Market Trends of Asia-Pacific Pouch Packaging Industry
Aseptic Pouch Packaging Set to Witness the Fastest Growth
- The rapidly increasing demand from the food and beverage industry is one of the factors expected to drive the need for aseptic pouch packaging. Sustainable packaging and longer shelf life are essential to the consumers of the food and beverage industry. As a result, food and beverage vendors are inclining toward aseptic packaging. Aseptic packaging has the potential for e-commerce, while extended shelf life helps drive higher consumption and use in expanded locations.
- The pharmaceutical industry utilizes aseptic pouches for packaging liquid medications, IV drugs, and other sterile products. The demand is primarily due to the requirement for maintaining sterility and extending shelf life.
- For instance, in February 2023, Oliver Healthcare Packaging Company, a supplier of sterile barrier packaging solutions, revealed plans for establishing a new manufacturing facility in Johor, Malaysia. The 122,000-square-foot facility is set to cater to the rapidly expanding Asia-Pacific customer base. Specializing in pouches, lids, and roll stock, the plant features advanced printing technology, primarily supporting the region's burgeoning medical device and pharmaceutical clients. This strategic move in Southeast Asia capitalizes on the concentration of pharmaceutical and medical device companies in Singapore and Malaysia, reinforcing Oliver Healthcare Packaging’s regional presence and proactively addressing potential supply chain challenges in the healthcare sector.
- Pouch packaging offers a convenient and portable package format for retail consumers, which renders a lower carbon footprint than heavy rigid alternatives and is also preferred in the e-commerce industry. The market is witnessing increasing investments in the aseptic packaging of milk and other dairy beverages.
- According to the National Bureau of Statistics of China, in 2023, China produced a record 42 million metric tons of cow's milk. This significant increase in milk production is driving a higher demand for pouch packaging, which is essential for preserving the quality and extending the shelf life of dairy products. The rise in milk output reflects advancements in dairy farming practices and increased investments in the dairy sector, contributing to the overall growth of the industry.
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India Anticipated to Witness the Highest Growth
- With India transitioning from scarcity to surplus in food production, the potential for expanding food processing is vast. The country’s food processing sector has recently experienced remarkable growth and profits, amplifying its global food trade contribution annually. According to the Invest India report, India currently processes less than 10% of its agricultural output, creating significant opportunities for increased processing levels and attracting investments. The report further stated that the Indian food industry is projected to achieve a USD 535 billion output by 2025-2026, driven by factors like rising incomes, urbanization, and the growth of organized retail.
- Urban areas, particularly, witness a surge in the popularity of processed foods like ready-to-eat products and snacks. By 2030, the annual household consumption of processed foods in India is expected to triple, establishing the country as a lucrative market.
- The expansion of organized food retail outlets plays a pivotal role, offering consumers diverse products with enticing discounts. The food processing industry in India is undergoing a transformative phase, embracing technological and social advancements. Thus, the demand for convenient and ready-to-consume products underscores the significance of efficient and innovative packaging solutions like pouches.
- As the food processing sector in India embarks on this transformative journey, the integration of advanced pouch packaging technologies becomes instrumental in meeting the evolving demands of consumers and ensuring the sector’s sustained growth.
- According to Agriculture and Agri-Food Canada, India's retail sales of health and wellness foods and beverages surpassed USD 13 billion in 2023. Notably, the segment of naturally healthy (NH) foods and beverages led the market, exceeding USD 6 billion in value. This surge in healthy food products and drinks among Indian consumers is poised to drive a heightened demand for pouch packaging in the near future.
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