
Study Period | 2019 - 2030 |
Base Year For Estimation | 2024 |
Forecast Data Period | 2025 - 2030 |
Market Size (2025) | USD 81.22 Billion |
Market Size (2030) | USD 103.66 Billion |
CAGR (2025 - 2030) | 5.00 % |
Market Concentration | Low |
Major Players![]() *Disclaimer: Major Players sorted in no particular order |
Asia-Pacific Paints and Coatings Market Analysis
The Asia-Pacific Paints And Coatings Market size is estimated at USD 81.22 billion in 2025, and is expected to reach USD 103.66 billion by 2030, at a CAGR of greater than 5% during the forecast period (2025-2030).
The Asia-Pacific paints and coatings industry is experiencing a significant transformation driven by increasing environmental consciousness and regulatory pressures. Major manufacturers are actively developing eco-friendly paint and coating solutions with lower volatile organic compound (VOC) emissions. This shift is particularly evident in countries like South Korea, where the Ministry of Environment has revised the Clean Air Conservation Act's enforcement rules for VOCs, limiting paint VOC content to a maximum of 67%. The industry's commitment to sustainability is further demonstrated by companies like Teknos, which announced its support for research in developing binders and coatings that are 80-100% bio-based in November 2022.
The region's robust manufacturing sector continues to drive demand for industrial coatings across various applications. South Korea's prominence in electronics manufacturing, accounting for over 9% of global electronics and computer production in 2021, exemplifies the strong industrial base supporting market growth. The automotive sector has also shown remarkable resilience, with Indonesia's vehicle production surging by 63% to reach 1.13 million units in 2021, creating substantial demand for automotive coatings and refinishing products.
Infrastructure development initiatives across the region are creating new opportunities for protective coatings and architectural coatings. Thailand's construction sector is projected to grow by 4.1% in 2022, driven by significant expenditure outlined in the government's budget. Similarly, Indonesia has announced plans to invest around USD 430 billion in infrastructure projects through 2025, representing a 20% increase from the previous five-year period. These developments are fostering increased demand for high-performance coatings designed for infrastructure protection and aesthetics.
The industry is witnessing significant technological advancements in coating formulations and application methods. Companies are investing in research and development to create innovative solutions that meet evolving market demands. For instance, in March 2022, France-based Groupe Berkem launched a range of 100% bio-based alkyd resins for the paints and coatings industry, demonstrating the market's shift towards sustainable technologies. Additionally, manufacturers are developing smart coatings with enhanced properties such as self-cleaning capabilities, improved durability, and better resistance to extreme weather conditions, addressing the specific needs of the Asia-Pacific climate conditions.
Asia-Pacific Paints and Coatings Market Trends
Accelerating Growth of the Construction Industry
The construction sector in the Asia-Pacific region is experiencing robust growth driven by massive infrastructure development initiatives and urbanization projects. According to the National Bureau of Statistics of China, the output value of construction works in the country accounted for CNY 25.92 trillion in 2021, with the government rolling out extensive construction plans, including provisions for the movement of 250 million people to new megacities over the next ten years. The infrastructure sector has become an essential pillar for regional economic growth, with countries like India witnessing significant investments. The Indian government has outlined plans to execute large-scale redevelopment projects aimed at supplying 830,000 housing units in Seoul and other cities by 2025, with Seoul receiving 323,000 new houses and 293,000 being built near Gyeonggi Province and Incheon.
The region is witnessing unprecedented growth in commercial and residential construction projects. Japan, a leader in skyscrapers and high-rise buildings, is undertaking major developments, including two high-rise towers for Tokyo Stations—a 37-story, 230-meter tall office tower, and a 61-story, 390-meter tall office tower, due for completion in 2027. In Indonesia, the government revealed plans for constructing a new capital city on the island of Borneo with an investment of IDR 466 trillion, with construction expected to take 10 years. Additionally, infrastructure projects like metro rail lines are gaining momentum, with India having 440 km of new metro network approved for construction and 15 cities forwarding proposals for the development of metro lines with a 1,400 km stretch. The demand for construction paints is anticipated to rise significantly as these projects progress, highlighting the critical role of industrial paint in enhancing the durability and aesthetics of these structures.
Increasing Demand for Protective Coatings in Malaysia
Malaysia's protective coatings market is experiencing substantial growth driven by expanding industrial infrastructure and increasing investments in petrochemical facilities. The country has outlined significant development plans, including the construction of the One Avenue Mixed-Use Development with an investment of USD 350 million, comprising four towers of luxury apartments and an office building in Batam. The protective coatings industry has emerged as one of the most advanced product offerings in the Southeast Asian region, with applications spanning various sectors, including automotive, aerospace, electronic devices, and marine industries.
The government's initiatives to improve the country's infrastructure are creating substantial demand for surface coatings. Major developments include the Light Rail Transit Line 3 (LRT3), Mass Rail Transit Line 3 (MRT3), Johor-Singapore Rapid Transit System (RTS), and the Pan Borneo highways in Sabah and Sarawak. The Malaysian government has allocated a budget of USD 20.43 billion for 2023 for infrastructure development projects, with approximately 7,615 developmental projects of all types planned for 2023, representing an increase of nearly 25.7% from 2022. Furthermore, in the automotive sector, Fieldman EV electric vehicle manufacturing company announced an investment of USD 239.35 million in 2023 for setting up new electric vehicle production in Melaka city, demonstrating the growing demand for metal coatings across various industrial applications.
Segment Analysis: Technology
Water-borne Segment in Asia-Pacific Paints and Coatings Market
The waterborne coatings segment dominates the Asia-Pacific paints and coatings market, commanding approximately 56% market share in 2024. This significant market position is driven by increasing environmental regulations and growing consumer preference for eco-friendly coating solutions. Waterborne coatings have gained substantial traction in architectural coating applications, especially in countries like China and India, supported by massive investments in infrastructure developments and renovation projects. The segment is experiencing the fastest growth rate of around 7% during 2024-2029, primarily due to the constant shift towards waterborne acrylic coatings in automotive basecoats and the increasing emphasis on sustainable coating solutions. Major coating companies are actively expanding their waterborne coatings facilities, as evidenced by Axalta Coating Systems' completion of its waterborne coatings plant expansion in Jiading, Shanghai, to meet the growing regional demand for sustainable coating solutions.

Remaining Segments in Technology
The solvent-borne segment maintains its position as the second-largest technology segment, despite facing challenges from environmental regulations. This segment continues to be preferred for applications in humid environments where waterborne coatings face curing difficulties. The powder coating segment has established itself as a significant technology choice, particularly in consumer goods and industrial applications, offering environmental benefits through zero VOC emissions. The other technologies segment, including UV/EB and high-solids coatings, though smaller in market share, plays a crucial role in specialized applications where high performance and environmental compliance are paramount. These technologies are gaining importance in various industries due to their ability to meet stringent environmental regulations while providing superior performance characteristics.
Segment Analysis: Resin Type
Acrylic Segment in Asia-Pacific Paints and Coatings Market
The acrylic segment dominates the Asia-Pacific paints and coatings market, commanding approximately 35% market share in 2024. This segment's leadership position is attributed to the versatile properties of acrylic resins, including excellent color retention, UV resistance, and superior durability. Acrylic resins are extensively used in waterborne coatings systems, contributing to lower VOC emissions and environmental sustainability. The segment is also experiencing the highest growth rate of around 6% for the forecast period 2024-2029, driven by increasing demand from architectural applications and the automotive refinish sector. The growth is further supported by the rising adoption of water-based acrylic coatings in various industrial applications, particularly in China and India. The segment's expansion is also bolstered by continuous innovations in acrylic resin technology, focusing on improved performance characteristics and environmental compliance.
Remaining Segments in Resin Type
The other significant segments in the market include polyurethane, epoxy, alkyd, polyester, and other specialty resin types. Polyurethane resins hold a strong position due to their exceptional durability and chemical resistance, particularly in automotive and industrial coatings applications. Epoxy resins are crucial in protective coatings for infrastructure and marine applications, while alkyd resins maintain their importance in conventional architectural coatings. Polyester resins serve specific industrial applications, especially in powder coatings. The remaining specialty resin types, including fluoropolymers and polyaspartic coatings, cater to niche applications requiring specific performance characteristics. Each of these segments contributes uniquely to the market's diversity, serving different end-user requirements and applications across the region.
Segment Analysis: End-User Industry
Architectural/Decorative Segment in Asia-Pacific Paints and Coatings Market
The architectural/decorative segment dominates the Asia-Pacific paints and coatings market, commanding approximately 40% of the total market share in 2024. This segment's prominence is driven by extensive developments in residential and commercial construction sectors across major economies like China and India. The segment's growth is particularly robust in China, where the country is promoting continuous urbanization with a target rate of 70% for 2030. In India, the government's push for affordable housing projects and infrastructure development has significantly boosted demand for architectural coatings. The segment's strong performance is further supported by rising household income levels, increasing urbanization rates, and growing renovation activities across the region. Japan's focus on high-rise buildings and skyscrapers, with nearly 290 such structures and more under development, has also contributed significantly to the segment's dominance. Additionally, the increasing focus on sustainable and eco-friendly coating solutions in the architectural sector has opened new growth avenues for manufacturers.
Remaining Segments in End-User Industry
The general industries segment represents the second-largest share in the market, driven by strong demand from electronics, appliances, and industrial equipment sectors. The automotive segment maintains significant importance due to the region's position as a global automotive manufacturing hub, particularly in countries like China, Japan, and South Korea. The protective coatings segment serves crucial applications in infrastructure, oil and gas, and chemical industries, while the wood coatings segment caters to the region's robust furniture manufacturing sector. The transportation segment serves specialized needs in aerospace, railways, and marine applications, demonstrating steady growth potential. The packaging segment, though smaller in market share, plays a vital role in serving the food and beverage, consumer goods, and industrial packaging sectors. Each of these segments contributes uniquely to the market's overall dynamics, influenced by factors such as technological advancements, environmental regulations, and end-user industry requirements.
Asia-Pacific Paints and Coatings Market Geography Segment Analysis
Paints and Coatings Market in China
China dominates the Asia-Pacific paints and coatings market, commanding approximately 56% of the total market share. The country's robust manufacturing sector, encompassing over 1,000 coating companies, continues to drive substantial demand across various end-use industries. The Chinese government's ongoing urbanization initiatives, targeting a 70% urbanization rate by 2030, are creating significant opportunities in the residential and commercial construction sectors. The country's focus on sustainable development and environmental protection has led to increased adoption of eco-friendly paints and coatings solutions, particularly in major industrial hubs. The automotive sector, being the world's largest vehicle market, maintains steady demand for high-performance automotive coatings, while the electronics manufacturing sector's expansion further supplements market growth. The implementation of the "Made in China 2025" strategy has particularly emphasized quality improvements in coating technologies, driving innovation and development of advanced industrial coatings solutions.
Paints and Coatings Market in India
India's paints and coatings market is projected to grow at approximately 6% CAGR from 2024 to 2029, emerging as the fastest-growing market in the region. The country's market is characterized by a diverse landscape of nearly 3,000 paint manufacturers, including all major global brands. The government's ambitious infrastructure development initiatives and focus on manufacturing sector growth through various incentive schemes are creating substantial opportunities for market expansion. The construction industry, particularly the affordable housing segment, continues to be a major growth driver. The automotive sector's transition towards electric vehicles, supported by government initiatives targeting 70% commercial vehicle electrification by 2030, is creating new demands for specialized automotive coatings. The presence of multiple manufacturing facilities by major players, coupled with ongoing capacity expansions, reflects the market's strong growth potential and increasing domestic demand.
Paints and Coatings Market in Japan
Japan's paints and coatings market maintains its position as a technology leader in the region, particularly in high-performance and specialty coatings. The country's focus on quality and innovation continues to drive the development of advanced coating solutions. The construction sector's emphasis on earthquake-resistant structures and renovation of aging buildings creates consistent demand for specialized protective architectural coatings. Japan's leadership in skyscrapers and high-rise buildings, with approximately 290 such structures, drives the demand for architectural coatings. The country's strong presence in electronics manufacturing and automotive sectors maintains steady demand for industrial coatings. The government's push towards renewable energy and infrastructure development, including the expansion of nuclear power facilities, creates additional opportunities for protective coatings applications.
Paints and Coatings Market in South Korea
South Korea's paints and coatings market demonstrates strong technological capabilities, particularly in industrial and automotive applications. The country's construction sector is undergoing significant transformation with the implementation of smart building technology projects. The government's ambitious housing construction plans, including the development of 830,000 new housing units across the country, are driving demand for architectural coatings. The electronics industry, occupying around 29% of the manufacturing sector, maintains consistent demand for specialized electronic coatings. The aerospace industry's growth, supported by the National Aerospace Industry Blueprint, creates opportunities for high-performance aerospace coatings. The automotive sector's transition towards electric vehicles, with targets to electrify 33% of all vehicles by 2030, is reshaping coating requirements and driving innovation in the sector.
Paints and Coatings Market in Other Countries
The remaining countries in the Asia-Pacific region, including Australia, New Zealand, Indonesia, Thailand, Malaysia, Vietnam, the Philippines, and Singapore, each contribute uniquely to the regional market dynamics. These markets are characterized by varying levels of industrial development and construction activity, creating diverse demand patterns for paints and coatings. The Southeast Asian countries, in particular, are experiencing rapid urbanization and infrastructure development, driving demand for architectural and protective coatings. The presence of major manufacturing facilities and increasing foreign direct investment in these countries continues to boost industrial coating applications. The marine and offshore sectors in countries like Singapore and Indonesia maintain steady demand for specialized marine coatings, while the growing automotive and electronics manufacturing sectors in Thailand and Vietnam drive industrial coating consumption.
Asia-Pacific Paints and Coatings Industry Overview
Top Companies in Asia-Pacific Paints and Coatings Market
The Asia-Pacific paints and coatings market is characterized by intense competition among major players who are continuously strengthening their market positions through strategic initiatives. Companies are focusing on developing innovative products with enhanced performance characteristics, particularly in water-borne and eco-friendly coating solutions to meet evolving environmental regulations. Operational excellence is being pursued through manufacturing facility expansions and modernization, especially in high-growth markets like China and India. Strategic moves include vertical integration to secure raw material supply chains and expansion into complementary product categories such as decorative paints, lighting, and construction materials. Market leaders are also investing heavily in research and development to introduce specialized specialty coatings for emerging applications while simultaneously building robust distribution networks to enhance market penetration across the region.
Fragmented Market with Strong Regional Players
The competitive landscape of the Asia-Pacific paints and coatings market exhibits a highly fragmented structure with a mix of global conglomerates and strong regional players. Major international companies like AkzoNobel, PPG Industries, and The Sherwin-Williams Company compete alongside powerful regional entities such as Nippon Paint Holdings, Asian Paints, and Kansai Paint, which have established dominant positions in their respective domestic markets. The market is characterized by the presence of numerous local manufacturers, particularly in China and India, who leverage their understanding of local preferences and established distribution networks to maintain competitive positions in specific geographic segments.
The industry has witnessed significant merger and acquisition activity as companies seek to expand their geographic footprint and technological capabilities. Global players are actively pursuing acquisitions of local companies to strengthen their presence in high-growth markets, while regional leaders are expanding through strategic partnerships and joint ventures. Companies are also focusing on backward integration through acquisitions in the raw materials sector to ensure supply chain stability and cost optimization, while simultaneously pursuing forward integration strategies to enhance their direct-to-consumer presence.
Innovation and Sustainability Drive Future Success
Success in the Asia-Pacific paints and coatings market increasingly depends on companies' ability to align with sustainability trends and technological advancement. Market incumbents are strengthening their positions by investing in eco-friendly product development, particularly in water-based and low-VOC formulations, while also expanding their manufacturing capabilities to meet growing demand. Companies are developing specialized products for high-growth sectors such as automotive, construction, and industrial coatings applications, while simultaneously building strong relationships with key customers through customized solutions and technical support services.
For new entrants and smaller players, success lies in identifying and serving niche market segments with specialized products and applications. The increasing focus on environmental regulations presents both challenges and opportunities, requiring companies to invest in compliant technologies while opening new markets for sustainable solutions. Market participants must also address the growing consolidation among end-users, particularly in the construction and automotive sectors, by developing strong value propositions and establishing long-term partnerships. The threat of substitution from alternative coating technologies necessitates continuous innovation in product development and application methods, while regulatory changes regarding environmental protection and safety standards continue to shape market dynamics.
Asia-Pacific Paints and Coatings Market Leaders
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Asian Paints
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Kansai Paint Co., Ltd.
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Nippon Paint Holdings Co., Ltd
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PPG Industries, Inc.
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Akzo Nobel N.V.
- *Disclaimer: Major Players sorted in no particular order

Asia-Pacific Paints and Coatings Market News
- January 2023: Asian Paints announced its plans to construct a new water-based paint manufacturing facility in Madhya Pradesh, India, with a capacity of 400,000 kL per annum and an approximate investment of INR 2,000 crore (~USD 240.6 million).
- March 2023: Berger Paints India Limited invested around INR 1,000 crore (~USD 121.7 million) to construct a new paint manufacturing facility in Uttar Pradesh, India. The new plant has a total installed capacity of 33,000 kL/MT per month, consisting of 15,000 kL/MT of water-based paint and 4,800 kL/MT of solvent-based paint.
Asia-Pacific Paints And Coatings Market Report - Table of Contents
1. INTRODUCTION
- 1.1 Study Assumptions
- 1.2 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET DYNAMICS
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4.1 Drivers
- 4.1.1 Accelerating Growth of the Construction Industry
- 4.1.2 Increasing Demand for Protective Coatings in Malaysia
- 4.1.3 Other Drivers
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4.2 Restraints
- 4.2.1 Tightening Regulations on VOC Emissions
- 4.2.2 Other Restraints
- 4.3 Industry Value Chain Analysis
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4.4 Porter's Five Forces Analysis
- 4.4.1 Bargaining Power of Suppliers
- 4.4.2 Bargaining Power of Buyers
- 4.4.3 Threat of New Entrants
- 4.4.4 Threat of Substitute Products and Services
- 4.4.5 Degree of Competition
5. MARKET SEGMENTATION (Market Size in Value)
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5.1 Technology
- 5.1.1 Water-borne
- 5.1.2 Solvent-borne
- 5.1.3 Powder
- 5.1.4 Other Technologies (UV/EB, High-solids, etc.)
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5.2 Resin Type
- 5.2.1 Acrylic
- 5.2.2 Alkyd
- 5.2.3 Polyurethane
- 5.2.4 Epoxy
- 5.2.5 Polyester
- 5.2.6 Other Resin Types (Phenolic, Ketonic, and Others)
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5.3 End-user Industry
- 5.3.1 Architectural/Decorative
- 5.3.2 Automotive
- 5.3.3 Wood
- 5.3.4 Protective
- 5.3.5 General Industrial
- 5.3.6 Transportation
- 5.3.7 Packaging
- 5.3.8 Other End-user Industries (Plastic Coatings, Agriculture, Construction and Earthmoving Equipment, and Others)
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5.4 Geography
- 5.4.1 China
- 5.4.2 India
- 5.4.3 Japan
- 5.4.4 South Korea
- 5.4.5 Australia and New Zealand
- 5.4.6 Indonesia
- 5.4.7 Thailand
- 5.4.8 Malaysia
- 5.4.9 Vietnam
- 5.4.10 Philippines
- 5.4.11 Singapore
- 5.4.12 Rest of Asia-Pacific
6. COMPETITIVE LANDSCAPE
- 6.1 Mergers and Acquisitions, Joint Ventures, Collaborations, and Agreements
- 6.2 Market Share (%) Analysis
- 6.3 Strategies Adopted by Leading Players
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6.4 Company Profiles
- 6.4.1 3 Trees
- 6.4.2 Akzo Nobel NV
- 6.4.3 Asian Paints
- 6.4.4 Avian Brands
- 6.4.5 Axalta Coating Systems
- 6.4.6 BASF SE
- 6.4.7 Berger Paints India Limited
- 6.4.8 Boysen Paints
- 6.4.9 Davies Paints Philippines Inc.
- 6.4.10 Hempel AS
- 6.4.11 Jotun
- 6.4.12 Kansai Paint Co. Ltd
- 6.4.13 Nippon Paint Holdings Co. Ltd
- 6.4.14 PPG Industries Inc.
- 6.4.15 PT. Propan Raya
- 6.4.16 The Sherwin-Williams Company
- 6.4.17 TOA Paint Public Company Limited
- *List Not Exhaustive
7. MARKET OPPORTUNITIES AND FUTURE TRENDS
- 7.1 Emergence of Environment-friendly Paint and Coating Resins
- 7.2 Other Opportunities
Asia-Pacific Paints and Coatings Industry Segmentation
Paints or coatings are multiphase colloidal systems applied on the desired surface, primarily for aesthetics and protection. They are a mixture of pigments, binders, liquids, and additives, which can easily be applied on surfaces using a spray or brush. Each ingredient plays a crucial role in defining the properties and performance of paints during or after application. Paints and coatings find major applications in the architectural industry, such as decorative and protective coatings.
The Asia-Pacific paints and coatings market is segmented by technology, resin type, end-user industry, and geography. By technology, the market is segmented into water-borne, solvent-borne, powder, and other technologies (UV/EB, high-solids, etc.). By resin type, the market is segmented into acrylic, alkyd, polyurethane, epoxy, polyester, and other resin types (phenolic, ketonic, and others). By end-user industry, the market is segmented into architectural/decorative, automotive, wood, protective, general industrial, transportation, packaging, and other end-user industries (plastic coatings, agriculture, construction and Earthmoving equipment, and others). The report also covers the market sizes and forecasts for the paints and coatings market in 11 countries across Asia-Pacific. The report offers the market size in value terms (USD) for all the abovementioned segments.
Technology | Water-borne |
Solvent-borne | |
Powder | |
Other Technologies (UV/EB, High-solids, etc.) | |
Resin Type | Acrylic |
Alkyd | |
Polyurethane | |
Epoxy | |
Polyester | |
Other Resin Types (Phenolic, Ketonic, and Others) | |
End-user Industry | Architectural/Decorative |
Automotive | |
Wood | |
Protective | |
General Industrial | |
Transportation | |
Packaging | |
Other End-user Industries (Plastic Coatings, Agriculture, Construction and Earthmoving Equipment, and Others) | |
Geography | China |
India | |
Japan | |
South Korea | |
Australia and New Zealand | |
Indonesia | |
Thailand | |
Malaysia | |
Vietnam | |
Philippines | |
Singapore | |
Rest of Asia-Pacific |
Asia-Pacific Paints And Coatings Market Research Faqs
How big is the Asia-Pacific Paints And Coatings Market?
The Asia-Pacific Paints And Coatings Market size is expected to reach USD 81.22 billion in 2025 and grow at a CAGR of greater than 5% to reach USD 103.66 billion by 2030.
What is the current Asia-Pacific Paints And Coatings Market size?
In 2025, the Asia-Pacific Paints And Coatings Market size is expected to reach USD 81.22 billion.
Who are the key players in Asia-Pacific Paints And Coatings Market?
Asian Paints, Kansai Paint Co., Ltd., Nippon Paint Holdings Co., Ltd, PPG Industries, Inc. and Akzo Nobel N.V. are the major companies operating in the Asia-Pacific Paints And Coatings Market.
What years does this Asia-Pacific Paints And Coatings Market cover, and what was the market size in 2024?
In 2024, the Asia-Pacific Paints And Coatings Market size was estimated at USD 77.16 billion. The report covers the Asia-Pacific Paints And Coatings Market historical market size for years: 2019, 2020, 2021, 2022, 2023 and 2024. The report also forecasts the Asia-Pacific Paints And Coatings Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.
Our Best Selling Reports
Asia-Pacific Paints And Coatings Market Research
Mordor Intelligence offers a comprehensive analysis of the paints and coatings industry. We leverage extensive expertise in surface coatings technology and market dynamics. Our research covers the complete spectrum of coating solutions. This includes powder coatings and industrial coatings, as well as specialized segments like thermal spray coatings, protective coatings, and antimicrobial coatings. The report provides detailed insights into emerging technologies such as smart coatings and functional coatings. It also thoroughly analyzes traditional segments like decorative paints and interior paint applications.
Stakeholders across various sectors benefit from our detailed examination of industrial paint applications. These include aerospace coatings, automotive coatings, and marine coatings. The analysis covers crucial segments such as architectural coatings, construction paints, wood coatings, and packaging coatings. Special attention is given to advancing technologies like waterborne coatings and electronic coatings. Our report, available as an easy-to-download PDF, provides actionable insights for businesses operating in specialty coatings and metal coatings segments. This enables informed decision-making and strategic planning across the Asia-Pacific region.