Market Trends of Asia-Pacific Motor Home Industry
This section covers the major market trends shaping the APAC Motor Home Market according to our research experts:
Used motorhome sales is anticipated to hinder the market growth
The motor home is a luxury amenity and it is not accessible for every person. According to the RV Industry Association's March 2020 survey, the total wholesale RV Shipments registered in March 2019 about 38,015 units in March 2019, out of which only 4261 shipments were of motorhomes, contributing only 11% of the total RV shipments, owing to its expensive price.
A typical class A motorhome's cost ranges between USD 60,000 to USD 500,000, while that of class B and class C ranges from USD 40,000 to USD 150,000. Used RVs of the United States and Europe are being sold in the regional market. As they offer more reliability at affordable prices. At a lower price, people get pleasure, performance, fuel efficiency, and practicality. Smaller motorhomes are preferred over bigger and bulkier, due to narrow roads or less availability of parking spaces. And smaller size results in less freight rates.
China and Japan will hold the major share in the Market
According to the Japan Recreational Vehicle Association, there were about 106,200 RVs in Japan at the starting of 2018. JRVA promotes RV culture through conducting interviews producing an original publication, novelty goods, and plans and manages tradeshows and camping car events in japan to expose more people to the pleasure of the RV culture. JRVA has constituted cooperation with administrative agencies, campgrounds, and leisure-related industries. For instance, JRVA established a user club named Kurumatabi Club, which introduced a You-yu Park service which allows users to take advantage of services and parking of member-hotels.
Elsewhere in China, Shanghai Auto, which is one of the largest motorhome producers in China is trying to construct a motorhome ecosystem in China. Shanghai Auto plan includes taking over the operation of campgrounds and providing rental business incorporation with tourist agencies for designing motorhome camping trips throughout China. RV2GO an RV rental app that also provides campground booking is popular with local consumers with a total of 1.1 million downloads. This app provides details on the types of activities available through motorhome, along with that it also provides useful tips on operating and maintaining an RV and shows campground information and the reservation process. The average price for a new RV unit of Shanghai Auto is around USD 65,000.
