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Asia-Pacific Potato Protein Market Size (2024 - 2029)

The Asia-Pacific potato protein market is experiencing notable expansion, driven by a growing shift from animal proteins to vegan alternatives among consumers. This trend is particularly evident in developing countries within the region, where there is an increasing incorporation of vegan protein into daily diets. Companies are actively promoting awareness of the benefits of alternative proteins through campaigns, further contributing to the market's growth trajectory.

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Market Size of Asia-Pacific Potato Protein Industry

Asia-Pacific Potato Protein Market Size
Study Period 2019 - 2029
Base Year For Estimation 2023
Forecast Data Period 2024 - 2029
Historical Data Period 2019 - 2022
CAGR 6.89 %
Market Concentration High

Major Players

Asia-Pacific Potato Protein Market Key Players

*Disclaimer: Major Players sorted in no particular order

Asia Pacific Potato Protein Market Analysis

Asia-Pacific potato protein market is forecasted to witness a CAGR of 6.89% during the forecast period (2020 - 2025).

  • The market studied has witnessed a significant growth due to increasing intolerance towards animal protein, thereby leading to the shift in preference of the meat consuming population toward meat substitutes made of vegan protein, therefore, driving the Asia-Pacific market studied.
  • Additionally, consumers in developing countries of the Asia-Pacific region such as India, China, etc, have started to increased the intake of vegan protein content in their daily diets. Companies have initiated awareness programs and campaigns, which are directed to make the consumers understand the benefits of alternative proteins and establish popularity among consumers, which is expected to drive the potato protein market growth in the coming years.

Asia Pacific Potato Protein Industry Segmentation

The Asia-Pacific potato protein market is segmnented by application, by type, and by geography. By application the market is segmented into beverage, snacks and bar, animal nutrition, and others. By type the market segmented into potato protein, and concentrate potato protein isolate. The market is also segmented by the countries pertaining to Asia-Pacific such as India, China, Japan, Australia and Rest of Asia-Pacific.

By Application
Beverage
Snacks & Bar
Animal Nutrition
Others
By Type
Potato Protein Concentrate
Potato Protein Isolate
By Country
India
China
Japan
Australia
Rest of Asia-Pacific
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Asia-Pacific Potato Protein Market Size Summary

The Asia-Pacific potato protein market is experiencing notable growth, driven by a shift in consumer preferences from animal to plant-based proteins. This transition is largely influenced by increasing intolerance towards animal proteins and a growing awareness of the benefits of vegan diets, which are perceived as more sustainable and healthier. Countries like India and China are seeing a rise in the consumption of vegan protein, supported by awareness campaigns from companies promoting alternative proteins. The COVID-19 pandemic has further accelerated this trend, as more individuals opt for plant-based diets to avoid the health risks associated with animal proteins, such as high cholesterol levels. This shift is expected to bolster the demand for potato protein across the region.

The market is also benefiting from advancements in potato cultivation and protein extraction technologies, particularly in India, which is a leading potato producer. Innovations such as genetically modified potatoes with higher protein content are set to enhance the supply of potato protein. The Indian market, in particular, is witnessing a surge in the vegan population, which is driving the demand for plant-based protein alternatives like potato, soy, and wheat. Key industry players, including Coöperatie Avebe U.A., Agrana Beteiligungs-AG, and Roquette Frères, are investing in research and development to introduce new products and maintain a competitive edge. For example, Avebe's launch of Solanic100, a potato protein isolate, highlights the industry's focus on developing high-quality, plant-based protein solutions for various food applications.

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Asia-Pacific Potato Protein Market Size - Table of Contents

  1. 1. MARKET DYNAMICS

    1. 1.1 Market Drivers

    2. 1.2 Market Restraints

    3. 1.3 Porter's Five Forces Analysis

      1. 1.3.1 Threat of New Entrants

      2. 1.3.2 Bargaining Power of Buyers/Consumers

      3. 1.3.3 Bargaining Power of Suppliers

      4. 1.3.4 Threat of Substitute Products

      5. 1.3.5 Intensity of Competitive Rivalry

  2. 2. MARKET SEGMENTATION

    1. 2.1 By Application

      1. 2.1.1 Beverage

      2. 2.1.2 Snacks & Bar

      3. 2.1.3 Animal Nutrition

      4. 2.1.4 Others

    2. 2.2 By Type

      1. 2.2.1 Potato Protein Concentrate

      2. 2.2.2 Potato Protein Isolate

    3. 2.3 By Country

      1. 2.3.1 India

      2. 2.3.2 China

      3. 2.3.3 Japan

      4. 2.3.4 Australia

      5. 2.3.5 Rest of Asia-Pacific

Asia-Pacific Potato Protein Market Size FAQs

The Asia-Pacific Potato Protein Market is projected to register a CAGR of 6.89% during the forecast period (2024-2029)

Coöperatie AVEBE U.A. , AGRANA Beteiligungs-AG, Roquette Frères, Kemin Industries, Inc. and Bioriginal Food & Science Corp are the major companies operating in the Asia-Pacific Potato Protein Market.

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