Asia-Pacific Probiotics Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

The report covers Probiotics Market Revenue in Asian Pacific and is Segmented by Product Type (Probiotic Foods, Probiotic Drinks, and Dietary Supplements), Distribution Channel (Supermarkets/Hypermarkets, Pharmacies and Health Stores, Convenience Stores, Online Retail Stores, and Other Distribution Channels), and Geography (India, China, Japan, South Korea, Australia, Rest of Asia-Pacific).

Asia-Pacific Probiotics Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

APAC Probiotic Market Size

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Asia-Pacific Probiotics Market Summary
Study Period 2019 - 2030
Base Year For Estimation 2024
Forecast Data Period 2025 - 2030
Historical Data Period 2019 - 2023
CAGR 9.60 %
Market Concentration Low

Major Players

Asia-Pacific Probiotics Market Major Players

*Disclaimer: Major Players sorted in no particular order

Compare market size and growth of Asia-Pacific Probiotics Market with other markets in Food & Beverage Industry

Beverages

Food

Food Ingredients and Food Additives

Food Supplements

APAC Probiotic Market Analysis

The Asia-Pacific Probiotics Market is expected to register a CAGR of 9.6% during the forecast period.

The market is majorly driven by the robust demand for health-based products, like probiotics, among consumers, especially the younger generations. Probiotics are part of functional foods and beverages and are known for improving gut functionality, along with other benefits, including immunity boost. Various health benefits of probiotic foods are driving consumers in the region toward the consumption of such foods and beverages. Probiotics are made of good live bacteria and/or yeasts that naturally live in your body which help in digesting food, creating vitamins, and the breakdown and absorbing medications, among many others. Additionally, increasing acidity, stomach and gut issues, and indigestion problems among people in the region are increasing the demand for such probiotics-incorporated foods. For instance, according to GOQii, a large-scale survey conducted across India in 2021 resulted that about 30% of female respondents reported acidity and indigestion problems, whereas about 29% of male respondents had gut-related problems that year.

Moreover, a growing number of customers in the region are turning to beverages that do more than just satisfy their thirst, and this is creating a strong need for functional beverages to meet their demands, in addition to naturally sourced, balanced, and nutritious meals. This growing trend of healthier, enhanced drinks has created a new opportunity for brands or start-ups to develop products that nourish as well as refresh and hydrate. For instance, a new start-up in India called Ginger Rage offers probiotic products like Kombucha, which claims to be low in calories, a cocktail mixer, and is gut-friendly and an immunity booster. The company is also offering all of its products through its online retail store and other social media platforms. Such innovations and diversity in the products being offered in the region are expected to further boost the market's growth during the forecast period.

APAC Probiotic Industry Overview

The Asia-Pacific probiotics market is fragmented, with the presence of various players in the market. Probiotic foods in the region are currently dominated by dairy products, such as fermented milk drinks, probiotic yogurts, and probiotic yogurt drinks. The major players in the market are Yakult, Danone, Morinaga, and Nestlé. These players have further consolidated their positions in recent years. The launch of new innovative products in the market is one of the major strategies adopted by the players in the market in order to expand their product portfolios and consumer bases.

APAC Probiotic Market Leaders

  1. PepsiCo Inc.

  2. Danone SA

  3. Yakult Honsha Co. Ltd

  4. Nestle SA

  5. Bio-k Plus International

  6. *Disclaimer: Major Players sorted in no particular order
Asia-Pacific Probiotics Market Concentration
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APAC Probiotic Market News

  • Sept 2022: Nestle Health Science's probiotics brand Garden of Life launched two new probiotic drinks targeted at kids' growth and immune health in China's offline retail market.
  • Jan 2022: Mengniu's Youyi C launched two probiotic solid drinks and claimed they are specially designed for Chinese people. The company claimed that the drink 'Daily Health' was added with Chinese patented star bacteria of Bifidobacterium lactis V9, Lactobacillus plantarum Lp-6, and Lactobacillus paracasei PC-01.
  • Mar 2021: COSTA, one of the leading international coffee brands, collaborating with NZMP, an ingredient and solution brand of the internationally renowned dairy giant Fonterra, announced the official launch of the peach probiotic latte (probiotic coffee) in all 200 stores in China.

APAC Probiotic Market Report - Table of Contents

1. INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2. RESEARCH METHODOLOGY

3. EXECUTIVE SUMMARY

4. MARKET DYNAMICS

  • 4.1 Market Drivers
  • 4.2 Market Restraints
  • 4.3 Porter's Five Forces Analysis
    • 4.3.1 Threat of New Entrants
    • 4.3.2 Bargaining Power of Buyers/Consumers
    • 4.3.3 Bargaining Power of Suppliers
    • 4.3.4 Threat of Substitute Products
    • 4.3.5 Intensity of Competitive Rivalry

5. MARKET SEGMENTATION

  • 5.1 Type
    • 5.1.1 Probiotic Foods
    • 5.1.1.1 Yogurt
    • 5.1.1.2 Bakery/Breakfast Cereals
    • 5.1.1.3 Baby Food and Infant Formula
    • 5.1.1.4 Other Probiotic Foods
    • 5.1.2 Probiotic Drinks
    • 5.1.2.1 Fruit-based Probiotic Drinks
    • 5.1.2.2 Dairy-based Probiotic Drinks
    • 5.1.3 Dietary Supplements
  • 5.2 Distribution Channel
    • 5.2.1 Supermarkets/Hypermarkets
    • 5.2.2 Convenience Stores
    • 5.2.3 Pharmacies and Drug Stores
    • 5.2.4 Online Retail Stores
    • 5.2.5 Other Distribution Channels
  • 5.3 Geography
    • 5.3.1 China
    • 5.3.2 Japan
    • 5.3.3 India
    • 5.3.4 South Korea
    • 5.3.5 Australia
    • 5.3.6 Rest of Asia-Pacific

6. COMPETITIVE LANDSCAPE

  • 6.1 Most Adopted Strategies
  • 6.2 Market Share Analysis
  • 6.3 Company Profiles
    • 6.3.1 Nestle SA
    • 6.3.2 Groupe Danone
    • 6.3.3 Danone SA
    • 6.3.4 PepsiCo Inc.
    • 6.3.5 Yakult Honsha Co. Ltd
    • 6.3.6 Cell Biotech
    • 6.3.7 Bio-K Plus International
    • 6.3.8 Now Foods
    • 6.3.9 Amway Corp.
    • 6.3.10 Anand Milk Union Limited
  • *List Not Exhaustive

7. MARKET OPPORTUNITIES AND FUTURE TRENDS

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APAC Probiotic Industry Segmentation

Probiotics are a combination of beneficial bacteria and yeasts that help humans and animals maintain intestinal microbial balance. 

The Asia-Pacific Probiotics Market is Segmented by Product Type (Probiotic Foods, Probiotic Drinks, and Dietary Supplements), Distribution Channel (Supermarkets/Hypermarkets, Pharmacies and Health Stores, Convenience Stores, Online Retail Stores, and Other Distribution Channels), and Geography (India, China, Japan, South Korea, Australia, Rest of Asia-Pacific). The report offers market size and values in (USD million) for the above-mentioned segments.

Type Probiotic Foods Yogurt
Bakery/Breakfast Cereals
Baby Food and Infant Formula
Other Probiotic Foods
Probiotic Drinks Fruit-based Probiotic Drinks
Dairy-based Probiotic Drinks
Dietary Supplements
Distribution Channel Supermarkets/Hypermarkets
Convenience Stores
Pharmacies and Drug Stores
Online Retail Stores
Other Distribution Channels
Geography China
Japan
India
South Korea
Australia
Rest of Asia-Pacific
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APAC Probiotic Market Research FAQs

What is the current Asia-Pacific Probiotics Market size?

The Asia-Pacific Probiotics Market is projected to register a CAGR of 9.6% during the forecast period (2025-2030)

Who are the key players in Asia-Pacific Probiotics Market?

PepsiCo Inc., Danone SA, Yakult Honsha Co. Ltd, Nestle SA and Bio-k Plus International are the major companies operating in the Asia-Pacific Probiotics Market.

What years does this Asia-Pacific Probiotics Market cover?

The report covers the Asia-Pacific Probiotics Market historical market size for years: 2019, 2020, 2021, 2022, 2023 and 2024. The report also forecasts the Asia-Pacific Probiotics Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.

APAC Probiotics Industry Report

Statistics for the 2025 Asia-Pacific Probiotics market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Asia-Pacific Probiotics analysis includes a market forecast outlook for 2025 to 2030 and historical overview. Get a sample of this industry analysis as a free report PDF download.