Market Trends of Asia-Pacific Potato Protein Industry
This section covers the major market trends shaping the APAC Potato Protein Market according to our research experts:
Growing Demand For Vegan Dietary Habits Among Asians
The protein alternatives market such as potato, pea, and soy is witnessing a shift in consumer demand from animal protein to plant protein. This inclination toward a plant-based diet is associated with different factors, such as sustainability issues, health awareness, ethical or religious views, and environmental and animal rights.
Moreover, with the spread of COVID19, people are expected to increase the intake of more plant proteins such as potato and pea protein in the Asian region too, as they're foregoing animal protein in their diet.
Meat proteins provide the required amino acid content to the body but are associated with high cholesterol levels and other related issues, as a result of which, people are shifting to a vegan source of protein, which is expected to further increase the demand for potato protein in the region.
Increasing Consumption of Protein Alternatives in Asia
India is the world's second top potato producer, followed by Russia, and Ukraine, with top producer being China (as per the data provided by USDA). Moreover, the National Institute of Plant Genome Research in New Delhi (India), had developed a genetically modified potato that is packed with up to 60% more protein and increased levels of amino acids than unmodified potatoes. Therefore, these developments in the overall potato market are expected to increase the manufacturing and the supply of potato protein in India, during the forecast period
With a huge increase in the vegan population in the country, plant protein such as soy, wheat, and potato holds a dominant share in the Indian protein alternatives market. Increasing awareness about vegan snacks with a high nutritional profile is one of the key factors impacting the protein alternatives market, along with the potato protein market in the country.
