Asia-Pacific Probiotics Market- Growth, Trends, and Forecast (2019 - 2024)

The Asia-Pacific Probiotics Market is segmented by Product Type (Functional Food and Beverage, Dietary Supplement, and Animal Feed), Distribution Channel (Supermarkets/ Hypermarkets, Pharmacies/Health Stores, Convenience Stores, and Other Distribution Channels), and Geography.

Market Snapshot

APAC probiotic
Study Period:

2019-2024

Base Year:

2018

CAGR:

9.6%

Largest Market:

Japan

Key Players:

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Market Overview

The Asia-Pacific probiotics market is estimated to be valued at USD 33.04 billion by 2024, registering a CAGR of 9.6%, during the forecast period (2019 - 2024).

  • The market is driven by the robust demand for health-based products, like probiotics, among consumers, especially the younger generations. Probiotics are part of functional foods and beverages, and are known for improving gut functionality, along with other benefits, including immunity boost.
  • The market has experienced increased innovation and customization of products, based on requirements and effective communication across various age groups. 

Scope of the Report

The report covers various product types of probiotics in the market, such as functional food and beverage, dietary supplement, and animal feed. It also covers the distribution channels, through which, probiotic products are made available to the consumers, including supermarkets/hypermarkets, pharmacies/health stores, convenience stores, and other distribution channels.  The market is also studied for various countries in the Asia-Pacific region, such as China, Japan, India, South Korea, and Australia, along with the Rest of Asia-Pacific.

Product Type
Functional Food and Beverage
Dietary Supplement
Animal Feed
Distribution Channel
Supermarkets/Hypermarkets
Convenience Stores
Pharmacies and Drug Stores
Online Retail Stores
Other Distribution Channels
Geography
China
Japan
India
South Korea
Australia
Rest of Asia-Pacific

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Key Market Trends

Japan Holds a Prominent Share in the Market

In Japan, the development of probiotic ingredients and finished products is based on scientific proofs and supported by health requirements. Additionally, Japanese consumers have been very conscious about replenishing the gut flora on a regular basis, and they perceive probiotic bacteria to be the best solution, which is strongly driving the probiotics market in the country. Notably, the Japanese-based brand, Yakul, is so prevalent in the country that the products are served as part of school lunches and delivered to homes by its employees, thus, augmenting its growth in the country.

APAC, japan pro

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Convenience Stores is the Fastest Growing Segment

The convenience stores segment of the market is experiencing above-average growth, supported by an increasing store count and a business model that is well-suited to address the needs of the consumers’ on-the-go lifestyles. Many convenience stores stay open for longer hours than the traditional retail stores, which gives more time, in the day, for the products to be sold and for last-minute purchases to be made. Convenience stores are the most preferred sales channel by consumers in most of the developing countries, as they offer great services and competitive prices. The consumer demand for healthier food and beverage options is leading to a growth of the probiotics market through this channel.

apac probiotic, convenince stores

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Competitive Landscape

Probiotic foods are currently dominated by dairy products, such as fermented milk drinks, probiotic yogurts, and probiotic yogurt drinks. The major players in the market are Yakult, Danone, Morinaga, and Nestlé. These players have further consolidated their positions in recent years. The launch of new innovative products in the market is one of the major strategies adopted by the players in the market, in order to expand their product portfolios and consumer bases.

Major Players

  1. PepsiCo Inc.
  2. Danone SA
  3. Yakult Honsha Co. Ltd
  4. Nestle SA
  5. Bio-k Plus International

* Complete list of players covered available in the table of contents below

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Table of Contents

  1. 1. INTRODUCTION

    1. 1.1 Study Deliverables

    2. 1.2 Study Assumptions

    3. 1.3 Scope of the Study

  2. 2. RESEARCH METHODOLOGY

  3. 3. EXECUTIVE SUMMARY

    1. 3.1 Market Overview

  4. 4. MARKET DYNAMICS

    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry

  5. 5. MARKET SEGMENTATION

    1. 5.1 Product Type

      1. 5.1.1 Functional Food and Beverage

      2. 5.1.2 Dietary Supplement

      3. 5.1.3 Animal Feed

    2. 5.2 Distribution Channel

      1. 5.2.1 Supermarkets/Hypermarkets

      2. 5.2.2 Convenience Stores

      3. 5.2.3 Pharmacies and Drug Stores

      4. 5.2.4 Online Retail Stores

      5. 5.2.5 Other Distribution Channels

    3. 5.3 Geography

      1. 5.3.1 China

      2. 5.3.2 Japan

      3. 5.3.3 India

      4. 5.3.4 South Korea

      5. 5.3.5 Australia

      6. 5.3.6 Rest of Asia-Pacific

  6. 6. COMPETITIVE LANDSCAPE

    1. 6.1 Most Active Companies

    2. 6.2 Most Adopted Strategies

    3. 6.3 Market Share Analysis

    4. 6.4 Company Profiles

      1. 6.4.1 Nestle SA

      2. 6.4.2 Groupe Danone

      3. 6.4.3 PepsiCo Inc.

      4. 6.4.4 Yakult Honsha Co. Ltd

      5. 6.4.5 Cell Biotech

      6. 6.4.6 Bio-K Plus International

      7. 6.4.7 Next Foods

      8. 6.4.8 Anand Milk Union Limited

    5. *List Not Exhaustive
  7. 7. MARKET OPPORTUNITIES AND FUTURE TRENDS

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