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Asia-Pacific Pet Nutraceuticals Market Size

The Asia-Pacific pet nutraceuticals market is experiencing significant growth, driven by increasing awareness among pet owners about the benefits of nutraceuticals and the importance of preventive healthcare for pets. This market's expansion is influenced by the rising pet population and the humanization and premiumization of pet products. Dogs currently hold a major share due to their prevalence in the region, while the cat segment is expected to grow the fastest. China leads the market due to its large pet population and established pet food industry, with Japan and Australia also contributing significantly. Vietnam and Malaysia are projected to see rapid growth, reflecting a broader trend of increasing demand for pet nutraceuticals across the region.

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Market Size of asia-pacific pet nutraceuticals Industry

Asia-Pacific Pet Nutraceuticals Market Summary
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svg icon Study Period 2017 - 2029
svg icon Market Size (2024) USD 1.04 Billion
svg icon Market Size (2029) USD 1.55 Billion
svg icon Largest Share by Pets Dogs
svg icon CAGR (2024 - 2029) 8.31 %
svg icon Largest Share by Country China
svg icon Market Concentration Low

Major Players
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*Disclaimer: Major Players sorted in no particular order

Key Players

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Asia-Pacific Pet Nutraceuticals Market Analysis

The Asia-Pacific Pet Nutraceuticals Market size is estimated at USD 1.04 billion in 2024, and is expected to reach USD 1.55 billion by 2029, growing at a CAGR of 8.31% during the forecast period (2024-2029).

1.04 Billion

Market Size in 2024 (USD)

1.55 Billion

Market Size in 2029 (USD)

6.41 %

CAGR (2017-2023)

8.31 %

CAGR (2024-2029)

Largest Market by Sub Product

26.32 %

value share, Vitamins and Minerals, 2022

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Rising pet health concerns boost the demand for vitamins and minerals in the region, as these supplements help in promoting metabolism and immune functions in pets.

Largest Market by Country

30.07 %

value share, China, 2022

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Increasing pet ownership and growing interest among pet owners toward natural and functional products, such as vitamins and minerals and probiotics, increase its share.

Fastest-growing Market by Sub Product

9.32 %

Projected CAGR, Omega-3 Fatty Acids, 2023-2029

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The increasing pet health awareness is driving the usage of these nutraceuticals as these supplements help in the absorption of nutrients and thereby promote the pet's health.

Fastest-growing Market by Country

12.66 %

Projected CAGR, Vietnam, 2023-2029

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Due to increasing pet adoptions and the growing importance of pet nutrition and preventive pet healthcare among pet owners, the market possesses a higher potential to grow.

Leading Market Player

8.18 %

market share, Mars Incorporated, 2022

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Mars, Incorporated is the market leader, as the company has focused on innovating new specific pet health products and expanding its manufacturing facilities across the region.

The increase in the demand for preventive healthcare solutions for pets and the increasing pet population in the country are driving the market’s growth

  • Nutraceuticals play an important role in providing essential nutrition to pets as they improve the health and well-being of pets. In 2022, pet nutraceuticals accounted for 2.9% of the Asia-Pacific pet food market. Nutraceuticals increased by 33.2% between 2017 to 2022, primarily driven by the increasing awareness among pet owners about the potential benefits of nutraceuticals and the importance of preventive healthcare for their pets.
  • Among pets, dogs held a major share of the Asia-Pacific pet nutraceutical market, with a value of USD 494.5 million in 2022. The higher share of the dog segment is due to the region's higher dog population, which accounted for 34.4% of the pet population in 2022. The segment grew by 33.0% between 2017 and 2022, driven by a rising number of pet owners who are seeking ways to improve the health and well-being of their dogs using nutraceutical products.
  • The cats segment is projected to be the fastest-growing in the region, with a CAGR of 11% during the forecast period. This growth is primarily driven by the increasing cat population, which grew by 28.5% between 2017 and 2022, and the growing popularity of cats as pets due to their low maintenance and cost-effectiveness.
  • The other animals include birds, small mammals, rodents, and others. These animals also have significant requirements for nutraceuticals to prevent potential health problems. As a result, the other animal nutraceuticals market was valued at USD 94.8 million in 2022.
  • The increasing awareness among pet owners and the growing population of pets in the region is expected to drive the pet nutraceuticals market during the forecast period.
Asia-Pacific Pet Nutraceuticals Market

Growing focus on pet health, wellness, and urbanization is driving the pet nutraceuticals market in the region

  • Asia-Pacific has one of the largest pet nutraceutical markets globally. The market has witnessed significant growth and is expected to continue this trend during the forecast period due to the increased use of commercial pet food products, humanization of pets, and premiumization.
  • China dominated the market, and it accounted for a market value of USD 259.2 million in 2022. The dominance of China was mainly due to its higher pet population in the country, with 275.7 million pets in 2022, which accounted for 53.9% of the region. The country has a well-established pet food industry and a growing distribution network. The growing urbanization and increasing number of millennials and Gen Z individuals adopting pets increased the usage of commercial pet foods.
  • Japan and Australia are the other countries with higher market value for nutraceuticals in the region, amounting to USD 165.9 million and USD 108.8 million, respectively, in 2022. This is mainly due to the higher pet population and higher penetration of commercial pet food, including nutraceuticals, in these countries. For instance, the population of pets in Japan amounted to 22.6 million and 28.7 million in Australia in 2022.
  • However, Vietnam and Malaysia's pet nutraceuticals market are expected to grow faster in the region, registering CAGRs of 12.7% and 12.4%, respectively, during the forecast period. It will be due to an increase in the pet population and increased awareness of the benefits associated with the usage of pet nutraceuticals in maintaining pets' health and well-being.
  • The growing premiumization, pet humanization, and growing pet population are anticipated to be factors helpful in the growth of the pet nutraceuticals market in the region during the forecast period.

Asia-Pacific Pet Nutraceuticals Industry Segmentation

Milk Bioactives, Omega-3 Fatty Acids, Probiotics, Proteins and Peptides, Vitamins and Minerals are covered as segments by Sub Product. Cats, Dogs are covered as segments by Pets. Convenience Stores, Online Channel, Specialty Stores, Supermarkets/Hypermarkets are covered as segments by Distribution Channel. Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Taiwan, Thailand, Vietnam are covered as segments by Country.

  • Nutraceuticals play an important role in providing essential nutrition to pets as they improve the health and well-being of pets. In 2022, pet nutraceuticals accounted for 2.9% of the Asia-Pacific pet food market. Nutraceuticals increased by 33.2% between 2017 to 2022, primarily driven by the increasing awareness among pet owners about the potential benefits of nutraceuticals and the importance of preventive healthcare for their pets.
  • Among pets, dogs held a major share of the Asia-Pacific pet nutraceutical market, with a value of USD 494.5 million in 2022. The higher share of the dog segment is due to the region's higher dog population, which accounted for 34.4% of the pet population in 2022. The segment grew by 33.0% between 2017 and 2022, driven by a rising number of pet owners who are seeking ways to improve the health and well-being of their dogs using nutraceutical products.
  • The cats segment is projected to be the fastest-growing in the region, with a CAGR of 11% during the forecast period. This growth is primarily driven by the increasing cat population, which grew by 28.5% between 2017 and 2022, and the growing popularity of cats as pets due to their low maintenance and cost-effectiveness.
  • The other animals include birds, small mammals, rodents, and others. These animals also have significant requirements for nutraceuticals to prevent potential health problems. As a result, the other animal nutraceuticals market was valued at USD 94.8 million in 2022.
  • The increasing awareness among pet owners and the growing population of pets in the region is expected to drive the pet nutraceuticals market during the forecast period.
Sub Product
Milk Bioactives
Omega-3 Fatty Acids
Probiotics
Proteins and Peptides
Vitamins and Minerals
Other Nutraceuticals
Pets
Cats
Dogs
Other Pets
Distribution Channel
Convenience Stores
Online Channel
Specialty Stores
Supermarkets/Hypermarkets
Other Channels
Country
Australia
China
India
Indonesia
Japan
Malaysia
Philippines
Taiwan
Thailand
Vietnam
Rest of Asia-Pacific
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Asia-Pacific Pet Nutraceuticals Market Size Summary

The Asia-Pacific pet nutraceuticals market is experiencing significant growth, driven by increasing awareness among pet owners about the health benefits of nutraceuticals and the importance of preventive healthcare for pets. This market is a crucial segment of the broader pet food industry, with a notable share attributed to dogs, which dominate the market due to their higher population in the region. The cat segment is anticipated to be the fastest-growing, fueled by the rising cat population and their growing popularity as low-maintenance pets. Other animals, including birds and small mammals, also contribute to the market's expansion as pet owners seek to prevent health issues through nutraceuticals. The region's market is characterized by the humanization and premiumization of pets, with an increasing number of pet owners opting for high-quality, commercial pet foods that incorporate nutraceuticals.

China leads the Asia-Pacific pet nutraceuticals market, supported by its large pet population and a well-established pet food industry. Japan and Australia also contribute significantly to the market, with high penetration of commercial pet food products. Emerging markets like Vietnam and Malaysia are expected to grow rapidly due to increasing pet ownership and awareness of nutraceutical benefits. The market is fragmented, with major players like Alltech, EBOS Group Limited, Mars Incorporated, Nestle (Purina), and Vetoquinol holding significant shares. The rise in online sales, particularly in China, highlights the growing demand for pet nutraceuticals, as pet parents prioritize quality and convenience in their purchasing decisions. The evolving pet adoption ecosystem, including pet cafes and specialized stores, further supports the market's expansion, reflecting the changing cultural attitudes towards pet ownership in the region.

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Asia-Pacific Pet Nutraceuticals Market Size - Table of Contents

  1. 1. MARKET SEGMENTATION (includes market size in Value in USD and Volume, Forecasts up to 2029 and analysis of growth prospects)

    1. 1.1 Sub Product

      1. 1.1.1 Milk Bioactives

      2. 1.1.2 Omega-3 Fatty Acids

      3. 1.1.3 Probiotics

      4. 1.1.4 Proteins and Peptides

      5. 1.1.5 Vitamins and Minerals

      6. 1.1.6 Other Nutraceuticals

    2. 1.2 Pets

      1. 1.2.1 Cats

      2. 1.2.2 Dogs

      3. 1.2.3 Other Pets

    3. 1.3 Distribution Channel

      1. 1.3.1 Convenience Stores

      2. 1.3.2 Online Channel

      3. 1.3.3 Specialty Stores

      4. 1.3.4 Supermarkets/Hypermarkets

      5. 1.3.5 Other Channels

    4. 1.4 Country

      1. 1.4.1 Australia

      2. 1.4.2 China

      3. 1.4.3 India

      4. 1.4.4 Indonesia

      5. 1.4.5 Japan

      6. 1.4.6 Malaysia

      7. 1.4.7 Philippines

      8. 1.4.8 Taiwan

      9. 1.4.9 Thailand

      10. 1.4.10 Vietnam

      11. 1.4.11 Rest of Asia-Pacific

Asia-Pacific Pet Nutraceuticals Market Size FAQs

The Asia-Pacific Pet Nutraceuticals Market size is expected to reach USD 1.04 billion in 2024 and grow at a CAGR of 8.31% to reach USD 1.55 billion by 2029.

In 2024, the Asia-Pacific Pet Nutraceuticals Market size is expected to reach USD 1.04 billion.

Asia-Pacific Pet Nutraceuticals Market Report Snapshots

Asia-Pacific Pet Nutraceuticals Market SIZE & SHARE ANALYSIS - GROWTH TRENDS & FORECASTS UP TO 2029