Figure 15:  
  2. VALUE SHARE OF HERBAL TEA MARKET SPLIT BY PACKAGING TYPE, %, ASIA-PACIFIC, 2023 VS 2030
  1. Figure 16:  
  2. VOLUME OF ICED TEA MARKET, LITRES, ASIA-PACIFIC, 2018 - 2030
  1. Figure 17:  
  2. VALUE OF ICED TEA MARKET, USD, ASIA-PACIFIC, 2018 - 2030
  1. Figure 18:  
  2. VALUE SHARE OF ICED TEA MARKET SPLIT BY PACKAGING TYPE, %, ASIA-PACIFIC, 2023 VS 2030
  1. Figure 19:  
  2. VOLUME OF OTHER RTD TEA MARKET, LITRES, ASIA-PACIFIC, 2018 - 2030
  1. Figure 20:  
  2. VALUE OF OTHER RTD TEA MARKET, USD, ASIA-PACIFIC, 2018 - 2030
  1. Figure 21:  
  2. VALUE SHARE OF OTHER RTD TEA MARKET SPLIT BY PACKAGING TYPE, %, ASIA-PACIFIC, 2023 VS 2030
  1. Figure 22:  
  2. VOLUME OF READY TO DRINK TEA MARKET BY PACKAGING TYPE, LITRES, ASIA-PACIFIC, 2018 - 2030
  1. Figure 23:  
  2. VALUE OF READY TO DRINK TEA MARKET BY PACKAGING TYPE, USD, ASIA-PACIFIC, 2018 - 2030
  1. Figure 24:  
  2. VALUE SHARE OF READY TO DRINK TEA MARKET SPLIT BY PACKAGING TYPE, %, ASIA-PACIFIC, 2018 VS 2024 VS 2030
  1. Figure 25:  
  2. VOLUME SHARE OF READY TO DRINK TEA MARKET SPLIT BY PACKAGING TYPE, %, ASIA-PACIFIC, 2018 VS 2024 VS 2030
  1. Figure 26:  
  2. VOLUME OF READY TO DRINK TEA MARKET SOLD VIA ASEPTIC PACKAGES, LITRES, ASIA-PACIFIC, 2018 - 2030
  1. Figure 27:  
  2. VALUE OF READY TO DRINK TEA MARKET SOLD VIA ASEPTIC PACKAGES, USD, ASIA-PACIFIC, 2018 - 2030
  1. Figure 28:  
  2. VALUE SHARE OF READY TO DRINK TEA MARKET SOLD VIA ASEPTIC PACKAGES, SPLIT BY SOFT DRINK TYPE %, ASIA-PACIFIC, 2023 VS 2030
  1. Figure 29:  
  2. VOLUME OF READY TO DRINK TEA MARKET SOLD VIA GLASS BOTTLES, LITRES, ASIA-PACIFIC, 2018 - 2030
  1. Figure 30:  
  2. VALUE OF READY TO DRINK TEA MARKET SOLD VIA GLASS BOTTLES, USD, ASIA-PACIFIC, 2018 - 2030
  1. Figure 31:  
  2. VALUE SHARE OF READY TO DRINK TEA MARKET SOLD VIA GLASS BOTTLES, SPLIT BY SOFT DRINK TYPE %, ASIA-PACIFIC, 2023 VS 2030
  1. Figure 32:  
  2. VOLUME OF READY TO DRINK TEA MARKET SOLD VIA METAL CAN, LITRES, ASIA-PACIFIC, 2018 - 2030
  1. Figure 33:  
  2. VALUE OF READY TO DRINK TEA MARKET SOLD VIA METAL CAN, USD, ASIA-PACIFIC, 2018 - 2030
  1. Figure 34:  
  2. VALUE SHARE OF READY TO DRINK TEA MARKET SOLD VIA METAL CAN, SPLIT BY SOFT DRINK TYPE %, ASIA-PACIFIC, 2023 VS 2030
  1. Figure 35:  
  2. VOLUME OF READY TO DRINK TEA MARKET SOLD VIA PET BOTTLES, LITRES, ASIA-PACIFIC, 2018 - 2030
  1. Figure 36:  
  2. VALUE OF READY TO DRINK TEA MARKET SOLD VIA PET BOTTLES, USD, ASIA-PACIFIC, 2018 - 2030
  1. Figure 37:  
  2. VALUE SHARE OF READY TO DRINK TEA MARKET SOLD VIA PET BOTTLES, SPLIT BY SOFT DRINK TYPE %, ASIA-PACIFIC, 2023 VS 2030
  1. Figure 38:  
  2. VOLUME OF READY TO DRINK TEA MARKET BY DISTRIBUTION CHANNEL, LITRES, ASIA-PACIFIC, 2018 - 2030
  1. Figure 39:  
  2. VALUE OF READY TO DRINK TEA MARKET BY DISTRIBUTION CHANNEL, USD, ASIA-PACIFIC, 2018 - 2030
  1. Figure 40:  
  2. VALUE SHARE OF READY TO DRINK TEA MARKET SPLIT BY DISTRIBUTION CHANNEL, %, ASIA-PACIFIC, 2018 VS 2024 VS 2030
  1. Figure 41:  
  2. VOLUME SHARE OF READY TO DRINK TEA MARKET SPLIT BY DISTRIBUTION CHANNEL, %, ASIA-PACIFIC, 2018 VS 2024 VS 2030
  1. Figure 42:  
  2. VOLUME OF READY TO DRINK TEA MARKET SOLD VIA OFF-TRADE CHANNELS, LITRES, ASIA-PACIFIC, 2018 - 2030
  1. Figure 43:  
  2. VALUE OF READY TO DRINK TEA MARKET SOLD VIA OFF-TRADE CHANNELS, USD, ASIA-PACIFIC, 2018 - 2030
  1. Figure 44:  
  2. VALUE SHARE OF READY TO DRINK TEA MARKET SOLD VIA OFF-TRADE CHANNELS, %, ASIA-PACIFIC, 2018 VS 2024 VS 2030
  1. Figure 45:  
  2. VOLUME SHARE OF READY TO DRINK TEA MARKET SOLD VIA OFF-TRADE CHANNELS, %, ASIA-PACIFIC, 2018 VS 2024 VS 2030
  1. Figure 46:  
  2. VOLUME OF READY TO DRINK TEA MARKET SOLD VIA CONVENIENCE STORES, LITRES, ASIA-PACIFIC, 2018 - 2030
  1. Figure 47:  
  2. VALUE OF READY TO DRINK TEA MARKET SOLD VIA CONVENIENCE STORES, USD, ASIA-PACIFIC, 2018 - 2030
  1. Figure 48:  
  2. VALUE SHARE OF READY TO DRINK TEA MARKET SOLD VIA CONVENIENCE STORES SPLIT BY SOFT DRINK TYPE, %, ASIA-PACIFIC, 2023 VS 2030
  1. Figure 49:  
  2. VOLUME OF READY TO DRINK TEA MARKET SOLD VIA ONLINE RETAIL, LITRES, ASIA-PACIFIC, 2018 - 2030
  1. Figure 50:  
  2. VALUE OF READY TO DRINK TEA MARKET SOLD VIA ONLINE RETAIL, USD, ASIA-PACIFIC, 2018 - 2030
  1. Figure 51:  
  2. VALUE SHARE OF READY TO DRINK TEA MARKET SOLD VIA ONLINE RETAIL SPLIT BY SOFT DRINK TYPE, %, ASIA-PACIFIC, 2023 VS 2030
  1. Figure 52:  
  2. VOLUME OF READY TO DRINK TEA MARKET SOLD VIA SUPERMARKET/HYPERMARKET, LITRES, ASIA-PACIFIC, 2018 - 2030
  1. Figure 53:  
  2. VALUE OF READY TO DRINK TEA MARKET SOLD VIA SUPERMARKET/HYPERMARKET, USD, ASIA-PACIFIC, 2018 - 2030
  1. Figure 54:  
  2. VALUE SHARE OF READY TO DRINK TEA MARKET SOLD VIA SUPERMARKET/HYPERMARKET SPLIT BY SOFT DRINK TYPE, %, ASIA-PACIFIC, 2023 VS 2030
  1. Figure 55:  
  2. VOLUME OF READY TO DRINK TEA MARKET SOLD VIA OTHER DISTRIBUTION CHANNEL, LITRES, ASIA-PACIFIC, 2018 - 2030
  1. Figure 56:  
  2. VALUE OF READY TO DRINK TEA MARKET SOLD VIA OTHER DISTRIBUTION CHANNEL, USD, ASIA-PACIFIC, 2018 - 2030
  1. Figure 57:  
  2. VALUE SHARE OF READY TO DRINK TEA MARKET SOLD VIA OTHERS SPLIT BY SOFT DRINK TYPE, %, ASIA-PACIFIC, 2023 VS 2030
  1. Figure 58:  
  2. VOLUME OF READY TO DRINK TEA MARKET SOLD VIA ON-TRADE CHANNEL, LITRES, ASIA-PACIFIC, 2018 - 2030
  1. Figure 59:  
  2. VALUE OF READY TO DRINK TEA MARKET SOLD VIA ON-TRADE CHANNEL, USD, ASIA-PACIFIC, 2018 - 2030
  1. Figure 60:  
  2. VALUE SHARE OF READY TO DRINK TEA MARKET SOLD VIA ON-TRADE CHANNEL, SPLIT BY SOFT DRINK TYPE, %, ASIA-PACIFIC, 2023 VS 2030
  1. Figure 61:  
  2. VOLUME OF READY TO DRINK TEA MARKET BY COUNTRY, LITRES, ASIA-PACIFIC, 2018 - 2030
  1. Figure 62:  
  2. VALUE OF READY TO DRINK TEA MARKET BY COUNTRY, USD, ASIA-PACIFIC, 2018 - 2030
  1. Figure 63:  
  2. VALUE SHARE OF READY TO DRINK TEA MARKET SPLIT BY COUNTRY, %, ASIA-PACIFIC, 2018 VS 2024 VS 2030
  1. Figure 64:  
  2. VOLUME SHARE OF READY TO DRINK TEA MARKET SPLIT BY COUNTRY, %, ASIA-PACIFIC, 2018 VS 2024 VS 2030
  1. Figure 65:  
  2. VOLUME OF RTD TEA MARKET, LITRES, AUSTRALIA, 2018 - 2030
  1. Figure 66:  
  2. VALUE OF RTD TEA MARKET, USD, AUSTRALIA, 2018 - 2030
  1. Figure 67:  
  2. VALUE SHARE OF READY TO DRINK TEA MARKET SPLIT BY SUB DISTRIBUTION CHANNEL, %, AUSTRALIA, 2023 VS 2030
  1. Figure 68:  
  2. VOLUME OF RTD TEA MARKET, LITRES, CHINA, 2018 - 2030
  1. Figure 69:  
  2. VALUE OF RTD TEA MARKET, USD, CHINA, 2018 - 2030
  1. Figure 70:  
  2. VALUE SHARE OF READY TO DRINK TEA MARKET SPLIT BY SUB DISTRIBUTION CHANNEL, %, CHINA, 2023 VS 2030
  1. Figure 71:  
  2. VOLUME OF RTD TEA MARKET, LITRES, INDIA, 2018 - 2030
  1. Figure 72:  
  2. VALUE OF RTD TEA MARKET, USD, INDIA, 2018 - 2030
  1. Figure 73:  
  2. VALUE SHARE OF READY TO DRINK TEA MARKET SPLIT BY SUB DISTRIBUTION CHANNEL, %, INDIA, 2023 VS 2030
  1. Figure 74:  
  2. VOLUME OF RTD TEA MARKET, LITRES, INDONESIA, 2018 - 2030
  1. Figure 75:  
  2. VALUE OF RTD TEA MARKET, USD, INDONESIA, 2018 - 2030
  1. Figure 76:  
  2. VALUE SHARE OF READY TO DRINK TEA MARKET SPLIT BY SUB DISTRIBUTION CHANNEL, %, INDONESIA, 2023 VS 2030
  1. Figure 77:  
  2. VOLUME OF RTD TEA MARKET, LITRES, JAPAN, 2018 - 2030
  1. Figure 78:  
  2. VALUE OF RTD TEA MARKET, USD, JAPAN, 2018 - 2030
  1. Figure 79:  
  2. VALUE SHARE OF READY TO DRINK TEA MARKET SPLIT BY SUB DISTRIBUTION CHANNEL, %, JAPAN, 2023 VS 2030
  1. Figure 80:  
  2. VOLUME OF RTD TEA MARKET, LITRES, MALAYSIA, 2018 - 2030
  1. Figure 81:  
  2. VALUE OF RTD TEA MARKET, USD, MALAYSIA, 2018 - 2030
  1. Figure 82:  
  2. VALUE SHARE OF READY TO DRINK TEA MARKET SPLIT BY SUB DISTRIBUTION CHANNEL, %, MALAYSIA, 2023 VS 2030
  1. Figure 83:  
  2. VOLUME OF RTD TEA MARKET, LITRES, SOUTH KOREA, 2018 - 2030
  1. Figure 84:  
  2. VALUE OF RTD TEA MARKET, USD, SOUTH KOREA, 2018 - 2030
  1. Figure 85:  
  2. VALUE SHARE OF READY TO DRINK TEA MARKET SPLIT BY SUB DISTRIBUTION CHANNEL, %, SOUTH KOREA, 2023 VS 2030
  1. Figure 86:  
  2. VOLUME OF RTD TEA MARKET, LITRES, THAILAND, 2018 - 2030
  1. Figure 87:  
  2. VALUE OF RTD TEA MARKET, USD, THAILAND, 2018 - 2030
  1. Figure 88:  
  2. VALUE SHARE OF READY TO DRINK TEA MARKET SPLIT BY SUB DISTRIBUTION CHANNEL, %, THAILAND, 2023 VS 2030
  1. Figure 89:  
  2. VOLUME OF RTD TEA MARKET, LITRES, VIETNAM, 2018 - 2030
  1. Figure 90:  
  2. VALUE OF RTD TEA MARKET, USD, VIETNAM, 2018 - 2030
  1. Figure 91:  
  2. VALUE SHARE OF READY TO DRINK TEA MARKET SPLIT BY SUB DISTRIBUTION CHANNEL, %, VIETNAM, 2023 VS 2030
  1. Figure 92:  
  2. VOLUME OF RTD TEA MARKET, LITRES, REST OF ASIA-PACIFIC, 2018 - 2030
  1. Figure 93:  
  2. VALUE OF RTD TEA MARKET, USD, REST OF ASIA-PACIFIC, 2018 - 2030
  1. Figure 94:  
  2. VALUE SHARE OF READY TO DRINK TEA MARKET SPLIT BY SUB DISTRIBUTION CHANNEL, %, REST OF ASIA-PACIFIC, 2023 VS 2030
  1. Figure 95:  
  2. MOST ACTIVE COMPANIES BY NUMBER OF STRATEGIC MOVES, COUNT, ASIA-PACIFIC, 2020 - 2023
  1. Figure 96:  
  2. MOST ADOPTED STRATEGIES, COUNT, ASIA-PACIFIC, 2020 - 2023
  1. Figure 97:  
  2. VALUE SHARE OF MAJOR PLAYERS, %, ASIA-PACIFIC, 2022

Asia-Pacific Ready to Drink Tea Industry Segmentation

Green Tea, Herbal Tea, Iced Tea are covered as segments by Soft Drink Type. Aseptic packages, Glass Bottles, Metal Can, PET Bottles are covered as segments by Packaging Type. Off-trade, On-trade are covered as segments by Distribution Channel. Australia, China, India, Indonesia, Japan, Malaysia, South Korea, Thailand, Vietnam are covered as segments by Country.

  • Driven by its sizable population and expanding middle class, the Asia-Pacific region is at the forefront of the ready-to-drink (RTD) tea surge. The region's deep-rooted cultural affinity for traditional tea variants, such as green tea, herbal tea, and oolong tea, is fueling the demand for RTD tea. The appeal of these products is further enhanced by their convenience and on-the-go nature, making them a hit among busy consumers. By eliminating the need for brewing and cleanup, RTD teas offer a hassle-free, ready-to-consume option. Notably, the sales value of RTD tea in the Asia-Pacific region saw a notable uptick of 13.2% in 2023 compared to 2021.
  • Among the RTD tea variants, green tea dominates the market, accounting for an impressive 21% growth rate by value from 2020 to 2023. The surge in health and wellness consciousness has been a key driver behind the ascent of RTD green tea. Consumers are gravitating toward it, drawn by its perceived health benefits and its appeal as a healthier alternative to sugary soft drinks, given its unsweetened or low-sugar nature. Additionally, the availability of diverse flavors caters to varying taste preferences. In the Asia-Pacific market, consumers also appreciate RTD green tea for its refreshing and hydrating qualities.
  • Emerging as the frontrunner in growth, herbal RTD tea is poised to witness a CAGR of 7.84% by value during 2024-2030. This variant is gaining traction as a quick and convenient choice, particularly among those seeking natural products. Furthermore, herbal teas have long been lauded in traditional medicine for their potential health benefits, including anti-cancer, anti-diabetic, anti-inflammatory, and antioxidant properties.
Soft Drink Type
Green Tea
Herbal Tea
Iced Tea
Other RTD Tea
Packaging Type
Aseptic packages
Glass Bottles
Metal Can
PET Bottles
Distribution Channel
Off-trade
Convenience Stores
Online Retail
Supermarket/Hypermarket
Others
On-trade
Country
Australia
China
India
Indonesia
Japan
Malaysia
South Korea
Thailand
Vietnam
Rest of Asia-Pacific
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Market Definition

  • Carbonated Soft Drinks (CSDs) - Carbonated soft drinks (CSDs) refer to non-alcoholic beverages that are carbonated and typically flavored, containing dissolved carbon dioxide to create effervescence. These beverages commonly include cola, lemon-lime, orange, and various fruit-flavored sodas. Marketed in cans, bottles, or fountain dispense.
  • Juices - We have considered packaged juices which encompass non-alcoholic beverages derived from fruits, vegetables, or a combination thereof, processed and sealed in various packaging formats such as bottles, cartons, or pouches. Excluding fresh juices, this market segment involves commercially prepared and preserved juices, often with added preservatives and flavors.
  • Ready-to-Drink (RTD) Tea and RTD Coffee - Ready-to-Drink (RTD) tea and RTD coffee are pre-packaged, non-alcoholic beverages that are brewed and prepared for consumption without further dilution. RTD tea typically includes various tea varieties, infused with flavors and sweeteners, and comes in bottles, cans, or cartons. Similarly, RTD coffee involves pre-brewed coffee formulations, often mixed with milk, sugar, or flavorings, and is conveniently packaged for on-the-go consumption.
  • Energy Drinks - Energy drinks are non-alcoholic beverages formulated to provide a quick boost of energy and alertness. Whereas, sports drinks are beverages designed to hydrate and replenish electrolytes, particularly after physical exertion, exercise, or intense activity
Keyword Definition
Carbonated Soft Drinks Carbonated soft drinks (CSDs) are a combination of carbonated water and flavouring, sweetened by sugar or a non-sugar sweeteners.
Standard Cola Standard Cola is defined as the original flavor of cola soda.
Diet Cola A cola-based soft drink containing no or low amounts of sugar
Fruit Flavored Carbonates A carbonated beverage prepared from fruit juice/fruit flavor with carbonated water and containing sugar, dextrose, invert sugar or liquid glucose either singly or in combination. It may contain peel oil and fruit essences.
Juice Juice is a drink made from the extraction or pressing of the natural liquid contained in fruit and vegetables.
100% Juice Fruit/vegetable juice made from fruit in the form of its juice with no water added to make up the volume. It is not permitted to add sugars, sweeteners, preservatives, flavourings or colourings to fruit juice.
Juice Drinks (up to 24% Juice) Fruit/vegetable juice drinks with up to 24% fruits/vegetable extract.
Nectars (25-99% Juice) Juices that can have between 25 and 99% of fruit, with the minimum legal limits defined depending on the type of fruit
Juice concentrates Juice Concentrates are those form of juices when most of this liquid is removed resulting in a thick, syrupy product known as juice concentrate.
RTD Coffee Packaged coffee beverages that are sold in a prepared form and are ready for consumption at the time of purchase.
Iced Coffee An iced coffee is a cold version of coffee, usually a combination of hot espresso and milk with ice added to it.
Cold Brew Coffee Cold brew also called cold water extraction or cold pressing is made by steeping ground coffee in room-temperature water for several hours.
RTD Tea Ready-to-drink (RTD) tea is a packaged tea product ready for immediate consumption without brewing or preparation
Iced Tea Ice tea or iced tea is a drink made from tea without milk but with sugar and sometimes fruit flavourings, drunk cold.
Green Tea Green tea is a tea beverage which promotes mental alertness, relieving digestive symptoms and promoting weight loss.
Herbal Tea Herbal tea beverages are made from the infusion or decoction of herbs, spices, or other plant material in hot water.
Energy Drink A type of drink containing stimulant compounds, usually caffeine, which is marketed as providing mental and physical stimulation. They may or may not be carbonated and may also contain sugar, other sweeteners, or herbal extracts, among numerous possible ingredients.
Sugar-free or Low-calories Energy Drinks Sugar-free or Low-calories Energy Drinks are sugar-free, artificially sweetened energy drinks with few or no calories.
Traditional Energy Drink Traditional Energy Drinks are functional soft drinks containing ingredients designed to boost the consumer's energy.
Natural/Oraganic Energy Drinks Natural/Organic energy drinks are energy drinks free of artificial sweeteners and synthetic colorings. Instead, they contain naturally derived ingredients such as green tea, yerba mate, and botanical extracts.
Energy Shots A small but highly concentrated energy drink that contains large amounts of caffeine and/or other stimulants. The quantity is comparatively smaller compared to energy drinks.
Sports Drink Sports drinks are beverages designed specifically for the rapid supply of fluid, carbohydrates, and electrolytes before, during or after exercise.
Isotonic Isotonic drinks contain similar concentrations of salt and sugar as in the human body, and are designed to quickly replace fluids lost during exercise but with an increase of carbohydrate.
Hypertonic Hypertonic drinks have a higher concentration of salt and sugar than the human body. They are best drunk after exercise as it is important to replace glycogen levels quickly after exercise.
Hypotonic Hypotonic drinks are designed to quickly replace fluids lost during exercise. They have very low carbohydrate content and a lower concentration of salt and sugar than the human body.
Electrolyte-Enhanced Water Electrolyte water is water infused with electrically-charged minerals, such as sodium, potassium, calcium, and magnesium.
Protein-based Sport Drinks Protein-based sports drinks are those sports drinks which has added protein in it that will improve performance and reduce muscle protein breakdown.
On-Trade The on-trade refers to places that sell beverages for immediate consumption on the premises like bars, restaurants, and pubs
Off-Trade Off-trade usually means places like liquor stores, supermarkets and other places where you don't consume the beverage right away.
Convenience Store A retail business that provides the public with a convenient location to quickly purchase a wide variety of consumable products and services, generally food and gasoline.
Specialty store A specialty store is a shop/store that carries a deep assortment of brands, styles, or models within a relatively narrow category of goods
Online Retail Online retail is a type of eCommerce whereby a business sells goods or services directly to consumers from a website.
Aseptic Packaging Aseptic packaging refers to the filling of a cold, commercially sterile product under sterile conditions into a presterilized container and closure under sterile conditions to form a seal that effectively excludes microorganisms. These includes tetra packs, cartons, pouches etc.
PET Bottle PET bottle means a bottle made of polyethylene terephthalate.
Metal Cans Metal containers made of aluminum or tin- plated or zinc-plated steel, which are commonly used for packaging food, beverages or other products.
Disposable Cups Disposable Cup means a cup or other container designed for single use to serve beverages, such as water, cold drinks, hot drinks and alcoholic beverages.
Gen Z A way of referring to the group of people who were born in the late 1990s and early 2000s.
Millenial Anyone born between 1981 and 1996 (ages 23 to 38 in 2019) is considered a Millennial
Taurine Taurine is an amino acid that supports immune health and nervous system function.
Bars & Pubs It is a drinking establishment licensed to serve alcoholic drinks for consumption on the premises.
Café It is a foodservice establishment serving refreshments (mainly coffee) and light meals.
On the go It means doing / dealing with while busily engaged with something and not diverting plans in order to accommodate.
Internet Penetration The Internet Penetration Rate corresponds to the percentage of the total population of a given country or region that uses the Internet.
Vending Machine A machine that dispenses small articles such as food, drinks, or cigarettes when a coin or token is inserted
Discount store A discount store or discounter offers a retail format in which products are sold at prices that are in principle lower than an actual or supposed "full retail price". Discounters rely on bulk purchasing and efficient distribution to keep down costs.
Clean Label Clean label on the beverage market are drinks that are made from few ingredients of natural origin and are not or only slightly processed.
Caffeine An alkaloid compound which is a stimulant of the central nervous system. It is mainly used recreationally, as a mild cognitive enhancer to increase alertness and attentional performance.
Extreme sport Action sports, adventure sports or extreme sports are activities perceived as involving a high degree of risk.
High-intensity interval training It incorporates several rounds that alternate between several minutes of high intensity movements to significantly increase the heart rate to at least 80% of one's maximum heart rate, followed by short periods of lower intensity movements.
Shelf life The length of time for which an item remains usable, fit for consumption, or saleable.
Cream Soda Cream soda is a sweet soft drink. Generally flavored with vanilla and based on the taste of an ice cream float
Root Beer Root beer is a sweet North American soft drink traditionally made using the root bark of the sassafras tree Sassafras albidum or the vine of Smilax ornata as the primary flavor. Root beer is typically, but not exclusively, non-alcoholic, caffeine-free, sweet, and carbonated.
Vanilla Soda A carbonated soft drink flavoured with vanilla.
Dairy-Free A product that does not contain any milk or milk products from cows, sheep or goats.
Caffeine-Free Energy Drinks Caffeine-free energy drinks rely on other ingredients to boost the energy. Popular choices include amino acids, B vitamins, and electrolytes.
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Research Methodology

Mordor Intelligence follows a four-step methodology in all our reports.

  • Step-1: IDENTIFY KEY VARIABLES: In order to build a robust forecasting methodology, the variables and factors identified in Step 1 are tested against available historical market numbers. Through an iterative process, the variables required for market forecast are set, and the model is built on the basis of these variables.
  • Step-2: Build a Market Model: Market-size estimations for the forecast years are in nominal terms. Inflation is not a part of the pricing, and the average selling price (ASP) is kept constant throughout the forecast period for each country.
  • Step-3: Validate and Finalize: In this important step, all market numbers, variables, and analyst calls are validated through an extensive network of primary research experts from the market studied. The respondents are selected across levels and functions to generate a holistic picture of the market studied.​
  • Step-4: Research Outputs: Syndicated reports, custom consulting assignments, databases & subscription platforms
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Asia-Pacific Ready to Drink Tea Market Research FAQs

The Asia-Pacific Ready to Drink Tea Market size is expected to reach USD 43.80 billion in 2024 and grow at a CAGR of 7.44% to reach USD 67.35 billion by 2030.

In 2024, the Asia-Pacific Ready to Drink Tea Market size is expected to reach USD 43.80 billion.

Ito En, Ltd., JDB Group, Suntory Holdings Limited, Tingyi (Cayman Islands) Holding Corporation and Uni-President Enterprises Corp. are the major companies operating in the Asia-Pacific Ready to Drink Tea Market.

In the Asia-Pacific Ready to Drink Tea Market, the Green Tea segment accounts for the largest share by soft drink type.

In 2024, China accounts for the largest share by country in the Asia-Pacific Ready to Drink Tea Market.

In 2023, the Asia-Pacific Ready to Drink Tea Market size was estimated at 43.80 billion. The report covers the Asia-Pacific Ready to Drink Tea Market historical market size for years: 2018, 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Asia-Pacific Ready to Drink Tea Market size for years: 2024, 2025, 2026, 2027, 2028, 2029 and 2030.

APAC Ready-to-Drink Tea Industry Report

Statistics for the 2023 Asia-Pacific Ready to Drink Tea market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Asia-Pacific Ready to Drink Tea analysis includes a market forecast outlook to 2030 and historical overview. Get a sample of this industry analysis as a free report PDF download.

APAC Ready-to-Drink Tea Market Report Snapshots

Asia-Pacific Ready to Drink Tea Market SIZE & SHARE ANALYSIS - GROWTH TRENDS & FORECASTS UP TO 2030