Market Size of asia-pacific poultry meat Industry
| Icons | Lable | Value |
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Study Period | 2017 - 2029 |
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Market Size (2024) | USD 173.09 Billion |
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Market Size (2029) | USD 185.16 Billion |
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Largest Share by Distribution Channel | On-Trade |
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CAGR (2024 - 2029) | 1.36 % |
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Largest Share by Country | China |
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Market Concentration | Low |
Major Players |
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*Disclaimer: Major Players sorted in no particular order |
Asia-Pacific Poultry Meat Market Analysis
The Asia-Pacific Poultry Meat Market size is estimated at 173.09 billion USD in 2024, and is expected to reach 185.16 billion USD by 2029, growing at a CAGR of 1.36% during the forecast period (2024-2029).
173.09 Billion
Market Size in 2024 (USD)
185.16 Billion
Market Size in 2029 (USD)
4.52 %
CAGR (2017-2023)
1.36 %
CAGR (2024-2029)
Largest Segment by Form
51.96 %
value share, Frozen, 2023
Frozen form of poultry meat has a larger shelf life with all nutrients intact. This makes it a highly preferred meat form in the on-trade and off-trade segments.
Largest Segment by Country
39.96 %
value share, China, 2023
The profound implications for animal, environmental, and economic welfare are impacting the poultry meat production and consumption in China, substituting pig consumption.
Fastest-growing Segment by Form
2.13 %
Projected CAGR, Processed, 2024-2029
The increasing popularity of ready-to-eat and ready-to-cook meat to match the fast-paced lifestyle is projected to drive the demand for processed poultry meat in the region.
Fastest-growing Segment by Country
2.97 %
Projected CAGR, India, 2024-2029
The increasing price-sensitive population and less preference for beef and pork with demand for protein-rich meat products are driving poultry consumption in India.
Leading Market Player
2.51 %
market share, Cargill Inc., 2022
The company's protein distribution channels, including national restaurant chains, quick service restaurants, and retail outlets in the region, are making it a market leader.
Rising urbanization and internet penetration propelling market sales
- The overall sales of poultry meat through off-trade channels increased by 1.68% from 2021 to 2022. In the Asia-Pacific market, China dominated poultry meat sales by value, accounting for more than 40% of the market in 2022. The demand increased as, in 2018, the African Swine Fever's (ASF) influence on pork pushed people to consume more poultry meat. Imports from Brazil, Thailand, Poland, and Russia also increased by 32% in 2019 compared to 2018, which helped lower poultry prices and increased availability. The sales of poultry meat through foodservice establishments and other off-trade distribution channels have also increased due to increased disposable incomes, which have risen by two times in the past two years.
- In 2022, the on-trade segment was dominating among distribution channels for the sales of poultry meat. It registered a hike of 10.3% in sales value from 2020 to 2022. The Asian market is dominated by a number of hotels, restaurants, and institutions (HRI). China itself accounted for more than 9.3 million catering outlets, recording a 1.2% rise from 2021 to 2022. Due to these factors, the on-trade segment holds the major share value.
- During the forecast period (2023-2029), online channels are projected to witness the fastest-growing CAGR value of 7.43% among off-trade channels. This is due to the increasing number of internet users, which reached around 2.96 billion as of 2021 in Asia-Pacific. Grocery delivery sites like BigBasket and Grofers in India and Amazon have gained popularity due to their advanced delivery systems and payment methods, which are propelling the segment's growth. Even on-trade channels are shifting to hybrid models, including having an online presence, further driving the market.
Understand The Key Trends Shaping This Market
Consumption of poultry meat rising in the region due to increased production
- In the Asia-Pacific market, the overall sales value of poultry meat registered a CAGR of 4.10% by value during 2017-2022. This increase was primarily due to the rising consumption of meat across the region, especially in Southeast Asia and Oceania. The staple diets in these countries include carbohydrates and protein in the form of meat, primarily poultry. In 2021, 11 Asia-Pacific countries together produced more than a million metric tons of chicken meat, with China leading the way by producing 14.7 million metric tons of chicken meat. Moreover, Asia-Pacific produces smaller birds, with about 40% of chickens being processed.
- China accounted for the largest volume share in the Asia-Pacific poultry meat market in 2022. The chicken industry in China has expanded due to the severe protein shortage caused by the African Swine Fever outbreak. Over the past few years, however, Chinese use of pigs for food dropped precipitously due to the African Swine Fever that ravaged livestock. As a result, the production and consumption of chicken meat in China grew by 12% in 2021. Poultry, which is perceived as a healthier option, ranks number two on China’s meat menu, with 25 million tons consumed in 2021.
- India is expected to become the fastest-growing market in Asia-Pacific. It is projected to witness a CAGR of 3.61% in terms of value during the forecast period. The consumption volume of poultry in India increased by 19.8% during the review period (2017-2022). The price of poultry meat is also relatively stable and reasonable compared to other meat types. The increasing number of meat delivery companies in the country, like TenderCuts, Meatigo, and Licious, is largely contributing to the growth of poultry meat consumption.
Asia-Pacific Poultry Meat Industry Segmentation
Canned, Fresh / Chilled, Frozen, Processed are covered as segments by Form. Off-Trade, On-Trade are covered as segments by Distribution Channel. Australia, China, India, Indonesia, Japan, Malaysia, South Korea are covered as segments by Country.
- The overall sales of poultry meat through off-trade channels increased by 1.68% from 2021 to 2022. In the Asia-Pacific market, China dominated poultry meat sales by value, accounting for more than 40% of the market in 2022. The demand increased as, in 2018, the African Swine Fever's (ASF) influence on pork pushed people to consume more poultry meat. Imports from Brazil, Thailand, Poland, and Russia also increased by 32% in 2019 compared to 2018, which helped lower poultry prices and increased availability. The sales of poultry meat through foodservice establishments and other off-trade distribution channels have also increased due to increased disposable incomes, which have risen by two times in the past two years.
- In 2022, the on-trade segment was dominating among distribution channels for the sales of poultry meat. It registered a hike of 10.3% in sales value from 2020 to 2022. The Asian market is dominated by a number of hotels, restaurants, and institutions (HRI). China itself accounted for more than 9.3 million catering outlets, recording a 1.2% rise from 2021 to 2022. Due to these factors, the on-trade segment holds the major share value.
- During the forecast period (2023-2029), online channels are projected to witness the fastest-growing CAGR value of 7.43% among off-trade channels. This is due to the increasing number of internet users, which reached around 2.96 billion as of 2021 in Asia-Pacific. Grocery delivery sites like BigBasket and Grofers in India and Amazon have gained popularity due to their advanced delivery systems and payment methods, which are propelling the segment's growth. Even on-trade channels are shifting to hybrid models, including having an online presence, further driving the market.
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| On-Trade |
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| Rest of Asia-Pacific |
Need A Different Region Or Segment?
Asia-Pacific Poultry Meat Market Size Summary
The Asia-Pacific poultry meat market is experiencing steady growth, driven by increasing consumption and evolving distribution channels. The market is characterized by a significant shift towards online and hybrid models, with grocery delivery platforms gaining traction due to the rising number of internet users in the region. China remains a dominant force in the market, accounting for a substantial portion of the poultry meat sales, largely influenced by the African Swine Fever outbreak that shifted consumer preference from pork to poultry. The on-trade segment, including hotels, restaurants, and institutions, holds a major share, supported by rising disposable incomes and a growing number of catering outlets. The market is also witnessing a rise in poultry production, with China leading in production volume, followed by India and Indonesia. The region's poultry industry is fragmented, with major players like Cargill Inc., Charoen Pokphand Foods, New Hope Liuhe, Suguna Foods, and Tyson Foods playing pivotal roles in shaping market dynamics.
The market's growth is further bolstered by the increasing demand for poultry meat as a staple protein source, particularly in Southeast Asia and Oceania, where it complements carbohydrate-rich diets. The production and consumption of poultry are on the rise, with India emerging as one of the fastest-growing markets due to stable pricing and the proliferation of meat delivery services. However, the market faces challenges such as fluctuating poultry prices influenced by global events like the Ukraine war and local factors such as feed costs in Malaysia. The fragmented nature of the market sees top companies holding a modest share, with ongoing expansions and strategic partnerships aimed at enhancing production capacity and market reach. These developments underscore the dynamic nature of the Asia-Pacific poultry meat market, poised for continued growth amidst evolving consumer preferences and economic conditions.
Asia-Pacific Poultry Meat Market Size - Table of Contents
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1. MARKET SEGMENTATION (includes market size in Value in USD, Forecasts up to 2029 and analysis of growth prospects)
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1.1 Form
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1.1.1 Canned
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1.1.2 Fresh / Chilled
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1.1.3 Frozen
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1.1.4 Processed
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1.1.4.1 By Processed Types
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1.1.4.1.1 Deli Meats
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1.1.4.1.2 Marinated/ Tenders
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1.1.4.1.3 Meatballs
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1.1.4.1.4 Nuggets
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1.1.4.1.5 Sausages
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1.1.4.1.6 Other Processed Poultry
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1.2 Distribution Channel
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1.2.1 Off-Trade
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1.2.1.1 Convenience Stores
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1.2.1.2 Online Channel
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1.2.1.3 Supermarkets and Hypermarkets
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1.2.1.4 Others
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1.2.2 On-Trade
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1.3 Country
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1.3.1 Australia
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1.3.2 China
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1.3.3 India
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1.3.4 Indonesia
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1.3.5 Japan
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1.3.6 Malaysia
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1.3.7 South Korea
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1.3.8 Rest of Asia-Pacific
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Asia-Pacific Poultry Meat Market Size FAQs
How big is the Asia-Pacific Poultry Meat Market?
The Asia-Pacific Poultry Meat Market size is expected to reach USD 173.09 billion in 2024 and grow at a CAGR of 1.36% to reach USD 185.16 billion by 2029.
What is the current Asia-Pacific Poultry Meat Market size?
In 2024, the Asia-Pacific Poultry Meat Market size is expected to reach USD 173.09 billion.
