Market Overview
| Study Period | 2021 - 2031 |
|---|---|
| Forecast Data Period | 2026 - 2031 |
| Base Year Market Size (2025) | USD 11.67 Billion |
| Market Size (2026) | USD 12.26 Billion |
| Market Size (2031) | USD 16.05 Billion |
| Growth Rate (2026 - 2031) | 5.54 % |
| Market Concentration | Medium |
Major Players *Disclaimer: Major Players sorted in no particular order Image © Mordor Intelligence. Reuse requires attribution under CC BY 4.0. | |
Asia-Pacific Ready To Drink Coffee Market Analysis by Mordor Intelligence
The Asia-Pacific ready-to-drink coffee market was valued at USD 11.67 billion in 2025 and is estimated to grow from USD 12.26 billion in 2026 to USD 16.05 billion by 2031, at a CAGR of 5.54% during the forecast period (2026–2031). Consumer demand for portable coffee suited to commuting, work, and other out-of-home routines supports the market. The convenience of purchasing a familiar product without preparation or waiting time further drives consumption. Younger consumers in Indonesia, India, and Vietnam are developing coffee habits through RTD formats rather than home brewing. Premium, lower-sugar, and unsweetened products are gaining traction in Japan and South Korea, while functional formulations are expanding the category beyond conventional coffee. Physical retail remains the primary distribution channel, though mobile commerce and delivery platforms are influencing how brands build awareness and drive repeat purchases.
Key Report Takeaways
- By product type, iced coffee held the largest share at 56.34% in 2025, while cold brew is forecast to record the highest CAGR at 6.59% during 2026-2031 across Asia-Pacific.
- By packaging type, glass bottles held the largest share at 38.19% in 2025, while PET bottles are forecast to register the highest CAGR at 6.80% during 2026-2031, led by demand for portable formats across the region.
- By functionality, energy-infused products accounted for the largest share at 36.14% in 2025, while protein-enriched products are forecast to expand at the highest CAGR of 7.16% during 2026-2031 in Asia-Pacific.
- By distribution channel, off-trade held the largest share at 74.76% in 2025, while online retail is forecast to grow at the highest CAGR of 7.97% during 2026-2031 across the region.
- By geography, China held the largest share at 33.40% in 2025, while Australia is forecast to grow at the highest CAGR of 7.01% during 2026-2031.
Note: Market size and forecast figures in this report are generated using Mordor Intelligence’s proprietary estimation framework, updated with the latest available data and insights as of January 2026.
Asia-Pacific Ready To Drink Coffee Market Trends and Insights
Drivers Impact Analysis*
| Driver | (~) % Impact on CAGR Forecast | Geographic Relevance | Impact Timeline |
|---|---|---|---|
| Convenience-led caffeine consumption | +1.5% | Regional; highest intensity in Japan, South Korea, China | Short term (≤ 2 years) |
| Expansion of coffee culture among younger urban consumers | +1.3% | Asia-Pacific core; spill-over to India, Indonesia, Vietnam | Medium term (2–4 years) |
| Premiumization through cold brew and café-style formulations | +0.8% | Australia, Japan, South Korea, urban China | Medium term (2–4 years) |
| Sustainable sourcing and ethical supply chain initiatives | +0.4% | Regional; early gains in Vietnam, Indonesia, India | Long term (≥ 4 years) |
| Localized functional and traditional-ingredient formulations | +0.7% | SouthEastAsia core; India, Malaysia, Thailand | Medium term (2–4 years) |
| Digital-first coffee consumption and delivery ecosystems | +0.8% | Asia-Pacific core; expanding to Indonesia, Malaysia, Thailand | Short term (≤ 2 years) |
| Source: Mordor Intelligence | |||
Convenience-Led Caffeine Consumption
Increasingly time-constrained lifestyles, commuting patterns, and work-oriented consumption habits across Asia Pacific are driving demand for convenient caffeine formats that require no brewing or preparation. Japan illustrates this opportunity, with 68.5 million people employed as of July 2026, representing a large and active consumer base with regular workplace and commuting occasions for portable beverages[1]. The density of convenience stores, vending machines, and retail outlets across Japanese cities further supports accessibility, making RTD coffee readily available at points of commute and work. The scale of employment, combined with established on-the-go consumption habits, supports RTD coffee as a practical alternative to café visits and freshly prepared coffee, particularly during commutes, work breaks, and other daily activities. Similar dynamics are emerging across other Asia Pacific markets, where urbanization and rising workforce participation are creating comparable conditions for RTD coffee consumption growth.
Expansion of Coffee Culture Among Younger Urban Consumers
Coffee consumption is growing among younger urban consumers across Asia Pacific, driven by its integration into daily routines, social occasions, work, study, and out-of-home settings. Australia illustrates the region's significant young adult consumer base: as of June 2025, people aged 25–29 accounted for approximately 7.3% of Australia's population, as did those aged 35–39[2]. This concentration of young and early-career adults supports recurring coffee consumption linked to work, commuting, socializing, and urban lifestyles. These consumers tend to seek convenient, affordable, and portable options that fit their on-the-go schedules, making ready-to-drink formats particularly well-suited to their consumption patterns. As a result, the region presents a favorable consumer base for convenient formats such as RTD coffee.
Sustainable Sourcing and Ethical Supply Chain Initiatives
Growing scrutiny of environmental performance and supply chain credibility is prompting RTD coffee companies to place greater emphasis on responsible sourcing, traceability, sustainability standards, and measurable environmental outcomes. This is particularly relevant in Australia, where Standards Australia's March 2026 sustainability insights highlighted the increasing importance of standards in ensuring consistency, comparability, and confidence across supply chains. The insights also emphasized circularity, lifecycle thinking, sustainability-claim integrity, and credible environmental data[3]. For RTD coffee manufacturers, these developments support the case for more transparent coffee sourcing and responsible supply chain practices, as sustainability credentials increasingly form part of how brands demonstrate product and corporate responsibility.
Premiumization through cold brew and café-style formulations
Premium products are creating a distinct value tier within the Asia-Pacific RTD coffee market. Japanese café chains, including Starbucks, Tully's, and Sarutahiko, have adapted popular café drinks into packaged products, focusing on portable formats that retain café-style taste and support higher price points. Nestlé and Starbucks launched Starbucks Coffee Craft, an Arabica cold-coffee concentrate, in Japan and South Korea in April 2026 through the Global Coffee Alliance. This product activity illustrates how café associations can support packaged premium products in the Asia-Pacific RTD coffee market. Cold brew has particular appeal among consumers who prefer a smoother and less acidic coffee profile, giving suppliers a way to address premium demand without relying solely on traditional canned coffee.
Restraints Impact Analysis*
| Restraint | (~) % Impact on CAGR Forecast | Geographic Relevance | Impact Timeline |
|---|---|---|---|
| Green coffee bean and dairy input-cost volatility | -0.8% | Regional; disproportionate impact on mid-tier RTD producers | Short term (≤ 2 years) |
| Sugar, caffeine and packaging regulation | -0.6% | Indonesia, Thailand, Philippines, Singapore; expanding to China | Medium term (2–4 years) |
| Cold-chain and co-packing capacity gaps in emerging markets | -0.7% | India, Indonesia, Vietnam, rest of Southeast Asia | Long term (≥ 4 years) |
| Intense competition from traditional tea and other beverages | -0.6% | India, Southeast Asia, China | Medium term (2–4 years) |
| Source: Mordor Intelligence | |||
Green Coffee Bean and Dairy Input-Cost Volatility
Volatility in green coffee bean and dairy input costs can pressure margins for Asia Pacific RTD coffee manufacturers, particularly for milk-based and premium coffee formulations. Coffee procurement is exposed to weather-related supply fluctuations, global commodity prices, currency movements, and import logistics, while dairy inputs face changes in milk, butter, and milk powder prices. Coffee-producing regions such as Vietnam and Brazil have experienced substantial price movements linked to weather and supply conditions. For RTD coffee producers, these fluctuations increase formulation and procurement costs, complicate pricing decisions, and can compress margins when higher input costs cannot be fully passed on to consumers.
Cold-Chain and Co-Packing Capacity Gaps in Emerging Markets
Limited cold-chain infrastructure and insufficient co-packing capacity in emerging Asia-Pacific markets can constrain the distribution and scaling of RTD coffee, particularly for chilled, dairy-based, cold-brew, and premium formulations. Refrigerated products require consistent temperature control across transportation, warehousing, and retail, and manufacturers also need specialized filling and processing capabilities to maintain product quality and shelf life. Infrastructure is more developed in markets such as Japan and South Korea, whereas gaps remain more pronounced across parts of Southeast Asia and India, restricting distribution beyond major urban centers. Limited access to suitable co-packers can further increase dependence on established manufacturers, extend production lead times, and make it more difficult for emerging brands to launch new formats or expand into secondary cities. As a result, infrastructure limitations can increase distribution complexity and operating costs while favoring shelf-stable RTD coffee formats over products that depend on refrigerated logistics.
*Our forecasts treat driver/restraint impacts as directional, not additive. The impact forecasts reflect baseline growth, mix effects, and variable interactions.
Segment Analysis
By Product Type: Iced Coffee Supports Volume While Cold Brew Builds a Premium Tier
Iced coffee held 56.34% of the regional market in 2025, making it the dominant product type. Its position reflects long-established consumption patterns in Northeast Asia, where sweetened canned coffee remains popular among commuters and office workers. Japan consumes more than 2 billion RTD coffee cans annually. This consistent demand reduces dependence on seasonal consumption patterns. Iced coffee therefore remains important for suppliers that prioritize scale, repeat purchases, and broad distribution, as the Asia-Pacific RTD coffee market continues to rely on this core product type for everyday volume.
Cold brew recorded the fastest forecast CAGR at 6.59% during 2026-2031. The segment benefits from demand for smoother and less acidic coffee, particularly in Australia and South Korea, and supports a higher price point than standard iced coffee in those markets. The format allows suppliers to vary roast, milk content, sweetness, and serving size without changing the core coffee occasion. This flexibility is an advantage in markets where café menus have already familiarized consumers with cold coffee options.
By Packaging Type: Glass Retains a Premium Role While PET Gains Everyday Relevance
Glass bottles accounted for 38.19% of the Asia-Pacific RTD coffee market in 2025. The format is strongly associated with Japan, where packaging reinforces a premium product position. Glass supports quality perceptions valued in established retail and vending channels, and is likely to remain relevant for brands selling higher-priced products. Metal cans also retain an important role in Japanese vending machines. Aseptic packs serve lower-priced products and markets where cold-chain coverage is limited.
PET bottles are forecast to grow at a CAGR of 6.80% through 2031. Their portability, resealability, and lower distribution weight make them suitable for cost-sensitive markets. The format suits consumers who drink coffee over an extended period rather than in a single sitting, and is practical for shopping trips, office use, and at-home purchases. Larger PET formats have supported home-stocking and office-sharing occasions through China's e-commerce channels. Packaging choices in the Asia-Pacific RTD coffee market are increasingly tied to product positioning, channel economics, and distribution constraints, requiring suppliers to maintain packaging portfolios that align with both consumer expectations and local retail conditions.
By Functionality: Energy-Infused Products Lead While Protein-Enriched Coffee Expands
Energy-infused products accounted for 36.14% of the regional category in 2025. Their position is linked to demand for caffeine and functional additives among urban consumers in Southeast Asia and China. The format appeals to consumers who view coffee as part of a productivity routine. It also gives brands a way to compete with energy drinks while maintaining a coffee identity. Energy-infused products are likely to remain central to the functional category. However, national food-additive regulations require companies to adapt formulations by country, adding complexity to regional expansion.
Protein-enriched products are forecast to be the fastest-growing functionality segment, at a 7.16% CAGR through 2031. Growth is supported by fitness routines, health-focused purchasing decisions, and demand for convenient post-workout beverages. The product can serve consumers who seek both caffeine and a nutritional component in a single purchase. This differs from a standard energy proposition, which is centered primarily on stimulation. YOUR MEAL Co. launched EXIT COFFEE in Japan in August 2025 with 7 grams of protein per serving.
By Distribution Channel: Off-Trade Leads While Online Retail Extends Brand Reach
Off-trade accounted for 74.76% of the Asia-Pacific RTD coffee market in 2025. Convenience stores and vending machines provide the category with an extensive physical retail base. Japan's more than 50,000 convenience stores are particularly important for routine purchases. Supermarkets and hypermarkets also support family packs and larger PET bottles. The channel remains essential for suppliers seeking broad availability, reflecting the practical importance of immediate, low-effort access to RTD coffee.
On-trade is forecast to grow at a 7.97% CAGR through 2031, supported by the expansion of cafés, restaurants, quick-service outlets, convenience-oriented foodservice formats, and other out-of-home consumption occasions across the region. RTD coffee brands benefit from on-trade availability by reaching consumers during commuting, socializing, dining, and work-related occasions, while cafés and foodservice operators can use RTD formats to complement freshly prepared coffee offerings and provide convenient alternatives during peak periods. The channel also provides manufacturers with opportunities to introduce premium, cold brew, flavored, and functional RTD coffee products through established foodservice networks, strengthening product visibility and encouraging trial among consumers seeking café-style coffee in convenient formats.
Geography Analysis
China accounted for 33.40% of the regional market in 2025, making it the largest national market in the region. The country's RTD coffee segment declined in 2024 before recovering to 9% growth in early 2026. Domestic suppliers have gained ground by combining lower prices with localized products. Dongpeng Daka increased its market share from 4% in late 2023 to 14% by November 2025. Luckin Coffee launched bottled products in April 2026 at RMB 6-7 per 360 ml bottle and recorded more than 1 million bottles sold online on the first day. Its broad store network supports product recognition and distribution. Japan is forecast to grow at a CAGR of 3.48% through 2031, supported by vending machine access and premium product launches.
Australia is forecast to grow at the highest CAGR of 7.01% through 2031. Its specialty coffee culture supports demand for premium packaged coffee, including single-serve cold brew. Retail pricing for single-serve cold brew products in mainstream channels ranges from USD 5 to 7, indicating that packaged coffee can retain a premium position when aligned with café preferences. Indonesia and Vietnam combine domestic coffee production with rising local demand for packaged products.
Thailand and Malaysia have meaningful consumer bases but less market depth than China, Japan, or Australia. South Korea has a receptive audience for unsweetened black coffee and wellness-oriented products. The Philippines, Singapore, Taiwan, and Pacific markets have lower per-capita consumption than Japan or Australia, and their growth potential is tied to improving distribution infrastructure and rising disposable income. Across these countries, the Asia-Pacific RTD coffee market must balance national flavor preferences with the common requirements of accessible pricing and convenient distribution.
Competitive Landscape
The Asia-Pacific RTD coffee market has a moderate concentration. Suntory Holdings and The Coca-Cola Company have established positions in Japan through brand familiarity and distribution. Nestlé has a broad regional presence through Nescafé and its Global Coffee Alliance partnership with Starbucks. Ready-to-drink coffee was identified as a growth focus for Nestlé's major coffee brands in 2026. Regional brands compete through local flavors, value pricing, and mobile customer engagement. This mix allows companies to hold strong national positions without controlling the category across the region.
The market is most contested in mainstream iced coffee, where price and shelf access remain key factors. Functional products, certified sourcing, and digital customer relationships offer areas for differentiation. In September 2026, Starbucks and Suntory launched a dedicated Starbucks vending machine network in Japan featuring four RTD products, including Coffee Signatures Black. This gives the partners a branded point of purchase within an established vending environment. Production technology is another area of competition in the Asia-Pacific RTD coffee market.
Patents related to ambient aseptic filling for cold-brew beverages have been identified from both Nestlé and domestic Chinese producers. Ambient filling can reduce reliance on cold-chain systems, which is particularly useful in emerging markets, and can also facilitate product distribution across a wider range of retail and delivery channels. Brands also need to make coordinated decisions on sourcing, packaging, and formulation, as each choice affects the final retail proposition. Supply-chain traceability is becoming more important as the EU Deforestation Regulation increases documentation requirements. ECOM Agroindustrial's financing arrangement with JICA and ADB supports more stable procurement from small-scale farmers across several Asia-Pacific origins.
Asia-Pacific Ready To Drink Coffee Industry Leaders
-
Kirin Holdings Company, Limited
-
Nestle S.A.
-
Suntory Holdings Limited
-
The Coca-Cola Company
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UCC Holdings Co., Ltd.
- *Disclaimer: Major Players sorted in no particular order
Recent Industry Developments
- September 2026: Starbucks Japan introduced its first dedicated vending machine featuring an exclusive coffee beverage, expanding the brand's RTD coffee distribution beyond traditional cafés and retail stores. The initiative uses Japan's established vending machine culture to provide convenient, on-the-go access to Starbucks coffee through a differentiated automated retail channel for packaged beverages.
- July 2026: Indonesian coffee chain Kopi Kenangan expanded its RTD portfolio with a Korean-inspired Banana Milk Latte, combining espresso with banana flavor in a creamy bottled format. The launch illustrates how Southeast Asian coffee chains are translating café-style and globally inspired flavors into packaged beverages, using novel profiles to differentiate RTD coffee offerings and appeal to younger consumers.
- April 2026: Nestlé and Starbucks launched Starbucks Coffee Craft, a premium coffee concentrate made with Arabica beans, initially introduced in Japan, South Korea, and the United Kingdom. Available in Rich Black and Signature Caramel variants, the concentrate allows consumers to prepare personalized iced coffee at home using water, dairy, or plant-based alternatives, reflecting the broader expansion of café-style cold coffee experiences into at-home formats.
Asia-Pacific Ready To Drink Coffee Market Report Scope
Ready-to-drink (RTD) coffee refers to pre-prepared coffee beverages that are packaged and sold in a ready-to-consume format, requiring no brewing or preparation by the consumer. The Asia Pacific ready-to-drink coffee market is segmented by product type, packaging type, functionality, distribution channel, and country. By product type, the market is segmented into cold brew coffee, iced coffee, and other RTD coffee. By packaging type, the market is segmented into aseptic packages, glass bottles, metal cans, and PET bottles. By functionality, the market is segmented into protein-enriched, energy-infused, and other functionality. By distribution channel, the market is segmented into off-trade and on-trade. The off-trade channel is further segmented into convenience stores, online retail, specialty stores, supermarkets/hypermarkets, and other off-trade channels. By country, the market is segmented into Australia, China, India, Indonesia, Japan, South Korea, and other Asia Pacific countries. The report provides market size and forecasts in value (USD) and volume (liters) for all the above segments.
Product Type
| Cold Brew Coffee |
| Iced coffee |
| Other RTD Coffee |
Packaging Type
| Aseptic packages |
| Glass Bottles |
| Metal Can |
| PET Bottles |
Functionality
| Protein-Enriched |
| Energy-Infused |
| Other Functionality |
Distribution Channel
| Off-trade | Convenience Stores |
| Online Retail | |
| Specialty Stores | |
| Supermarket/Hypermarket | |
| Other Off-Trade Channel | |
| On-trade |
Country
| Australia |
| China |
| India |
| Indonesia |
| Japan |
| Malaysia |
| South Korea |
| Thailand |
| Vietnam |
| Rest of Asia-Pacific |
| Product Type | Cold Brew Coffee | |
| Iced coffee | ||
| Other RTD Coffee | ||
| Packaging Type | Aseptic packages | |
| Glass Bottles | ||
| Metal Can | ||
| PET Bottles | ||
| Functionality | Protein-Enriched | |
| Energy-Infused | ||
| Other Functionality | ||
| Distribution Channel | Off-trade | Convenience Stores |
| Online Retail | ||
| Specialty Stores | ||
| Supermarket/Hypermarket | ||
| Other Off-Trade Channel | ||
| On-trade | ||
| Country | Australia | |
| China | ||
| India | ||
| Indonesia | ||
| Japan | ||
| Malaysia | ||
| South Korea | ||
| Thailand | ||
| Vietnam | ||
| Rest of Asia-Pacific | ||
Market Definition
- Carbonated Soft Drinks (CSDs) - Carbonated soft drinks (CSDs) refer to non-alcoholic beverages that are carbonated and typically flavored, containing dissolved carbon dioxide to create effervescence. These beverages commonly include cola, lemon-lime, orange, and various fruit-flavored sodas. Marketed in cans, bottles, or fountain dispense.
- Juices - We have considered packaged juices which encompass non-alcoholic beverages derived from fruits, vegetables, or a combination thereof, processed and sealed in various packaging formats such as bottles, cartons, or pouches. Excluding fresh juices, this market segment involves commercially prepared and preserved juices, often with added preservatives and flavors.
- Ready-to-Drink (RTD) Tea and RTD Coffee - Ready-to-Drink (RTD) tea and RTD coffee are pre-packaged, non-alcoholic beverages that are brewed and prepared for consumption without further dilution. RTD tea typically includes various tea varieties, infused with flavors and sweeteners, and comes in bottles, cans, or cartons. Similarly, RTD coffee involves pre-brewed coffee formulations, often mixed with milk, sugar, or flavorings, and is conveniently packaged for on-the-go consumption.
- Energy Drinks - Energy drinks are non-alcoholic beverages formulated to provide a quick boost of energy and alertness. Whereas, sports drinks are beverages designed to hydrate and replenish electrolytes, particularly after physical exertion, exercise, or intense activity
| Keyword | Definition |
|---|---|
| Carbonated Soft Drinks | Carbonated soft drinks (CSDs) are a combination of carbonated water and flavouring, sweetened by sugar or a non-sugar sweeteners. |
| Standard Cola | Standard Cola is defined as the original flavor of cola soda. |
| Diet Cola | A cola-based soft drink containing no or low amounts of sugar |
| Fruit Flavored Carbonates | A carbonated beverage prepared from fruit juice/fruit flavor with carbonated water and containing sugar, dextrose, invert sugar or liquid glucose either singly or in combination. It may contain peel oil and fruit essences. |
| Juice | Juice is a drink made from the extraction or pressing of the natural liquid contained in fruit and vegetables. |
| 100% Juice | Fruit/vegetable juice made from fruit in the form of its juice with no water added to make up the volume. It is not permitted to add sugars, sweeteners, preservatives, flavourings or colourings to fruit juice. |
| Juice Drinks (up to 24% Juice) | Fruit/vegetable juice drinks with up to 24% fruits/vegetable extract. |
| Nectars (25-99% Juice) | Juices that can have between 25 and 99% of fruit, with the minimum legal limits defined depending on the type of fruit |
| Juice concentrates | Juice Concentrates are those form of juices when most of this liquid is removed resulting in a thick, syrupy product known as juice concentrate. |
| RTD Coffee | Packaged coffee beverages that are sold in a prepared form and are ready for consumption at the time of purchase. |
| Iced Coffee | An iced coffee is a cold version of coffee, usually a combination of hot espresso and milk with ice added to it. |
| Cold Brew Coffee | Cold brew also called cold water extraction or cold pressing is made by steeping ground coffee in room-temperature water for several hours. |
| RTD Tea | Ready-to-drink (RTD) tea is a packaged tea product ready for immediate consumption without brewing or preparation |
| Iced Tea | Ice tea or iced tea is a drink made from tea without milk but with sugar and sometimes fruit flavourings, drunk cold. |
| Green Tea | Green tea is a tea beverage which promotes mental alertness, relieving digestive symptoms and promoting weight loss. |
| Herbal Tea | Herbal tea beverages are made from the infusion or decoction of herbs, spices, or other plant material in hot water. |
| Energy Drink | A type of drink containing stimulant compounds, usually caffeine, which is marketed as providing mental and physical stimulation. They may or may not be carbonated and may also contain sugar, other sweeteners, or herbal extracts, among numerous possible ingredients. |
| Sugar-free or Low-calories Energy Drinks | Sugar-free or Low-calories Energy Drinks are sugar-free, artificially sweetened energy drinks with few or no calories. |
| Traditional Energy Drink | Traditional Energy Drinks are functional soft drinks containing ingredients designed to boost the consumer's energy. |
| Natural/Oraganic Energy Drinks | Natural/Organic energy drinks are energy drinks free of artificial sweeteners and synthetic colorings. Instead, they contain naturally derived ingredients such as green tea, yerba mate, and botanical extracts. |
| Energy Shots | A small but highly concentrated energy drink that contains large amounts of caffeine and/or other stimulants. The quantity is comparatively smaller compared to energy drinks. |
| Sports Drink | Sports drinks are beverages designed specifically for the rapid supply of fluid, carbohydrates, and electrolytes before, during or after exercise. |
| Isotonic | Isotonic drinks contain similar concentrations of salt and sugar as in the human body, and are designed to quickly replace fluids lost during exercise but with an increase of carbohydrate. |
| Hypertonic | Hypertonic drinks have a higher concentration of salt and sugar than the human body. They are best drunk after exercise as it is important to replace glycogen levels quickly after exercise. |
| Hypotonic | Hypotonic drinks are designed to quickly replace fluids lost during exercise. They have very low carbohydrate content and a lower concentration of salt and sugar than the human body. |
| Electrolyte-Enhanced Water | Electrolyte water is water infused with electrically-charged minerals, such as sodium, potassium, calcium, and magnesium. |
| Protein-based Sport Drinks | Protein-based sports drinks are those sports drinks which has added protein in it that will improve performance and reduce muscle protein breakdown. |
| On-Trade | The on-trade refers to places that sell beverages for immediate consumption on the premises like bars, restaurants, and pubs |
| Off-Trade | Off-trade usually means places like liquor stores, supermarkets and other places where you don't consume the beverage right away. |
| Convenience Store | A retail business that provides the public with a convenient location to quickly purchase a wide variety of consumable products and services, generally food and gasoline. |
| Specialty store | A specialty store is a shop/store that carries a deep assortment of brands, styles, or models within a relatively narrow category of goods |
| Online Retail | Online retail is a type of eCommerce whereby a business sells goods or services directly to consumers from a website. |
| Aseptic Packaging | Aseptic packaging refers to the filling of a cold, commercially sterile product under sterile conditions into a presterilized container and closure under sterile conditions to form a seal that effectively excludes microorganisms. These includes tetra packs, cartons, pouches etc. |
| PET Bottle | PET bottle means a bottle made of polyethylene terephthalate. |
| Metal Cans | Metal containers made of aluminum or tin- plated or zinc-plated steel, which are commonly used for packaging food, beverages or other products. |
| Disposable Cups | Disposable Cup means a cup or other container designed for single use to serve beverages, such as water, cold drinks, hot drinks and alcoholic beverages. |
| Gen Z | A way of referring to the group of people who were born in the late 1990s and early 2000s. |
| Millenial | Anyone born between 1981 and 1996 (ages 23 to 38 in 2019) is considered a Millennial |
| Taurine | Taurine is an amino acid that supports immune health and nervous system function. |
| Bars & Pubs | It is a drinking establishment licensed to serve alcoholic drinks for consumption on the premises. |
| Café | It is a foodservice establishment serving refreshments (mainly coffee) and light meals. |
| On the go | It means doing / dealing with while busily engaged with something and not diverting plans in order to accommodate. |
| Internet Penetration | The Internet Penetration Rate corresponds to the percentage of the total population of a given country or region that uses the Internet. |
| Vending Machine | A machine that dispenses small articles such as food, drinks, or cigarettes when a coin or token is inserted |
| Discount store | A discount store or discounter offers a retail format in which products are sold at prices that are in principle lower than an actual or supposed "full retail price". Discounters rely on bulk purchasing and efficient distribution to keep down costs. |
| Clean Label | Clean label on the beverage market are drinks that are made from few ingredients of natural origin and are not or only slightly processed. |
| Caffeine | An alkaloid compound which is a stimulant of the central nervous system. It is mainly used recreationally, as a mild cognitive enhancer to increase alertness and attentional performance. |
| Extreme sport | Action sports, adventure sports or extreme sports are activities perceived as involving a high degree of risk. |
| High-intensity interval training | It incorporates several rounds that alternate between several minutes of high intensity movements to significantly increase the heart rate to at least 80% of one's maximum heart rate, followed by short periods of lower intensity movements. |
| Shelf life | The length of time for which an item remains usable, fit for consumption, or saleable. |
| Cream Soda | Cream soda is a sweet soft drink. Generally flavored with vanilla and based on the taste of an ice cream float |
| Root Beer | Root beer is a sweet North American soft drink traditionally made using the root bark of the sassafras tree Sassafras albidum or the vine of Smilax ornata as the primary flavor. Root beer is typically, but not exclusively, non-alcoholic, caffeine-free, sweet, and carbonated. |
| Vanilla Soda | A carbonated soft drink flavoured with vanilla. |
| Dairy-Free | A product that does not contain any milk or milk products from cows, sheep or goats. |
| Caffeine-Free Energy Drinks | Caffeine-free energy drinks rely on other ingredients to boost the energy. Popular choices include amino acids, B vitamins, and electrolytes. |
Research Methodology
Mordor Intelligence follows a four-step methodology in all our reports.
- Step-1: IDENTIFY KEY VARIABLES: In order to build a robust forecasting methodology, the variables and factors identified in Step 1 are tested against available historical market numbers. Through an iterative process, the variables required for market forecast are set, and the model is built on the basis of these variables.
- Step-2: Build a Market Model: Market-size estimations for the forecast years are in nominal terms. Inflation is not a part of the pricing, and the average selling price (ASP) is kept constant throughout the forecast period for each country.
- Step-3: Validate and Finalize: In this important step, all market numbers, variables, and analyst calls are validated through an extensive network of primary research experts from the market studied. The respondents are selected across levels and functions to generate a holistic picture of the market studied.
- Step-4: Research Outputs: Syndicated reports, custom consulting assignments, databases & subscription platforms
